http://rtrentthompson.posterous.com Most recent posts at Digital Marrow posterous.com Mon, 09 Jan 2012 11:08:00 -0800 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/8iAVXDROi_Q/the-anatomy-of-a-perfect-marketing-dashboard http://rtrentthompson.posterous.com/the-anatomy-of-a-perfect-marketing-dashboard <p> <p><strong><div class='p_embed p_image_embed'> <img alt="Marketing-dashboard-infographic" height="1244" src="http://getfile8.posterous.com/getfile/files.posterous.com/temp-2012-01-09/ursjprrIcfFAAgmEpAfCniadtIFaEjyomFnHgCIgbBEpGioliflqAadJjenm/Marketing-Dashboard-Infographic.png.scaled500.png" width="500" /> </div> Do you have a good marketing dashboard in place? </strong></p> <p>Your marketing campaigns and programs generate a huge amount of data, and dashboards are perhaps the best way to visualize, understand, and provide insight into their performance.</p> <p>In order to create the perfect marketing dashboard, you need to determine the right number of metrics to best understand what is really going on with your data. Doing so will quickly provide relevant information so that marketing goals are kept in view and businesses can take action making better educated decisions.</p> <p><em>Source:</em> <a href="http://www.marketo.com/" target="_blank">Marketo.</a></p> </p> <p><a href="http://rtrentthompson.posterous.com/the-anatomy-of-a-perfect-marketing-dashboard">Permalink</a> | <a href="http://rtrentthompson.posterous.com/the-anatomy-of-a-perfect-marketing-dashboard#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=8iAVXDROi_Q:zCI0wZrEwDk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=8iAVXDROi_Q:zCI0wZrEwDk:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=8iAVXDROi_Q:zCI0wZrEwDk:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=8iAVXDROi_Q:zCI0wZrEwDk:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=8iAVXDROi_Q:zCI0wZrEwDk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=8iAVXDROi_Q:zCI0wZrEwDk:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=8iAVXDROi_Q:zCI0wZrEwDk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=8iAVXDROi_Q:zCI0wZrEwDk:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=8iAVXDROi_Q:zCI0wZrEwDk:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=8iAVXDROi_Q:zCI0wZrEwDk:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=8iAVXDROi_Q:zCI0wZrEwDk:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/8iAVXDROi_Q" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/the-anatomy-of-a-perfect-marketing-dashboard Thu, 05 Jan 2012 05:56:00 -0800 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/INuySfpD62s/on-my-writeboard-no-53 http://rtrentthompson.posterous.com/on-my-writeboard-no-53 <p> <p><div class='p_embed p_image_embed'> <a href="http://getfile0.posterous.com/getfile/files.posterous.com/temp-2012-01-05/diJmzGCacffcHgjFdnAHxbyEsiejjvoeBEHJngIzJyfGedmqyDFGFHyqsGtc/no-53.jpg.scaled1000.jpg"><img alt="No-53" height="341" src="http://getfile5.posterous.com/getfile/files.posterous.com/temp-2012-01-05/diJmzGCacffcHgjFdnAHxbyEsiejjvoeBEHJngIzJyfGedmqyDFGFHyqsGtc/no-53.jpg.scaled500.jpg" width="500" /></a> </div> </p> </p> <p><a href="http://rtrentthompson.posterous.com/on-my-writeboard-no-53">Permalink</a> | <a href="http://rtrentthompson.posterous.com/on-my-writeboard-no-53#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=INuySfpD62s:59m0elvztCA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=INuySfpD62s:59m0elvztCA:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=INuySfpD62s:59m0elvztCA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=INuySfpD62s:59m0elvztCA:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=INuySfpD62s:59m0elvztCA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=INuySfpD62s:59m0elvztCA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=INuySfpD62s:59m0elvztCA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=INuySfpD62s:59m0elvztCA:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=INuySfpD62s:59m0elvztCA:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=INuySfpD62s:59m0elvztCA:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=INuySfpD62s:59m0elvztCA:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/INuySfpD62s" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/on-my-writeboard-no-53 Mon, 02 Jan 2012 03:39:00 -0800 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/RingyEMcmqk/from-my-strategy-notebook-kpis http://rtrentthompson.posterous.com/from-my-strategy-notebook-kpis <p> <p><span style="font-size: x-small;"><span style="font-family: Lucida Grande;"><span style="font-size: 10pt;"><div class='p_embed p_image_embed'> <a href="http://getfile2.posterous.com/getfile/files.posterous.com/temp-2012-01-02/gzaHdIjiCBtgBhCEgdqjsjsrHinryxzutzcHekaquwGlcatFdzJgHHmvmxfc/kpi-a.jpg.scaled1000.jpg"><img alt="Kpi-a" height="350" src="http://getfile8.posterous.com/getfile/files.posterous.com/temp-2012-01-02/gzaHdIjiCBtgBhCEgdqjsjsrHinryxzutzcHekaquwGlcatFdzJgHHmvmxfc/kpi-a.jpg.scaled500.jpg" width="500" /></a> <a href="http://getfile0.posterous.com/getfile/files.posterous.com/temp-2012-01-02/euqostDqehchgiaaiswrDqbxhbdGEfHFlerjtjlFrcGkkrJJJhFsgdhksvbn/kpi-2.jpg.scaled1000.jpg"><img alt="Kpi-2" height="350" src="http://getfile6.posterous.com/getfile/files.posterous.com/temp-2012-01-02/euqostDqehchgiaaiswrDqbxhbdGEfHFlerjtjlFrcGkkrJJJhFsgdhksvbn/kpi-2.jpg.scaled500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://rtrentthompson.posterous.com/from-my-strategy-notebook-kpis">See the full gallery on Posterous</a></div> </div> #comeonman: you gotta have KPIs! It&rsquo;s pretty simple: without insightful performance indicators and other metrics, you cannot evaluate performance; you cannot measure and enhance ROI; you cannot assess and course correct. </span></span></span></p> <p><span style="font-family: Lucida Grande;">The above is a snapshot of our KPIs. Soon, we&rsquo;ll review and refine our KPIs to ensure we&rsquo;re still monitoring the right performance indicators &mdash; based on the insight gained and value of metrics as determined by our business goals.</span></p> <p><span style="font-size: x-small;"><span style="font-family: Lucida Grande;"><span style="font-size: 10pt;"> <br /><a href="http://twitter.com/#!/rtrentthompson" title="Let's Connect on Twitter!" target="_blank"> @rtrentthompson</a></span></span></span> </p> </p> <p><a href="http://rtrentthompson.posterous.com/from-my-strategy-notebook-kpis">Permalink</a> | <a href="http://rtrentthompson.posterous.com/from-my-strategy-notebook-kpis#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=RingyEMcmqk:mPbiSQxo9vw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=RingyEMcmqk:mPbiSQxo9vw:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=RingyEMcmqk:mPbiSQxo9vw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=RingyEMcmqk:mPbiSQxo9vw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=RingyEMcmqk:mPbiSQxo9vw:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=RingyEMcmqk:mPbiSQxo9vw:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=RingyEMcmqk:mPbiSQxo9vw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=RingyEMcmqk:mPbiSQxo9vw:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=RingyEMcmqk:mPbiSQxo9vw:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=RingyEMcmqk:mPbiSQxo9vw:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=RingyEMcmqk:mPbiSQxo9vw:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/RingyEMcmqk" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/from-my-strategy-notebook-kpis Sun, 01 Jan 2012 17:15:00 -0800 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/CtJIbQMf-UI/on-my-writeboard-no-47 http://rtrentthompson.posterous.com/on-my-writeboard-no-47 <p> <p><div class='p_embed p_image_embed'> <a href="http://getfile4.posterous.com/getfile/files.posterous.com/temp-2012-01-01/ApHaBiFrevsjrtxsIlriazGpEibFsktaGFlennzeJEcIrtpFAFnBvxrydnpi/no-47-2.jpg.scaled1000.jpg"><img alt="No-47-2" height="339" src="http://getfile5.posterous.com/getfile/files.posterous.com/temp-2012-01-01/ApHaBiFrevsjrtxsIlriazGpEibFsktaGFlennzeJEcIrtpFAFnBvxrydnpi/no-47-2.jpg.scaled500.jpg" width="500" /></a> </div> </p> </p> <p><a href="http://rtrentthompson.posterous.com/on-my-writeboard-no-47">Permalink</a> | <a href="http://rtrentthompson.posterous.com/on-my-writeboard-no-47#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=CtJIbQMf-UI:tEfFZk4BiXs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=CtJIbQMf-UI:tEfFZk4BiXs:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=CtJIbQMf-UI:tEfFZk4BiXs:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=CtJIbQMf-UI:tEfFZk4BiXs:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=CtJIbQMf-UI:tEfFZk4BiXs:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=CtJIbQMf-UI:tEfFZk4BiXs:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=CtJIbQMf-UI:tEfFZk4BiXs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=CtJIbQMf-UI:tEfFZk4BiXs:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=CtJIbQMf-UI:tEfFZk4BiXs:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=CtJIbQMf-UI:tEfFZk4BiXs:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=CtJIbQMf-UI:tEfFZk4BiXs:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/CtJIbQMf-UI" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. 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Trent Thompson http://rtrentthompson.posterous.com/on-my-writeboard-no-47 Fri, 30 Dec 2011 19:13:00 -0800 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/G6cV_80aAuE/from-my-strategy-notebook-enhanced-search http://rtrentthompson.posterous.com/from-my-strategy-notebook-enhanced-search <p> <p><div class='p_embed p_image_embed'> <a href="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2011-12-30/JCefBeDxmznzlJaxtdAsubrxarHkIuGkwChBndltIIsxffggyvzBjpIpgino/enhanced-search-3.jpg.scaled1000.jpg"><img alt="Enhanced-search-3" height="350" src="http://getfile2.posterous.com/getfile/files.posterous.com/temp-2011-12-30/JCefBeDxmznzlJaxtdAsubrxarHkIuGkwChBndltIIsxffggyvzBjpIpgino/enhanced-search-3.jpg.scaled500.jpg" width="500" /></a> <a href="http://getfile5.posterous.com/getfile/files.posterous.com/temp-2011-12-30/AriItEGarbwebAErGJgDyroztFADBlxnevAxAHruiCHICrIGAehADishiukJ/enhanced-search-6.jpg.scaled1000.jpg"><img alt="Enhanced-search-6" height="350" src="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2011-12-30/AriItEGarbwebAErGJgDyroztFADBlxnevAxAHruiCHICrIGAehADishiukJ/enhanced-search-6.jpg.scaled500.jpg" width="500" /></a> <a href="http://getfile0.posterous.com/getfile/files.posterous.com/temp-2011-12-30/wmalnitlGutJjozJiAncBzvirbupfqvndzoCICdraIJpymwwsvsDkwqtiBBD/enhanced-search-5.jpg.scaled1000.jpg"><img alt="Enhanced-search-5" height="350" src="http://getfile9.posterous.com/getfile/files.posterous.com/temp-2011-12-30/wmalnitlGutJjozJiAncBzvirbupfqvndzoCICdraIJpymwwsvsDkwqtiBBD/enhanced-search-5.jpg.scaled500.jpg" width="500" /></a> <a href="http://getfile8.posterous.com/getfile/files.posterous.com/temp-2011-12-30/ukzyttsaAbemyCnlakscbrjcoGHlhvDBkpgknnBwIpspvqEBmAedggzsGcvB/enhanced-search-2.jpg.scaled1000.jpg"><img alt="Enhanced-search-2" height="350" src="http://getfile7.posterous.com/getfile/files.posterous.com/temp-2011-12-30/ukzyttsaAbemyCnlakscbrjcoGHlhvDBkpgknnBwIpspvqEBmAedggzsGcvB/enhanced-search-2.jpg.scaled500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://rtrentthompson.posterous.com/from-my-strategy-notebook-enhanced-search">See the full gallery on Posterous</a></div> </div> </p> <p><span style="font-size: x-small;"><span style="font-family: Lucida Grande;"><span style="font-size: 10pt;">Google, Yahoo and Bing are delivering real-time search results. To be there when the consumer is ready, we developed a precision-tuned, narrow-focused, relevant (language of the customer), and integrated SEO/SEM/SMO program to make sure our target audience, whether through paid or organic search, find us at the top of their search results.<p /> <a href="http://twitter.com/#!/rtrentthompson" title="Follow me on Twitter" target="_blank"> @rtrentthompson</a></span></span></span> </p> </p> <p><a href="http://rtrentthompson.posterous.com/from-my-strategy-notebook-enhanced-search">Permalink</a> | <a href="http://rtrentthompson.posterous.com/from-my-strategy-notebook-enhanced-search#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=G6cV_80aAuE:_55ZRpagoXo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=G6cV_80aAuE:_55ZRpagoXo:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=G6cV_80aAuE:_55ZRpagoXo:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=G6cV_80aAuE:_55ZRpagoXo:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=G6cV_80aAuE:_55ZRpagoXo:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=G6cV_80aAuE:_55ZRpagoXo:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=G6cV_80aAuE:_55ZRpagoXo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=G6cV_80aAuE:_55ZRpagoXo:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=G6cV_80aAuE:_55ZRpagoXo:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=G6cV_80aAuE:_55ZRpagoXo:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=G6cV_80aAuE:_55ZRpagoXo:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/G6cV_80aAuE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/from-my-strategy-notebook-enhanced-search Fri, 30 Dec 2011 18:58:00 -0800 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/CReya2U1KNM/from-my-strategy-notebook-multichannel-market http://rtrentthompson.posterous.com/from-my-strategy-notebook-multichannel-market <p> <p><div class='p_embed p_image_embed'> <a href="http://getfile7.posterous.com/getfile/files.posterous.com/temp-2011-12-30/AqzmsApcdhuudechHnnfiEiltrsrjIHzckkkDnyHHuBDbxvmFhqHhbcHvall/multichannel-mktg-2.jpg.scaled1000.jpg"><img alt="Multichannel-mktg-2" height="350" src="http://getfile5.posterous.com/getfile/files.posterous.com/temp-2011-12-30/AqzmsApcdhuudechHnnfiEiltrsrjIHzckkkDnyHHuBDbxvmFhqHhbcHvall/multichannel-mktg-2.jpg.scaled500.jpg" width="500" /></a> <a href="http://getfile2.posterous.com/getfile/files.posterous.com/temp-2011-12-30/rybsejFxIxtgagimGxprzEHaanjntgubjlFuofwzfxGBHGdlmEwkomvvCgmw/multichannel-mktg-3.jpg.scaled1000.jpg"><img alt="Multichannel-mktg-3" height="350" src="http://getfile9.posterous.com/getfile/files.posterous.com/temp-2011-12-30/rybsejFxIxtgagimGxprzEHaanjntgubjlFuofwzfxGBHGdlmEwkomvvCgmw/multichannel-mktg-3.jpg.scaled500.jpg" width="500" /></a> <a href="http://getfile8.posterous.com/getfile/files.posterous.com/temp-2011-12-30/CHDxEimylIeksygzhCmAzghqydsxakFsbehhAJdIIcejpmcluvIpektwkocx/multichannel-mktg-1.jpg.scaled1000.jpg"><img alt="Multichannel-mktg-1" height="350" src="http://getfile6.posterous.com/getfile/files.posterous.com/temp-2011-12-30/CHDxEimylIeksygzhCmAzghqydsxakFsbehhAJdIIcejpmcluvIpektwkocx/multichannel-mktg-1.jpg.scaled500.jpg" width="500" /></a> <a href="http://getfile7.posterous.com/getfile/files.posterous.com/temp-2011-12-30/ccvgtGajpheFscFuAGIuHvHhBudsJhapvffzHmogfgueAdrikchpkzvkEaeH/multichannel-mktg-4.jpg.scaled1000.jpg"><img alt="Multichannel-mktg-4" height="350" src="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2011-12-30/ccvgtGajpheFscFuAGIuHvHhBudsJhapvffzHmogfgueAdrikchpkzvkEaeH/multichannel-mktg-4.jpg.scaled500.jpg" width="500" /></a> <div class='p_see_full_gallery'><a href="http://rtrentthompson.posterous.com/from-my-strategy-notebook-multichannel-market">See the full gallery on Posterous</a></div> </div> </p> <p><span style="font-size: x-small;"><span style="font-family: Lucida Grande;"><span style="font-size: 10pt;">Creating product demand, generating leads, and converting to sales is our end. As our means, we developed an integrated, multichannel marketing strategy that leverages the power of social media, key influencers, Web site, broadcast, print, email, video, direct mail, outdoor, paid/organic search, and PR to create product demand on a national level; and we created a robust set of co-branded marketing tools and local target marketing strategies for our North American distributors.<p /> <a href="http://twitter.com/#!/rtrentthompson" title="Follow me on Twitter" target="_blank"> @rtrentthompson</a></span></span></span> </p> </p> <p><a href="http://rtrentthompson.posterous.com/from-my-strategy-notebook-multichannel-market">Permalink</a> | <a href="http://rtrentthompson.posterous.com/from-my-strategy-notebook-multichannel-market#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=CReya2U1KNM:ypkEbH4TC1M:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=CReya2U1KNM:ypkEbH4TC1M:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=CReya2U1KNM:ypkEbH4TC1M:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=CReya2U1KNM:ypkEbH4TC1M:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=CReya2U1KNM:ypkEbH4TC1M:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=CReya2U1KNM:ypkEbH4TC1M:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=CReya2U1KNM:ypkEbH4TC1M:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=CReya2U1KNM:ypkEbH4TC1M:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=CReya2U1KNM:ypkEbH4TC1M:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=CReya2U1KNM:ypkEbH4TC1M:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=CReya2U1KNM:ypkEbH4TC1M:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/CReya2U1KNM" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. 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Trent Thompson http://rtrentthompson.posterous.com/from-my-strategy-notebook-multichannel-market Wed, 28 Dec 2011 09:30:00 -0800 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/jagM9c8PMc0/on-my-writeboard-no-31 http://rtrentthompson.posterous.com/on-my-writeboard-no-31 <p> <p><div class='p_embed p_image_embed'> <a href="http://getfile9.posterous.com/getfile/files.posterous.com/temp-2011-12-28/qFFvAeezxIpGlvuwhjjyjoqdcaJgfffgdfazmfueruGkyrkGexcCCqzdnhIg/no-31-r3.jpg"><img alt="No-31-r3" height="342.7734375" src="http://getfile9.posterous.com/getfile/files.posterous.com/temp-2011-12-28/qFFvAeezxIpGlvuwhjjyjoqdcaJgfffgdfazmfueruGkyrkGexcCCqzdnhIg/no-31-r3.jpg" width="500" /></a> </div> </p> </p> <p><a href="http://rtrentthompson.posterous.com/on-my-writeboard-no-31">Permalink</a> | <a href="http://rtrentthompson.posterous.com/on-my-writeboard-no-31#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=jagM9c8PMc0:hef5exqITic:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=jagM9c8PMc0:hef5exqITic:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=jagM9c8PMc0:hef5exqITic:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=jagM9c8PMc0:hef5exqITic:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=jagM9c8PMc0:hef5exqITic:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=jagM9c8PMc0:hef5exqITic:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=jagM9c8PMc0:hef5exqITic:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=jagM9c8PMc0:hef5exqITic:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=jagM9c8PMc0:hef5exqITic:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=jagM9c8PMc0:hef5exqITic:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=jagM9c8PMc0:hef5exqITic:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/jagM9c8PMc0" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. 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Trent Thompson http://rtrentthompson.posterous.com/on-my-writeboard-no-31 Thu, 22 Dec 2011 09:47:00 -0800 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/VSFO_s6gbCw/a-testament-to-collaboration-and-agility http://rtrentthompson.posterous.com/a-testament-to-collaboration-and-agility <p> <p> <object height="355" width="500"> <param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /> <param name="allowFullScreen" value="true" /> <param name="allowScriptAccess" value="always" /> <param name="wmode" value="transparent" /> <param name="bgColor" value="#ffffff" /> <param name="flashvars" value="vu=http://video.ted.com/talk/stream/2011S/Blank/StefonHarris_2011S-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/StefonHarris_2011S-embed.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=1298&amp;lang=&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=stefon_harris_there_are_no_mistakes_on_the_bandstand;year=2011;theme=the_creative_spark;theme=the_rise_of_collaboration;theme=live_music;event=TEDSalon+NY2011;tag=Culture;tag=Entertainment;tag=jazz;tag=music;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /> <embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" type="application/x-shockwave-flash" wmode="transparent" height="355" flashvars="vu=http://video.ted.com/talk/stream/2011S/Blank/StefonHarris_2011S-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/StefonHarris_2011S-embed.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=1298&amp;lang=&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=stefon_harris_there_are_no_mistakes_on_the_bandstand;year=2011;theme=the_creative_spark;theme=the_rise_of_collaboration;theme=live_music;event=TEDSalon+NY2011;tag=Culture;tag=Entertainment;tag=jazz;tag=music;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" width="500"></embed> </object> &nbsp;</p> <p>This is what I commonly refer to as having the ability "to build the airplane while in flight." Stefon&rsquo;s insight and practice of collaboration, teamwork, and agility applies to both, building lasting and durable personal relationships, and sustaining successful and effective leadership.</p> <p><a href="http://twitter.com/#!/rtrentthompson" title="Follow me on Twitter" target="_blank">@rtrentthompson</a></p> </p> <p><a href="http://rtrentthompson.posterous.com/a-testament-to-collaboration-and-agility">Permalink</a> | <a href="http://rtrentthompson.posterous.com/a-testament-to-collaboration-and-agility#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=VSFO_s6gbCw:nOniR2MOrfM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=VSFO_s6gbCw:nOniR2MOrfM:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=VSFO_s6gbCw:nOniR2MOrfM:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=VSFO_s6gbCw:nOniR2MOrfM:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=VSFO_s6gbCw:nOniR2MOrfM:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=VSFO_s6gbCw:nOniR2MOrfM:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=VSFO_s6gbCw:nOniR2MOrfM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=VSFO_s6gbCw:nOniR2MOrfM:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=VSFO_s6gbCw:nOniR2MOrfM:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=VSFO_s6gbCw:nOniR2MOrfM:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=VSFO_s6gbCw:nOniR2MOrfM:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/VSFO_s6gbCw" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/a-testament-to-collaboration-and-agility Tue, 20 Dec 2011 11:57:00 -0800 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/DbUzDalGaAs/are-you-listening-to-the-voice-of-your-custom http://rtrentthompson.posterous.com/are-you-listening-to-the-voice-of-your-custom <p> <p><div class='p_embed p_image_embed'> <a href="http://getfile9.posterous.com/getfile/files.posterous.com/temp-2011-12-20/ndtsekCsuBBdsneiDgeawDFaqzmxyzxJraxJyppnhfIprcCFnDkyxFbtxDlc/listen.jpg.scaled1000.jpg"><img alt="Listen" height="333" src="http://getfile0.posterous.com/getfile/files.posterous.com/temp-2011-12-20/ndtsekCsuBBdsneiDgeawDFaqzmxyzxJraxJyppnhfIprcCFnDkyxFbtxDlc/listen.jpg.scaled500.jpg" width="500" /></a> </div> </p> <p><span style="font-size: x-small;"><span style="font-family: Lucida Grande;"><span style="font-size: 10pt;">What are their experiences with your brand? What are their expectations for your products or services? What are their needs? What&rsquo;s most important to them? Why aren&rsquo;t they satisfied? What are you doing right? Why do they purchase your products or services over that of your competitors? What terms and phrases do they use and search on&mdash;the language of your customer? &nbsp;<p /> What can you gain by continuously listening to the voice of your customer? Incredible insight from your customer&rsquo;s perspective. You&rsquo;ll be able to identify what needs are not being met as well as begin taking steps to improve customer perceptions and experiences with your brand.<p /> <span style="color: #daa520;"><a href="http://twitter.com/#!/rtrentthompson" title="Follow me on Twitter" target="_blank"> @rtrentthompson</a></span></span></span></span> </p> </p> <p><a href="http://rtrentthompson.posterous.com/are-you-listening-to-the-voice-of-your-custom">Permalink</a> | <a href="http://rtrentthompson.posterous.com/are-you-listening-to-the-voice-of-your-custom#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=DbUzDalGaAs:jfmJCk7kSQw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=DbUzDalGaAs:jfmJCk7kSQw:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=DbUzDalGaAs:jfmJCk7kSQw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=DbUzDalGaAs:jfmJCk7kSQw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=DbUzDalGaAs:jfmJCk7kSQw:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=DbUzDalGaAs:jfmJCk7kSQw:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=DbUzDalGaAs:jfmJCk7kSQw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=DbUzDalGaAs:jfmJCk7kSQw:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=DbUzDalGaAs:jfmJCk7kSQw:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=DbUzDalGaAs:jfmJCk7kSQw:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=DbUzDalGaAs:jfmJCk7kSQw:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/DbUzDalGaAs" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/are-you-listening-to-the-voice-of-your-custom Sun, 18 Dec 2011 06:01:00 -0800 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/3FqOaE7Dm-w/zeitgeist-2011-how-the-world-searched http://rtrentthompson.posterous.com/zeitgeist-2011-how-the-world-searched <p> <p><div class='p_embed p_image_embed'> <a href="http://getfile0.posterous.com/getfile/files.posterous.com/temp-2011-12-18/evAdDnAzHmzkIejGsCpDahlDydrjbhHwGzCtBArkfwAqAbsIdmHmHEsdCEul/Picture_1.png.scaled1000.png"><img alt="Picture_1" height="305" src="http://getfile9.posterous.com/getfile/files.posterous.com/temp-2011-12-18/evAdDnAzHmzkIejGsCpDahlDydrjbhHwGzCtBArkfwAqAbsIdmHmHEsdCEul/Picture_1.png.scaled500.png" width="500" /></a> </div> </p> <p><span style="font-family: Lucida Grande;"><span style="font-size: 11pt;">Zeitgeist took a look at the biggest events, news, and people who shaped this year. They analyzed the billions of queries that were typed into Google over the year to give you a <a href="http://www.googlezeitgeist.com/en/" title="How the World Searched" target="_blank">glimpse of 2011</a> as seen through the lenses of Google searches.<p /> <a href="http://www.googlezeitgeist.com/en/" title="How the World Searched in 2011" target="_blank"> See How the World Searched in 2011</a></span></span></p> <p>&nbsp;</p> <p><span style="font-family: Lucida Grande; color: #daa520;"><span style="font-size: 11pt;"><a href="http://twitter.com/#!/rtrentthompson" title="Follow me on Twitter" target="_blank">@rtrentthompson</a></span></span></p> </p> <p><a href="http://rtrentthompson.posterous.com/zeitgeist-2011-how-the-world-searched">Permalink</a> | <a href="http://rtrentthompson.posterous.com/zeitgeist-2011-how-the-world-searched#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=3FqOaE7Dm-w:OQJEH-lQGIg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=3FqOaE7Dm-w:OQJEH-lQGIg:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=3FqOaE7Dm-w:OQJEH-lQGIg:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=3FqOaE7Dm-w:OQJEH-lQGIg:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=3FqOaE7Dm-w:OQJEH-lQGIg:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=3FqOaE7Dm-w:OQJEH-lQGIg:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=3FqOaE7Dm-w:OQJEH-lQGIg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=3FqOaE7Dm-w:OQJEH-lQGIg:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=3FqOaE7Dm-w:OQJEH-lQGIg:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=3FqOaE7Dm-w:OQJEH-lQGIg:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=3FqOaE7Dm-w:OQJEH-lQGIg:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/3FqOaE7Dm-w" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/zeitgeist-2011-how-the-world-searched Thu, 15 Dec 2011 17:49:00 -0800 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/Ynp97b8Iw1M/socially-shareable-multimedia-collages http://rtrentthompson.posterous.com/socially-shareable-multimedia-collages <p> <p><iframe src="http://player.vimeo.com/video/33274592?byline=0&amp;portrait=0" frameborder="0" height="225" width="400"></iframe></p> <p><a href="http://vimeo.com/33274592">Webdoc in action!</a> from <a href="http://vimeo.com/user5248255">webdoc</a> on <a href="http://vimeo.com">Vimeo</a>.</p> <p><span style="font-family: Lucida Grande;"><span style="font-size: 10.5pt;">I like <a href="http://www.webdoc.com/" title="Webdoc">Webdoc</a>! This multimedia, collage-creating tool has great potential. While I&rsquo;m impressed with its functionality &mdash; enabling you to drag and drop all sorts of content from just about anywhere online &mdash; what I&rsquo;m most impressed with is the simplicity and ease one experiences when creating a socially-shareable, digital masterpiece. <p /> To learn more, visit <a href="http://www.webdoc.com/" title="Webdoc">Webdoc</a>.</span></span></p> <p><br /><span style="color: #daa520;"><a href="http://twitter.com/#!/rtrentthompson" title="Follow me on Twitter">@rtrentthompson</a></span></p> </p> <p><a href="http://rtrentthompson.posterous.com/socially-shareable-multimedia-collages">Permalink</a> | <a href="http://rtrentthompson.posterous.com/socially-shareable-multimedia-collages#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=Ynp97b8Iw1M:tGzSHE7hIAk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=Ynp97b8Iw1M:tGzSHE7hIAk:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=Ynp97b8Iw1M:tGzSHE7hIAk:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=Ynp97b8Iw1M:tGzSHE7hIAk:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=Ynp97b8Iw1M:tGzSHE7hIAk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=Ynp97b8Iw1M:tGzSHE7hIAk:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=Ynp97b8Iw1M:tGzSHE7hIAk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=Ynp97b8Iw1M:tGzSHE7hIAk:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=Ynp97b8Iw1M:tGzSHE7hIAk:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=Ynp97b8Iw1M:tGzSHE7hIAk:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=Ynp97b8Iw1M:tGzSHE7hIAk:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/Ynp97b8Iw1M" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/socially-shareable-multimedia-collages Tue, 12 Oct 2010 05:49:00 -0700 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/cb6bpEFGH7c/time-to-develop-your-mobile-marketing-strateg http://rtrentthompson.posterous.com/time-to-develop-your-mobile-marketing-strateg <p> <p><div class='p_embed p_image_embed'> <img alt="0clue035" height="333" src="http://posterous.com/getfile/files.posterous.com/rtrentthompson/qGXGNVD3fSRtzZAYbk5aA9SrnkCJ2jxbumGOc29Lo1HiKMANTsYjrpRu2Ld9/0Clue035.jpg" width="500" /> </div> </p> <p><span style="font-size: medium;"><span style="font-family: Lucida Grande;"><span style="font-size: 12pt;">As the use of mobile devices to surf the web begin to surpass the use of desktop and laptop computers, your mobile marketing strategy increasingly becomes a crucial component to your marketing mix.</span></span></span></p> <p><span style="font-size: medium;"><span style="font-family: Lucida Grande;"><span style="font-size: 12pt;">For the right type of business, there is no better or more efficient way to connect on a personal level with your target audience than mobile marketing. Not only is it cost-effective, mobile marketing can help build and maintain brand loyalty, strengthen customer relationships as well as gain new customers. It&rsquo;s ideal for capturing your customer&rsquo;s immediate attention, with specific messaging, to drive purchase intent.</span></span></span></p> <p><span style="font-size: medium;"><span style="font-family: Lucida Grande;"><span style="font-size: 12pt;">The beauty of mobile marketing is your customers have already given you permission to communicate with them. What&rsquo;s more is you can customize your messages and choose the time of day they&rsquo;re delivered &mdash; with one huge <strong>CAVEAT:</strong> &nbsp;The key is to only deliver relevant content or information your customers have agreed to receive &mdash; information they want or need from your brand. This approach will ensure your messaging will receive immediate attention, which in turn could produce a quick response to your call to action.</span></span></span></p> <p><span style="font-size: medium;"><span style="font-family: Lucida Grande;"><span style="font-size: 12pt;">There are several services, tools, and messaging strategies to consider &mdash; from elementary to sophisticated and complex Application Interface (API) integration. While a little due diligence is in order before jumping in with both feet, <em>do </em>stick your toe in the water. Admittedly, this approach may not be beneficial for every business. However, for those brands who do stand to gain, postponing development of your mobile marketing program is not a risk worth taking. Delay or hesitation could lead to lost opportunity, sales and profit.<p /> <a href="http://twitter.com/rtrentthompson">@rtrentthompson</a><p /> </span></span></span></p> </p> <p><a href="http://rtrentthompson.posterous.com/time-to-develop-your-mobile-marketing-strateg">Permalink</a> | <a href="http://rtrentthompson.posterous.com/time-to-develop-your-mobile-marketing-strateg#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=cb6bpEFGH7c:uSeKHaUI6ts:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=cb6bpEFGH7c:uSeKHaUI6ts:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=cb6bpEFGH7c:uSeKHaUI6ts:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=cb6bpEFGH7c:uSeKHaUI6ts:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=cb6bpEFGH7c:uSeKHaUI6ts:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=cb6bpEFGH7c:uSeKHaUI6ts:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=cb6bpEFGH7c:uSeKHaUI6ts:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=cb6bpEFGH7c:uSeKHaUI6ts:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=cb6bpEFGH7c:uSeKHaUI6ts:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=cb6bpEFGH7c:uSeKHaUI6ts:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=cb6bpEFGH7c:uSeKHaUI6ts:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/cb6bpEFGH7c" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/time-to-develop-your-mobile-marketing-strateg Tue, 14 Sep 2010 13:43:00 -0700 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/trhVc66yHKg/3-worthy-real-time-search-engines http://rtrentthompson.posterous.com/3-worthy-real-time-search-engines <p> <p><div class='p_embed p_image_embed'> <img alt="0clue071" height="333" src="http://posterous.com/getfile/files.posterous.com/rtrentthompson/TiYXat7rz8NvgyzEofZllXzmtUHyDTHOcHTUWB2FNnAN6OKU6UK2aAnpgYqy/0Clue071.jpg" width="500" /> </div> </p> <p><span style="font-size: medium;"><span style="font-family: Lucida Grande;"><span style="font-size: 12pt;">Here are three small independent, real-time search engines that may be worth taking for a spin around the block. As brands have a growing need to collect data, understand trends and customer problems in <em>real time</em>, these tools may prove to be invaluable additions to your social media tool box.<p /> <a href="http://www.oneriot.com/">OneRiot</a>. The largest real-time web search engine available today. It aggregates information about popular topics from Twitter and other social media sites.<p /> <a href="http://collecta.com/">Collecta</a>. Focuses on mainstream U.S. and international news stories in real time. Does not offer entertainment and lifestyle content.<p /> <a href="http://www.48ers.com/">48ers</a>. Great tool to use when searching for keywords and discussions around a particular topic, occurring in real time.<p /> <a href="http://twitter.com/rtrentthompson">@rtrentthompson</a></span></span></span></p> </p> <p><a href="http://rtrentthompson.posterous.com/3-worthy-real-time-search-engines">Permalink</a> | <a href="http://rtrentthompson.posterous.com/3-worthy-real-time-search-engines#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=trhVc66yHKg:3e9OrCBuAYE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=trhVc66yHKg:3e9OrCBuAYE:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=trhVc66yHKg:3e9OrCBuAYE:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=trhVc66yHKg:3e9OrCBuAYE:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=trhVc66yHKg:3e9OrCBuAYE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=trhVc66yHKg:3e9OrCBuAYE:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=trhVc66yHKg:3e9OrCBuAYE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=trhVc66yHKg:3e9OrCBuAYE:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=trhVc66yHKg:3e9OrCBuAYE:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=trhVc66yHKg:3e9OrCBuAYE:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=trhVc66yHKg:3e9OrCBuAYE:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/trhVc66yHKg" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/3-worthy-real-time-search-engines Mon, 26 Jul 2010 05:27:00 -0700 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/iGI3ZV7fJ-4/true-value-of-location-based-applications http://rtrentthompson.posterous.com/true-value-of-location-based-applications <p> <p><div class='p_embed p_image_embed'> <img alt="0clue045" height="333" src="http://posterous.com/getfile/files.posterous.com/rtrentthompson/OB8TbeQD1Fy94p59FVTWPUlSqX26ljzloFPfK8vmpkoGSGZ31DodoSBpgrBR/0Clue045.jpg" width="500" /> </div> </p> <p><span style="font-size: medium;"><span style="font-family: Lucida Grande;"><span style="font-size: 12pt;">I make it a high priority to stay abreast of emerging trends and technologies. Currently, I’m evaluating how best to capitalize on the use of location-based branded messaging applications — to deliver real and measurable value for all parties involved. The most popular applications in this category are: <a href="http://brightkite.com">Brightkite</a>, <a href="http://foursquare.com">Foursquare</a>, and <a href="http://gowalla.com">Gowalla</a>.<p /> However, before a brand can determine which application will best serve its needs — such as increasing the level of engagement with its brand — it must first understand <em>why</em> its customers are willing to “share” their locations in the first place. Once this motivation is understood, the brand can then develop custom applications that are not only beneficial to the company, but will deliver genuine and relevant value to its customers.<p /> Inquiring minds want to know? As a brand, which location-based application are you currently using and why? How are you using it to elevate awareness of your brand? And, how are you using this technology to bring true value to your customers? <p /> <a href="http://twitter.com/rtrentthompson">@rtrentthompson</a><br /> </span></span></span></p> </p> <p><a href="http://rtrentthompson.posterous.com/true-value-of-location-based-applications">Permalink</a> | <a href="http://rtrentthompson.posterous.com/true-value-of-location-based-applications#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=iGI3ZV7fJ-4:TGtxqrMdcMs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=iGI3ZV7fJ-4:TGtxqrMdcMs:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=iGI3ZV7fJ-4:TGtxqrMdcMs:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=iGI3ZV7fJ-4:TGtxqrMdcMs:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=iGI3ZV7fJ-4:TGtxqrMdcMs:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=iGI3ZV7fJ-4:TGtxqrMdcMs:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=iGI3ZV7fJ-4:TGtxqrMdcMs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=iGI3ZV7fJ-4:TGtxqrMdcMs:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=iGI3ZV7fJ-4:TGtxqrMdcMs:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=iGI3ZV7fJ-4:TGtxqrMdcMs:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=iGI3ZV7fJ-4:TGtxqrMdcMs:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/iGI3ZV7fJ-4" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/true-value-of-location-based-applications Tue, 13 Jul 2010 09:56:00 -0700 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/GPHRUPQfT3k/how-do-you-define-your-social-media-community http://rtrentthompson.posterous.com/how-do-you-define-your-social-media-community <p> <p><div class='p_embed p_image_embed'> <img alt="0clue069" height="333" src="http://posterous.com/getfile/files.posterous.com/rtrentthompson/Ei4p7aXyVrTguZyFngXB9rIHI2LZF2WZVMfzFr1wJi70JLaQj4aF4EdZUfPS/0Clue069.jpg" width="500" /> </div> </p> <p><span style="font-size: medium;"><span style="font-family: Lucida Grande;"><span style="font-size: 12pt;">A common habit of many is to define their social media community as “external” only — the group containing grassroots customers and potential buyers. When in fact, your social media community also has a vital “internal” component as well — management, IT, marketing, employees, legal team, bloggers, franchise owners, vendors, affiliates, distribution channel, product/service experts and thought leadership. Those who can best contribute to the success and sustainability of your social media program and online community.<p /> Moreover, I see the role of Social Media Director as much more than just developing a strategy and deploying a program. This role also requires someone capable of “leading the charge” or to be a “cheerleader” — to get everyone on the same page — coordinating all activities and resources, internal and external, necessary to achieve long-term success in the digital space. <p /> Go team!<p /> <a href="http://twitter.com/rtrentthompson">@rtrentthompson</a></span></span></span></p> </p> <p><a href="http://rtrentthompson.posterous.com/how-do-you-define-your-social-media-community">Permalink</a> | <a href="http://rtrentthompson.posterous.com/how-do-you-define-your-social-media-community#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=GPHRUPQfT3k:rTHMAqHaMVk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=GPHRUPQfT3k:rTHMAqHaMVk:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=GPHRUPQfT3k:rTHMAqHaMVk:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=GPHRUPQfT3k:rTHMAqHaMVk:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=GPHRUPQfT3k:rTHMAqHaMVk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=GPHRUPQfT3k:rTHMAqHaMVk:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=GPHRUPQfT3k:rTHMAqHaMVk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=GPHRUPQfT3k:rTHMAqHaMVk:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=GPHRUPQfT3k:rTHMAqHaMVk:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=GPHRUPQfT3k:rTHMAqHaMVk:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=GPHRUPQfT3k:rTHMAqHaMVk:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/GPHRUPQfT3k" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/how-do-you-define-your-social-media-community Thu, 01 Jul 2010 05:41:00 -0700 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/PXaysqDmrbQ/if-content-is-king-user-experience-is-queen http://rtrentthompson.posterous.com/if-content-is-king-user-experience-is-queen <p> <p><div class='p_embed p_image_embed'> <img alt="0clue067" height="333" src="http://posterous.com/getfile/files.posterous.com/rtrentthompson/jyFsZTzY31nlu8y9PAB1T3gffZQLS89uBbMQUfY3fNrUOEKFtoYdSkWJo6Qo/0Clue067.jpg" width="500" /> </div> </p> <p><span style="font-size: medium;"><span style="font-family: Lucida Grande;"><span style="font-size: 12pt;">What does this mean? You need </span></span></span><span style="font-family: Lucida Grande;"><span style="font-size: large;"><span style="font-size: 14pt;">BOTH </span></span><span style="font-size: medium;"><span style="font-size: 12pt;">to ensure ultimate success of your social media and engagement program. </span></span></span></p> <p><span style="font-family: Lucida Grande;"><span style="font-size: medium;"><span style="font-size: 12pt;">In other words, create an online community that </span></span><span style="font-size: large;"><span style="font-size: 14pt;">COMBINES </span></span><span style="font-size: medium;"><span style="font-size: 12pt;">meaningful engagement with your existing customers and potential buyers — a flexible and integrated program that impulsively facilitates the many online conversations surrounding your brand — </span></span><span style="font-size: large;"><span style="font-size: 14pt;">WITH</span></span><span style="font-size: medium;"><span style="font-size: 12pt;"> an extraordinary digital experience for each user, and you’re way ahead in the game.<p /> Packaged with care, this powerful one-two punch will not only provide invaluable content and helpful resources that solve real business problems, but answer key questions that will help buyers make important purchase decisions.<p /> If your content is spot on and the facilitated online experience is one of ease and reciprocal value, then increased exposure and interaction with your brand — or kingdom — is sure to follow.<p /> <a href="http://twitter.com/rtrentthompson">@rtrentthompson</a></span></span></span></p> </p> <p><a href="http://rtrentthompson.posterous.com/if-content-is-king-user-experience-is-queen">Permalink</a> | <a href="http://rtrentthompson.posterous.com/if-content-is-king-user-experience-is-queen#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=PXaysqDmrbQ:XR9OQyAkNNw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=PXaysqDmrbQ:XR9OQyAkNNw:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=PXaysqDmrbQ:XR9OQyAkNNw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=PXaysqDmrbQ:XR9OQyAkNNw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=PXaysqDmrbQ:XR9OQyAkNNw:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=PXaysqDmrbQ:XR9OQyAkNNw:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=PXaysqDmrbQ:XR9OQyAkNNw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=PXaysqDmrbQ:XR9OQyAkNNw:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=PXaysqDmrbQ:XR9OQyAkNNw:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=PXaysqDmrbQ:XR9OQyAkNNw:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=PXaysqDmrbQ:XR9OQyAkNNw:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/PXaysqDmrbQ" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/if-content-is-king-user-experience-is-queen Mon, 14 Jun 2010 07:55:00 -0700 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/M0WTFfSqYIk/what-social-media-is-not http://rtrentthompson.posterous.com/what-social-media-is-not <p> <p><div class='p_embed p_image_embed'> <img alt="0clue065" height="333" src="http://posterous.com/getfile/files.posterous.com/rtrentthompson/FbNQbZEbVcrumQdMBI4fHoO7xbqEZGIV36nq95xKtTU88t2lBqH3Nwic0JZu/0Clue065.jpg" width="500" /> </div> </p> <p><span style="font-size: medium;"><span style="font-family: Lucida Grande;"><span style="font-size: 12pt;">Social media is not just about tweeting specials of the day. It’s certainly not sitting idly silent and watching the conversation go by. Neither is social media forsaking strategy and planning, for random postings or blogging activity. Nor is it a conversation without aim, relevance, value or purpose.<p /> What is social media? Building and maintaining relationships. And, it’s hard work, when done properly. So, roll up your sleeves and get busy.<p /> <a href="http://twitter.com/rtrentthompson">@rtentthompson</a></span></span></span></p> </p> <p><a href="http://rtrentthompson.posterous.com/what-social-media-is-not">Permalink</a> | <a href="http://rtrentthompson.posterous.com/what-social-media-is-not#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=M0WTFfSqYIk:1Tk17ENfU2g:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=M0WTFfSqYIk:1Tk17ENfU2g:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=M0WTFfSqYIk:1Tk17ENfU2g:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=M0WTFfSqYIk:1Tk17ENfU2g:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=M0WTFfSqYIk:1Tk17ENfU2g:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=M0WTFfSqYIk:1Tk17ENfU2g:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=M0WTFfSqYIk:1Tk17ENfU2g:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=M0WTFfSqYIk:1Tk17ENfU2g:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=M0WTFfSqYIk:1Tk17ENfU2g:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=M0WTFfSqYIk:1Tk17ENfU2g:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=M0WTFfSqYIk:1Tk17ENfU2g:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/M0WTFfSqYIk" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/what-social-media-is-not Fri, 28 May 2010 10:36:00 -0700 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/vY_hLWUXq4k/social-media-marketing-in-retail http://rtrentthompson.posterous.com/social-media-marketing-in-retail <p> <p><div class='p_embed p_image_embed'> <img alt="0clue062" height="333" src="http://posterous.com/getfile/files.posterous.com/rtrentthompson/IF8iEX60Y9n7H4KGgizcWYofoURjt7R0LMaMd7yMJ0b3rQhULSqaNoTukIRx/0Clue062.jpg" width="500" /> </div> </p> <p><span style="font-size: medium;"><span style="font-family: Lucida Grande;"><span style="font-size: 12pt;">When customers purchase from your website, give them an incentive to tell others about the positive experience they just had while transacting with your brand. <p /> While there are many, one way might be to provide a link for the buyer to click that will tweet or post on their Facebook page, a positive, pre-defined message about your brand <em>to their friends</em>, in exchange for a discount on the next purchase.<p /> This is an easy, inexpensive way to not only strengthen your relationship with existing customers, but enlist them to help you increase brand visibility and acquire new customers. Word of mouth marketing at its best. <p /> <a href="http://twitter.com/rtrentthompson">@rtrentthompson</a></span></span></span></p> </p> <p><a href="http://rtrentthompson.posterous.com/social-media-marketing-in-retail">Permalink</a> | <a href="http://rtrentthompson.posterous.com/social-media-marketing-in-retail#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=vY_hLWUXq4k:d5Nq641Bmuo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=vY_hLWUXq4k:d5Nq641Bmuo:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=vY_hLWUXq4k:d5Nq641Bmuo:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=vY_hLWUXq4k:d5Nq641Bmuo:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=vY_hLWUXq4k:d5Nq641Bmuo:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=vY_hLWUXq4k:d5Nq641Bmuo:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=vY_hLWUXq4k:d5Nq641Bmuo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=vY_hLWUXq4k:d5Nq641Bmuo:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=vY_hLWUXq4k:d5Nq641Bmuo:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=vY_hLWUXq4k:d5Nq641Bmuo:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=vY_hLWUXq4k:d5Nq641Bmuo:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/vY_hLWUXq4k" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/social-media-marketing-in-retail Wed, 19 May 2010 07:22:00 -0700 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/a1guBgQfwUw/earning-the-business-via-social-media http://rtrentthompson.posterous.com/earning-the-business-via-social-media <p> <p><div class='p_embed p_image_embed'> <img alt="0clue057" height="333" src="http://posterous.com/getfile/files.posterous.com/rtrentthompson/GWVAAj7gtTqBUPK2Oii2hpMKEGKYLdXVsFKmtDJonbw42PrSGnNyUoS4jXqq/0Clue057.jpg" width="500" /> </div> </p> <p><span style="font-size: medium;"><span style="font-family: Lucida Grande;"><span style="font-size: 12pt;">Do you want to increase brand visibility, elevate cause awareness, extend your reach, and drive purchase intent? Put on your hard hat and get to work! <p /> Anyone can create an online profile. That’s the easy part. However, to <em>earn</em> the business, you must work hard to bring meaningful and relevant value to the online conversation. Be helpful. Be responsive. Be authentic. And, be generous with giving, rather than always asking. Your return? Sustainable brand loyalty.<p /> <a href="http://twitter.com/rtrentthompson">@rtrentthompson</a><p /> </span></span></span></p> </p> <p><a href="http://rtrentthompson.posterous.com/earning-the-business-via-social-media">Permalink</a> | <a href="http://rtrentthompson.posterous.com/earning-the-business-via-social-media#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=a1guBgQfwUw:EIebePTQxqg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=a1guBgQfwUw:EIebePTQxqg:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=a1guBgQfwUw:EIebePTQxqg:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=a1guBgQfwUw:EIebePTQxqg:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=a1guBgQfwUw:EIebePTQxqg:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=a1guBgQfwUw:EIebePTQxqg:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=a1guBgQfwUw:EIebePTQxqg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=a1guBgQfwUw:EIebePTQxqg:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=a1guBgQfwUw:EIebePTQxqg:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=a1guBgQfwUw:EIebePTQxqg:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=a1guBgQfwUw:EIebePTQxqg:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/a1guBgQfwUw" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/earning-the-business-via-social-media Wed, 28 Apr 2010 12:13:00 -0700 http://feedproxy.google.com/~r/RTrentThompsonOnSocialMedia/~3/4Meawg_lvlg/the-more-people-you-know-the-more-your-busine http://rtrentthompson.posterous.com/the-more-people-you-know-the-more-your-busine <p> <p><div class='p_embed p_image_embed'> <img alt="0clue053" height="333" src="http://posterous.com/getfile/files.posterous.com/rtrentthompson/YKJXXB4mWB7CKP3gimCfavhIaVGz91UNKfVBrwmD4Ax7Jt8vOLmRyNrG1AGS/0Clue053.jpg" width="500" /> </div> </p> <p><span style="font-size: medium;"><span style="font-family: Lucida Grande;"><span style="font-size: 12pt;">We all know building a profitable and sustainable business not only depends on <em>what</em> you know, but also on <em>who</em> you know. And, the more people you know — the more you connect with — the more your business could grow. <p /> When done properly, leveraging the power of social media marketing will not only help your business extend its reach, it will help surface opportunities previously thought to be geographically impossible. What’s more, in many instances, social media marketing reduces the costs associated with expanding your business, increasing visibility and connecting with your buying audience. Not having enough capital, or dollars in the budget, is no longer an excuse.<p /> Be smart, but aggressive with using social media to build your network, connect with the right people, organizations and strategic alliances, who could help your business grow and prosper.<p /> <a href="http://twitter.com/rtrentthompson">@rtrentthompson</a><br /> </span></span></span></p> </p> <p><a href="http://rtrentthompson.posterous.com/the-more-people-you-know-the-more-your-busine">Permalink</a> | <a href="http://rtrentthompson.posterous.com/the-more-people-you-know-the-more-your-busine#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=4Meawg_lvlg:nK8SiE2H8ro:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=4Meawg_lvlg:nK8SiE2H8ro:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=4Meawg_lvlg:nK8SiE2H8ro:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=4Meawg_lvlg:nK8SiE2H8ro:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=4Meawg_lvlg:nK8SiE2H8ro:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=4Meawg_lvlg:nK8SiE2H8ro:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=4Meawg_lvlg:nK8SiE2H8ro:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=4Meawg_lvlg:nK8SiE2H8ro:l6gmwiTKsz0"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=l6gmwiTKsz0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=4Meawg_lvlg:nK8SiE2H8ro:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?i=4Meawg_lvlg:nK8SiE2H8ro:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?a=4Meawg_lvlg:nK8SiE2H8ro:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/RTrentThompsonOnSocialMedia?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/RTrentThompsonOnSocialMedia/~4/4Meawg_lvlg" height="1" width="1"/> http://files.posterous.com/user_profile_pics/315171/Trent-A.jpg http://posterous.com/users/37lrtkqc3wrL R. Trent Thompson rtrentthompson R. Trent Thompson http://rtrentthompson.posterous.com/the-more-people-you-know-the-more-your-busine