Radian6 - Resources

Walk for the Cure with the Scleroderma Foundation

erinfitzgerald — Wed, 23 May 2012 13:11:06 +0000

For smaller not for profits it can be challenging to attract attention and donations for their cause. Learn how the Scleroderma Foundation is using social media to create awareness and raise much needed research funds.

Get your supporters moving with social media – Walk for the Cure with the Scleroderma Foundation

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Social Media Strategy for Higher Education

erinfitzgerald — Tue, 22 May 2012 20:13:25 +0000

Students, prospective students, alumni, parents and faculty are congregating on the social web, and there’s no better time to learn from their discussions and add value through your institution’s participation.

To do so, though, you’ll need a social media strategy to differentiate your organization from the other 20,000 colleges and universities around the world vying for student attention through blogs, Foursquare, Facebook, Twitter and many other channels.

After reading this ebook, you’ll have all the information you need to create or augment a social media plan for your college or university.

Social Media Strategy for Higher Education

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Radian6 Webinar: Marketing in the Round with Geoff Livingston and Gini Dietrich

erinfitzgerald — Fri, 18 May 2012 20:16:33 +0000

In this Radian6 webinar recorded May 17, 2012, Geoff Livingston and Gini Dietrich show you how to create a marketing hub with integrated spokes including PR, advertising, direct marketing, web, social media, search, and content.

Through this flexible marketing hub, every business function can speak cohesively with each customer through the tools and platforms that deliver the best results with the least expense. Geoff and Gini provide hands-on strategic planning, illustrating key points with case studies from three diverse organizations, and offer exercises and actions for applying their principles in their own organizations.

2012 Corporate Social Media Summit

erinfitzgerald — Thu, 17 May 2012 17:34:54 +0000

The annual meeting place for corporate social media practitioners based on the East Coast – share best practice in the largest corporate-focused conference of the year.

Click here for more info.

Radian6 TV: Use Radian6 for Demographic Insight

erinfitzgerald — Tue, 15 May 2012 19:35:56 +0000

Listening to what is said on the social web is critical, but to get the full picture you’ll also want to know who is talking.

Watch this video with Radian6 Product Marketing Managers Cory and Tom as they walk through some of the basic insights available to Radian6 users.

Radian6 Webinar with Shel Holtz

erinfitzgerald — Fri, 11 May 2012 15:20:29 +0000

While the fundamental principles of dealing with a crisis have not changed in decades, social media has altered the conditions under which those principles must be applied. The real-time nature of the web, the changes in sources of trust and the behaviors of online audiences, accustomed to checking with each other before identifying authoritative sources, all affect how organizations address crises. And what’s more, the ability to address a social media crisis may well depend on the training employees have received.

In this revealing webinar recorded May 10, 2012, communications veteran Shel Holtz explores the collision of traditional crisis management and social media.

Social Media Camp

erinfitzgerald — Thu, 10 May 2012 14:44:03 +0000

SMC brings together the brightest social media minds in North America for 2-days of social media exploration, sharing & teaching, with a rather large dash of networking.

Join an estimated 800+ people from across North America on June 8-9, 2012 for Canada’s social media event of the year featuring New York Times Bestselling author Chris Brogan.

Click here for more info.

IQPC 13th Call Center Week

erinfitzgerald — Thu, 10 May 2012 14:42:25 +0000

The fastest growing call center event in the world will provide you with the tools and insight needed to execute innovation in a multi-channel environment. Find out how to create a customer-focused culture that inspires excellence and drives business results.

Click here for more info.

CloudForce London

erinfitzgerald — Thu, 10 May 2012 13:52:10 +0000

You’ve seen the vision for the Social Enterprise – to leverage social media to connect with customers and employees like never before. On May 22nd you can join salesforce.com and special guests to find out how the leaders of the Social Enterprise revolution have turned that vision into reality.

It’s FREE to attend and will be packed with all-new sessions and breakthrough technologies. Bring your whole team.

Click here for more info.

NYSAE Annual Meeting & Luncheon

erinfitzgerald — Thu, 10 May 2012 13:49:42 +0000

We can all be proud of NYSAE’s leadership to the association and not-for-profit community. We have come through 93 years of remarkable achievement, weathered the changes besetting our profession, and set ourselves on a course of open-mindedness, flexibility and adaptability. With the continued dedication, participation, and leadership of the members and our professional staff, we are well equipped to meet our mission…to lead in advancing and serving the profession of association and not-for-profit management – in the years ahead.

At this annual business meeting the annual reports of the Chair of the Board and the President will be presented. The Nominating Committee will present the nominations for officers & directors of NYSAE for the coming year, and regular members will vote.

Click here for more info.

Likeable U

erinfitzgerald — Thu, 10 May 2012 13:45:30 +0000

Likeable U brings together social media and marketing professionals from agencies, brands, and technology platforms for a full day of experience sharing, networking, and learning about what’s next in social media. Hundreds of business and industry leaders will be in attendance.

Click here for more info.

The Montreal Children’s Hospital

erinfitzgerald — Wed, 09 May 2012 20:04:30 +0000

Organ donation is a very important issue, but it’s not top of mind for most people. For 15-year-old Vincent Lambert and his family, however, organ donation is the number one thing they think about: they’ve spent the last eight months in the Montreal Children’s Hospital’s Pediatric Intensive Care Unit waiting for a heart donor for Vincent.

With the help and support of her small team of colleagues, Pamela Toman, a Public Relations and Communications Officer for the hospital, decided to try social media as a way to share Vincent’s story and increase awareness about the importance of organ donation. Read on to learn more about Vincent’s story and the support for his campaign.

The Montreal Children’s Hospital Uses Social Media to get People to Sign on the Dotted Line

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The Guide to Social Media Monitoring

erinfitzgerald — Fri, 04 May 2012 19:08:57 +0000

Listen quietly and you can learn a lot. That’s the principle behind social media monitoring, the process of filtering out the millions of post, tweets and status updates for the ones that matter to your business.

The Guide to Social Media Monitoring ebook explains how monitoring can help you:

Gauge the health of your brand
Flag customer-service opportunities
Handle your next crisis
Generate leads
Keep tabs on the competition
Track industry trends
Identify influential advocates (and detractors)

This ebook also features case studies from VeriSign, TD Bank, Frontier Airlines, GNC, Dell and Beachbody that demonstrate how successful companies are making the most of social media monitoring.

The Guide to Social Media Monitoring

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Radian6 Webinar with Tom Webster

erinfitzgerald — Fri, 04 May 2012 14:31:40 +0000

In this webinar recorded May 3, 2012, Tom Webster, VP of Strategy and Marketing for Edison Research, walked through his methods of deciphering social media research and turning data into insight.

Tom has nearly 20 years of market research and consumer behavior experience, and leads Edison’s new media, technology and social practices. Tom’s company, Edison, is a custom market research agency known best as the sole provider of exit polling data for all major U.S. news networks during elections and primaries.

Integrating Social and TV: Viacom Media Networks

erinfitzgerald — Thu, 03 May 2012 13:19:31 +0000

Using social listening, Viacom Media Networks Entertainment Group, which includes channels like Comedy Central, TV Land, Spike and GameTrailers, has been given a new window into customer conversations — allowing them to uncover themes, and get a feeling for how their fans are engaging and interacting with their programming.

Watch this video and learn more about how Viacom’s Entertainment Group uses Radian6 to enhance their research and reporting.

Salesforce Radian6 Recognized as a Leader in Social Media Listening Platforms by Independent Research Firm

erinfitzgerald — Tue, 01 May 2012 15:28:05 +0000

Sentiment Analysis Symposium

erinfitzgerald — Mon, 30 Apr 2012 17:04:39 +0000

The Sentiment Analysis Symposium, in New York, bridges technology and business in one of the most exciting applications to emerge in recent years: software that discovers business value in opinions and attitudes in social media, news, and enterprise feedback.

The symposium program features expert, authoritative, interesting speakers from research and industry. Come learn and network!

Click here for more info.

Radian6 Webinar: @YourService with Frank Eliason

erinfitzgerald — Mon, 30 Apr 2012 13:47:21 +0000

In this webinar recorded April 26, 2012, Frank Eliason, author and Senior VP of Social Media at Citibank, chats with David Alston, CMO at Salesforce Radian6 about his new book, @YourService.

David and Frank took questions and discussed how customer service appears to be at an all-time low—and the competitive advantage gained by the companies that focus on the customer.

ACCE Conference & Expo

erinfitzgerald — Wed, 25 Apr 2012 18:17:54 +0000

Returning “home” to Seattle for 2012, ACCE includes four full days of workshops, site tours, case studies, panels, and discussions on a comprehensive selection of contact center-specific topics taught by leading industry experts. You’ll also find valuable networking opportunities, inspiring keynote speakers, and the latest technologies and services from top industry vendors in the exhibit hall.

Click here for more info.

ataway Exchange

erinfitzgerald — Wed, 25 Apr 2012 18:14:14 +0000

The ataway Exchange was born in 2011 by a cross section of travel industry marketing executives and thought leaders in the technology sector who have come together to create a new brand to provide industry networking and education. We exist to provide multiple platforms to promote an exchange of ideas where industry leaders and practitioners can learn from functional peers across international borders within the profession of “digital marketing”. The goal is to create thought leadership in the practice of transitioning offline marketing to online marketing.

Click here for more info.