Random Acts of Progress - Practical insights about the chaotic, continuously expanding and morphing intersection of Digital Marketing, Online Technology and Business ROI (from 4thWeb).

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4th Web Marketing — Sat, 27 Apr 2013 12:32:27 +0000

4thWeb Mailing List

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4th Web Marketing — Sat, 27 Apr 2013 10:30:48 +0000

Thanks for subscribing to 4thWeb’s Mailing List. In a few minutes you should receive en email from 4thWeb to confirm your subscription. You may want to whitelist our email domain, 4thWeb.com, to insure that you get the confirmation and your free report “Future Trends and Innovations in Online Marketing” (25 Industry Experts and Thought Leaders Weigh-in on Game-changing Trends and Innovations for 2013-2014 and Beyond). If you don’t receive the confirmation or report, contact us.

Powerful Videos

4th Web Marketing — Fri, 19 Apr 2013 13:26:54 +0000

Powerful Videos

Videos

4th Web Marketing — Fri, 19 Apr 2013 13:10:11 +0000

Influential Viral Video Ads

4th Web Marketing — Fri, 19 Apr 2013 13:07:10 +0000

Influential Viral Video Ads

Viral Examples

4th Web Marketing — Fri, 19 Apr 2013 12:58:53 +0000

Viral Examples

TED Talks: Why We’re All TED-Heads – Infographic

4th Web Marketing — Tue, 26 Feb 2013 18:12:02 +0000

Here’s an Infographic about TED Talks at TED.com – an online idea-sharing and education platform and one of the most successful and well-known. TED Talk videos have been viewed over 800 million times since 2006. With names like Bill Clinton, Sergey Brin, Steve Jobs and Jane Goodall, the roster of TED speakers reads like a who’s-who of today’s living scientists, educators and humanitarians. Now, six years after uploading its first video, TED.com is innovating online education yet again. A new site,TED-ed.com now provides a platform for teachers and students to share video lessons. Teachers can modify, or “flip”, the videos to make them more relevant to their own lessons and use the site’s test and project writing tools to measure comprehension. The site continues to build its video lesson library by bringing user-nominated educators and animators together to create multimedia videos on everything from the mathematical genius of Archimedes to the significance of the Higgs-Boson particle discovery. Infographic Source: OnlineClasses.org

In Social Media Marketing, Content in the Right Context is King

4th Web Marketing — Tue, 17 Jul 2012 18:41:14 +0000

We’ve written about this topic several times before and decided to revisit it again as Social Media Marketing strategies are constantly getting refined and reiterated; and context is continuously vying for parity with content. The above 18 minute video, Brian Solis’ June 2012 interview with Deanna Brown, CEO of Federated Media Publishing, is worth watching. According to Deanna, “Content, in the right context, is ultimately king.” If you dig into the video, pay close attention to the details. There’s some valuable but subtle information in it. 4thWeb officially replaced “content is king” with “content in the right context is king” almost four years ago. The evolution of Social Media was the driver of that change. Today, Social Media is mainstream, and “content in the right context is king” is a widely-adopted Social Media methodology mantra. The more the context and content matches the users interests (this usually requires a longer tail), the more the content resonates with users (if it’s good of course) and drives better engagement, in dialog, sharing, and active participation. This is almost always the case no matter where the destination is; be it Facebook, a Brand site, a Blog, etc. And also within a specific sub-set [...]

Terms Of Use

4th Web Marketing — Thu, 12 Jul 2012 13:42:54 +0000

By using or accessing this website, 4thWeb.com (collectively “us”, “our”, “we”), you signify your acknowledgment and assent to the terms and conditions of use set forth below. If you do not agree to these terms of use, please do not use this website. We are free to revise these terms of use at any time by updating this posting, and your use after such change signifies your acceptance of the changed terms. Please check these terms of use periodically for changes. In connection with viewing and using this website, you are permitted to temporarily download one copy of the materials posted on this website onto a single computer for only your personal, non-commercial use. Except as otherwise specifically provided elsewhere on this website, redistribution, retransmission, republication or commercial exploitation of the contents of this website is expressly prohibited without our written consent and any copyright owner from whom we have obtained a license. Requests for such permission should be made to the contact specified below. All rights not expressly granted herein are reserved. Downloading of any information, content or images from this website does not transfer any right or ownership of such information, content or images to you, and such [...]

The World Without You (The Internet) – Infographic

4th Web Marketing — Wed, 20 Jun 2012 15:53:39 +0000

So, what would the world be like without you … the Internet? Almost everything we do has some connection to the internet. Aside from the fact that we wouldn’t be writing or reading this post, can you imagine life without it? Well, the following Infographic does and here are some highlights: Since 2002, the number of internet users has quadrupled to 2.3 billion people worldwide. The internet allows us to connect with virtually anyone. The internet gives us access to an infinite amount of information. There are 550 million websites (300 million added in 2011) $6.3 trillion – the cost of stamps to replace emails (US alone). Each internet job supports 1.54 additional jobs. There are 30 billion pieces of content shared on Facebook PER MONTH. The fall of the Berlin wall took 4 months. It took just 1 week for 90,000 Egyptians to organize a revolution. And only 18 days to overthrow 30 years of dictatorship. Infographic Source Return to top: The World Without You (The Internet) We’d like to hear your thoughts on our “The World Without You (The Internet)” post. You can share them in the comments section below.

The Future of Social TV and Television

4th Web Marketing — Wed, 06 Jun 2012 22:19:35 +0000

Social TV Activity Today The number of television and Social TV viewers using ubiquitous second screens (laptops, smartphones and tabs) to interact with television is at an all time high. HBO Connect is perhaps the most innovative second screen application to date. Sales of Smart TV sets (Social TV sets really), outfitted with easily accesed social networks and social applications, are rising sharply. Game consoles like Xbox and PlayStation can access social networks and feature their own Xbox and Playstation social networks as well. We’re starting to see Pay-TV Platform Operators newer STBs (Set Top Boxes) outfitted with social networks and social applications that essentially turn them into Social TV STBs. And then there’s the assortment of boxes like Boxee and other STBs that connect to the Internet, social networks and social applications through TVs. All of the above is making Social TV readily accessible to users/viewers today and dramatically reshaping our behavior patterns around watching traditional TV. What we watch, how we watch it, how we’re influenced by advertising and product placement, how we influence our friends around consumption of content and ads; all of this is dramatically impacting TV as we know it. Social TV Drivers The TV [...]

Future Trends and Innovations in Online Marketing

4th Web Marketing — Tue, 29 May 2012 20:36:52 +0000

Excerpt: “Digital Influence is one of the hottest trends in social media. A myriad of vendors are emerging that score and rank the activity of everyday consumers on the social web. With additional services preparing to launch on the horizon, the ability for brands to connect with influential consumers is set to become standard protocol. With an effective digital influence strategy, businesses will spark beneficial word of mouth, create brand lift, and ultimately influence the actions of other consumers much more authentically than does traditional marketing. At the same time, consumers are learning the meaning of their newfound stature in social networks and are exploring the possibilities related to their influence score, what it means, and also ways to increase it. Brands are also seeking ways to make sense of these numbers to better identify the right people and ways to connect. Whether it’s through advocacy or promotional programs, relationship building, or through important events, everything begins with an understanding of what digital influence is and isn’t. And, once influence and how it works is understood, brands must develop strategies and processes to effectively partner with connected consumers who are becoming influential in their networks.” Join our mailing list to [...]

Infographic – Facebook 'Likes' Money (Behind the IPO)

4th Web Marketing — Wed, 16 May 2012 21:02:14 +0000

Facebook was developed and launched from inside a Harvard dorm room (8 years ago) Facebook is now on the brink of an Initial Public Offering that has the company valued at up to $100 Billion. That’s well over enough to cover the national debts of Cuba, Guatemala, and Panama put together. There are 900 Million registered users on Facebook. That makes Facebook the third largest country! The average user spends 20 minutes a day on Facebook. 900 Million users Facebooking 20 minutes each day comes to 16,000 years of Facebook in one day. 2 Billion pieces of information are “Liked” on Facebook every day. Mark Zuckerberg and 1,999,999,999,999 others like this. Everyday. An IPO or “going public” means that anyone can now buy a piece of this company. Kind of like paying to show you “Like” them. Initial offering will price shares between $28 and $35. According to Zuck, $35 doesn’t sound like much. But it’s raised a lot of eyebrows. Facebook’s total value is almost $100 Billion That’s almost twice as much as Boeing and three times as much as Starbucks. At almost 1 Billion users, each Facebook user is worth about $100.00. Yelp’s users are worth about $20 [...]

Facebook on Smartphones: Leads Mobile Engagement

4th Web Marketing — Wed, 09 May 2012 17:43:30 +0000

According to comScores’s new Mobile Metrix 2.0 report, released on May 7, 2012, Facebook ranks as the most engaging media property among U.S. Smartphone users. The average Facebook mobile user engaged for more than 7 hours in March, 2012. That’s good and bad news for Facebook. The good news is that Facebook’s overall usage and engagement continues to trend up and users spent more time on Facebook in March 2012 than in February 2012 on Smartphones. The bad news is that Facebook users are starting to spend more time on Facebook on their Smartphones than they are on their desktops (includes laptops, pads, etc.) Problem is, Facebook is getting pennies on the dollar for mobile ad revenue compared to desktop ad revenue. We talk about this in our recent Blog Post “Never Underestimate the Zuck (Facebook Instagram deal)”. So it seems that as the popularity of accessing Facebook on Smartphones increases, the popularity of accessing Facebook on desktops is declining. On Facebook, the top ranked mobile media property by engagement, 80 percent of time spent in March 2012 was represented by App usage compared to 20 percent via Browser Analysis of the share of time spent across Apps and Browsers [...]

4th Web Marketing — Wed, 02 May 2012 19:24:30 +0000

Video Production

4th Web Marketing — Wed, 02 May 2012 19:24:28 +0000

Web Design | Web Development

Web Video Production

4th Web Marketing — Wed, 02 May 2012 19:20:23 +0000

Our Web Video production focus is based on creating highly entertaining, engaging and informative Web Videos that communicate an organizations value proposition, offerings or ideas to their customers or targeted viewers Web Video for business takes many shapes and forms. They can be how-to videos, product demonstration videos, product placement/branded content videos, testimonials, company overview videos or a “concept video” (simply a good idea). The wildcard is really “viral” since most organizations want their Web Video to spread across (and beyond) their targeted audience. The more entertaining and engaging the Web Video content is, the more an audience connects quickly with it and shares it with their friends and in their social communities. The more commercial the Web Video content is, the less an audience is able to connect quickly with it and the less likely they are to share it. Our studies show that connecting quickly with Web Video content helps generate higher viral activity. And the key to scaling viral activity with business Web Videos is to have the right balance of commercial/non-commercial; and entertaining, engaging and informative attributes. We promote and distribute Web Videos through our Viral Seeding services that can be combined with our Web Video [...]

Online Design, Development &Tools

4th Web Marketing — Wed, 02 May 2012 18:54:00 +0000

Web Design, Web Development, Database Development, Application Solutions, Turnkey CMS Framework Solutions With nearly infinite pixels, data, topics, speeds, metrics, and more, our available work palette for doing Web Design and Web Development is bigger, better and faster than it’s ever been before. But the best ideas are still few and far between. And execution always determines success so very few of even the very best Web Design or Web Development ideas get implemented. We consider ourselves fortunate that many of our ideas have been implemented thanks to our high standard of client and team collaboration, and work ethic; and our “get it done” attitude. Our Web Design, custom Web Development, Database Development and Application Solutions, and our Turnkey CMS Framework Solutions, deliver a high price/performance and usability/lifecycle ratio for maximum business efficiency. Many of our latest projects utilize both custom and turnkey solutions, and many of our custom applications are designed to be populated accross all branded social channels. Social Media Apps need to provide the same functionality, connect to the same code base and database, and provide a consistent user interface and experience wherever accessed. Our core technical competencies are based solidly in the technologies, disciplines and standards [...]

4th Web Marketing — Wed, 02 May 2012 14:38:58 +0000

Enterprise-Class Web Hosting

4th Web Marketing — Wed, 02 May 2012 13:53:56 +0000

Enterprise-Class Web Hosting Services highlights Our company-owned, private Enterprise-Class Server Farm is highly scalable and highly secure. It’s configured to run each critical Web Hosting Service on an individual server on one of our server clusters or in a private cloud. Our Network enables us to do accelerated private web hosting of Websites, Web Applications, Databases, Facebook Apps, etc., with edge server delivery nodes located in key Data Centers in over 24 cities worldwide. To deliver our Enterprise-Class Web Hosting and Application Hosting services, we have brought a wealth of Technical and Business Intellectual Capital to the table Our technical intellectual capital is based on our solid core competencies in the technologies, disciplines and standards that support the online delivery of mission critical applications. This includes: Unix and Windows server operating systems; SQL Server, Oracle, PostgreSQL and MySQL databases; webserver hardware; wide and local area networks; system, server, security and database administration; system architecture; and, software development. Our business intellectual capital is based on our solid core competencies in management and the management consulting model whereby the customer and solution are the central focus. 4thWeb’s Co-Founders have a significant background in running management consulting practices and projects and providing mission-critical [...]

Social Media Market Share Real-Time Statistics

4th Web Marketing — Tue, 01 May 2012 19:07:39 +0000

Social media marketing and sharing is dominated by the big five: Facebook, YouTube, Stumble Upon, Twitter and Pinterest As of the end of June, 2012, Facebook dominates with over 900 million users who spend the most minutes per month on the site – typically over 400. Most users are ~60% female except for LinkedIn that’s ~60% male. Source: StatCounter Global Stats – Social Media Market Share Stats are based on aggregate social media and other data collected by StatCounter on a sample exceeding 15 billion pageviews per month. Social Media Infographic: Social Networking Sites For more articles and information on Social Media, click here.

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4th Web Marketing — Sun, 29 Apr 2012 21:59:10 +0000

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Big Data and Social Media Analytics

4th Web Marketing — Tue, 24 Apr 2012 19:47:02 +0000

Big Data, in case you’re unfamiliar, refers to data sets that are so large that they’re awkward to work with. Forget megabytes or gigabytes. With Big Data we’re currently working with terabytes, petabytes, exabytes and zettabytes of data (over 2.5 quintillion bytes daily and growing). Social Media (as a social instrument of communication) is greatly impacting the growth of Big Data (as an industry); and Big Data is providing established and aspiring social enterprises and organizations with the data to help them understand how to better function, grow and manage as a social business. Highlights of the daily Big Data stream 1 Billion plus Facebook, Twitter, LinkedIn, Google+ and Pinterest visitors generating many Billions of messages, statuses, comments, posts, content uploads, etc. 2 Million plus Blog posts 300 Billion plus emails 22 Million hours of TV Shows and Movies watched on Netflix 2 Billion plus videos watched on YouTube 900,00 plus hours of video uploaded to YouTube 19 Million plus hours of music streamed on Pandora 1 Petabyte plus of game content processed by Zynga The above list only represents some Big Data data types that we’re most familiar with. There are also financial transactions, imaging data, and much more [...]

Never Underestimate the Zuck (Facebook Instagram deal)

4th Web Marketing — Wed, 11 Apr 2012 20:09:24 +0000

Facebook recently bought Instagram for one billion dollars. Instagram is the fast, beautiful, fun way to share photos with friends and family. Instagram enables you to snap a picture, choose a filter to transform and theoretically improve its look and feel, then post to Instagram’s website. And you can share to Facebook, Twitter, and Tumblr too – it’s photo sharing, reinvented, and super easy to do. But, still, it’s reinvented; not exactly new or groundbreaking. So, why exactly did Facebook buy Instagram and why does that matter? Facebook doesn’t need Instagram’s 30 million users. It already has 850 million of its own. And Facebook’s ultra-simple built-in photo app is the most popular app on Facebook. So, why? Is Facebook predicting that its user acquisition rate will slow down? Don’t think so. They’ll likely hit a billion users sometime in the next year just on autopilot. Facebooks upcoming IPO guarantees that they’ll be spending most of their time and treasure on increasing revenues, not users. Of course, most of that is ad revenue. Instagram comes with users but no revenue and no obvious way to monetize their user base. The Facebook Instagram deal looks like it’s a pure mobile play. But, [...]

Random Acts of Progress - Practical insights about the chaotic, continuously expanding and morphing intersection of Digital Marketing, Online Technology and Business ROI (from 4thWeb).

4thWeb Mailing List

Thanks for Subscribing

Powerful Videos

Videos

Influential Viral Video Ads

Popular Viral Videos

Viral Examples

TED Talks: Why We’re All TED-Heads – Infographic

In Social Media Marketing, Content in the Right Context is King

Terms Of Use

The World Without You (The Internet) – Infographic

The Future of Social TV and Television

Future Trends and Innovations in Online Marketing

Infographic – Facebook 'Likes' Money (Behind the IPO)

Facebook on Smartphones: Leads Mobile Engagement

Web Video Production

Online Design, Development &Tools

Enterprise-Class Web Hosting

Social Media Market Share Real-Time Statistics

Contact

Big Data and Social Media Analytics

Never Underestimate the Zuck (Facebook Instagram deal)