RapidFire Rants & Raves

The Marketing Pivot

Jay — Wed, 15 Aug 2012 11:30:55 +0000

The phrase “Marketing is Dead” shows up about 328,000 times in a Google search. It’s actually no longer a headline, and everyone in the Marketing industry knows it’s true. If they don’t, they ought to retire and fight for the jobs being grabbed by the folks fired from the mail room, who got their raison

Social media, as seen on TV.

Liz — Tue, 17 Apr 2012 10:42:14 +0000

No kidding! Those social media icons we see on TV, plugging brands’ Facebook and Twitter accounts in commercials, actually work. I was recently in the States for a personal trip, and I noticed the familiar lil blue icons – little t, big F – everywhere. Buses, posters, TV commercials. Even radio ads mentioned about following

Guard My Angel: Bringing the Angel to life

Shara — Wed, 04 Apr 2012 15:15:19 +0000

Been looking for a little extra protection lately? Pack this: Our latest video client is Guard My Angel, a unique mobile app that acts as a “guardian angel” over you when wandering alone on campus, on travels abroad, or in any situation that makes you feel uneasy. In their words: Guard My Angel will watch over you

The Ten Commandments for your (non-profit’s) marketing video.

Liz — Wed, 21 Mar 2012 13:17:57 +0000

And God spoke from the heavens, and said to marketers, “Hold up – where’s your quick, illustrative video telling your non-profit organization’s story?” We recently attended Amuta21c, a conference in support of the non-profit community, where our own Jay Bailey gave a colorful workshop on creating marketing videos for non-profits. Not to call ourselves marketing

The Art of the Elevator Pitch

Shara — Tue, 20 Mar 2012 13:53:54 +0000

Our very own Jay Bailey was recently featured in a Huffiington Post article titled Elevator Pitches: 5 Things You Need To Know. Jay was happy to share his knowledge on the subject and explained how portability — in the form of video — is the key to getting your message heard exactly the way you intended

Live from Amuta21c in Jerusalem.

Liz — Sun, 18 Mar 2012 09:32:04 +0000

Hello local non-profits; we’re live from Amuta21c! The RapidFire team is proud to be sponsoring a major event for the non-profit community based in Israel. Amuta21c, organized by Reach 3K and taking place in Jerusalem this year, is a conference aiming to: …help every amuta learn about and utilize all available tools to further its goals, bring the

Video marketing for blades that are f***ing great.

Liz — Wed, 07 Mar 2012 13:27:23 +0000

First impressions are everything. It’s what we do – create first impressions. And then, once in a while, when you have the right mix of humor and ridiculous, a first impression is more than just everything – it’s a set up to launch your company (and reputation) into the viral internets. And the craziest thing?