Internet Marketing Consultant, Online Marketing Consultant

Standard Google Analytics Vs Google Analytics Premium

noreply@blogger.com (Ram Kr Shukla) — Thu, 02 Feb 2012 09:50:00 +0000

Launching of Google Analytics V5 revealed some very important features for enterprise and general customers.

1. Google Analytics Premium will cost $150,000 to enterprise customers
2. Real Time functionality will be made available in V5 (This is made ailable for both general and enterprise customers)
No doubt Google has madde the new analytics very attractive and customizable aiming to add more and more standard as well as enterprise customers.

Why should you use Google Analytics Premium-

If you have very large website that needs custom segmentation in broader range. This will help you in 50 custom variable slots

If you need unsampled data for your own computations

If you are using paid tools and paying on the basis of pageviews. Say for 1 billion or more hits you can use Google Analytics with higher level of accuracy

Faster report generation and loading for large websites

SLA for data collection

       99.9% - collection Up time
       99% - Reporting time
       98%- Timely data processing, within 4 hours

Best Internet Marketing Strategies for Online Businesses in 2012

noreply@blogger.com (Ram Kr Shukla) — Mon, 23 Jan 2012 09:10:00 +0000

Best SEO Strategies for Online Businesses in 2012:

2011 was the year of Panda which diminished the concept of partial or complete replication of content. The content mushroomed in the internet just to take advantage in Search Engine where penalized and their performance went down in many perspectives. Evolving internet has raised the requirement of informations and products on the web hence have provided opportunities to many B2B and B2C firms to root up their online presence. The cheap consultancy of many Internet Marketing firms has also made their business to gloom widely on different online marketing channels.

The survey revealed (done between 500 B2B & B2C professional) that 57% of B2B companies got extreme benefit in their lead generation activities just by SEO

55% of companies claimed to have good final conversion through Social Media activities

The most influential are listed below on the hierarchy of their effectiveness.
1. Content Creation
2. Keywords & KeyPhrases researches
3. Title Tags
4. External Link Building
5. Meta Description tags & URL Structures
6. Social Media Optimizations & Digital Assets Optimizations
7. Blogging

Social Media has no doubt entered into the 2012 with revolutionary approach and going to reshape the online advertisement by the end of 2012. Success in online popularity elicits the need for link popularity activities. This is the practice that have evolved to much broader concept; starting from the traditional approach, its value is widely recognized but with the passage of time the practical approach to build on this asset have evolved.

Basics definitions and terms are same but their practical approaches have changed. The days are gone when companies were hiring content writers/ freelancers and asking them to write 350-400 words of keyword rich articles. The search engines have evolved to a extent where it determines the page theme on the basis of descriptions of entity followed by the videos and images that are narrating and supporting the actual content flow.

ICANN New gTLDs & Search Evolution

noreply@blogger.com (Ram Kr Shukla) — Thu, 10 Nov 2011 05:11:00 +0000

The readable terms in website domain ramkrshukla.com is ramkrshukla which refers to a understabdable easier to remeber group of characters and is called domain name and the ip associated with this domain which is used to communicate address and progate data is referred as domain name system (DNS). For example when a browser or user sends a request for www.ramkrshukla.com the domain gets translate into set of numeric characters like 216.329.32.21 and following to the Internet Protocols the server communicates with the user machine.

Below are the most popular Generic Top Level Domains- gTLDs which are used widely across the internet and are known globally.

The evolution of Internet from the Arpanet Era to Mobile Internet has undergone various major changes and the introduction of new gTLDs will be a new revolution in conceptualizing and broadening the reach of Internet to masses.

On June 20, 2011, ("ICANN") approved the launch of a new class of generic top level domains ("gTLD's") (i.e., the string of letters to the right of the dot in a domain name, such as .com, .net and .gov)

Currently there are only 22 gTLD's in addition to about 250 country code top level domains, such as .eu (European Union), .ca (Canada) and .jp (Japan).

Under the newly-adopted plan, any established public or private organization can apply for its own gTLD, which will allow an organization to control a gTLD for its trademarks (e.g., .kodak or .microsoft) or its goods or services (e.g., .camera or .hotels) or a topic of interest (e.g., .football) to name just a few examples.

Predicted Impact of gTLDs on future Online Market

New Vertical for Investments
More options to choice from
Weapons for sophisticated competition
Improved Brand Managements opportunities
Appealing Online Marketing Strategies & Scopes
More control on domains & desired protocols
Significant off-line advertising and branding advantage
Revenue generation from business listings and advertising
Corporate branding & Marketing-New Vertical for Investments
More options to choice from
Weapons for sophisticated competition
Improved Brand Managements opportunities
Appealing Online Marketing Strategies & Scopes
More control on domains & desired protocols

SEO impact of new gTLDs

SEO Benefit 1: Keyword Density Privilege-
This is the most well understood technique that increase in keyword density in domain names have added advantage on Organic rankings. By eliminating useless words like .com, you can increase that density

SEO Benefit 2: Specific gTLDs for better reorganization-
Having specific gTLDs will directly differentiate the theme from other industry, for example so far .com was used for health, business, travel, ecommerce but after gTLDs addition Search Engine may put additional weight-age

SEO Benefit 2: Increased CTR-
Having specific required gTLDs may increase the CTR on the searches as this will directly help In increasing new specific URLs

Inference

Search Engine will always support a high quality website regardless of the specific constraints on the TLDs
General TLDs like .com, .org etc are there on the market to cover all the commercial and organizational themes and they will rule the industry
This is not advisable to start from the scratch (after redirection) when we already have good position in Search Engines

Visibility Score: Search Effectiveness Metrics

noreply@blogger.com (Ram Kr Shukla) — Wed, 19 Oct 2011 07:05:00 +0000

The degree of numerical values illustrating the effectiveness tracking e of your SEO effort is generally quite tough. Most of the times SEO companies and search professionals works to increase the traffic and on the other hand they may also work to increase the traffic. And at the end of month you wil be getting jumbled reports of PRs, Keyword Rankings and sometime Traffic Radar. If you are wondering that instead of so much efforts you are not getting your required results like increased sign-ups, Queries, Product Download/Purchase etc then you must cross check the reports and analyze with the direction of your SEO efforts.
At this point of time you need to understand and know the visibility score of your website and check the effectiveness of your landing pages.What happens when you target a particular niche on Internet? you automatically get benefit in certain long tail phrases and keywords and you also get traffic and conversions from Search Niche. At this poin of time you need to understand and be aware of all such long-tail keywords.
To support this and to provide grasp on this Internet Marketing variations Google offers a free Websmaster Tool account, you simply need to add your website on this tool and within few days this tool will start gathering the informations about all the keyword wise impressions, percentage change in their impressions. CTRs, Average Positions etc

This data of Google Webmaster Tool will provide a complete insight about your website performance on Google.

Now you have to generate your visibility score, to properly identify where you actually stand. Simultaneously you should also compute the visibility score of your competitors also to properly analyze the level you stand.

How to Calculate:

On the basis of the keyword that holds the ranking in major search engine you will have to provide a numerical value to each of your keyword rankings.

Like-
Search Engine Positions below 30= 0 Points
Search Engine Positions at 20= 10 Points
Search Engine Positions at 10= 20 Points
Search Engine Positions at 1= 30 Points

Visibility score is the percentage of the sum of ranking values that Search Engine assigns to particular keyword ranks upon 30

i.e. for 3 search engines the points will be 3*30=90

Above I have explained the process of visibility score computation in Search Engine Along-with the Search Engine visibility you will have to also analyze the visibility score of Social Media Platforms. This is highly practiced when you are dealing with a Brand. I shall be covering this formula in my next posts.

ROI Calculation-Customer from Brand/ Non-Brand Term & Bidding Strategy

noreply@blogger.com (Ram Kr Shukla) — Fri, 16 Sep 2011 07:01:00 +0000

Customer Evolution Understanding the Online Media

Internet Marketing approach has undergone a drastic change in its approach to calculate its customer acquisition and ROI. Couple of year back retailers were scanning their Internet Marketing plans in the means of driving the e-commerce traffic to their product pages and website. The internet was wide distrubution sales channel analyzed by its capability to drive online revenues from their website.

Gradually the internet evolved into a broader media platform where customers started researching their products online by different means of-

Videos

Articles

Customers Reviews and

Online Comparing tools

Social Media Engagements

In 2011, the most forward-thinking retailers have started looking at a new measurement to calculate the success of their online campaigns: new customer acquisition and the lifetime value of those new customers.
Now explore your own Search Marketing Strategy where you focus your bidding on as many of your brand keywords that are possible. In this approach you are targeting the customers who are familiar with your brand name and the product you are offering.And thus resulting in higher conversion rate with lower budget.

But what about “non-brand” terms. The Non-brand terms generally have much more search capacity than the brand-terms. You can find out the differences with the help of Adwords Keywords Tool.

Above snapshot is the easiest way to realize the huge differences.

On-Contrary to Brand, such customers spends more time in purchasing the product; resulting in lower conversions on higher bid, then Why pay a higher CPC for a lower conversion rate?

Those non-brand terms drive a higher percentage of new customers to your site – and when you consider the lifetime value of those customers they will pay off! Here are the mass of customers who are looking for products and services you offer, but did not think to type your brand into the search box. And most important at that part they are not the part their top consideration needs. And at that scenario you are taking yourself away from the competitions.

And to know which keyword to capture and to bid on the generic keywords you can visit my previous post Optimize ROI- Identify Your Keywords Buying Cycle.

Only you know your relative new customer acquisition costs and lifetime customer value payouts. Every retailer has different metrics, but here’s the general thinking.
your brand terms CPC $.50 CPC and payout at an ROI of 10:1 while your non-brand terms ($1.00 CPC) payout at 5:1. But your non-brand terms bring in more new customers who will eventually payout. In year 2, they buy enough to amortize that initial ROI up to 8:1. Then in year 3 they’re loyal customers who are paying out at 10:1 (or higher). So that initial $1.00 CPC is now paying out – and that new customer you bought three years ago is now a lifetime customer.

When To Bid For Brand Terms

1.
In most of the cases it is obvious that you will get eventually good organic ranking and I have also seen many bands who have captured 5-6 pages in Google SERPs
The best and effective way to bid for brand is to trigger the ads for misspelled words. And at that moment there is probability that your rank may descend resulting in the slightly fall in visibility. Thus bidding on such themes will help customers to trust and appreciate your brand approach.

2.
The other case to bid for Brand is when you don't rank high in the organic search results. For instance, This is a good idea to buy Adwords Ads for "Buy Sony Tv", when you don't rank enough high.

Optimize ROI- Identify Your Keywords Buying Cycle

noreply@blogger.com (Ram Kr Shukla) — Mon, 12 Sep 2011 10:52:00 +0000

Targeting the right customers and getting maximum return from them are the key foced practical theory behind strategical planning of any Search Marketer.
"Analyzing the keyword data you have, then creating a strategic, tiered keyword priority list based on ROI is essential to growing your profits and saving wasted CPC costs," said -Bill Hunt from back-azimuth.com
The search queries on internet are more oftenly categorized in-

Informational Queries

Navigational Queries

Transactional Queries

If as a Internet Marketer you can determine the intent of customers behind the Search Query then only you can target your campaign more precisely. For Exmaple if you as an advertiser wants to sell LED TV online then you may choose to focus on trabsactional qieries e.g. "Where Buy LED TV?" as opposed to informational queries e.g. "What is TV/ What is LED?" There is no known algorithm, nor any formula which describes the nature of customers who pretends to search for information, navigation or transaction.
So what is the net value you will get after targeting all or 1 cyclic query?

Informational Query (Information or 1st Buying Cycle)

These consists group of queries that counts when users just lock up his minds for purchasing a product. In this user searches for the product randomly and pluck up the informations available.
HOw do .....?
What is....?
Most Generic queries

What will be the result?

Definately you will get the traffic but what will happen to the actual internet conversion?..
The conversion will drop as you are targeting the most generic- the keywords of first cycle.

Navigational Queries/ Keywords of second cycle:

These comprises the search of queries when users have already decided the place from where he will make the transaction and purchase the product.

For example, suppose you want to explore to Amazon to do a little shopping. How will you land on Amazon's home page? Do you:
   1. Go to the address bar in your preferred web browser and type in: www.amazon.com?
   2. Go to Google and type in the word “Amazon” and click on the first link in the search engine results page (SERP)?
   3. Use the search function in your browser toolbar and type in the word “Amazon” and click on the first link in the SERP?
   4. You will visit through your bookmarks and select the amazon option?
If you do numbers 2 and/or 3, you have performed a navigational search on a web search engine. You are using Google, or your preferred web search engine, to navigate to Amazon’s home page.

Navigational Queries/ Keywords of Last Buying cycle:

This is the best approach when you are a non-brand organization and want to engage and cash customer from Web-Meditated activities.
If your objective is to sell goods and services online and get max of ROI then you might focus more on transactional queries than informational queries. The problem with such classification, of course, is that it is narrow. you can't really determine the usesr intent from just looking at the keyword, however this classification gives us a useful way of thinking about which keyword terms might be the most useful in achieving our goals.
You may categories these by looking in to the prefix and suffix Buy, Best, Reviews with the Keywords.

Optimizing Navigational queries for new and repeated visitors:
It is absolutely imperative for all Internet Marketing professionals to embed the importance of navigational searches and navigational keywords to their Paid and Organic Campaigns. Navigational queries can be generated from both repeated and new visitors. A repeat visitor usually finds it simpler to type in a navigational keyword into a search engine and click on the link to the website, rather than type in a full URL in a browser’s address bar. A new visitor might have seen a reference to your website on TV, a text message, a billboard, an ad… or he might only remember part of your domain name.

Conclusion of Keyword Buying Cycle- Advanced Data Driven Modeling

   1. Analyze your customers in the ocean of Internet.
   2. Identify the buying cycle of your products and business.
   3. Analyze where they are in the buying funnel.
   4. Prioritize your keyword strategy in terms of PPC and SEO to maximize your ROI.
   5. Optimize your web-page/ Landing Page from the most suitable buying cycle phrase and keywords.

About Ram Kr Shukla

Signs Social Media Data Discrepancy Logics

noreply@blogger.com (Ram Kr Shukla) — Tue, 26 Apr 2011 09:38:00 +0000

"Google Analytics gives me a monthly traffic figure of 1076 visitors. StatCounter.com says it is 1080 and my web hosting service provider '1and1.co.uk' says it is 1594 and has detailed analysis (similar to Google) to support its total. I am very confused who is right and how such big variation occurs?"- Ron

We are fond of going through such problems when we test our website traffic with different analytical tools. No need to wonder when you face such problem when dealing with the click and traffic ratio of big brands facebook, Linkedin and Google Analytics. I had an opportunity to experience such variations when I was dealing with the click to traffic ratio of facebook and Google Analytics. The ratio of click to traffic ratio of the website was having the difference of 70%.

I tested the same by using different Analytics tool like Statcounter and still the problem persisted and the problem became even more critical as with Statcountet the click to traffic ratio gets enlarged to 85%. I conceited my attempt of r&d and tried to test with some other areas as well. But being cheeky to all such Analytics tools I removed all such Analytics code from the website and decided to research in my own Google Analytics tab once again.

I find some more Sections where these traffic May Get Scattered-
Before I move ahead let me clear you the tabs where you must check the traffic sources aswell before reaching t any conclusion.
1. Referral Traffic
2. Not Set Traffic Counts

You may get search engine sponsored traffic adding up into the Referral traffic section sometime and sometime the traffic source becomes “Not Set”
You must check whether you have got any raise in the amount of referral traffic / not set section. If yes you must re-breathe and get sure that overall visitors are reaching to your website but its its not get tracked. You must be happy that somehow your investment is leading to the traffic.
I was also happy at the moment but still the problem was much more similar the overall variation was near bout 60%. I wrote to Google and they come-up with their preplanned theoretical concept that variations are normal behavior and I should not worry about that and some other logics that you may easily catch on the web.

Google Resources-

how to track non-AdWords campaigns in Analytics, please refer http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55464

The most common differences are caused by differences in tracking methods, terminology, and account settings.

For more information on why there can be differences, please refer http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55614

You may refer http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=75129 for information on how to check your code.

Common Reasons to understand Data Discrepancy in Google Analytics

Click and traffic are 2 different units, don’t merge these two concepts together

Make sure that your web-pages must have Google Analytics Tracking code.

When handling the Adwords campaign must enable auto-tagging

If you've disabled autotagging, make sure that you have manually tagged your destination URLs with campaign tracking variables. Otherwise, visits will be marked as "Google Organic" instead of "Google CPC."

Avoid to use old urchin and Google Analytics on 1 webpage

Check whether your filters are not abandoning the traffic flow

The user browser which is not supporting the Javascript are likely to show 0 addition in the traffic count.

Looking into the data

You must have the information about how different analytics tool work and perform so that you should have better understanding about the tracking terminologies but still I would suggest to ideally put web analytics tool on your website.
Using 2 tools just complicates reports and makes the reporting and analysis much more critical in many subtle and sub optimal ways. “One "switch" commonly occurs is the shift from fighting the good fight of getting the organization to use data to bickering about data not matching, having to do multiple set of coding for campaigns (the page tagging work itself is trivial) and so on and so forth.-
In a nutshell the efforts become all about data and not the quest for insights”. Avinash Kaushik

There is no tool in the market which fulfill all the criterias mentioned above. You will definately identify certain variations in the Tracking tool figures as they have different criterias of analyzing in pulling over the reports.

Analytics Search Engine & Referral TRacking

noreply@blogger.com (Ram Kr Shukla) — Tue, 22 Mar 2011 08:27:00 +0000

how to track non-AdWords campaigns in Analytics, please refer http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55464

The most common differences are caused by differences in tracking methods, terminology, and account settings.

For more information on why there can be differences, please refer http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55614

You may refer http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=75129 for information on how to check your code.

Common Reasons to understand Data Discrepancy in Google Analytics

Click and traffic are 2 different units, don’t merge these two concepts together

Make sure that your web-pages must have Google Analytics Tracking code.

When handling the Adwords campaign must enable auto-tagging

If you've disabled autotagging, make sure that you have manually tagged your destination URLs with campaign tracking variables. Otherwise, visits will be marked as "Google Organic" instead of "Google CPC."

Avoid to use old urchin and Google Analytics on 1 webpage

Check whether your filters are not abandoning the traffic flow

The user browser which is not supporting the Javascript are likely to show 0 addition in the traffic count.

Looking into the data

Search Engine Market Share- Targeted Search Engine

noreply@blogger.com (Ram Kr Shukla) — Fri, 25 Feb 2011 06:26:00 +0000

Google is the leader in Search Engine leader with the Enormous share of 77% and Yahoo and Bing stand together with the share of approx 9% report below summarizes market share trends for the top search engines in use today. This usage analysis shows that Google is the most utilized search engine.

Search Engine Google WebRobots

noreply@blogger.com (Ram Kr Shukla) — Fri, 18 Feb 2011 07:58:00 +0000

Web Robots/ Search Engine Google Robots on Internet are often termed as Web Wanderers, Crawlers, or Spiders or Bots. These are basically the Search Engine programmes that traverse the Internet automatically. Search engines such as Google use them to index the web content, spammers use them to scan for email addresses, and they have many other uses.

What is Robot.txt?

Robots.txt is a file that is used to exclude content from the crawling process of search engine spiders / bots. Robots.txt is also called the Robots Exclusion Protocol.Robots.txt file is a special text file that is always located in your Web server's root directory. Robots.txt file contains restrictions for Web Spiders, telling them where they have permission to search. A Robots.txt is like defining rules for search engine spiders (robots) what to follow and what not to. It should be noted that Web Robots are not required to respect Robots.txt files, but most well written Web Spiders follow the rules you define.
Robots have certain directives that are pre-defined to make the Search Engine understood the nature of page-

User-agent: this parameter defines, for which bots the next parameters will be valid. * is a wildcard which means all bots or Googlebot for Google.
Disallow: defines which folders or files will be excluded. None means nothing will be excluded, / means everything will be excluded or /folder name/ or /filename can be used to specify the values to excluded. Folder name between slashes like /folder name/ means that only folder name/default.html will be excluded. Using 1 slash like /folder name means all content inside the folder name folder will be excluded.

Allow: this parameter works just the opposite of Disallow. You can mention which content will be allowed to be crawled here. * is a wildcard.
Request-rate: defines pages/seconds to be crawled ratio. 1/20 would be 1 page in every 20 second.
Crawl-delay: defines howmany seconds to wait after each successful crawling.
Visit-time: you can define between which hours you want your pages to be crawled. Example usage is: 0100-0330 which means that pages will be indexed between 01:00 AM – 03:30 AM GMT.
Sitemap: this is the parameter where you can show where your sitemap file is. You must use the complete URL address for the file.

The "/robots.txt" file is a text file, with one or more records. Usually contains a single record looking like this-

When you start making complicated files – i.e. you decide to allow different user agents access to different directories – problems can start, if you do not pay special attention to the traps of a robots.txt file. Common mistakes include typos and contradicting directives. Typos are misspelled user-agents, directories, missing colons after User-agent and Disallow, etc. Typos can be tricky to find but in some cases validation tools help.

The more serious problem is with logical errors. For instance:

User-agent: *

Disallow: /temp/

User-agent: Googlebot

Disallow: /images/

Disallow: /temp/

Disallow: /cgi-bin/

The above example is from a robots.txt that allows all agents to access everything on the site except the /temp directory. Up to here it is fine but later on there is another record that specifies more restrictive terms for Googlebot. When Googlebot starts reading robots.txt, it will see that all user agents (including Googlebot itself) are allowed to all folders except /temp/. This is enough for Googlebot to know, so it will not read the file to the end and will index everything except /temp/ - including /images/ and /cgi-bin/, which you think you have told it not to touch. You see, the structure of a robots.txt file is simple but still serious mistakes can be made easily.

The simplest robots.txt file uses two rules:

User-agent: the robot the following rule applies to
Disallow: the URL you want to block

These two lines are considered a single entry in the file. You can include as many entries as you want. You can include multiple Disallow lines and multiple user-agents in one entry.

Each section in the robots.txt file is separate and does not build upon previous sections. For example:

User-agent: *
Disallow: /folder1/

User-Agent: Googlebot
Disallow: /folder2/

In this example only the URLs matching /folder2/ would be disallowed for Googlebot.

User-agents and bots

A user-agent is a specific search engine robot. The Web Robots Database lists many common bots. You can set an entry to apply to a specific bot (by listing the name) or you can set it to apply to all bots (by listing an asterisk). An entry that applies to all bots looks like this:

User-agent: *

Google uses several different bots (user-agents). The bot we use for our web search is Googlebot. Our other bots like Googlebot-Mobile and Googlebot-Image follow rules you set up for Googlebot, but you can set up specific rules for these specific bots as well.

Blocking user-agents

The Disallow line lists the pages you want to block. You can list a specific URL or a pattern. The entry should begin with a forward slash (/).

To block the entire site, use a forward slash.
```
Disallow: /
```
To block a directory and everything in it, follow the directory name with a forward slash.
```
Disallow: /junk-directory/ 
```
To block a page, list the page.
```
Disallow: /private_file.html
```
To remove a specific image from Google Images, add the following:
```
User-agent: Googlebot-Image
Disallow: /images/dogs.jpg 
```
To remove all images on your site from Google Images:
```
User-agent: Googlebot-Image
Disallow: / 
```
To block files of a specific file type (for example, .gif), use the following:
```
User-agent: Googlebot
Disallow: /*.gif$
```
To prevent pages on your site from being crawled, while still displaying AdSense ads on those pages, disallow all bots other than Mediapartners-Google. This keeps the pages from appearing in search results, but allows the Mediapartners-Google robot to analyze the pages to determine the ads to show. The Mediapartners-Google robot doesn't share pages with the other Google user-agents. For example:
```
User-agent: *
Disallow: /

User-agent: Mediapartners-Google
Allow: /
```

Note that directives are case-sensitive. For instance, Disallow: /junk_file.asp would block http://www.example.com/junk_file.asp, but would allow http://www.example.com/Junk_file.asp. Googlebot will ignore white-space (in particular empty lines)and unknown directives in the robots.txt.

Pattern matching

Googlebot (but not all search engines) respects some pattern matching.

To match a sequence of characters, use an asterisk (*). For instance, to block access to all subdirectories that begin with private:
```
User-agent: Googlebot
Disallow: /private*/
```
To block access to all URLs that include a question mark (?) (more specifically, any URL that begins with your domain name, followed by any string, followed by a question mark, followed by any string):
```
User-agent: Googlebot
Disallow: /*?
```
To specify matching the end of a URL, use $. For instance, to block any URLs that end with .xls:
```
User-agent: Googlebot
Disallow: /*.xls$
```
You can use this pattern matching in combination with the Allow directive. For instance, if a ? indicates a session ID, you may want to exclude all URLs that contain them to ensure Googlebot doesn't crawl duplicate pages. But URLs that end with a ? may be the version of the page that you do want included. For this situation, you can set your robots.txt file as follows:
```
User-agent: *
Allow: /*?$
Disallow: /*?
```
The Disallow: / *? directive will block any URL that includes a ? (more specifically, it will block any URL that begins with your domain name, followed by any string, followed by a question mark, followed by any string).

The Allow: /*?$ directive will allow any URL that ends in a ? (more specifically, it will allow any URL that begins with your domain name, followed by a string, followed by a ?, with no characters after the ?).

The Test robots.txt tool will show you if your robots.txt file is accidentally blocking Googlebot from a file or directory on your site, or if it's permitting Googlebot to crawl files that should not appear on the web. When you enter the text of a proposed robots.txt file, the tool reads it in the same way Googlebot does, and lists the effects of the file and any problems found.

To test a site's robots.txt file:

On the Webmaster Tools Home page, click the site you want.
Under Site configuration, click Crawler access
If it's not already selected, click the Test robots.txt tab.
Copy the content of your robots.txt file, and paste it into the first box.
In the URLs box, list the site to test against.
In the User-agents list, select the user-agents you want.

Any changes you make in this tool will not be saved. To save any changes, you'll need to copy the contents and paste them into your robots.txt file.

This tool provides results only for Google user-agents (such as Googlebot). Other bots may not interpret the robots.txt file in the same way. For instance, Googlebot supports an extended definition of the standard robots.txt protocol. It understands Allow: directives, as well as some pattern matching. So while the tool shows lines that include these extensions as understood, remember that this applies only to Googlebot and not necessarily to other bots that may crawl your site.

Server-Side Robots Generator

Server side Robots are controlled by a plain text file located on your root web at http://www.yoursite.com/robots.txt. The robots.txt file is a set of standardized rules that govern to search engines and their user-agents (spiders), which webpages and directories to allow indexing and which to deny.

Imposing Restrictions

You may impose restrictions on which webpages to disallow indexing. By default, most users will want to allow all directories except their /cgi-bin directory which commonly holds scripts. To enable all webpages, check the "Enable All Webpages" checkbox. Otherwise, enter each webpage or directory path in the exclusion box, one per line (all paths must end with a "/"). If you checked off Enable All Webpages, this box will not be read.
Example: "http://www.sample.com/cgi-bin/" (Excludes /cgi-bin/ directory)
Example: "http://www.sample.com/images/" (Excludes /images/ directory)
Example: "http://www.sample.com/hello.html" (Excludes /hello.html webpage)

SEO Domain Name Correlation

noreply@blogger.com (Ram Kr Shukla) — Tue, 18 Jan 2011 08:00:00 +0000

. Today we are talking about the age of site and the age of links. You might have seen, I've been seeing a lot lately, there's sort of a trend of forum threads popping up, questions popping up, people sort of asking and almost dealing with this idea out in the ecosphere of SEO that an older link, an older domain, and a link that's been around longer all necessarily provide more value. They are better for rankings, are better from a search engine perspective. They get crawled more often, these kinds of things.

I would question this. I would strongly question this. It's not just because Matt Cutts sort of had a video where he talked about this. Someone asked him a question on this topic and he said like, "No, I wouldn't worry about that. It's buried 38 lines down in some patent from 2002, but that doesn't mean it's a ranking factor for us." I've heard him and other Googlers on stage at conferences be even more forceful than he was in that video in saying that, "We can't promise that it's not a factor, but if it is a factor, it's super tiny. It's a really small thing. We're using it primarily in conjunction with other things to try and see what's going on." So I wanted to try and address these critical questions about the age of a site and old links and the age of links.

First off, does the age of your site matter? Now, this is purely from an SEO perspective, in terms of if I have exactly the same effects going on, the same number of links pointing from the same places pointing to the same pages with exactly the same content. But one of those sites was produced in 2008, and one was made in 2000. Is that going to substantively change rankings? The answer is almost certainly not. Almost certainly not.

Now, the thing that you're going to say and that I hear a lot of criticism about when this myth is debunked or when Google says no that's not the case, is people have this idea like, "Well, wait. I look. I go through a set of search results. I see these top ten results. It's '04, '03, 1998. These are old, old links. So, how can you tell me that oldness doesn't matter? That domain age doesn't matter?" The reason is I think what you are observing is correlation not causation. It tends to be the case that people who registered those early domains in a lot of those sectors, they did a lot of things right. They got great domain names. They often got exact match domain names, sometimes short domain names. They've built brands. They've had a longer time to build those brands, which means more people are aware of them, more people know about them, link to them, and reference them. They've been in the media and the press. They get included in directories and lists and linked to by big and important people. The amount of time that a business has been around necessarily impacts all of these reference and citation types of impacts. For that reason, you're going to see that a lot of these earlier sites look like they perform better.

But I would actually say that if you produced a site today and could accomplish all the things that a site that is ten years old has done, you would actually outrank them. The reason is because you've earned those links, that reputation, and that brand faster, and therefore your acceleration rate is much greater.

When people look at something like a Twitter, they say, "Wow. Twitter is this amazing company. In the last four years, they've grown to 120 million users." But they don't compare it against something like eBay which has many hundred millions of more users, but they do it in the context of the time that they've been around and what they've been able to accomplish in that time frame. So I think this is a matter of correlation and not causation. I'd be careful about ascribing pure value or thinking like, "Oh, I'll never be able to outrank those guys because their site was made before mine." Don't worry about that.

The second thing is, what about registration length? Google did issue this patent, the same one that I think Matt Cutts was referencing in his video, where they said, "We might look at how long a domain is registered because it tends to be the case that spammers and domainers and affiliates and people who we think might be manipulating our search results, they often will register the domain for the shortest possible amount of time." There was even, for a while, this idea on domain tasting where you could get a domain for 30 days or something and then give it back. Therefore people who are registering for a year or two years, we might frown upon them compared to the people who registered for five years or ten years. So, there was this rush in the SEO community like, "Oh shoot! Let me go and register my domain for a really long time."

Again, I'm going to call mostly myth on this one. Yes, it could be the case that in conjunction with lots of other signals they go, "Wow, we see this signal that looks like spam and this signal that looks like it's manipulation. It looks like they're getting these shoddy links. Their domain is only registered for a year. They're on dot cc domain or a dot info domain." They can look at metrics like that, and if they pattern match those against spam, maybe it would hurt you, but I really wouldn't worry about this. If registering for five years or ten years is tough on your budget and you want to save that money for something else, go for it. I wouldn't sweat it. If you have the budget though, I probably would register for a longer period of time. Not necessarily for the SEO reasons, but for the reason that you might forget about it next year, and it is really a pain to have to go back and register if you've forgotten or you're on a trip when it expires and you didn't check your e-mail. It's a nightmare. Or they get your e-mail wrong or something. That's problematic. So for that reason, longer domain registration might help.

Third question, big one. Do old links or links from old pages or old sites boost rankings more than new links? There are two ideas inherent in here. One is that here are pages from different time frames. One is from 2000, 2004, 2008, today. One idea is that oh, this link is more powerful because it's on a domain or on a page that's been around for a very long time. The second idea is oh, it is not because it's on a page that has been around a long time, it's because the link itself has been there a long time and that as links age they grow in power. I don't know, like some sort of wizened Jedi over the years. The force grows stronger within him or her.

I wouldn't actually dispute both of those ideas. At least, I would dispute the idea that those are the reasons why they get more powerful. Yes, it is probably the case, again like we talked about, that a lot of the time if a link has been around a long time on a page that's been around a very long time, it's an important page and an important site. A lot of the Web decays. We were looking at decay on the Web in our Linkscape index, and a full 80% of the URLs that we requested and got data for, link data, we found 200 response codes, we found content on those pages, within about a year, between 12 and 18 months, that content's gone. If you think about the fact that there is this huge billions of page index for the World Wide Web but only about 20% year-over-year is really surviving. Yeah, you can kind of understand. Hey, those are the important pages. They keep getting links. They keep getting references. They're clearly still in business. People still think they are important enough to point to. Those might be the reasons that those older links are passing more value. Not just because they're old or because they've been there a long time.

As a corollary to this question, a lot of people worry about and ask about, "Oh, no, what if my link disappears? What if I take down a page and put it back up, or one of my link partners has that page 404 for a few days, or repoints it somewhere and my link is not on the new version and then it reappears. Will I lose that aging process?" Like a fine wine it will suddenly be like somebody popped the cork and put it back in and now it's exposed to the oxygen and won't taste as good? No. No, no, no. I can't tell you how much I would not sweat this. Even if you are sure that I am wrong about this stuff, believe me that this is not going on. It is not the case that if your link was created in 2001 or was on a page from 2001 and then in 2004 for about a year it disappeared, it probably hurt you during that year that it disappeared. When it came back in 2005, for the last six years, it's not like oh, that's so much worse than if it had only been there that one year. You could apply this to days or weeks or months as well. So I would not be stressing about these kinds of things.

What I would be worrying about in terms of links is where does the link come from? Is it a great site? If it is a great site, it is relevant to your audience, it has a lot of traffic, it is sending you good traffic, it has good anchor text, it's pointing to the right pages, and the domain that it comes from is a strong one, the page that it comes from is well linked to, great. Don't stress about putting this age stuff in here. I would bet that if we did a ranking correlation, we would probably see exactly the pattern that a lot of SEOs see, which is old domains appear to rank better than newer ones. But I would disagree that if we were able to put that in the ranking model, which we'll try this year at the ranking factors, put in the ranking model that you would see any measure of causation coming out of that. I think this is something where it is perception only.

All right. With that, I just want to tell you about one more thing. Next Friday is a very exciting day for us. It is Friday January 21st at 10:00 Pacific, that's 1:00 p.m. Eastern time or 6:00 p.m. out in London Greenwich Mean Time, we're going to have our first ever live Whiteboard Friday. That means that I'll be here in front of this and you can watch me live. You can Tweet at me and I'll be answering Tweets directly off our account. That should be tons of fun. I hope you'll join us live. Just go to the blog right around or just before 10:00 a.m. Pacific time. You can join in. We will also be recording it, so you can watch it afterwards if you happen to miss it or you are busy at that time.
Video transcription by SpeechPad.com
by Aaron Wheeler

Variable Analytics SDK for Android

noreply@blogger.com (Ram Kr Shukla) — Mon, 20 Dec 2010 06:18:00 +0000

Google Analytics calculates the performance and data computations depending on the data supported bythe Analytics and application interfaces. The Google Analytics for Mobile Apps SDKs provide an interface for tracking activity within mobile apps and reporting that activity to Google Analytics. You can use this Analytics SDK to calculate all the major analytics components that is visits, session length, bounce rate and unique visitors. Tracking mobile applications has some structural variations from tracking website pages.

This SDK uses a tracking model that is designed to track visitors to traditional websites and interaction with widgets in traditional web pages. For this reason, the terms used below reflect the conventional website tracking model and are being mapped over to tracking mobile applications. You should be familiar with Analytics tracking in order to understand how this SDK works.

Use the mobile tracking SDK to track your phone applications with the following Analytics interaction types:

Pageview Tracking
Event Tracking
Custom Variables

Setup
* Add libGoogleAnalytics.jar to your project's /libs directory.
* Add the following permissions to your project's AndroidManifest.xml manifest file:

Starting the Tracker-

package com.google.android.apps.analytics.sample;

import com.google.android.apps.analytics.GoogleAnalyticsTracker;

import android.app.Activity;
import android.os.Bundle;
import android.view.View;
import android.view.View.OnClickListener;
import android.widget.Button;

public class TestActivity extends Activity {

GoogleAnalyticsTracker tracker;

@Override
protected void onCreate(Bundle savedInstanceState) {
super.onCreate(savedInstanceState);

tracker = GoogleAnalyticsTracker.getInstance();

// Start the tracker in manual dispatch mode...
tracker.start("UA-YOUR-ACCOUNT-HERE", this);

// ...alternatively, the tracker can be started with a dispatch interval (in seconds).
//tracker.start("UA-YOUR-ACCOUNT-HERE", 20, this);

setContentView(R.layout.main);
Button createEventButton = (Button)findViewById(R.id.NewEventButton);
createEventButton.setOnClickListener(new OnClickListener() {
@Override
public void onClick(View v) {
tracker.trackEvent(
"Clicks", // Category
"Button", // Action
"clicked", // Label
77); // Value
}
});

Button createPageButton = (Button)findViewById(R.id.NewPageButton);
createPageButton.setOnClickListener(new OnClickListener() {
@Override
public void onClick(View v) {
// Add a Custom Variable to this pageview, with name of "Medium" and value "MobileApp" and
// scope of session-level.
tracker.setCustomVar(1, "Navigation Type", "Button click", 2);
// Track a page view. This is probably the best way to track which parts of your application
// are being used.
// E.g.
// tracker.trackPageView("/help"); to track someone looking at the help screen.
// tracker.trackPageView("/level2"); to track someone reaching level 2 in a game.
// tracker.trackPageView("/uploadScreen"); to track someone using an upload screen.
tracker.trackPageView("/testApplicationHomeScreen");
}
});

Button quitButton = (Button)findViewById(R.id.QuitButton);
quitButton.setOnClickListener(new OnClickListener() {
@Override
public void onClick(View v) {
finish();
}
});

Button dispatchButton = (Button)findViewById(R.id.DispatchButton);
dispatchButton.setOnClickListener(new OnClickListener() {
@Override
public void onClick(View v) {
// Manually start a dispatch, not needed if the tracker was started with a dispatch
// interval.
tracker.dispatch();
}
});
}

@Override
protected void onDestroy() {
super.onDestroy();
// Stop the tracker when it is no longer needed.
tracker.stop();
}
}

Android Market Referral Tracking

To set up Google Analytics referral tracking through the Android market, use the URL builder below to generate a referral link. Use the link to refer users to your application. The Analytics SDK will automatically parse and record the referral information and populate it in your Analytics report.

Sub-domains & Subdirectories: SEO Strategies

noreply@blogger.com (Ram Kr Shukla) — Wed, 10 Nov 2010 09:01:00 +0000

Website sub-domains are required certain individual value that you define in your DNS settings for your main website domain. The sub-domains in many cases are the effective tools for creating and generating wide reach of your brand and publishing additional content and information/Services/Themes related to your main website.

For example, in mail.ramkrshukla.com .com is the top-level domain(TLD) whereas ramkrshukla

is the second level domain(SLD). Subdomain doesn't represent absolute dependence on main

domain however it represents relative dependence on Main-domain to input some partial

values from Secondary Level Domain.All this subdivisio

n can reach to 127 level deep and

every DNS label can contain upto max 63 character but the complete domain name should not

exceed the total length of 255 character but practically this facility is not available with all the domain name registrars and they do provides the some shorter limits in this context.

The main alternative solution that should be taken into account while publishing additional content on the website are subdirectories.A subdirectory is nothing but a directory inside your website root folder.An example would be www.ramkrshukla.com/mail

Opting Subdomain/ Subdirectory-

If you simply want that your specific content should be considered as completely different

cont from rest of the website then it's better to go for Sub-domains but the technicality of

sub-domain creation must be considered first before planning for any such take. In case you must be aware with the technical knowledge of DNS adjustment, website and web server configuration while setting sub-domain DNS should be adjusted properly so that user should land to the targeted page.Once the DNS server is configured and the sub-domain is mapped with corresponding IP address then the web server should be adjusted accordingly so that it should be capable of handling request based on IP address or host header entry.

However this can be done on Microsoft Windows IIS as well as on Apache Web Server.

If you don't make these changes properly then typing "http://mail.ramkrshukla.com" would send the user to "http://www.ramkrshukla.com" and not the actual sub-domain site.

The effectiveness of your website domain/subdomain can be further analyzed with the Google Analytics proper tracking and study.

However Google Analytics tracking of website sub-domains in one profile is completely different to that have simple page or sub-directories.

Google Analytics Advance Asynchronous Data tracking

noreply@blogger.com (Ram Kr Shukla) — Mon, 31 May 2010 10:43:00 +0000

Google Analytics Team recently launched its Advance Asynchronous data tracking system embedded in asynchronous tracking tag. With the help of this system webmasters can track their new website with much faster speed.
You don't have to worry about about the complexity of the domain in terms of multiple domain tracking, Top Level Domain Tracking, or Single Domain Tracking. There you can find the interface to get your code according to your specifications.

This advanced version of code provides much more advanced and improved tracking facilities and reduces the load time of the website in any browser, hence making the website faster to load. This is the step to help webmaster to make the website compatible with coming caffeine update.
Google has also eliminated the issues of data discrepancy which was reflecting in the account due to partial page & code snippet load resulting in the much better data collection & data accuracy.

Adword Biddding Options: Best Practices

noreply@blogger.com (Ram Kr Shukla) — Sat, 10 Apr 2010 02:44:00 +0000

Adwords advertisers are spending lots of bugs in campaign advertising but generating relatively lower conversions and CTRs. Don't always choose easy network Ad distribution as this may drain your wealth. Managing the Adwords campaign across the content network channel is good practice but it needs lots of optimizations and basic Adwords fund spending capabilities. As a by-default option you are using Automatic content network but whether you are monitoring the campaign on daily or weekly basis is the core concept behind cost management.
Before you get ahead with the problem and solutions let's have a brief overlook upon bidding options.

Google Adwords bidding options:

* Automatic Bidding
* Manual Bidding

Choosing the right bidding depends on the quantity and quality of metric your expect from Impressions, Clicks, Goals/Objectives/Conversions. Looking for overall conversion or lead rather than any brand concept go for Manual bidding.
To replicate the Core Advertising skills and to save the Advertisers time, Adwords system encouraged the option of Automatic bidding.

Automatic Bidding is the easiest bidding option that Google Adwords system offers, you simply have to judge the amount you are willing to spend daily on the campaign and the Adwords system will automatically set your cost per clicks cpc for your keywords and will determine the most possible clicks on the basis of your budget.
It is advised to choose Automatic bidding option when you are not supposed to spend sufficient time managing the campaigns and when you are not sound enough to tackle such paid marketing campaigns.

Google Adwords Manual Bidding provides advertiser with the option to set different bids for your different adgroups and for the individual keywords. If you have specific concern towards the lead and ROI you are suggested to use manual bidding options, you can choose your specific keywords that are resulting in the conversion and you can focus with your budget on those particular keywords or Adgroups for maximum return.

Content Management System (CMS) & Search Engine

noreply@blogger.com (Ram Kr Shukla) — Mon, 05 Apr 2010 07:36:00 +0000

Do you need a CMS for your website ?

Do you update your content more than 1 time in a week?
Planning to integrate social media stuff on your website?
Do you have non-technical staff to handle your website?
Frustrated by the lengthy codes?
Website management getting tough?

If the answer is Yes, your decision to move for a CMS is right. But remember the way you choose for CMS, the way you search for your need.
CMS always conflicts with SEO and compromising with SEO factors results in the loss of business. So be clear to opt and decide for your path.
Keep in mind few basic factors to decide for any CMS-

1. Be sure to check whether your CMS makes website W3c Compliance.
2. Your CMS must have the facility to edit Title, Description, Keyword tags of all pages independently including article and blog pages
3. Your CMS must have the facility to create own filename
4. Check whether you can integrate Google Analytics or other Analytics tools.
5. Check whether your CMS generates an RSS feed
6. Check whether your CMS have the facility to create and modify headers i.e. h1, h2, h3 at any instant
7. Check whether your CMS automatically generates Google XML sitemap
8. It must Automatically generates User sitemaps
9. Customize URL's it should not be same as Webpage Titles
10. Should not create dynamic URL's and queries.

11. Must allow Alt & Title in Images
12. Should not create Javascript or should handle from external files
13. It should allow the use of CSS without restrictions on design or layout
14. Clarity on directory structure and their internal pages
15. Backups and Restore capabilities
16. Content Optimizations elements like bold, italics, hyperlinking from the content text
17. Controlled Content positioning
18. Eliminates fear of duplicate content (only 1 URL for each piece of content or unique product)
19. Allows you to structure your own navigation, site architecture and link anchor text
20. Allows you to reorganize site navigation at any time
21. Dynamically builds a site map, as well as an XML site map, that includes all content automatically
22. Separates keywords in the URL by hyphens and not underscores or ampersands
23. URL Mod-rewrite facility
24. URL redirection facility

Website Analysis for Improved ROI

noreply@blogger.com (Ram Kr Shukla) — Thu, 25 Feb 2010 10:44:00 +0000

You cannot improve one thing by 1,000% but you can improve 1,000 little things by 1%.- Carlzon
You have a website with of traffic per month and your ROI is outstanding and meanwhile you noticed that 40% of the visitors are puking the website. Imagine the $$$ you get when the bounce rate is only 10 or 20%. The steps to overcome the bounce rate is already discussed. Here lets see how you will examine the traffic and check for the improvement of various landing pages. No doubt you are getting the visitors from different sources Adwords, paid marketing, Google, Yahoo Organic Searches, Email Marketing and other referrals but what is your outlook towards such traffic is important at the moment. You have thousands of fundamental strategies to engage your customer. Explore the Analytics tool for better grasp on.

Go to your Google Analytics> Content> Entrance Path and check for the top major pages from where users are landing to your web-pages through different sources i.e. Organic Search, Paid Search or EMail Marketing and find the pages from your visitors are puking off. Find out all the possible reasons that resulted in the bounce rate.
You can take the help of Google Webmaster Tool to judge whether your website is ranking from the undesired keywords and optimize the website by examining the various bounce rate factors.

Bounce Rate-Most qualifying Metric

noreply@blogger.com (Ram Kr Shukla) — Sat, 20 Feb 2010 12:29:00 +0000

I am crushed with huge amount of data while navigating through my analytics account and i am sure you too have faced and confused with the right way to choose your data.Want to be a self starter or want to be put up in general theoretical vast concepts;it's your choice. On the internet each website is different and business vary from each other in terms of many remarkable aspects. But for any business KPI is the most understood term. If you will calculate them, realize them then you are fine. And bounce rate is the sexiest metric.

As it's name resembles it is the most important and easily understood data in the analytics. Visitor came and left is the bounce rate.

And what happened to the costs and marketing when visitor come and left the website. Advertisers spend on direct marketing, Adword, SEO and Affiliate but the visitor is no longer making any transaction and getting away from the entry page Or the conversion rate is only 1%. And if you are dealing with the E-commerce website your most of the conversion will move around 1-2%. This is what the most prevailing and challenging figure for most of the advertisers on the internet.Research probably says that website has the bounce rate of 40-60%. Your website bounce rate is great qualifying factor to arise questions. If you have website measure bounce rate for your entry pages, if you are running Adword or campaign then measure bounce rate for your landing pages. It is the quick qualifying metric to identify wrong on your pages, either you are targeting the wrong keyword or landing page has user distracting look and navigation.
Along with this you can also check from where visitor are dropping off from your conversion path through the funnel setting.

Why there is a bounce rate ?

I have made a good website and I have placed the fresh content but visitor are not getting in depth to the website and leaving the web-page immediately. You need to analyze the user trend first. You have to understand the users interest first. Let's discuss on the issues that results on maximum bounce rate-

You are targeting the wrong keyword
Visitors didn't find the level of content they are looking for
Visitors are not able to navigate
The distraction at the UI level
Pages with critical errors
Browser compatibility
Your product pricing, specifications and services
Lack of Title, Heading and Contents
Out-bond Links
Web-Page load time

Primary Steps to overcome Bounce Rate

Keep your eyes on the "Time on Site" and evaluate your webpage on the basis of average bounce rate. Some time testing so called multivariate testing is a useful mean to do so. Let's explore some of the basis to overcome this problem-

Make sure to rank with the proper keyword.
Choose your keywords wisely
Create hierarchy on the content flow. Like- headers and sub-headers
Make sure your volume of content is good enough to identify your website business, goal and requirement i.e. satisfaction judgment
Create a section like "Relevant Topics", "Visitors also Read", "Users that liked this page also like" ans so on..
Create breadcrumbs
Keep the user friendly navigation, think from a end user perspective
Make sure that your webpage should not have any error.
Examine the load time for your webpage, try to keep this minimum.
Avoid external links

What is Web-Analytics?

noreply@blogger.com (Ram Kr Shukla) — Wed, 10 Feb 2010 11:17:00 +0000

What kind of metrics you are using to evaluate your business? Probably your answer will be visitors, traffic, bounce rates, landing pages, exit pages etc etc...
You are partially correct. Mindset of marketers in Web2.0 and Social Media dominating world is just to process the visitors for conversions and getting lead flow on and on.

As a marketer or advertiser you must have gone through the paradox of getting things done or not to. But when you unveil the secret you will judge that examining visitor loyalty and recency is the right criteria to gain the long term business, brand and trust, generalizing the trend through such criteria may feel as losing the lead or goal but you should pretend with surety that you are going to earn a lot in future.
Now what is recency and loyalty

Loyalty refers to the frequent visitor engagement with your brand, raise in the new visitor will show that website has high visitor recruitment.
Whereas recency refers to the frequency with which visitors return to your site can indicate their level of engagement with your brand and their readiness to buy. For example, new visitors are included in the "0" bar at the left of the histogram. Visitors who last visited the site more than one month ago are included in the 32+ bar.

Still confused? check it out on your Google Analytics login>visitor>visitor layalty....

Theme Viability-Adword Step 2 Success

noreply@blogger.com (Ram Kr Shukla) — Wed, 10 Feb 2010 06:24:00 +0000

I have gone through the Adwords Learning Centre tutorial for Selling Adwords and Steps to initiate with the Adwords Campaigns-

Identify your client and check for opportunity with Google.
Define marketing objectives, metrics, and budget.
Preparing proposal, including sample ads, keywords and daily budget and monthly budget options.
Client approval and sign-off.
Launch, monitor, & modify campaigns to meet objectives.
Report findings regularly to your client, and expand and refine their campaigns to increase their ROI

But what about calculating the Business or theme viability before running the campaign. Calculate your mind set again and refresh the thoughts and check for the competition and cost that Adwords will cost for each CPC.

Determine the Expected CPC that Adwords will charge, for this you can use-https://adwords.google.com/select/KeywordToolExternal and to check the CPC select "Estimated Avg CPC" in the drop down of Choose columns to display. Now you can determine the Average CPC that your product or keyword will cost.
Now search for all the other combination of relevant keywords and with the help of Google Adwords, WordTracker & Keyword Discovery tool and again check for the CPC for all the keywords.
Now make analysis of your product cost and the cost that Adwords Will take.
Remember no one can guarantee the exact conversion within the frame of particular amount of clicks.
Just pretend your conversion ratio is 10%(Quite Good Figure) and your Average CPC is $ 5 and your product costs $10; then your ROI will be -$ 400.
Nothing to worry, there are always some alternatives and you need to judge your hidden potentials and possible outcomes.
Rust to the Google Analytics and figure out the ways to engage the customers to your product.
Examine the website health, check for the rec-ency and loyalty of the customers.
Any question??? go for the comment--

Analytics UTM or Adword Auto-tagging

noreply@blogger.com (Ram Kr Shukla) — Tue, 09 Feb 2010 11:34:00 +0000

The URL generated by UTM variables are considered as independent separate URL by Google Analytics. I attempted to re-produce this tactics on a smaller scale for slightly lower level of keyword . The most recognizable factor in the meantime was to remove the Adword Auto-tagging when you are getting "not-set" data in your Google Analytics.

UTM the Urchin Traffic Monitor is a line of tag used to add extra information and to generate detail overview of the traffic you get and shown in Traffic Source.

Variable added with UTM tags :

http://www.yourdomain.com/page.html?utm_source=new-Domain &utm_medium=Mailer&utm_campaign=New-Product

Required UTM Values

utm_source=XXX This is the source of the link Example: Search Engine, another domain, or name of email list
utm_medium=XXX This is the method of delivery. EX: Postcard, Email, or Banner Ad
utm_campaign=XXX This is a name that helps you keep track of your different campaign efforts Example: Rose Flower, Summer_Special

Optional UTM Variables-

utm_term=XXX This is a used to identify paid keywords. Example: speakers, monitors, Racket
utm_content=XXX This is for split testing or separating two ads that go to the same URL

Along with all this dimensions of Adword tracking through Google Analytics can be done with the set of additional variables-

Source
Medium
Term
Content
Campaign

If you need to generate your destination URL, you can use http://www.roirevolution.com/google-analytics/google-analytics-url-builder.htm

Have a happy tracking and drop me a mail if need explanation on any these variables.

Search Prediction for 2010

noreply@blogger.com (Ram Kr Shukla) — Fri, 05 Feb 2010 06:04:00 +0000

From the day Google Launched,it's unswerving for the best results and hunt is still on its way, the baseline concept is still the predictable however searches are evolved better to pretty good extent. Prevailing features to boom 2010 Google Searches
1. Real Time Updates
2. Enhancements on Personalized Search
3. Raise in SEO Spending.
4. Rest is best

Your post or tweet will get the exposure and ranking in latest Google real time trend. The effectiveness of this tactics is still on the way to be figured out and Engineers are are working to establish the coordination between the Real Time and pre-ranked websites.

The metrics used to calculate the personalized search is still under suspicion.Either it is based on how the user clicks on the theme based links or on the basis of past searched history.Or it is a combination of both the efforts.
Google is on the way to reach any conclusion this year-2010.

The SEO spending is likely to become twice by 2014 as compared to the past trend of 2009. The awareness and costs are going to increase dramatically.
In India, one of the World's top outsourcing Country, can vary their costs from 350000 INR to 100000 INR and the success of campaign either Paid or Organic will depend upon the efficiency and skill set of optimizers.

Tracking Website Subdomains in 1 profile

noreply@blogger.com (Ram Kr Shukla) — Thu, 04 Feb 2010 09:35:00 +0000

No need to create duplicate profiles for tracking different subdomains of a website nor you need to create multiple profiles.

Simply what you need to do is that simply paste a line of code
pageTracker._setDomainName(".abc.com"); just before the pageTracker._trackPageview();

Simply what you need to do is that simply paste a line of code
pageTracker._setDomainName(".abc.com");
just before the pageTracker._trackPageview();

Addition of this code is not the end of the session however this will help you to track the website different subdomains. But your report will not able to identify the main folder.
For Example-
For www.ramkrshukla.com/index.htm and analytics.ramkrshukla.com/index.htm the Top Content Report will only display index.htm

To overcome this you will have to apply Advance Filter to your profile. Lets see how-
GoTo- Filter Type: Custom Filter > Advance
Field A: (.*)
Field B: (.*)
Output To: Request URI
Constructor: /$A1$B1

After the application of this filter your report will now judge the the difference and you will get-
www.ramkrshukla.com/index.htm
analytics.ramkrshukla.com/index.htm

Confused with Cross Domain Tracking

noreply@blogger.com (Ram Kr Shukla) — Thu, 04 Feb 2010 09:25:00 +0000

Here we go with the easiest approach-

Last month couple of GA problems stumped webmasters. Cross Domain tracking with out proper manipulation of code results in confusing data.

Cross Domain tracking is sometime good but it doesn't mean you should do cross domain tracking always if you are capable for so.
Some-time it is good to treat two different domain of website as a two website and sometime it is good to capture the data with the single profile.
First you should understand the need. Before approaching for any such practice you must understand the basic Web Analytics terminologies.

After this-

Sub-domain Tracking in 1 profile

Web Analytics Terminology

noreply@blogger.com (Ram Kr Shukla) — Thu, 28 Jan 2010 05:06:00 +0000

Abandonment - The number of customers who dropped during the process of conversion, this can be visualize with help of Google Analytics Funnel & Goal Setting (Will Discuss in next post).

Bounce Rate – It is the percentage by which user exits from the landing page of the website. That means user has visit a single page.

Browser- It is a user agent used to retrieve or access a website. Internet Explorer, Mozilla, Netscape are the popular ones.

Conversion funnel – A tool to judge step by step movement of a visitor moving towards the goal page. It should be created first in order to visualize.

Cookie - A small file stored on the visitor’s computer while browsing a website is termed cookies. They are stored to track the visitor movement, for example to track returning visitors.

Crawler – An automated program used by search engines to crawl websites on the web and to retrieve the useful information.These information are then refined and used in various ways.

Direct Traffic: Visitor that comes to a website by typing the website address on the Internet browser, offline promotion, bookmarks, word of mouth are the common examples.

Entry Page – The first page on which visitor lands.

Exit Page – The last page from which visitor left the website.

Filters – Refinement of data to receive required result by the help of set of rules.

First Party Cookie – These cookies are placed by the websites to which a user is browsing.

Hit – Number of file instant downloaded after having a request from user browser is known as hit. Even the download of single image is counted in hits.

Impressions – Number of times the Ad is displayed on the Internet.

Key Performance Indicators – A key term that defines the status and success of marketing strategies.

Keywords – Words and phrases entered in a search engine by the user in order to derive relevant information from the Search Engine.

Latency - For a particular period average number of visit by a visitors in a particular time frame reporting session is coined as latency.

Log Files – Log files are main source that help in analyzing the activities on a website. They are often raw files created on the server.

Organic Search – The natural free result displayed by the Search Engine.

Page Duration – Amount of time user spent on a website.

Page Views – Number of times a page in viewed by a user is counted in the page view. A single user can create multiple page views in a particular session.

Path Analysis – Analysis of movement of visitor on the web page.

PPC – Paid search marketing scheme offered by Search Engine, results are shown on Search Engine by CPC or CPM basis.

Regular Expressions- In context of Analytics regular expressions are those characters that are used to derive required result through filtering or over-writing.

Referrer – Counted as a traffic origin, this may be from directory, forums, blogs or links on a website.

Return Visitor – A visitor who is returning again to a website will count as a return visitor, this is tracked by the cookies stored in the computer by the website.

Session – This is the record of the single visitor browsing through the website and their time spent.

Web Analytics – It is the software to examine measure and analyze the user activity on a website to understand and measure the effectiveness of a website. Data gathered by such tool helps to examine the status and reach of a website.

Internet Marketing Consultant, Online Marketing Consultant

Standard Google Analytics Vs Google Analytics Premium

Why should you use Google Analytics Premium-

Best Internet Marketing Strategies for Online Businesses in 2012

ICANN New gTLDs & Search Evolution

Predicted Impact of gTLDs on future Online Market

SEO impact of new gTLDs

Inference

Visibility Score: Search Effectiveness Metrics

How to Calculate:

ROI Calculation-Customer from Brand/ Non-Brand Term & Bidding Strategy

Customer Evolution Understanding the Online Media

When To Bid For Brand Terms

Optimize ROI- Identify Your Keywords Buying Cycle

Informational Queries

Navigational Queries

Transactional Queries

Informational Query (Information or 1st Buying Cycle)

What will be the result?

Navigational Queries/ Keywords of second cycle:

Navigational Queries/ Keywords of Last Buying cycle:

Conclusion of Keyword Buying Cycle- Advanced Data Driven Modeling

Signs Social Media Data Discrepancy Logics

Common Reasons to understand Data Discrepancy in Google Analytics

Looking into the data

Analytics Search Engine & Referral TRacking

Common Reasons to understand Data Discrepancy in Google Analytics

Looking into the data

Search Engine Market Share- Targeted Search Engine

Search Engine Google WebRobots

What is Robot.txt?

User-agents and bots

Blocking user-agents

Pattern matching

Server-Side Robots Generator

Imposing Restrictions

SEO Domain Name Correlation

Variable Analytics SDK for Android

Sub-domains & Subdirectories: SEO Strategies

Google Analytics Advance Asynchronous Data tracking

Adword Biddding Options: Best Practices

Content Management System (CMS) & Search Engine

Website Analysis for Improved ROI

Bounce Rate-Most qualifying Metric

Why there is a bounce rate ?

Primary Steps to overcome Bounce Rate

What is Web-Analytics?

Theme Viability-Adword Step 2 Success

Analytics UTM or Adword Auto-tagging

Variable added with UTM tags :

Required UTM Values

Search Prediction for 2010

Tracking Website Subdomains in 1 profile

Confused with Cross Domain Tracking

Web Analytics Terminology