RKS Explores the Art of Delighting Consumers with a Chocolate Artisan

RKS’ design team visited the workshop of Los-Angeles based chocolatier Mark Lewis to collect insights on how the Marco Paolo artisan truffles deliver magical experiences that delight the user.

Design guru Ravi Sawhney has worked with Mark for years and his firm, RKS, developed the branding and packaging for his delicious creations. “Mark found the use of our proprietary design methodology, Psycho-Aesthetics®, to be eye-opening in terms of understanding the market and thinking about his craft as business,” Ravi says. “And we soon realized that we had a lot to learn from him as well. Think about it: who better than chocolate artisans know how to create delightful experiences that appeal to all senses?”

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Congratulations Ravi Sawhney

RKS congratulates founder and CEO Ravi Sawhney on receiving the Distinguished Alumni Award from California State University, Northridge.

The ceremony, on Saturday, April 13th, was the opportunity for Ravi to reflect back on his path from studying industrial design at CSUN to founding and growing his own company. “We focused on the journey, not the destination. …That empowers students to do something great and not always stop and take inventory of what they are doing,” said Sawhney about his education at CSUN. “I’m very proud to be a product of an institution that provided that to me.”

Read the article on CSUN Today
Watch Ravi’s biographic video

(photo by Lee Choo)

Honoring our Design Heroes

RKS is honoring the fathers and mothers of design who set the stage for the work the firm is doing today. Charles and Ray Eames, Buckminster Fuller and Raymond Loewy, among others, will be featured on the Facebook, Twitter and Pinterest pages of the firm with a series of portraits, quotes, and image galleries. Look them up today and stay tuned every week for new content.

7 Ways to Inject Playfulness into Your App Design

While developing the app concept “Let’s Get Away,” the design team at RKS focused on features that would make vacation planning almost as exciting as the vacation itself. UX designer Nour Malaeb details how to create an app that is functional yet fun to use.

CNBC Explores RKS’ Family-Friendly Air Travel Concept

Parents may find themselves wishing they could check-in their toddlers when it comes to travel. In the news flash Attention Parents! Finally, A Kid-Friendly Airline, CNBC’s Sri Jegarajah explores the child-friendly concept airline by design firm RKS that promises a hassle-free journey.

In his interview, RKS CEO and founder Ravi Sawhney explains why airlines should embrace a more family-friendly travel experience offering: “Whoever reaches out to those families is going to find a huge bond with these consumers. It’s a simple thing: do something for someone’s children, and associate that with your brand… imagine what that means to people”.

Click here to watch the video on CNBC.com