RDZ Media Group » Social Media

Be a Good Social Media Citizen During Disasters

SB Guru — Thu, 18 Apr 2013 12:07:10 +0000

he events in Boston on Monday brought out the best and worst of social media and revealed how well people and companies use social media during a disaster. First our hearts, thoughts and prayers are with the City of Boston. The team here at RDZ Media Group are avid runners and as soon as we [...]

Get Your Customers to Sell for You

SB Guru — Thu, 28 Mar 2013 12:00:39 +0000

ow many restaurants have you eaten at because a friend or family member recommended it. Did you buy a new electronic gadget because a co-worker suggested it? These are examples of customers selling for a company. You can call it word of mouth marketing, recommendation selling or any term you choose but the concept is [...]

How to Analyze Social Media Data for your Business

Cheryle Barnett — Thu, 21 Mar 2013 12:00:48 +0000

How to leverage research and key data about your fans for social media campaigns

See Your Business Through Your Customer’s Eyes

SB Guru — Thu, 14 Mar 2013 12:18:25 +0000

was talking today with a close business associate and she was explaining to me that up until last year they did a large amount of business with a fortune 100 company and then the sales dried up. The past client did not stop buying my friend’s products they started purchasing the products from someone else and my friend haven’t [...]

Search Engine Optimization and Your Social Media Plan

Cheryle Barnett — Thu, 07 Mar 2013 13:01:46 +0000

reating a winning social media presence that keeps you connected with your customers is challenging as the social media landscape increases in size and demands authentic innovation. It is thought that if brands/businesses are able to maintain high rankings and impressions in search engines that half the battle is won in their conversion and sales [...]

Social Media Tips and Precautions

Cheryle Barnett — Thu, 28 Feb 2013 13:00:04 +0000

sing Twitter is a great way to increase brand awareness and interactivity with your potential customers. It is also a channel that exemplifies social media networks being based in real time and “in the moment.” As with the recent hacking incidents with Jeep and Burger King being stealth in monitoring is key therefore putting certain [...]

Social Loyalty- Is it the Right Fit?

Cheryle Barnett — Thu, 21 Feb 2013 13:00:14 +0000

Strategic Social and Online Marketing discussion around rewarding consumers for liking and recommending products to build brand affinity and increase sales.

Heart or Hate Social Media on Valentines Day

Cheryle Barnett — Thu, 14 Feb 2013 13:00:17 +0000

ith the influence of social media affecting consumer behavior it’s no wonder that retailers would want to promote their brands during a commercial sales event like Valentines Day. Since social media is based on folks’ ability to instantly express themselves, retailers should show concern for over saturation of messages with unfavorable sentiments that may stagnate [...]

Twitter Put Advertisers Back in The Big Game, Superbowl 2013

Cheryle Barnett — Thu, 07 Feb 2013 13:00:03 +0000

Considering the Superbowl has long been recognized as nothing short of a national holiday it is no wonder the pressure is on for advertisers to make the most of their million dollar budgets spent during this key air time. While last year’s game saw the emergence of additional screen viewing, Super Bowl 2012′s online audience [...]

Mobile Social Media Strategies for the Hospitality Industry

SB Guru — Wed, 20 Jun 2012 12:55:00 +0000

The hospitality industry is all about providing superior customer service to satisfy guests. This can be done by providing answers quickly, offering money-saving deals, and rewarding loyal customers. Fortunately, mobile social media marketing can meet all of these needs in a few ways.