Carbon Neutr-wool

Primal — Wed, 18 Aug 2010 17:11:17 +0000

There is no such thing as zero carbon emissions in our industry. However, this does not stop us from doing all that we can to reduce our carbon emissions as much as possible, and bring our customers a carbon neutral product.

All too often, the concept of carbon emissions provides ample fodder for gimmicky marketing appeals. From an early stage, we were determined to provide a product that produced very low carbon emissions.

However, as we searched for an independent third-party to measure and audit our carbon emissions, we found some companies were focused more on the potential marketing upside than on actual emissions control.

These firms used exisiting industry averages to guesstimate our emissions - the kind of lax carbon auditing that was not going to cut it for Ramblers Way. We didn’t want our commitment to low carbon emissions to boil down to just an approximated number.

Currently, we’ve partnered with a third-party that is helping us to develop our own metrics and assessments to better calculate our carbon emissions report card.

Limiting our carbon emissions is a major commitment from our company, which begins in the earliest stages of our production.

Keeping wool clean while it is on our sheep helps to limit the need for extensive washing and cleaning of wool once it enters the manufacturing stage. You may have noticed the jackets worn by some of our sheep, designed to keep them clean on the farm. We buy wool that is largely free of grease and vegetable matter—all in an effort to reduce the carbon emissions of cleaning our wool down the line.

Whenever possible, we use bio-fuels in our trucks and tractors. We partner with other farms and companies that share a commitment to reduced carbon emissions, exemplified through low impact and efficient processes. We strive to produce our own renewable solar, wind, and geothermal energy.

Through a chemical-free production process, we decrease carbon emissions normally expended to clean the toxic chemicals of other clothing manufacturing cycles.

All of these efforts combine to make Ramblers Way products very low in carbon emissions.

However, in our pursuit of a carbon neutral buying experience for our customers, we’ve committed to purchasing carbon offset credits to create zero net emissions.

It’s something you can keep in mind when you purchase Ramblers Way wool garments. We consider it doing a small amount of our part to ensure the sustainability of our communities and environment.