R/GA: In The News

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11 May 2009 16:00:01 EST

How digital platforms can help resuscitate the newspaper biz

By Bob Greenberg, chairman/CEO and global chief creative officer, R/GA

I am a devoted fan of The New York Times. I read it every day in its myriad formats: the classic print version, online at nytimes.com and on my Kindle through a daily subscription. A world without the Times would be greatly diminished perhaps even unthinkable, in my opinion. The newspaper business has been hit from all sides: declines in subscriptions, print ad revenues, classifieds. And online display ad dollars can't make up for the declines in print, despite the fact that many of these sites get 20 times the audience of their print versions.

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Digital A-List 2009: R/GA Smashes Boundaries of Digital-Shop Model

30 Mar 2009 16:00:01 EST

Agency Sets Itself Apart by Partnering With Marketers to Create Brand Experiences

By Rupal Parekh

When it comes to digital marketing that forges deep, lasting connections with consumers, R/GA is still the gold standard.

In 2008 the 32-year-old Interpublic Group agency proved it has come a long way from its days as a specialty shop, blossoming into a full-service agency that top marketers call a trusted partner.

R/GA was among the first to eschew the old-media marketing approach of creating a narrative about a product in favor of building digital platforms that show what a product can do. The agency's work for Nike and Apple's iTunes is the original and often-trotted-out example of its knack for building custom digital applications...

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Interpublic Agency R/GA's Take on Mobile: Unprecedented Growth

26 Mar 2009 16:00:01 EST

By Mickey Alam Khan

That vote of confidence for mobile from one of the leading interactive marketing agencies nationwide must mean a lot. A specialist in Internet marketing, R/GA has been involved with mobile since 2001. The agency, whose most recent work was an eye-catching iPhone application for the Nike Training Club, is putting its money behind its mouth by naming a senior executive to help build its mobile business.

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Adweek’s Digital Agency Report Cards 2008

16 Mar 2009 16:00:01 EST

Digital agencies hustle to compete and capture saturated consumers

By Brian Morrissey

Digital agencies made strides in 2008, although the slowing economy cramped their expansion in the last half of the year. After notching 23 percent growth in 2007, the agencies profiled in this year's report averaged 15 percent growth. The number is expected to drop again in 2009 as agencies with financial and automotive accounts can bet on spending being slashed.

This year, we cut the number of shops receiving report cards from 10 to 8, selecting shops based on their size and market presence. No two agencies are alike, but we aimed to include U.S.-based shops that operate in the same competitive set for large advertisers needing a digital shop...

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This Time, It's Different

09 Mar 2009 16:00:01 EST

Why some agencies won't survive the economic downturn

By Bob Greenberg, Chairman/CEO/Global Chief Creative Officer, R/GA

I've managed a company for 32 years and seen my share of economic downturns. Each one was a painful experience that ultimately forced change, which in turn allowed for new growth and opportunities. But this recession feels different to me (and many others). I believe we're in the middle of the perfect storm for the agency business and the landscape won't look remotely the same on the other side. The velocity of change in our business has been picking up pace for the past three years. But more has changed in the past six months than in the prior six years...

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