You probably wouldn’t recognize a Monet painting if you saw it in my living room.

You probably can’t comprehend the other-worldly talent of LeBron James if you you weren’t a fan of Basketball.

You probably can’t appreciate the excruciating hard work that went into the 4-year training of an Olympic athlete.

So guess what happened when a world-famous violinist played a violin worth $3.5 million, in a NY city subway, pretending to be a street musician?

Sadly, greatness fades when surrounded by ignorance.

Gotta get me one of these… wearing my swimming goggles hurts my eyes – and they get foggy too (imagine not being able to see what you’re slicing thru – oops!)

A 9 year old boy – who built an elaborate cardboard arcade inside his dad’s used auto part store – is about to have the best day of his life.

The most uplifting video of the year! Enjoy (be sure to watch it in full-screen mode) – and pass it along…

From Caine’s Arcade

Where were you on 09/11/2001, do you remember?

I was in NY.

My wife Veena and I were both working for a company called Prodigy Communications. We had just joined a few months earlier.

That unfortunate day, I was earlier than usual to work. I was just settling down at my desk with a hot cup of coffee, when I heard a lot of murmuring, and I stood up to see many people suddenly rushing towards the staircase going downstairs.

I thought it was either a fire – or something had happened to someone at the premises. So I followed suit.

Going down the stairs, I saw people gathering in the big community hall where we usually had our all-hands meeting.

It was the first time I noticed that there was a a small TV in one corner of the room. And I saw everyone huddling around it.

I went closer and saw a building on fire. Smoke billowing out of it like crazy. It was the first tower.

Don’t remember feeling much at that time. It was just that terrible feeling when you see a tragic accident. They were saying a plane had crashed into one of the world trade buildings. No one knew it as an actual large, commercial plane – it looked more like a much smaller training-plane kind of accident. No casualties had yet been reported. Luckily, it was still early in the work day – so hopefully the offices were still not too full. “Hopefully, it isn’t going to be too bad”, we all nervously consoled ourselves.

And then as we all kept watching, the second plane hit. I don’t know if we actually saw the second plane, but that’s how I remember it.

And soon after, the first tower collapsed.

I heard a emotional male co-worker let out a blood curdling shriek in horror. That’s actually the first time when it really hit everyone that we were witnessing one of the greatest acts of terror ever carried out not just on US soil, but in our lifetimes too.

And then the second tower collapsed.

People were getting sick and passing out around me.

Some were sobbing uncontrollably.

Some were calling others to find out if their friends or loved ones were safe.

I don’t remember what happened the rest of the day after that – it’s all one big blur now.

Looking back to that day, and thinking about the events that unfolded, it still gives me goosebumps. I have a sickening knot in my stomach even as I write this. And I didn’t even know anyone among the 3,000 unfortunate souls who lost their lives on that fateful day.

I don’t know what it feels like to have lost a loved one to the tragedy. I can only imagine.

I was fortunate enough to not have lost anyone among my friends or loved ones on that day.

The closest I came to it, was finding out later that a close friend’s brother had been to the WTC buildings that morning. He couldn’t be reached immediately, and it was a nervous few hours for my friend, but he eventually turned out OK. He had already left the building by then, and he narrowly missed being part of the tragedy.

Even though 10 years passed since the tragedy, no year has had so much impact on my emotions or on my entire family, as it has this year.

As I sat with my wife and children and watched the various memorials and documentaries and interviews, we couldn’t help but thank the media for it.

I had never before felt the compelling need to write and share about that day, but today I’m doing so, thanks to the media that made us all remember why this day is so special, one to be remembered, one to be mourned, and one to be celebrated.

I guess I needed to wake up and remember the pain.

I needed to realize how fortunate I am – and how fortunate my family and friends are to have not lost anyone that day.

And I needed to appreciate the unimaginable suffering and pain that all the families who lost loved ones that day have endured for the last 10 years.

So I wanted to write this, to share my acknowledgment of the pain – and let the world know, that I have not forgotten.

And I will never forget what happened. Because it changed all of our lives in so many ways.

May God bless the souls of those who died on September 11, 2001, and bring peace to their families and loved ones.

- Ravi Jayagopal

PS: If you have a story of your own to share, please do so in the comments below.

About 4 years ago, when I decided to sign-up my kids for piano lessons, of course the first thing I did was to start thinking about which keyboard to buy.

I did extensive research online for keyboards: I did Google searches, visited an insane number of web sites, musician forums, read reviews on Amazon and other e-tailers, and even called up several music stores and asked for recommendations.

To make a long story short, it came down to two products: the Yamaha Motif XS and the Korg M3.

And I was really, really torn between the two, unable to make up my mind… until I saw this free video on YouTube…

Yup, literally one free video on Youtube sealed the deal for Yamaha, and they literally reached into my pocket and sucked $3,200 out of my credit card (it costs like $2500 now!)

So yes, video does help you sell better.

And actually, it’s not just about “selling”. Video basically helps you “persuade” and “close” better – regardless of what the goal is.

So video rocks whether you’re selling a product, building a brand, building a reputation, or simply trying to make a very cool viral video…

And creating such videos is a LOT simpler than you can imagine.

Andy Jenkins, a marketer whom I admire and am a big fan of, has released 3 spectacular videos that show you how easy it is to create videos that work.

Yes, the videos are free.

One thing I can guarantee you: If you’re not totally impressed by the production quality, humor, fast-paced and multiple-sensory-stimulating narration in the videos, then I will let you smack me silly and call me “Ravioli”

So click here to watch them all for free before they get taken down when the actual product launches in 2 days…

And don’t forget to leave a comment below about what you thought about this post (or Andy’s videos).

Cheers!

- Ravi Jayagopal

You see, my birthday is coming up later this month.

And my lovely wife Veena wanted to gift me an iPad2 (she’s a darling, isn’t she?)

But here’s the other part of this story: She already has an iPad1.

And she really puts it to great use too (see picture below of Veena relaxing at the beach in San Diego, with her iPad, hidden from view below her gigantic purse that has lots of cash – I think! – some of which she might use to buy me a gift with!)

I get this feeling that she’s up to something sneaky here – which is, to get me an iPad2 for my birthday, then since she thinks I won’t be using it much, she plans on emotionally blackmailing me into exchanging my shiny new iPad2 with her “old” iPad1.

“Not so fast!”, is what me thinks.

So here’s my plan.

Brendan Burchard, a marketer I highly trust, respect and admire, is currently doing a launch of his newest product.

And he’s giving away some insanely high quality, “knock your socks off” free videos to generate buzz for his launch.

And he’s promised his marketing partners, that if we get enough (real) people to simply watch his free videos, he will give us a shiny new iPad (I’m guessing it’s an iPad2!!).

So, go to this link, simply sign up for free to watch his incredibly awesome, free video training series.

You get some extremely powerful content for free, and I *might* get an iPad2 in the process.

You win, I win [who cares if Brendon wins... heheh <sound of evil laughter at the thought of stealing an iPad from him legally!>]

And if I win an iPad, then I might emotionally blackmail Veena right back, to give me cash instead, which I could then use for buying really cool stuff on Amazon (psst: there’s this awesome zoom lens that I’ve been eyeing for a while, which…. oh well, I digress).

Deal?

Click here to watch the first of the free videos.

Here’s what you’ll learn…

* The ‘Create Anything’ outline and script for creating your products

* 12 simple-to-create products and programs that bring in recurring revenue

* The MATH for how you can make $100,000 in 12 months with EACH of these products

* How you can win $1,200 just for posting a video of your story and advice

All free. Nothing to buy to watch these videos.

So don’t hesitate to forward the link to this post to your friends [nope, I will get only one iPad no matter how many people sign up   ]

Here’s the link again: http://RavisRants.com/blueprint.html

Wish me luck!

- Ravi Jayagopal
PS: Sure, I could run out and buy one in the next hour. It’s not like I can’t afford it. But where’s the fun in that? Nothing like “winning” a toy, is there?
PPS: BTW, I’ve never won anything in my life. Never won any kind of business contest. So not a bad way to get my feet wet, eh?

Smartphones are evolving at such breakneck speed, thanks to Apple and Google, that they’re killing a whole range of gadgets…

The demise of the legendary Flip camcorder says it all.

Is your product (or company) geared to deal with such an incredible onslaught of change?

Did you know: Google recently launched their first, full-length, online magazine called ThinkQuarterly.

At Google, we often think that speed is the forgotten ‘killer application’ – the ingredient that can differentiate winners from the rest. We know that the faster we deliver results, the more useful people find our service.

But in a world of accelerating change, we all need time to reflect. Think Quarterly is a breathing space in a busy world. It’s a place to take time out and consider what’s happening and why it matters.

Our first issue is dedicated to Data – amongst a morass of information, how can you find the magic metrics that will help transform your business? We hope that you find inspiration, insights, and more, in Think Quarterly.

Matt Brittin
Managing Director, UK & Ireland Operations, Google

Seth Godin talks about attention deficit. And he also talks about attention surplus

And weirdly enough, they both conclude the same thing: No one is paying attention. Including yourself.

I’ve always been intrigued by the psychology of persuasion (yes, and am a big fan of the book by Cialdini too). And one of my favorite past-times is reading random stuff about “Ninja” copy-writing and persuasion and marketing techniques, as I’ve always been (and will be) a student of marketing.

And one of the techniques I love, is a NLP Technique called “Pattern Interrupt“.

This is where, you do something so different from the rest of your competition, that it completely throws your audience off-balance, and lowers their guard just enough for you to make your presence felt – and grab their attention for a few fleeting seconds (now what you do with that next is a completely different story).

This technique can be used in many aspects of life…

Stand out from other typical web sites…

…by say, offering a free report, without asking for their email address.

Stand out from the other males all vying for the attention of that beauty in the bar…

…by acting totally un-predictable, being a bad boy, and never being a “gentleman” (Eben Pagan, mega-marketer and super-nice dude, who runs DoubleYourDating under the pen-name David DeAngelo calls it the “Wuss” factor).

Stand out from the thousands of marketers crashing your prospect’s inbox with “offers”…

…by offering just honest-to-goodness, *awesome*, instantly usable, valuable content.

Stand out from your competitors…

…by putting your personal phone number on your web site.

Stand out from most other bloggers…

…by generously publishing outgoing links to all kinds of posts and pages and sites (like this blog post) without worrying about “losing your readers” (an awesome technique I learned from… you guessed it… Seth Godin )

But I digress…

Now you might have already heard about Roy H. Williams, the “Wizard Of Ads”, and one of my “Guru Drona’s” that I pay tribute to in my book.

Here’s an excerpt from his newsletter, that I eagerly wait for every Sunday midnight.

Here, he talks about asking people to volunteer ridiculous, over-the-top subject lines, and how he ties it to their marketing, in front of a live audience…

“The stagecraft begins when I ask everyone in the room to write a statement that would catch the ear of any person who overheard it. “The statement doesn’t have to make sense,” I say, “It just needs to be larger than life, evocative, difficult to ignore. The kind of statement that would make a passing stranger turn and say, ‘Huh?’”

I then ask 6 volunteers to bring their statements onto the stage. “I’m now going to craft real ads for real businesses using the statements written on those papers as the opening lines for the ads. Do I have any business owners in the room?” Six business owners take the stage. I randomly pair them up with the colorful statement-holders. I have no idea what businesses are on stage or what statements are written on those papers.

I owe Tom Robbins (not to be confused with Tony) for this little bit of stagecraft. In a magazine interview that accompanied the release of his novel, Fierce Invalids Home From Hot Climates, Tom said, “Everything in the universe is connected, of course. It’s a matter of using imagination to discover the links, and language to expand and enliven them.”

“Business owner number one. Tell me about your business.”

“I have a plumbing company.”

“Name a profit center you’d like to improve.”

“I’d like to get more calls for our 24-hour emergency service.”

“Crazy person number one. What did you write on your paper?”

“I came home and the dog was bald.”

The room roars with laughter as I walk to the front of the stage and balance there – my toes hanging over the edge – as 2,000 people hold their breath.

“I came home and the dog was bald. I haven’t been that surprised since I woke up at 2AM to pee and stepped out of bed into an inch of water. Thank god Martindale Plumbing never goes to sleep. At 2AM they were just sittin’ there, hoping someone would call. They fixed the problem while I made coffee. Great guys. Thank god for Martindale Plumbing, 24 hours a day. But I still got no idea what to do with a bald dog.”

I started laughing so hard at 3:45 AM in the morning while reading this newsletter on my iphone, on my bed, getting ready to fall asleep, that I literally became wide awake, and couldn’t fall asleep for a 1/2 hour after that. That’s how much it tickled me, inspired me, and got my juices going.

Remember, it’s not just about writing something ridiculous, larger than life, and simply shocking for the sake of shocking. That usually ends up like a bad joke.

The key is to start your copy (email subject, blog post, book title) with something ridiculous, outrageous, and even shocking, and somehow tie it all together with your main story.

That’s when you make people laugh in a dark room at 3:45 AM in the morning and inspire them so much that they lose their sleep!

Oh, and don’t forget to go sign up for the free Monday Morning Memo, written by one of my favorite people in the world.

A Mini Headline/Subject-Line Challenge

Imagine you’re sending out an email to your list… something to do with your product (any product or service, or yourself).

I challenge you to come up with a “pattern interrupting” headline, and also tell us, if you would, how you would tie it in to your story…

Go on, give it a shot in the comments section below. No one’s reading my blog anyway

Cheers!