Rachit Dayal - More Business From Your Website

Interviewed by two great bloggers!

Rachit Dayal — Mon, 06 Apr 2009 03:50:13 +0000

Last week, I met and interviewed with two great bloggers. First, Andrew Wee and I recorded a great little session on Google Marketing during his Friday podcast session. We spoke about Google AdWords’ latest changes, getting deep information out of Google Analytics and my formula for web conversion. Listen to Andrew’s Friday Podcast here. Next, I [...]

The New AdWords Interface 3.0 – 7 things I Like About It & 5 Things I Don’t!

Rachit Dayal — Wed, 25 Mar 2009 18:18:25 +0000

Google AdWords is making huge changes under the hood as we speak. A few minutes ago, they announced a brand new interface at the SES NY. It’s been in internal testing for several months, and some agencies in the UK have been testing it since Feb. It’s Ajaxy, and very much like the desktop software [...]

I’m now an Qualified Analytics Individual!

Rachit Dayal — Wed, 25 Mar 2009 06:01:28 +0000

Okay, time to congratulate me – I just got another certification from Google! (Okay, if you’re not my biggest fan – the first one was the AdWords Qualification back in 2005) I’m now a Qualified Analytics Individual, which basically means I’ve gone through a pretty rigorous training to set up, understand and analyze Google Analytics for [...]

Awesome Google Marketing Boot Camp!

Rachit Dayal — Mon, 09 Mar 2009 04:53:20 +0000

Here’s a long-delayed update on the Google Marketing Boot Camp we wrapped up 10 days ago. It was an intense 2 day event (25th & 26th Feb 09) where we had 8 very smart marketers sitting down and working on their biggest online marketing challenges. We had every kind of business in there – from affiliate [...]

Celebrating 3 Years in Business & 5 Years in Online Marketing!

Rachit Dayal — Sat, 24 Jan 2009 09:16:20 +0000

January 2009 was an anniversary for two important things - the 5th anniversary of my entry into Online Marketing - and the 3rd anniversary of setting up my consulting & services business. This is a special post to recount my journey from 2004 till today - and thank my clients - the people whose trust made it possible for me to come so far and continue loving what I do. Continue Reading here

Do You Do Facebook Advertising?

Rachit Dayal — Sat, 16 Aug 2008 00:20:34 +0000

Now, according to a study released by ComScore, Facebook has overtaken MySpace for the number 1 spot in social networking.Facebook is also the fastest growing social network - it's rate of growth since last year has been about 150% ... MySpace? A measly 3% ... Basically all the signs lead to Facebook advertising - it seems like it will be the hottest place after Google AdWords to advertise next ...

Featured in India Se Magazine

Rachit Dayal — Wed, 13 Aug 2008 14:06:11 +0000

Last month, I got interviewed by India Se magazine on a feature on Young Entrepreneurs. It's not terribly enlightening on the marketing side of things, but it was a fun interview. You can download the PDF "India Se" of the article by clicking here, or click here to view the Flash version of the interview on this site.

Don’t Upgrade To Wordpress 2.6 Yet!

Rachit Dayal — Tue, 15 Jul 2008 08:51:25 +0000

A few hours ago, Wordpress 2.6 was released as an official download on the wordpress website. If you’ve a frantic Wordpress user, then you’ll remember that Wordpress 2.5 was released not too long ago (March 29th). That’s actually a fairly short upgrade cycle … but there are some welcome features … There are some excellent updates to [...]

Losing A Giant – Goodbye Tim Russert

Rachit Dayal — Sun, 15 Jun 2008 19:18:09 +0000

Last friday, one of my personal hero passed away. He wasn't a marketer, an entrepreneur or a motivator. Still, Time magazine did put him in the list of "100 Most Powerful People In The World" in 2008. This man was Tim Russert. There are many reasons why I loved staying up on Sunday night (here in Singapore), to watch "Meet The Press" at midnight. But one reason stood clear ... I wanted to watch a Giant at work. Before I sign off, here are 7 lessons I learnt from Tim Russell ...

Yahoo’s A Fickle Girlfriend: Microsoft’s Dumped, Google’s Loved!

Rachit Dayal — Fri, 13 Jun 2008 08:18:23 +0000

A few hours ago, Yahoo gave up on its talks with Microsoft and decided that a search deal with them wasn’t going to be worth it. Pretty expected reaction considering Microsoft had dumped Yahoo and refused to buy the business as a whole after Yahoo had acted all cheerleader like in the last negotiation. So, guess [...]