RadioGuruPdx

Power to the People! A New Way! A Media Mix Webinar & Podcast Series

Radiogurupdx — Thu, 12 Nov 2009 13:05:35 -0800

Introducing all five of our Media Generations Podcast Series. This series gives you an informative follow-up to last summer's Big Research presentation by Dr. Shultz. I've packaged them below for your listening pleasure.

Also, if you are involved with media planning, strategy, selling, allocating or marketing to the consumer, you simply cannot miss Dr. Shultz's Webinar coming up on November 19, 2009. Click here to register now.

By attending this webinar, you will walk away with... (Regularly $50. Now only $29.95)

Real, actionable data from consumer confidence to purchase behavior
Achieve better connection by getting beyond audience demographics in a multi-media marketplace
True Media Consumption Revealed and influence in the following categories: Electronics, Prescription Drugs, HBA, Home Improvement, and Apparel.
Learn how to put the MediaPlanIQ™ knowledge to work for you. Kim Rayburn, SVP, BIGresearch, will share real allocations that include media influence combined with consumption and cost.
Gain insights that will help you move ahead and reach your consumer

Don E. Schultz is Professor (Emeritus-in-Service) of Integrated Marketing Communications at Northwestern University, Evanston, IL. He is also President of Agora, Inc., a global marketing, communication and branding consulting firm also headquartered in Evanston, IL. Schultz lectures, conducts seminars and conferences and consults on five continents. He is the author of eighteen books, including Media Generations, and over 100 trade, academic and professional articles. He is a featured columnist in MARKETING NEWS and MARKETING MANAGEMENT. Schultz is recognized as a leading authority on new developments in marketing and communication and has helped develop the Integrated Marketing and Integrated Marketing Communication concepts around the world along with pioneering work in marketing accountability, branding, internal marketing and marketing metrics/ROI.

The Complete Exclusive PARC Podcast Series with BIGResearch President Gary Drenik.

Podcast #1: Shift Happens, Media Market Starts and Ends with the Consumer.

Listen Here

Podcast #2: Need a Companion? Radio is the #1 Companion Medium of Media.

Listen Here

Podcast #3: Got Synergy? Maximize ROI with a Push-Pull Application.

Listen Here

Podcast #4: Radio Stacks up as Big Influence.

Listen Here

Podcast #5: What is Your Media Plan IQ?

Listen Here

Portable People Meter - Powerpoint November 4, 2009

Radiogurupdx — Mon, 09 Nov 2009 16:10:37 -0800

Portland Breakfast

View more documents from Melissa Kunde.

Alert: New Portland Radio PPM Ratings are Revealed!

Radiogurupdx — Thu, 29 Oct 2009 17:47:41 -0700

FOR IMMEDIATE RELEASE
CONTACT: Melissa Kunde
Email: Melissa@portlandradio.org

PORTLAND AREA RADIO COUNCIL (PARC) HOSTS SEMINAR
FOR THE PORTABLE PEOPLE METER (PPM)

Reveals New Accountability For Radio

Portland, OR November 4, 2009 - Wherever a Radio listener may be – in the car, at home, or at work – PPM monitors every station heard to give precise results about how and when consumers listen to the Radio. PPM automatically detects the stations to which listeners are exposed, stores the information, and sends it back to Arbitron each night.

PARC will host a seminar about PPM with insights from some of the nation’s top media experts on November 4th at the Gerding Theater. This event will reveal preliminary results and the unique aspects of the Portland Market

“Radio has always been a powerful medium and this new technology supports Radio’s power with accountability. I’m excited to bring in Jim Gaither, one of the nation’s most prominent media buyers, along with two of Arbitron’s key executives and Radio management from San Francisco to share and educate this new technology with local advertising and marketing professionals, ” said Melissa Kunde, PARC’s Executive Director .

The beauty of PPM data for Radio is that it is more stable from survey to survey so advertisers can be more confident that the differences among surveys are the result of changes in listening. Since it is passive and electronic, listeners don't need to remember who they were listening to, they need only to carry the PPM device and the technology does the rest. In addition, PPM data is refreshed each month, to get a faster read on changes in the market.

PARC will host the PPM event at the Gerding Theater at the Armory, 128 NW Eleventh Avenue on November 4, 2009 from 8:30am – 10:30am.

   1. Gain knowledge about the Portable People Meter and the unique aspects of the Portland Market.
   2. Know the methodology and how it is different from the old diary methodology.
   3. Get clear insight on the new accountability of Radio with the new technology.
   4. Hear Insights from:

        * Jim Gaither, Director of Media Negotiations with the Richards Group in Dallas, TX,
        * Michael Nelson, Account Executive from Arbitron,
        * Jenny Tsao, PPM Implementations Market Manager
        * Katie Wilcox, Account Executive of ClearChannel.

The Portland Area Radio Council's (PARC) mission is to promote the power of Radio to create fiscal health for both local businesses and the communities that Radio serves. PARC is made up of Entercom Communications, Alpha Broadcasting, Clearchannel Communications, and Westside Radio equaling 23 top stations in the Portland market. The official PARC site is: www.portlandradio.org

Media Generations Podcast 5: What is your Media Plan IQ?

Radiogurupdx — Thu, 29 Oct 2009 07:30:00 -0700

Welcome to the final podcast where Jenna Algie, Business Development Manager, of Big Research will tell you all about your Media IQ. We've even included a slideshow so that you can read along as she explains:

How consumers are influenced to purchase.
The best way to allocate your media dollars.
How to generate more revenue through radio ad sales.

Listen Here

Big Parc Media Plan Iq Podcast 061609

Get the book Media Generations for just $13.95 when you enter promotion code PCDWAW5W. Click here for details.

Find out more about how businesses can see significant increase in ROI by advertising with Radio plus Internet, and sign up for the Webinar, at My New Business First.

Enjoy,

Melissa Kunde - Radiogurupdx

Media Generations Podcast 4: Radio stacks up as Big Influence.

Radiogurupdx — Tue, 27 Oct 2009 08:00:00 -0700

In our last podcast Gary Drenik, President of Big Research, tells us the top four things that marketers/advertisers should focus on to design more consumer-centric media plans to maximize their ROI. In this podcast he tells us which is most important...(drumroll)

Bottom line: you might want to save a seat for the consumer at your allocation table.

Listen here

Read transcript here.

Get the book Media Generations for just $13.95 when you enter promotion code PCDWAW5W. Click here for details.

Find out more about how businesses can see significant increase in ROI by advertising with Radio plus Internet, and sign up for the Webinar, at My New Business First.

Enjoy,

Melissa Kunde - Radiogurupdx

Hot Retro Radio

Radiogurupdx — Sun, 25 Oct 2009 08:52:08 -0700

Media Generations Podcast 3: Got Synergy? Maximinze ROI with a Push-Pull application.

Radiogurupdx — Thu, 15 Oct 2009 08:00:00 -0700

Three is the magic number. As we continue listening to the third Media Generations Podcast, Gary Drenik, president of Big Research, explains how media consumption has flipped, putting the control into the consumers hands. Gary explains how the market needs to be dedicated to the consumer and gives us the 4 critical variables for consumer-centric media planning. He also gives us the four secrets of maximizing ROI.

Listen Here

Read the transcript here.

Get the book Media Generations for just $13.95 when you enter promotion code PCDWAW5W. Click here for details.

Find out more about how businesses can see significant increase in ROI by advertising with Radio plus Internet, and sign up for the Webinar, at My New Business First.

Enjoy,

Melissa Kunde - Radiogurupdx

Media Generations Podcast 2: Need a companion? Radio is the #1 companion medium of media.

Radiogurupdx — Tue, 13 Oct 2009 08:00:00 -0700

Radio is a star companion medium in media mix.

If a tree falls in the woods and no one hears it, does it matter?
If a consumer doesn't see or hear your advertisement will it attract business?
In today's fragmented digital world, what does it mean when consumers use companion media?

Welcome to Media Generations Podcast Part two. In this compelling interview Gary Drenik, President of Big Research, will explain how consumers use media in a fragmented digital world. Big Research's SIMM Study reports how consumers are faced with more media than they can consume. Multitasking media is the new reality, and the SIMM study prove that Radio is the number one companion to any media mix.

Listen Here

Read the transcript here.

Get the book Media Generations for just $13.95 when you enter promotion code PCDWAW5W. Click here for details.

Find out more about how businesses can see significant increase in ROI by advertising with Radio plus Internet, and sign up for the Webinar, at My New Business First.

Enjoy,

Melissa Kunde - Radiogurupdx

Media Generations Podcast 1: Shift Happens, Media Marketing Starts and Ends with the Consumer.

Radiogurupdx — Wed, 07 Oct 2009 16:57:53 -0700

Introducing our Media Generations Podcast Series, an informative follow-up to our Big Research presentation by Dr. Shultz. I had the opportunity to interview Gary Drenik, President of Big Research and ask him about Radio's value in the media mix. This is part one of five podcasts that will answer questions like:

How should businesses allocate their media dollars in the 21st Century?
How is Radio valuable to that media mix?
In a fragmented market place, what media influences consumers to make purchasing decisions?

Listen Here

Read the Transcript Here.

Get the book Media Generations for just $13.95 when you enter promotion code PCDWAW5W. Click here for details.

Find out more about how businesses can see significant increase in ROI by advertising with Radio plus Internet, and sign up for the Webinar, at My New Business First.

Enjoy,

Melissa Kunde - Radiogurupdx

The Greatest Media Party on Video!

Radiogurupdx — Mon, 28 Sep 2009 15:02:34 -0700

Special thanks to Guildworks for the scene setting fabric art, the Oswego Lake House for hosting our extravaganza, West Coast Event Production, DJ GlobalRuckus, Cherry the amazing Fire Spinner, and all the artists who made Radio Magic sparkle.

Radio Patrons: We are PARC and we appreciate you and your support of hometown radio.

Entercom, Alpha Broadcasting, Clearchannel, and Westside Radio!

Melissa Kunde, Executive Director

PS. A very special thanks to Jason Zaworski of ClearChannel Radio for shooting and creating this awesome video!