Rawle Murdy » Integrated Marketing Firm | Rawle Murdy Associates: Charleston, SC | Marketing, Consulting, Branding

Welcome to our new home!

Bruce Murdy — Fri, 27 Jan 2012 13:41:14 +0000

Over the past few months, not only our physical home, but also our virtual one – RawleMurdy.com – have been under construction. Today, we are excited to launch our new website . In addition to a fresh look and feel, … Continue reading →

What’s a CES, and why should I care?

Amy Catherine Bennett Coats — Tue, 10 Jan 2012 21:50:20 +0000

It’s that time of year again: time for the annual CES conference. What’s CES, you ask? Why the Consumer Electronics Show, of course! CES is the annual meeting of the world’s geeks. Much like Super Friends, Justice League or Planeteers, … Continue reading →

KA-BAR Knives ad campaign

Kimberly Juday — Mon, 09 Jan 2012 21:40:30 +0000

In 2011 and 2012, Communication Arts recognized Rawle Murdy’s creative work with century-old brand KA-BAR Knives. To help reinvigorate the brand’s marketing efforts, Rawle Murdy helped create a series of tattoo-animated web videos and a 1,200 page e-commerce website for … Continue reading →

It’s Silicon Valley’s world. Madison Avenue is just living in it.

Rawle Murdy — Fri, 06 Jan 2012 16:18:37 +0000

In September 2010, a nineteen year old college student from Stanford built and launched YouTube Instant in his dorm room. YouTube Instant is just a novelty search engine for navigating video content on YouTube in real time, but it garnered … Continue reading →

Advertisers embrace longer length commercials for the Super Bowl.

Carolyn Mailloux — Tue, 03 Jan 2012 17:13:09 +0000

We’ve made it through the holidays and Bowl games, next up is the Super Bowl, a time for more food and more television viewers who more often than not tune in for the commercials in addition to the game. NBC … Continue reading →

Rawle Murdy Welcomes New Digital Account Director

Kimberly Juday — Tue, 13 Dec 2011 16:20:25 +0000

Charleston, S.C. Rawle Murdy welcomes new digital account director Mark Manning to its expanding marketing team. Manning brings with him a strong knowledge and understanding of digital and corporate marketing that will heavily be utilized in his new position. Manning … Continue reading →

IF CONSUMERISM IS DOWN, WHAT’S UP?

David Rawle — Mon, 14 Nov 2011 18:33:23 +0000

A good friend who lives in the Adirondacks was visiting this past weekend.On Saturday, she told me about a new venture in which she’s involved in Saranac Lake. When the Ames Department Store closed in 2002, it left the area’s … Continue reading →

Growing up Mac

Amy Catherine Bennett Coats — Thu, 06 Oct 2011 12:56:23 +0000

Yesterday, advertising lost one of its greatest contributors of all time, Steve Jobs. Now, I’m not going to drone on about the 1984 ad, and “Think Different” go to Ad Age if you want that. I’m sure they will write … Continue reading →

This. Is. Inspiring.

Rawle Murdy — Tue, 27 Sep 2011 17:47:02 +0000

As I was watching this spot for a UK charity the Starlight Foundation (akin to Make a Wish), my emotions went from sad to uncomfortable to sad again to a little irritated to uncomfortable and then….laughing my ass off. I … Continue reading →

this is fantastic creative…..for the wrong product

Rawle Murdy — Tue, 27 Sep 2011 17:45:14 +0000

This is one of the more original ideas I’ve seen in a while, and totally interesting to watch. Except it has absolutely nothing to do with the product it’s for. Maybe for eye exams at LensCrafters, tune-ups at PrecisionTune….heck, even … Continue reading →