Rawle Murdy » Integrated Marketing Firm | Rawle Murdy Associates: Charleston, SC | Marketing, Consulting, Branding

“Local Since Forever” hits at the heart of Piggly Wiggly

Amy Catherine Bennett Coats — Thu, 17 May 2012 15:41:16 +0000

I was born and raised in South Carolina. Where the shoes are flip flops, the BBQ is mustard-based (a whole state full of Bessingers BBQ will back me up on this one), and the grocery stores are Piggly Wiggly. Now … Continue reading →

Race to the Alter Wins at SCPRSA Mercury Awards

Kimberly Juday — Wed, 16 May 2012 17:22:12 +0000

Oh, what a night! Our team traveled to Columbia, S.C., last week to attend the Mercury Awards dinner hosted by the South Carolina Public Relations Society of America (SCPRSA.) It’s always exciting to see our peers within the profession and … Continue reading →

How Four Seasons Makes Digital Work

Amy Catherine Bennett Coats — Tue, 15 May 2012 13:58:58 +0000

Despite the jolted and still-lagging global economy, the worldwide luxury market remains in an unbarred, catch-me-if-you-can scramble to stay one step ahead of competitors. According to the 2012 Four Seasons Luxury Trend Report, the U.S. luxury industry has grown significantly … Continue reading →

Facebook: The Pros and Cons of Being a Social Hub

Genna Shelnutt — Fri, 11 May 2012 20:23:00 +0000

You could call me a social media addict. Of course I prefer the term “enthusiast,” but addict is fairly accurate. In my free time I thoroughly enjoy bouncing around among social networks – blogging, pinning, chatting, tweeting, liking, commenting and … Continue reading →

Honda Revs its Engine for Pinterest Users

Kimberly Juday — Thu, 10 May 2012 17:08:39 +0000

AdAge recently reported on Honda’s new social media campaign targeting the rapidly-growing number of Pinterest users. As a fan of Pinterest and cars in general, I don’t automatically put the two together. To me, Pinterest appears to be dominated by … Continue reading →

5 Digital Tactics For Hospitality

Elizabeth Reed — Wed, 09 May 2012 20:30:24 +0000

With the economy on the rebound and financial crisis stagnating, life seems back to normal… right? Not for luxury consumers. The trying period of the past few years has given the upper crust reason to be thankful for their comfortable … Continue reading →

Daily Journal column: Give the Mayans credit this summer

Rawle Murdy — Wed, 09 May 2012 20:13:39 +0000

Today, the Daily Journal continues a series of online-only columns with a column by Bruce Murdy, president of Rawle Murdy, a Charleston-based marketing, advertising and public relations firm. Column: Harbinger of better things to come — summer 2012 Travel Trends … Continue reading →

The Magic of Resort App Development

Amy Catherine Bennett Coats — Tue, 08 May 2012 20:15:23 +0000

I don’t know about you, but I’m addicted to my Smartphone. How did I ever live without having the internet at my fingertips? Where was my life before mobile apps? Who knew I would love to play “Draw Something” with … Continue reading →

What’s Happening in Charleston Travel and Tourism: CHARLES

Amy Catherine Bennett Coats — Fri, 04 May 2012 18:14:58 +0000

Tourist season is well underway here in Charleston, South Carolina. After being named the number one city for travelers in the nation and the number three city for travelers in the world, I’m sure this will be a season for … Continue reading →

Hotels Accommodate Digital Consumers

Genna Shelnutt — Thu, 03 May 2012 15:50:27 +0000

When it comes to digital advertising, the hospitality industry – and particularly hotels, aren’t afraid to shell out some serious cash. On average, hotels allocate ONE THIRD of all advertising dollars to digital channels. Considering their main revenue generator is … Continue reading →