Rawle Murdy » Integrated Marketing Firm | Rawle Murdy Associates: Charleston, SC | Marketing, Consulting, Branding

The World We Pin In: What Separates Pinterest from Other Social Network Sites

Genna Shelnutt — Wed, 22 Feb 2012 22:08:36 +0000

Like everyone else, when I first heard of Pinterest – another social network site – I rolled my eyes. Really?! A new way to waste time online is the last thing I need. But being the curious individual I am, … Continue reading →

An Advertiser’s Take on Super Bowl Advertising

Genna Shelnutt — Tue, 14 Feb 2012 19:42:33 +0000

The Super Bowl has truly grown to epic proportions. Quite frankly, I’m shocked the following Monday hasn’t been declared a national holiday by now. And not only isn’t it f the single-most watched televised event of the year, it’s also … Continue reading →

Rawle Murdy Welcomes New Traffic Manager and Account Coordinator

Kimberly Juday — Mon, 13 Feb 2012 17:28:58 +0000

Charleston, S.C. – Rawle Murdy welcomes Connie Miller and Taylor Rains to their new positions at the marketing agency. As new traffic manager, Miller brings over 20 years of experience in the marketing industry. Her previous marketing areas of expertise … Continue reading →

Welcome to our new home!

Bruce Murdy — Fri, 27 Jan 2012 13:41:14 +0000

Over the past few months, not only our physical home, but also our virtual one – RawleMurdy.com – have been under construction. Today, we are excited to launch our new website . In addition to a fresh look and feel, … Continue reading →

What’s a CES, and why should I care?

Amy Catherine Bennett Coats — Tue, 10 Jan 2012 21:50:20 +0000

It’s that time of year again: time for the annual CES conference. What’s CES, you ask? Why the Consumer Electronics Show, of course! CES is the annual meeting of the world’s geeks. Much like Super Friends, Justice League or Planeteers, … Continue reading →

KA-BAR Knives ad campaign

Kimberly Juday — Mon, 09 Jan 2012 21:40:30 +0000

In 2011 and 2012, Communication Arts recognized Rawle Murdy’s creative work with century-old brand KA-BAR Knives. To help reinvigorate the brand’s marketing efforts, Rawle Murdy helped create a series of tattoo-animated web videos and a 1,200 page e-commerce website for … Continue reading →

It’s Silicon Valley’s world. Madison Avenue is just living in it.

Rawle Murdy — Fri, 06 Jan 2012 16:18:37 +0000

In September 2010, a nineteen year old college student from Stanford built and launched YouTube Instant in his dorm room. YouTube Instant is just a novelty search engine for navigating video content on YouTube in real time, but it garnered … Continue reading →

Advertisers embrace longer length commercials for the Super Bowl.

Carolyn Mailloux — Tue, 03 Jan 2012 17:13:09 +0000

We’ve made it through the holidays and Bowl games, next up is the Super Bowl, a time for more food and more television viewers who more often than not tune in for the commercials in addition to the game. NBC … Continue reading →

Rawle Murdy Welcomes New Digital Account Director

Kimberly Juday — Tue, 13 Dec 2011 16:20:25 +0000

Charleston, S.C. Rawle Murdy welcomes new digital account director Mark Manning to its expanding marketing team. Manning brings with him a strong knowledge and understanding of digital and corporate marketing that will heavily be utilized in his new position. Manning … Continue reading →

IF CONSUMERISM IS DOWN, WHAT’S UP?

David Rawle — Mon, 14 Nov 2011 18:33:23 +0000

A good friend who lives in the Adirondacks was visiting this past weekend.On Saturday, she told me about a new venture in which she’s involved in Saranac Lake. When the Ames Department Store closed in 2002, it left the area’s … Continue reading →