Rafael Viana

Published by Rafael

• Preparando-se para o Black Friday

  October 5, 2015

Experience

• E-mail Marketing Consultant

  Return Path

  September 2013 – Present (2 years 5 months)São Paulo Area, Brazil

  Acting as Email Marketing Consultant at Return Path, Rafael was able to help companies improve their email marketing strategies and improve their ability to deliver messages to the inbox.
  
  Rafael has over 7 years of technical experience in several areas including the creation of high volume email marketing systems, email deliverability, performance improvements to enhance conversion, and applying best practices to optimize the subscriber experience.
  
  Before joining the Return Path as an Email Marketing Consultant, Rafael most recently spent three years shaping and growing the first and largest group buying site in Latin America, Peixe Urbano. Rafael designed and created Peixe Urbano’s in-house high volume email marketing platform, resulting in reduced operating costs and outsourcing services by approximately 200%. He also participated in Peixe Urbano's email committee in a leadership role, focusing on strategies, best practices, segmentation and campaign analysis. By applying his insights and email marketing expertise, the Peixe Urbano email program realized an increase in campaign conversions of up to 80%.

• Software Engineer and Email Deliverability

  Peixe Urbano

  December 2010 – August 2013 (2 years 9 months)Rio de Janeiro Area, Brazil

  Responsible for improving email deliverability and providing technical guidance to product team with best practices when sending daily deals e-mails.
  
  Worked as tech lead and developer on the first version of Peixe Urbano's Email Marketing tool, where we are able to send out many custom e-mails using a very simple Web GUI. This application was made with C# .NET, jQuery and CSS3.
  
  Also, was part of the team that created Peixe Urbano's Email Sending System, called Oceanmail. This system was entirely written in Java, where we used JBoss application server to get the the e-mail message template, parse it for each recipient individually and send it to our MTA server.
  
  Configures and takes care of the MTA infrastructure, that uses Message Systems Momentum for Sending software. Wrote all the policy in lua script, that selectes what IPs segment should be used to send the message.
  
  Attended Message Systems conference called Interact 2012: Engage!, it was held in August in the city of San Diego, California.
  
  Also attended as a guest at MAAWG. This meeting happened in Baltimore, mid October of 2012.
  
  At Peixe Urbano he was able to learn many new languages, working with PHP, C#.NET, Java, Python, Perl, LUA, CSS3 and Javascript. Also became familiar with Scrum and Kanban, which we kinda transitioned from one to the other over time. Also learned how to build software with quality using TDD and Automated Testing.

• CTO

  RJHost

  February 2005 – October 2010 (5 years 9 months)

  Fui responsável por toda área técnica, desde o funcionamento dos servidores, a criação dos sistemas. Responsável também pela qualidade do atendimento do suporte técnico.

Volunteer Experience & Causes

Publications

• Os prós e contras da liderança remota

  Valor Econômico

  O brasileiro Rafael Viana faz parte de uma equipe composta por doze pessoas, algumas da França e da Inglaterra, que têm um chefe baseado nos Estados Unidos

  Authors:

  • Rafael Viana

Projects

• MailFish

  January 2011 – January 2013

  EmailMarketing software used to create customized email campaigns, manage mailing lists and analize results.

  Team members:

  • Rafael Viana,
  • Pedro Torres,
  • Catarina Lima,
  • Leandro Abreu Mascarenhas,
  • João Gilberto Magalhães

• Oceanmail

  October 2012 – April 2013

  Peixe Urbano's Email Sending System, entirely written in Java, where we used JBoss application server to get the the e-mail message template, parse it for each recipient individually and send it to our MTA server.

  Team members:

  • Rafael Viana,
  • Pedro Torres,
  • Ciro Cavani

Languages

• Português

  Native or bilingual proficiency

• Inglês

  Native or bilingual proficiency

• Espanhol

  Professional working proficiency

Skills

• Email Marketing
• Deliverability
• Email Marketing Software
• PHP
• JavaScript
• Email
• CSS
• Marketing por e-mail
• JQuery
• HTML emails
• MySQL
• C#
• .NET

Education

• Universidade Veiga de Almeida

  Bacharel, Ciência da Computação

  2006 – Present

Recommendations

Groups

• Email Deliverability

• .NET Framework - Brasil

• Deliverability

• LinkedPHPers - The Largest PHP Group

• DomnusTI Consultoria

• eMarketing Association Network

• PHP Experts (PHP, mySQL, Symfony, Zend, MVC Frameworks)

• See 7 more

• Front End Developers

• PHP Brasil

• The DMA (UK)

• MarketingDigital.com.br

• A Startup Specialists Group - Online Network for Entrepreneurs and Startups (Business Jobs Careers)

• emailexpert: Email Privacy, Deliverability & Authentication. Metrics, Tracking, Inbox & DMARC ++

• Anti-Spam Research Group

• See less