The truth is everyone loves free stuff. And not only that, everyone likes surprises. So logically, the two of those together would basically be heaven on earth. This essentially has to be the mentality when fundraising using an almost full-proof method, raffle tickets. Raffle tickets are not only timeless but it’s also a method that is used by almost any sort of organization or institution.

Name any sort of organization in regards to fundraising, and I can almost guarantee that raffle tickets have been used. Why is that? Well, raffle tickets are quite inexpensive for the cost of the consumer. Basically, it’s like the lottery, you put a little in and have the chance of having an outcome greater than what you initially started with. With that being said, there are some drawbacks, since a lot of people enter raffles that diminishes the chance you have for winning which is why people usually enter more than once.
Overall, however, the pros outweigh the cons.

Now the question being proposed is how businesses can utilize raffle tickets for their benefit. Benefit here means increasing not only the amount of customers but the amount of customers who will continually shop from their business. Obviously, the first step would be to have raffles, but I think what businesses are missing is on having raffles regularly. This doesn’t mean having a raffle every week but just having them consistently enough so that way consumers can become more interested in not only the raffle but hopefully the business or retailer as well. With that being said, every prize for the raffle does not have to be the biggest and most expensive but just something that will peak the consumer’s interest.

Next step in the key to success on raffles is after having consistent raffles, have one grand prize raffle once in a while. Now for retailers and business that may have a lot of revenue this could be something as big as an all paid-for vacation or for smaller businesses this could be one of the more expensive items that you sell or one that a lot of customers tend to buy or even a gift card to the store. Another option would be to hold raffles that will benefit the community, a community raffle would get people, i.e. consumers, involved and talking. Although the initial input may seem great on the part of the business the amount of revenue that will be generated by such raffles will far outweigh the costs because a lot more people will become interested. By doing this, not too often so as not to go bankrupt, you increase the amount of consumer interest in both the company and products being sold.

Finally, once the above steps are done everything will just start to work itself out. When consumers start to see the thought that retailers and businesses put into customer satisfaction and service they will start to come more and more. And when that happens, they will begin to tell others about the company and all the great things they are doing. Thus, more and more people will start to flock to the business and it will continue to grow and grow. And imagine, this all started from just a raffle ticket drawing!

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There are many benefits to a raffle fundraiser. Perhaps its greatest appeal is its ability to raise awareness for a cause. Raffles are an excuse to draw people together. Be it the sellers or the buyers, all are united with reason. People love to feel empowered and raffles can endow such. Even if the raffle ticket has a small-suggested donation most people will feel as if they made a difference. That in itself is a powerful asset. To motivate and encourage people is to captivate them. When one does such, they can lead those buyers to carry out other good deeds. If people can feel a connection, they will come back and help in years to come, establishing a base of support fundamental to an organization’s success.

To maximize ticket sales, sellers and fundraiser operators must highlight what it is the fundraiser is for. If potential buyers can connect with one’s message, people will feel moved to make a difference. Inspiring others is priceless. So, in selling tickets, keep the pitch simple. People hate to be confused. With raffle tickets you want to capture attention and quickly draw light upon one’s cause. So many different raffle fundraisers permeate the market, so sales depend upon how well seller’s can convey their purpose, their mission, but most especially passion.

After the charity’s/organization’s mission, the next most important element to sales is the selection of prizes. Intriguing prizes encourage and stimulate ticket sales. Money is a huge draw. 50/50 (split the pot) raffle tickets sell so well because of the way in which the customers are incorporated into the action. The purchasers of tickets are made to feel as if they are a part of the party. That is so important because a significant feature of society is the need to feel included. Cash prizes are also influential because they function to fund innumerable dreams.

With that said, cash prizes are not always a viable option. For charities and nonprofits it is sometimes easier and more effective to solicit donations for a ticket’s prize lineup. In that case, before soliciting for donations, know what you are looking to receive. In other words, watch TV. Watching news programs and commercials is enlightening. Television essentially has tunnel vision, only that of the most importance makes the cut. Watching TV, one can see that at this point, hot ticket items revolve around tablets, smartphones, football, food, and cars. Play to a buyers liking. In my experience, iPads, autographed sports memorabilia and Costco gift cards have been especially helpful in selling tickets. Raffle tickets are successful in part because they offer their buyer an opportunity to walk out with more than they bought in for. The proper mix of passion, purpose, and prize can stir almost any heart to donate.

Equally important as the buyer is the seller. Volunteers must have proper motivation. Cutting sellers/volunteers in on the profits from the ticket sales, or offering top sellers prizes is a wonderful way to encourage sales volume. With that said, I do not believe it is the most effective or efficient method. The proceeds are being raised for a good cause and charities/non profits look for volunteers who share that passion. Money and prizes are material goods with merely extrinsic reward.

As great as those possessions may be, the euphoric effects are short-lived. Life boils down to the fulfillment of intrinsic needs. Humans want to feel honorable and content with themselves. They want to feel fulfilled. That is why we fall in love, cherish stories of triumph over tribulation, and cheer for the underdog. With that in mind, the best way to encourage volunteers is to offer top sellers the ability to sponsor and volunteer at events. To define sponsor, say for example that your charity helps throw parties at a hospital for sick children. Offer your top seller the opportunity to be the honorary volunteer (the sponsor of the party). Explain to the children that it is this gentleman or lady (the top seller) who made this hospital party possible.

Alternatively, offer all volunteers/sellers the opportunity to work the party and interact with the children they are raising the money for. The passion these volunteers gain, by lending a face to the mission they fight for, helps those volunteers sell tickets. The volunteers’ passion for the cause will seep through their sales pitch. Regardless of what industry one is in, potential customers are far more likely to make a purchase from a person passionate about their work as opposed to someone who half-heartedly peddles goods. It is these actions of recognition, of gratitude, that best resonate with humans.

There is nothing more satisfying than knowing a) you made a difference and b) you are appreciated. Prizes are impersonal but memories can last forever.

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Creating lasting relationships and helping others really gives meaning to life. Since building a connected community is an integral goal of any church organization, we should all strive as a group to find new and innovative ways to bring ourselves together and motivate others to get involved. This is one of the reasons that I believe having raffles can be a valuable tool when it comes to increasing community participation and nurturing that creative spark.

One constructive way a church could maximize the sales of raffle tickets would be to offer a percentage of the raffle sales to the top sellers to donate to the charity of their choice. This humanitarian cause, while helping others, would give participants a reason to feel supportive of the cause. It would get the right people involved who want to support both their church and those in need. In addition to providing encouragement to reach others, it would also get the name of the church out in the community.

The raffle itself could be a ticket to an event where admittance enters the ticket holder into a prize drawing. Local businesses are often happy to support charitable causes by offering gift cards. This would excite people about the prospect of getting a tangible gift while bringing more business to the companies. The meat of the raffle event itself is definitely important to selling the idea. While serious activities are plausible, things like plays and concerts, I think having a fun and involved event would be more family oriented. I like the idea of hosting a carnival style event with different games and stations around the building. Having various activities throughout the church would hold peoples interest and give the opportunity for all ages to find enjoyment.

Another potentially colossal tactic for increasing exposure would be to host youth group volunteer events where the youth have the audience of the community. For example, putting on a concert at a local park or providing a free car wash gives the opportunity to offer a raffle event to people. Being able to present oneself as a charitable organization will inevitably attract other charitable individuals who also strive to be a part of a larger effort.

As far as where the proceeds would best be utilized, I’m fond of the idea of using it to uplift parts of the community most in need. That being said, it should be used to reach out to the youth in underprivileged neighborhoods. One of the most constructive investments we can make is in insuring our youth are set in the right direction and giving them positive influences. Sometimes all that is needed to inspire hope is to give the kids somebody to look up to. While this would establish the opportunity for members to act in leadership positions leading different youth group activities, it would more importantly help keep kids off the streets and away from gangs.

While there are people all over that differ in many ways, we are all in this together. For this reason it is to all of our benefits that we work as one to create the community we would like to live in. Raffle events can be an effective tool for bringing more mindfulness to society. They can be used to foster inspiration and build a better world. All it takes is a little imagination.

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Imagine this: A bright, sunny day. You are currently standing outside a promotional tent for a business, and have just purchased a raffle ticket. The grand prize is a new car, but you know that there’s an incredibly slim chance you’ll obtain it. Regardless, you still bought the ticket, and are currently waiting for the announcers to call the winner. Hundreds of people stand nearby, just as eager as you are to see if they’ve won. As you hear the winning numbers announced, your heart begins to beat faster and you jump with excitement as your number is announced! Your heart pounds as you come up on stage, eager to claim your prize. You’ve just one a brand new car! How lucky and amazing!

This is the kind of excitement that a business can bring to potential and current customers through a raffle. With the chances at winning a prize, this type of event can be a truly fantastic way for business to keep and obtain customer satisfaction and loyalty. Through a raffle, the marketing departments of businesses can spread their image and message to customers in a unique way. They can allow for customer satisfaction, spread an image, and increase public relation.

Raffles are also a financially smart way to promote business without ridiculous amounts of money. If the tickets cost money, the business may even be able to make a return on the money spent. If not, raffles are still relatively cost efficient, considering other forms of advertising (such as commercials, billboards, etc.) are very expensive.

To continue, raffles allow any and all people to come in and have a chance at winning something. They appeal to everyone, and show people who wouldn’t normally approach the business something new. The positive excitement associated with a raffle can allow for people to associate positive, excited feelings with whatever company is running the raffle. This leads to an increase in people subconsciously understanding they might want to purchase something through this particular business, due to the fact that they have already associated positivity towards said business. This has benefits towards many customers – those who are loyal will understand this business is giving something back, and feel good about it, thus prolonging loyalty. Those who are new may look at this company in a way they never have, and want to buy their products as a result of the positive experiences had through the raffle.

The other positive impact a raffle has is to let customers’ know what types of products are available to them, and increase sales for a particular product promoted prominently through the event. If a car company decides to do a “win our brand new car” raffle, they can not only showcase that product to the person that wins it, they can get hype and image surrounding the product. It can get people talking about that, and thus, increase the likelihood they will purchase it.

To conclude, raffles are incredibly positive for businesses in a wide variety of ways. Their cost-efficient nature allows for lots of promotion with a minimal amount of debt. The giveaway of an item allows for customers (both current and potential) to associate positive images with the company and increase sales. Finally, the giveaway will reward someone, and allow for excitement and joy to be spread to customers, ultimately bettering the public relations of the business.

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Raffling is an interesting way to fundraise. It is sort of a combination of accepting donations and selling a product, as most tickets will not result in a prize. The most important factor in any type of fundraising is maintaining a clear understanding and motivation of the cause. Fundraising could be compared to begging that is often done by homeless and less fortunate people. In these cases there are generally three types of people that will be asked for money. There are those that will donate purely out of respect, and believe that their money will go to a good cause. There are those that will only donate once they understand the meaning and motivation of what their money will be going towards. Then of course there are those whom will simply not donate.

In the case of ticket raffling, the volunteer salespeople should leave a good impression on any of the people they approach; whether they buy or do not buy tickets. The salespeople should fully understand the cause behind the fundraiser, and be motivated by it. Sports teams often do fundraisers. Some athletes do very well with this, others do not. I recall going to door-to-door selling things for sports teams and my schools. I typically did better when I was raising money for my sports teams because I was more passionate, and understood the meaning of the money for my team. Age is also a key factor. In one’s younger years fundraising is perfectly simple with not much pressure from the purchasers. People become much more curious and suspicious with older people asking for money.

Another way that fundraisers could improve is by using social media. The most useful social media site is Facebook because of the amount and diversity of people that use it. By setting up a Facebook page you could accept money through PayPal for tickets and make posts on Facebook for those that had purchased tickets. This would mean that not only would the organization be able to sell more tickets; but also be able to reach more people through social media posts for ticket sales, prizes, and unrelated events. It would also create a larger group of possible donors. This does not mean that raffles could not be sold in person or at events. It is just another avenue that could bring in more money, and would create more exposure for the organization.
Many up-and-coming companies will use social media to give prizes away. They do not typically ask for money, but will ask for people to share the page for their companies. Once the person has shared the page they will be deemed eligible for the prize and will have their name placed into the raffle. The winner will be announced and shown by pages on social media. This does not immediately create new revenue for the company, but will often increase exposure for that company.

Deciding what kind of prizes people would want is something that could be very simple and convenient. Laziness and lack of creativity often defeats this step in the fundraising process. People typically buy gift cards, and electronic items to be the prizes. These are good prizes that tend to get people excited; however, just to be safe, one could do a survey. Surveys are quick and simple, and get information about the people whom are interested or following the organization.

I have not been a part of any recent raffling fundraisers. I can recall some from when I was younger, but I have been involved in many fundraisers that were not related to raffling. The most important factors seem to always be a good explanation of the cause behind the fundraiser, an intriguing item that is being sold or offered, and the ability to reach many people. Social media has worked extremely well for all of the fundraisers I have been a part of or seen in college. There may be other factors that will play a part in fundraising, but these are the most important. With these taken seriously and focused upon, the raffling fundraiser will be successful.

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