radio clash blog

Voices

noreply@blogger.com (kjpm) — Thu, 24 Sep 2009 09:18:00 +0000

On the last issue of the wonderful and insightful magazine Wired Uk I have read that focus group are dead.

Actually I am waiting one of my clients to go this afternoon behind a mirror to watch ladies talk about.... (that's confidential sorry).

Well I am sure the people from Wired magazine know the future better than me, and I am sure focus groups are not the smartest and hi-tech thing in the world...

BUT I think it's important sometimes to

"shut our mouths and listen to what other people have to say"

Of course, probably there's no need to be behind a mirror...

The Art of Seduction

noreply@blogger.com (kjpm) — Wed, 23 Sep 2009 13:04:00 +0000

I have just started reading the book in the above picture.

It's actually a long interview with Charles Saatchi, mostly about art, but also about advertising.

Reading mr Saatchi answers made me realise that advertising and (modern) art have more in common than what we think.

Art is about seduction just like advertising and one particular phrase summarise this:

"it's better to be charmed, than to charm"

that means it's important to make other people thinking they are charming, interesting and most importantly worth listening to.

Isn't that the definition of an insight?

The September Issue

noreply@blogger.com (kjpm) — Mon, 21 Sep 2009 13:32:00 +0000

One week ago I was in London for the amazing interesting2009 conference.

That was like a good rock and roll gig.

Basically it's just three chords, but how many different emotions with them chords!!!

The difficulty (the "tragedy" as the above picture suggest) is now, to be back, in my little town, with my little job and the need, the impulse to say and do something interesting.

Well, I'll try, I'll promise, and in the meantime and I have started blogging a little more than in the last six months.

In the meantime enjoy some interesting pictures, they can give an idea of the quantity and quality of the emotions around the Conway Hall on sep 13th.

Psychogeography anyone?

noreply@blogger.com (kjpm) — Fri, 06 Feb 2009 09:21:00 +0000

Last saturday night it was cold and rainy, so I decided to go to a (virtual) gig. I went to see the 30th anniversary Sex Pistols gig... on dvd. The concert was tough and emotional but what I have really enjoyed most were the special features with a 90 minutes London Guide by the four member of the band (top class: John Lydon vs the Emirate Stadium).

Back in the office on monday I received a big envelope from Amazon containing various books and dvd I have recently bought. The link between "The London Nobody Knows" (a 1967 documentary of the disappearing Victorian London...) and the Sex Pistols Guide was immediate.

What I am trying to say here it's not just I like London, Punk Rock and Arsenal FC but that I like cities and I like how they can really be "the stage" for different people, different adventures and different moods, all at the same time.

And speaking of cities and Punk Rock I can just mention one of the greatest pro-urban (or anti-rural) marvbelous song that is Down on the Farm by the Uk Subs (then covered by Guns & Roses, please don't make mistakes!).

Happy 2009

noreply@blogger.com (kjpm) — Mon, 19 Jan 2009 16:12:00 +0000

I am not lost. Just been very busy in the last few months with my university lessons, my job and thinking about the future...

My resolution for 2009 is to be a bit more disciplined with my blog (at the end of the day I LIKE DOING THIS) and trying to do more exciting things inside and outside this page.

The experts says this is the saddest day of the year, not for me, it's just like new year's day here.

All the best.

Yes, we change

noreply@blogger.com (kjpm) — Wed, 05 Nov 2008 14:50:00 +0000

Not only I am really really happy with the Obama triumph, but I have also read, among many others a very interesting article from Al Ries about his succesful positioning campaign.

When medium and message are going in the same direction!!!

No internal presentation?

noreply@blogger.com (kjpm) — Mon, 27 Oct 2008 10:37:00 +0000

These days I am preparing the first lesson of the Strategic Planning course I am holding at the IED from next week monday on.

Of course as a power point junkie I am preparing my slides, trying to mix fun/entertaining facts with serious statements about this discipline, and lots of "interactive moments" to try to keep the lesson a bit more multidirectional.

But today I realised that I miss an "internal presentation" with stupid remarks about my pictures or serious comments about missing the discussion flow somewhere...

It's not that I am not sure of what I am doing it's just that I am not used to all this freedom, I just have to go next monday, plug my mac, and hoping that the students have had a nice weekend and are not too sleepy at 9am (or probably I hope so).

In the meantime I am still missing a few pictures and various quotes...

Buy this book

noreply@blogger.com (kjpm) — Wed, 08 Oct 2008 07:53:00 +0000

I have just finished to read "Steal this book" a glorious 60's pamphlet written by Abbie Hoffman. Now with information everywhere this "how-to-live-an-underground-life-book" seems quite silly, but I think it's a very interesting piece of history, and somewhere still controversial today (molotov cocktail anyone?).

So, my suggestion is to go and BUY this book.

Advertising God

noreply@blogger.com (kjpm) — Tue, 07 Oct 2008 07:48:00 +0000

Seen last friday in Alba, the capital city of the "slow-food" movement.

(working) Life in a box

noreply@blogger.com (kjpm) — Tue, 16 Sep 2008 09:24:00 +0000

After watching the videos of the employees of Lehman Brothers leaving their offices with cardboard boxes full of documents and/or office gadgets I have wondered how many time I'd need to do the same...

Back to boring office meetings

noreply@blogger.com (kjpm) — Mon, 01 Sep 2008 08:32:00 +0000

If only it was always like that....

Got the time

noreply@blogger.com (kjpm) — Fri, 29 Aug 2008 06:03:00 +0000

Once upon a time, in the big railways stations there was always a big clock on the wall. Today in most of the airports there's absolutely no trace of clocks. Ok, we all have the time on our various electronic tools, but the questions remains.
My guess is that this is some kind of Las Vegas stunt. Since the airports are just like big malls where people spend time and money, there's no need to rush 'em out...

Written rules

noreply@blogger.com (kjpm) — Mon, 25 Aug 2008 06:16:00 +0000

When I was an university student I remember that I discovered that the United States were not having, like us baroque europeans, any "written law".

Well, that's not exactly what have seen these days....

But, if only the rules were easy to understand...

Drink or drive?

noreply@blogger.com (kjpm) — Sat, 23 Aug 2008 05:52:00 +0000

One of the funniest things happening in La is that, despite being a "car city", alcohol flows very easily, and waiters seems very pushy to serve you always "another one" once you've drank more than half of your drink.
If only LAPD wasn't so strict about drink and driving?!

Unknown celebrity

noreply@blogger.com (kjpm) — Fri, 22 Aug 2008 06:56:00 +0000

I don't know exactly who she is. But everybody around me was taking pictures of her today...

Macho surf?

noreply@blogger.com (kjpm) — Tue, 19 Aug 2008 00:40:00 +0000

This one (taken this morning in Venice) is dedicated to all those who thinks that "you must have balls to surf". Enjoy.

The greatest boulevard in the world

noreply@blogger.com (kjpm) — Mon, 18 Aug 2008 13:58:00 +0000

Just arrived in LA. For my 3rd time there. Always a wonderful city. And the Sunset... well, it'always the greatest street (?) in the world. That's my vote.

Interesting video

noreply@blogger.com (kjpm) — Mon, 11 Aug 2008 21:10:00 +0000

I have edited a qu ick video of my memories of the "Interesting 2008" conference.

The quality is not the top but I had to compress it a lot to upload it quickly.

Just another way to remember this beautiful day.

Catharsis

noreply@blogger.com (kjpm) — Fri, 08 Aug 2008 14:24:00 +0000

Call me a deviant, but I still think that heavy music has a strong cathartic effect.

Think of the song in the above video called "World of shit" taken from a live album called "Pr oud to commit commercial suicide".

How pure can it be?

It's (always) holiday time

noreply@blogger.com (kjpm) — Wed, 06 Aug 2008 15:37:00 +0000

The greatest geekshow on earth

noreply@blogger.com (kjpm) — Wed, 30 Jul 2008 08:47:00 +0000

Wasting my time on You Tube I have found a super-interesting talk show between Bill Gates and Steve Jobs.

Just as a joke I have called this post "geekshow", but in fact this video is about more than just a hi-tech/computer discussion, this is two of the main businessmen of today discussing about porducts, consumers, innovations and so on and on (it dates back to 2007, ok the 3G iphone wasn't launched yet, but...).

It takes about an hour to watch (the event has been cut in 7 parts to be uploaded on you tube and once you click the above link you're in chapter 1) but it's a pleasant discussion and I think we all can learn something from them.

Shit happens, right?

noreply@blogger.com (kjpm) — Tue, 29 Jul 2008 09:31:00 +0000

Mad men

noreply@blogger.com (kjpm) — Tue, 22 Jul 2008 07:37:00 +0000

Yesterday on the Advertising Age website there were two radically different articles about the advertising world.

The first one was about the incoming crisis and the budget cuts.

The second one at the bottom of the page was about the boom of agency bars.

I have some difficulties to see the connection between both news, but I know that it's always reassuring to have a bar close to our office (since we have one, office I mean).

Cheers.

Different music make different moments

noreply@blogger.com (kjpm) — Mon, 21 Jul 2008 09:11:00 +0000

Last week I went to see two very different concerts: Paul Weller and Sigur Ros.

Two different nights, the first one really hot under a tent, the second one cold and wet under a grey rainy sky, but both nights have been really inspiring to me.

I used to think at music just like football, with love/hate relationship with genres and subgenres, but now it's all changed, I can listen punk and rai on the very same night mix neapolitan music (I have a nice cd bought chez Muji) with Guns N Roses (yes I still listen to them).

Probably this is just like coffee or pizza to me, purists use to think of coffee as a one-size-fits-all solution like coffee = espresso; I don't think so, I like an espresso after a good meal, or to wake me up in the middle of a lazy afternoon... but actually I am writing this post with a big mug full of instant coffee.

Different moments needs different products (or different music)?
But it's also that different products (and music) make our moments different??

Guerrilla everywhere

noreply@blogger.com (kjpm) — Wed, 16 Jul 2008 15:04:00 +0000

I am actually reading with great pleasure the book "On guerrilla gardening" by Richard Reynolds. Honestly I am not an hardcore fan of gardening (even if I am really proud of my three years old rose on my window) but I like this book and the idea behind it.

Basically I like the idea of doing something "illegal" but that, at the end of the day, can increase everybody's happyness.

But, since I am a marketing-distorted-mind, I have made a comparison between this book and a business book I have read a few years ago called "Blue Ocean Strategy".

The idea in both books is about finding empty places (=blue oceans or empty flowerbeds) to fill with our propositions and our ideas.

Seems nice speaking about flowers.