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		<title>VMworld 2010 review</title>
		<link>http://feedproxy.google.com/~r/RayOnStorageBlog/~3/hiFK4dSpHyA/</link>
		<comments>http://silvertonconsulting.com/blog/2010/09/08/vmworld-2010-review/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 19:58:10 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Cloud services]]></category>
		<category><![CDATA[Server virtualization]]></category>
		<category><![CDATA[Systems]]></category>
		<category><![CDATA[desktop virtualization]]></category>
		<category><![CDATA[Integrien]]></category>
		<category><![CDATA[Springsource]]></category>
		<category><![CDATA[TriCipher]]></category>
		<category><![CDATA[VAAI]]></category>
		<category><![CDATA[vCloud Director]]></category>
		<category><![CDATA[VMforce]]></category>
		<category><![CDATA[VMware]]></category>
		<category><![CDATA[VMware view]]></category>
		<category><![CDATA[VMWorld 2010]]></category>
		<category><![CDATA[vShield]]></category>
		<category><![CDATA[vSphere Essentials]]></category>

		<guid isPermaLink="false">http://silvertonconsulting.com/blog/?p=2203</guid>
		<description><![CDATA[Got back from VMworld last week and had a great time. Met a number of new and old friends and talked a lot about the new VMware technology coming online. Some highlights from the keynote sessions I attended, vCloud Director Previously known as Redwood, VMware is rolling out their support for cloud services and tieing [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2205" class="wp-caption alignright" style="width: 310px"><a href="http://silvertonconsulting.com/blog/wp-content/uploads/2010/09/VMworld10-07.jpg"><img class="size-medium wp-image-2205" title="The start of VMWorld2010's 1st keynote session" src="http://silvertonconsulting.com/blog/wp-content/uploads/2010/09/VMworld10-07-300x224.jpg" alt="The start of VMWorld2010's 1st keynote session" width="300" height="224" /></a><p class="wp-caption-text">The start of VMWorld2010&#39;s 1st keynote session</p></div>
<p>Got back from VMworld last week and had a great time. Met a number of new and old friends and talked a lot about the new VMware technology coming online. Some highlights from the keynote sessions I attended,</p>
<h3><strong>vCloud Director </strong></h3>
<p>Previously known as Redwood, VMware is rolling out their support for cloud services and tieing it into their data center services. vCloud Director supports the definition of Virtual Data Centers with varying SLA characteristics.  It is expected that virtual data centers would each support different service levels, something like &#8220;Gold&#8221;, &#8220;Silver&#8221; and &#8220;Bronze&#8221;.  Virtual data centers now represent a class of VM service and aggregates all VMware data center resources together into massive resource pools which can now better managed and allocated to VMs that need them.</p>
<p>For example, by using vCLoud Director, one only needs to select which Virtual Data Center to specify the SLAs for a VM.   New VMs will be allocated to the virtual data center that provides the requested service.  This takes DRS, HA and FT to a whole new level.</p>
<p>Even more, it now allows vCloud Data Center Service partners to enter into the picture and provide a virtual data center class of service to the customer.  In this way, a customer&#8217;s onsite data center could supply Gold and Silver virtual data center services while Bronze services could be provided at a service partner.<br />
<strong> </strong></p>
<h3><strong>vShield</strong></h3>
<p>With all the advent of VM cloud capabilites coming online the need for VM security is becoming much more pressing. To address these concerns, VMware rolled out their vShield services which come in two levels today <strong>vShield</strong> <strong>Endpoint</strong> and <strong>vShield E</strong><strong>dge</strong>.</p>
<ul>
<li><strong>Endpoint</strong> &#8211; offloads anti-virus scans from running in the VM and interfaces with standard anti-virus vendors to run the scan at the higher (ESX) levels.</li>
<li><strong>Edge</strong> &#8211; provides for VPN and firewalls surrounding the virtual data center and interfaces with Cisco, Intel-McAffee, Symantec, and RSA to insure tight integration with these data center security providers.</li>
</ul>
<p>The combination of vShield and vCloud Director allows approved vCloud Data Center Service providers to supply end-to-end data center security surrounding VMs and virtual data centers. Their are currently 5 approved vShield/vCloud Data Center Services partners today and they are Terramark, Verizon, Singtel, Colt, and Bluelock with more coming online shortly.  Using vShield services, VMs could have secured access to onsite data center services even though they were executing offsite in the cloud.</p>
<h3><strong>VMware View</strong></h3>
<p>A new version of VMware&#8217;s VDI interface was released which now includes <strong>offline mode </strong>for those users that occasionally reside outside normal network access and need to use a standalone desktop environment.  With the latest VMware View offline mode, one would checkout (download) a desktop virtual machine to your laptop and then be able to run all your desktop applications without network access.</p>
<p><strong> </strong></p>
<h3><strong>vStorage API for Array Integration (VAAI)</strong></h3>
<p><strong> </strong>VAAI supports advanced storage capabilities such as cloning, snapshot and thin provisioning and improves the efficiency of VM I/O.  These changes should make thin provisioning much more efficient to use and should enable VMware to take advantage of storage hardware services such as snapshots and clones to offload VMware software services.<br />
<strong> </strong></p>
<h3><strong>vSphere Essentials</strong></h3>
<p><strong> </strong>Essentials is an SMB targeted VMware solution license-able for ~$18 per VM in an 8-core server, lowering the entry costs for VMware to very reasonable levels.  The SMB data center&#8217;s number one problem is the lack of resources and this should enable more SMB shops to adopt VMware services at an entry level and grow up with VMware solutions in their environment.<br />
<strong><a href="http://www.springsource.com/developer/vmforce" target="_blank"></a></strong></p>
<h3><strong><a href="http://www.springsource.com/developer/vmforce" target="_blank">VMforce</a> </strong></h3>
<p>VMforce allows applications developed under Springsource, the enterprise java application development framework of the future, to run on the cloud via Salesforce.com cloud infrastructire.  VMware is also working with Google and other cloud computing providers to provide similar services on their cloud infrastructure.</p>
<h3>Other News</h3>
<p>In addition to these feature/functionality announcements, VMware discussed their two most recent acquisitions of <a href="http://www.integrien.com/" target="_blank">Integrien</a> and <a href="http://www.myonelogin.com/?ref=tricipher_home" target="_blank">TriCipher</a>.</p>
<ul>
<li><strong>Integrien</strong> &#8211; is a both a visualization and resource analytics application. This will let administrators see at a glance how their VMware environment is operating with a dashboard and then allows one to drill down to see what is wrong with any items indicated by red or yellow lights.  Integrien integrates with vCenter and other services to provide the analytics needed to determine resource status and details needed to understand how to resolve any flagged situation.</li>
<li><strong>TriCipher</strong> &#8211; is a security service that will ultimately provide a single sign-on/login for all VMware services.  As discussed above security is becoming ever more important in VMware environments and separate sign-ons to all VMware services would be cumbersome at best.  However, with TriCipher, one only need sign-on once and then have access to any and all VMware services in a securely authenticated fashion.</li>
</ul>
<h3><strong>VMWorld Lowlights</strong></h3>
<p>Most of these are nits and not worth dwelling on but the exhibitors and other non-high level sponsors/exhibitors all seemed to complain about the lack of conference rooms and were not allowed in the press&amp;analyst rooms.  Finding seating to talk to these vendors was difficult at best around the conference sessions, on the exhibit floor, or in the restuarants/cafe&#8217;s surrounding Moscone Conference Center. Although once you got offsite facilities were much more accommodating.</p>
<p>I would have to say another lowlight were all the late night parties that occurred &#8211; not that I didn&#8217;t partake in my fair share of partying.   There were rumors of one incident where a conference goer was running around a hotel hall with only undergarments on blowing kisses to any female within sight.  Some people shouldn&#8217;t be allowed to leave home.</p>
<p>The only other real negative in a pretty flawless show was the lines of people waiting to get into the technical sessions. They were pretty orderly but I have not seen anything like this amount of interest before in technical presentations.  Perhaps, I have just been going to the wrong conferences.  In any event, I suspect VMworld will need to change venues soon as their technical sessions seem to be outgrowing their session rooms although the exhibit floor could have used a few more exhibitors.  Too bad, I loved San Francisco and Mascone Center was so easy to get to&#8230;</p>
<p>&#8212;-</p>
<p>But all in all a great conference, learned lot&#8217;s of new stuff, talked with many old friends, and met many new ones.  I look forward to next year.</p>
<p>Anything I missed?</p>
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<p><small>© RayOnStorage.com. for <a href="http://silvertonconsulting.com/blog">RayOnStorage Blog</a>, 2010. |
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Post tags: <a href="http://silvertonconsulting.com/blog/tag/integrien/" rel="tag">Integrien</a>, <a href="http://silvertonconsulting.com/blog/tag/springsource/" rel="tag">Springsource</a>, <a href="http://silvertonconsulting.com/blog/tag/tricipher/" rel="tag">TriCipher</a>, <a href="http://silvertonconsulting.com/blog/tag/vaai/" rel="tag">VAAI</a>, <a href="http://silvertonconsulting.com/blog/tag/vcloud-director/" rel="tag">vCloud Director</a>, <a href="http://silvertonconsulting.com/blog/tag/vmforce/" rel="tag">VMforce</a>, <a href="http://silvertonconsulting.com/blog/tag/vmware/" rel="tag">VMware</a>, <a href="http://silvertonconsulting.com/blog/tag/vmware-view/" rel="tag">VMware view</a>, <a href="http://silvertonconsulting.com/blog/tag/vmworld-2010/" rel="tag">VMWorld 2010</a>, <a href="http://silvertonconsulting.com/blog/tag/vshield/" rel="tag">vShield</a>, <a href="http://silvertonconsulting.com/blog/tag/vsphere-essentials/" rel="tag">vSphere Essentials</a><br/>
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		<item>
		<title>Crowdsourcing business analyst 1 on 1 scheduling with executives</title>
		<link>http://feedproxy.google.com/~r/RayOnStorageBlog/~3/TJs4AT9C9Dw/</link>
		<comments>http://silvertonconsulting.com/blog/2010/09/03/crowdsourcing-business-analyst-1-on-1-scheduling-with-executives/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 19:53:46 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[Market dynamics]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[analyst meetings]]></category>
		<category><![CDATA[analyst relations]]></category>
		<category><![CDATA[meeting auctions]]></category>

		<guid isPermaLink="false">http://silvertonconsulting.com/blog/?p=2188</guid>
		<description><![CDATA[Just got back from a conference with business analyst meetings and while there I talked with a number of analyst relations people in the audience about what it takes to pull these meeting together.  I was astounded by the effort that goes into setting up 1 on 1s for all the analysts.  In some cases, [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2191" class="wp-caption alignleft" style="width: 352px"><a href="http://silvertonconsulting.com/blog/wp-content/uploads/2010/09/4727307416_f21ba062ec_b.jpg"><img class="size-full wp-image-2191 " title="Paris vs Pranksky - Lot 101 by Pranksky (cc) (from Flickr)" src="http://silvertonconsulting.com/blog/wp-content/uploads/2010/09/4727307416_f21ba062ec_b.jpg" alt="Paris vs Pranksky - Lot 101 by Pranksky (cc) (from Flickr)" width="342" height="257" /></a><p class="wp-caption-text">Paris vs Pranksky - Lot 101 by Pranksky (cc) (from Flickr)</p></div>
<p>Just got back from a conference with business analyst meetings and while there I talked with a number of analyst relations people in the audience about what it takes to pull these meeting together.  I was astounded by the effort that goes into setting up 1 on 1s for all the analysts.  In some cases, person weeks of effort goes into this scheduling nightmare.</p>
<p>I have a better answer, just crowdsource the process and let the analysts do all the work by auctioning off your executive meeting slots.  For example, give every analyst showing up a certain amount of analyst bucks (A$) and let them bid their A$&#8217;s for whichever executive(s) they want.  The winning bidders get to meet with the executives and the losers can take their money to the next auction.</p>
<p>I see this working as follows:</p>
<ul>
<li>A company creates an auction website accessible to analysts registered for the meeting, with the executive names, bios, and pertinent areas of expertise/influence listed for everyone able to talk with analysts.  One may want to add the number of meeting slots and a minimum acceptable bid (if warranted).</li>
<li>The auction should have a duration or time window with which all bids would need to be in and at the end of which a &#8220;striking price&#8221; could be determined for each executive time slot.</li>
<li>While the auction is open, analysts would apportion their A$s to whichever executive(s) they wished to talk to, letting the analysts decide (do the work to determine) which they want to meet with.</li>
</ul>
<p>Whether this could be done on <a href="http://www.ebay.com/" target="_blank">eBay</a>, some conference call/webex or other facility would need to be investigated.  If eBay were used, the proceeds from the auction could go to charity.</p>
<p>One problem with this approach is sometimes executives have to change their schedules at the last minute.  Thus, there would need to be some list of alternates for executives so that if the primary executive bowed out, an alternate could take their place.</p>
<p>Another potential issue is in how to apportion A$s to analyst firms or analysts.  Personally, I like a per attending analyst apportionment (one man/women, one vote sort of thing).  This way, larger firms with multiple analysts attending would have more A$s to use.  Although as a single person analyst firm I may be disadvantaged with this allotment, there is a possibility that I could syndicate with other  firms to build up our collective A$s, if necessary.</p>
<p>A follow-on question is whether to use the English, Dutch, or sealed-bid auction method (see <a href="http://en.wikipedia.org/wiki/Auction">wikipedia on auctions</a>).  Personally, I think either the English or Dutch auction form would work fine and would provide adequate visibility.  However, the sealed-bid approach could make the process simpler for the company hosting the auction as it wouldn&#8217;t require much support other than some address to email the bids for the various executives.</p>
<p>Of course, this all assumes that the purpose of the analyst 1 on 1 meetings is to have executives meet with analysts. But alternatively, another purpose may be to have executives influence particular analysts.  In this case, the auction could be reversed and have the executive team bid on meetings with the analysts.</p>
<p>On the other hand, a combination of the two approaches could be done by supplying both the analysts and executives some A$s and have each submit bids for the other. The total combined A$ value from the executives and the analyst (firms) would decide how their time slots are allocated.  This may not be optimal from either the analyst or the executive perspective, but it would cross-optimize both sides for meeting slots.</p>
<p>Well there you have it, crowdsourcing/auctioning meeting slots, my solution to the problem of scheduling 1 on 1&#8242;s for company analyst meetings.</p>
<p>Auctioning off Lot-102, 30 minute meeting with Silverton Consulting/Ray Lucchesi, do I hear any bids?</p>
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<p><small>© RayOnStorage.com. for <a href="http://silvertonconsulting.com/blog">RayOnStorage Blog</a>, 2010. |
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		<title>To iPad or not to iPad?</title>
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		<comments>http://silvertonconsulting.com/blog/2010/08/27/to-ipad-or-not-to-ipad/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 21:24:21 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Data security]]></category>
		<category><![CDATA[System effectiveness]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[iPad]]></category>
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		<category><![CDATA[security]]></category>

		<guid isPermaLink="false">http://silvertonconsulting.com/blog/?p=2178</guid>
		<description><![CDATA[I am going to a big conference next week, 2 full days out of the office. In times of yore, I would haul my trusty Macbook along and lugging it with me on both days as I move from pavilion to briefing hall, from lunch back to pavilion and from beer hall to bed. A [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1823" class="wp-caption alignleft" style="width: 260px"><a href="http://silvertonconsulting.com/blog/wp-content/uploads/2010/05/250px-IPad-02.jpg"><img class="size-full wp-image-1823" title="iPad (from wikipedia.org)" src="http://silvertonconsulting.com/blog/wp-content/uploads/2010/05/250px-IPad-02.jpg" alt="iPad (from wikipedia.org)" width="250" height="333" /></a><p class="wp-caption-text">iPad (from wikipedia.org)</p></div>
<p>I am going to a big conference next week, 2 full days out of the office. In times of yore, I would haul my trusty Macbook along and lugging it with me on both days as I move from pavilion to briefing hall, from lunch back to pavilion and from beer hall to bed.</p>
<p>A couple of months ago, I tried using an iPad for a different conference. I purchased an <a href="http://www.apple.com/keyboard/" target="_blank">Apple Bluetooth (BT) keyboard</a> and carried it with the iPad for most of the show.  With the BT keypad, power input was just as fast as on the laptop and even faster as I didn&#8217;t need to boot anything up.</p>
<p>The other nice thing about the BT keyboard with the iPad is you have fine cursor controls (arrow keys) which can be used to position input pointer.  I did find having to take my hand off the keyboard and touch the screen for some clicking action disconcerting and there were some iPad applications that didn&#8217;t handle the arrow keys appropriately but other than that, it worked great for power input, answering emails, and web searches.</p>
<p>The internal, soft iPad keyboard worked ok but wasn&#8217;t nearly as fast and didn&#8217;t support Dvorak.  Also the soft keyboard in portrait mode only provides 6 lines of pages text which makes power input with feedback more difficult.  In any case, I would use it to rip off quick emails, tweets, and other short stuff which worked well enough. I still took notes on paper (probably to old now to take notes on the iPad/laptop).  Having the keyboard available with a moments delay, made it easy to decide to take it out to use it when I had the time or leave it in the backpack when I didn&#8217;t.</p>
<p>Another positive note was that the iPad took up very little desk space.  Most briefing halls nowadays have these smallish retractable desk tops that can barely hold a legal pad let alone a laptop.  The iPad fit these postage stamp desktops just fine.</p>
<p>Not sure how to quantify the weight advantage of the iPad+BT Keyboard vs. Macbook without weighing them but it is significant.  Given all the junk I carry along with the laptop vs. the iPad+BT keyboard, the iPad/BT keyboard wins hands down.  It&#8217;s almost like I am not carrying a computer at all.</p>
<h3>Problems with using the iPad</h3>
<p>There are a couple of web applications (e.g., Wordress visual editor) that seem dependent on flash to work properly, which made using the iPad to create blog posts problematic.  Also, scrolling in WordPress post editor seems to be a flash application as well which made dealing with any long post edits problematic at best.  Wordpress has an iPhone/iPad application which is just as good as the non-visual editor in web-based WordPress which comes in handy at these times.</p>
<p>Now in all honesty, I haven&#8217;t tried these in a while and these may not be flash issues as much as iPad issues. Nonetheless, I will guarantee that you will run into some websites that you use in your daily activities that use flash and won&#8217;t work.  With the iPad you just will need to forego these websites and find alternatives.</p>
<p>In the office I am a heavy TweetDeck user.  For some reason this application doesn&#8217;t work that well for the iPad. I have the latest version and all but find using Twitterific or the official Twitter App a better solution on the iPad.</p>
<p>I purchased the WiFi version of the iPad and iPad&#8217;s do not come with Ethernet plug-ins.   Now most conference centers these days have WiFi, but it may not always work that well.  Also some hotels only have WiFi in certain locations and not in the hotel rooms.  All this makes having internet access somewhat sporadic. But you can always buy the 3G version if you want to and I always have my iphone for internet access in a pinch (assuming ATT has adequate conference center/hotel coverage).</p>
<p>I was told that the iPad power converter and connection would also charge up my 3G iPhone but this turned out not to work.  Luckily, I brought along the power converter for the 3G iPhone by mistake and the cable connection between the power converter and iPad worked just fine for the iPhone.  Also the cable from the power adaptor to iPad is somewhat short, so bring the extension cord in order to be able to work with the iPad while its charging.</p>
<p>I ended up purchasing the Apple case for the iPad. I wanted to be able to have it upright portrait or landscape while I was typing on the keyboard, have it slant upward while using the soft keypad and otherwise lie flat. The Apple iPad case does all this without problem.</p>
<h3>Microsoft Office documents</h3>
<p>Word documents get converted into Pages documents pretty easily but you lose all change tracking, some of the formatting, and other esoteric stuff.  It&#8217;s probably ok for internal documents but I find putting together a final document using Pages still a problem. But  I must say I am a novice here.  Also converting Pages documents back into Word seems easy enough.</p>
<p>I have spent even less time with Numbers and Keynote but they seem adequate for minor stuff<ins datetime="2010-08-28T01:00:57+00:00">convert .XLS and .PPT files to Numbers and Keynote files (but not back to .XLS and .PPT)</ins> and if I used them more probably ok for much more sophisticated work.  There are other applications that seem to provide better iPhone support for Microsoft Office editing but I have yet to try them on either the iPad or iPhone.  Also, beware that converting Numbers documents to Excel and Keynote to PowerPoint require Mac desktop versions of these programs.</p>
<p>Document availability is somewhat problematic.  I met one person who emailed work documents to themselves to solve this problem.  Email works ok as long as they don&#8217;t scroll out of iPad (iPad keeps the latest 200 emails max for any account which includes <strong>spam)</strong>.  For this purpose, I used a not-so-well-known email address and emailed my current work documents to that account.  iTunes supports a way to copy files to and from the Mac or iPad which seems painless enough but the email interface worked just as well for me and I didn&#8217;t have to synch up to have the files transferred.</p>
<p>Beware of changing headers and footers in Pages and trying to alter them in Word once you get it back to the office.  It never worked for me.  I had to copy the text of the document to another fresh Word file and work the header/footers in that.</p>
<p><strong>iPad security</strong></p>
<p>Mac based passwords, logins, and security characteristics are a bit difficult and time-consumming to transfer to the iPad.  You can manually load them in for any websites and applications you need but there is no way to transfer a whole keychain from Mac to iPad.  As such, if you neglect to transfer security credentials for an important website to iPad your out of luck.  Now there are some apps that profess to being able to transfer and maintain keychains on the iPhone or the iPad but I haven&#8217;t tried them yet.</p>
<p>Other iPad security aspects are even more problematic.  The iPad can be setup to require entry of a 4 numeric character string to access it.  Another setting will erase the contents of the iPad after 10 failed logins attempts. And MobileMe probably supports some way to erase an iPad that&#8217;s out of your hands (it does this for iPhones so I would think the same service would be available for the iPad but I haven&#8217;t looked into it).</p>
<p>But despite all that, I don&#8217;t feel the iPad is as secure as the Macbook. For one thing, I encrypt the data on the Macbook and the system password can be alphanumeric and considerably longer than 4 characters.  In any case the harddrive can be removed from the Macbook but without the passkey, the data on the drive would be useless.  In contrast the SSD-Flash memory on the iPad could be pulled out and analyzed without any trouble whatsoever and with proper understanding of IOS storage formatting be read in the clear.</p>
<p>Also the fact that its smaller and lighter it could easily be forgotten and left behind making it more lose-able.  And it&#8217;s certainly more prone to being stolen because it&#8217;s smaller and lighter.</p>
<p>&#8212;&#8211;</p>
<p>At this point I will probably  use the iPad for the upcoming VMworld conference just to see if it works as well the 2nd time as it did the first.  It&#8217;s only two full days, what can go wrong?</p>
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<p><small>© RayOnStorage.com. for <a href="http://silvertonconsulting.com/blog">RayOnStorage Blog</a>, 2010. |
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Post tags: <a href="http://silvertonconsulting.com/blog/tag/applications/" rel="tag">applications</a>, <a href="http://silvertonconsulting.com/blog/tag/ipad/" rel="tag">iPad</a>, <a href="http://silvertonconsulting.com/blog/tag/laptop/" rel="tag">Laptop</a>, <a href="http://silvertonconsulting.com/blog/tag/security/" rel="tag">security</a><br/>
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		<title>Enterprise data storage defined and why 3PAR?</title>
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		<pubDate>Wed, 25 Aug 2010 15:12:46 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Block Storage]]></category>
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		<category><![CDATA[Storage Features]]></category>
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		<category><![CDATA[Storage performance]]></category>
		<category><![CDATA[Storage reliability]]></category>
		<category><![CDATA[3PAR]]></category>
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		<category><![CDATA[Dell]]></category>
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		<category><![CDATA[Server virtualization]]></category>
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		<guid isPermaLink="false">http://silvertonconsulting.com/blog/?p=2170</guid>
		<description><![CDATA[Recent press reports about a bidding war for 3PAR bring into focus the expanding need for enterprise class data storage subsystems.  What exactly is enterprise storage? Defining enterprise storage is frought with problems but I will take a shot.  Enterprise class data storage has: Enhanced reliability, high availability and serviceability &#8211; meaning it hardly ever [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1707" class="wp-caption alignleft" style="width: 370px"><a href="http://silvertonconsulting.com/blog/wp-content/uploads/2010/04/photo3.jpg"><img class="size-full wp-image-1707 " title="More SNW hall servers and storage " src="http://silvertonconsulting.com/blog/wp-content/uploads/2010/04/photo3.jpg" alt="More SNW hall servers and storage" width="360" height="480" /></a><p class="wp-caption-text">More SNW hall servers and storage </p></div>
<p>Recent press reports about a bidding war for 3PAR bring into focus the expanding need for enterprise class data storage subsystems.  What exactly is enterprise storage?</p>
<p>Defining enterprise storage is frought with problems but I will take a shot.  Enterprise class data storage has:</p>
<ul>
<li>Enhanced reliability, high availability and serviceability &#8211; meaning it hardly ever fails, it keeps operating (on redundant components) when it does fail, and repairing the storage when the rare failure occurs can be accomplished without disrupting ongoing storage services</li>
<li>Extreme data integrity &#8211; goes beyond just RAID storage, meaning that these systems lose data very infrequently, provide the latest data written to a location when read and will tell you when data cannot be accessed.</li>
<li>Automated I/O performance &#8211; meaning sophisticated caching algorithms that try to keep ahead of sequential I/O streams, buffer actively read data, and buffer write data in non-volatile cache before destaging to disk or other media.</li>
<li>Multiple types of storage &#8211; meaning the system supports SATA, SAS and/or FC disk drives and SSDs or Flash storage</li>
<li>PBs of storage &#8211; meaning behind one enterprise class storage (sub-)system one can support over 1PB of storage</li>
<li>Sophisticated functionality &#8211; meaning the system supports multiple forms of offsite replication, thin provisioning, storage tiering, point-in-time copies, data cloning, administration GUIs/CLIs, etc.</li>
<li>Compatibility with all enterprise O/Ss &#8211; meaning the storage has been tested and is on hardware compatibility lists for every major operating system in use by the enterprise today.</li>
</ul>
<p>As for storage protocol, it seems best to leave this off the list.  I wanted to just add block storage, but enterprises today probably have as much if not more external file storage (CIFS or NFS) as they have block storage (FC or iSCSI).  And the proportion in file systems seems to be growing (see IDC report referenced below).</p>
<p>In addition, while I don&#8217;t like the non-determinism of iSCSI or file access protocols, this doesn&#8217;t seem to stop such storage from putting up pretty impressive performance numbers (see our <a href="http://silvertonconsulting.com/cms1/dispatches/" target="_blank">performance dispatches</a>).  Anything that can crack 100K I/O or file operations per second probably deserves to call themselves enterprise storage as long as they meet the other requirements.  So, maybe I should add high-performance storage to the list above.</p>
<h3>Why the sudden interest in enterprise storage?</h3>
<p>Enterprise storage has been around arguably since the 2nd half of last century (for mainframe systems) but lately has become even more interesting as applications deploy to the cloud and server virtualization (from VMware, Microsoft Hyper-V and others) takes over the data center.</p>
<p>Cloud storage and cloud computing services are lowering the entry points for storage and processing, enabling application deployments which were heretofore unaffordable.  These new cloud applications consume storage at increasing rates and don&#8217;t seem to be slowing down any time soon.  Arguably, some cloud storage is not enterprise storage but as service levels go up for these applications, providers must ultimately turn to enterprise storage.</p>
<p>In addition, server virtualization transforms the enterprise data center from a single application per server to easily 5 or more applications per physical server.  This trend is raising server utilization, driving more I/O, and requiring higher capacity.  Such &#8220;multi-application&#8221; storage almost always requires high availability, reliability and performance to work well, generating even more demand for enterprise data storage systems.</p>
<p>Despite all the demand, <a href="http://www.storagenewsletter.com/news/systems/idc-ww-disk-storage-systems-revenue-2009" target="_blank">world wide external storage revenues dropped 12% last year according to IDC</a>.  Now the economy had a lot to do with this decline but another factor reducing external storage revenue is the ongoing drop in the price of storage on a $/GB basis.  To this point, that same IDC report stated that external storage capacity increased 33% last year.</p>
<p><strong>Why Dell &amp; HP wants 3PAR storage?</strong></p>
<p>Margins on enterprise storage are good, some would say very good.  While raw disk storage can be had at under $0.50/GB, enterprise class storage is often 10 or more times that price.  Now that has to cover redundant hardware, software/firmware engineering and other characteristics, but this still leaves pretty good margins.</p>
<p>In my mind, Dell would see enterprise storage as a natural extension of their current enterprise server business.  They already sell and support these customers, including enterprise class storage just adds another product to the mix.  Developing enterprise storage from scratch is probably a 4-7 year journey with the right people, buying 3PAR puts them in the market today with a competitive product.</p>
<p>HP is already in the enterprise storage market today, with their XP and EVA storage subsystems.  However, having their own 3PAR enterprise class storage may get them better margins than their current XP storage OEMed from HDS.  But I think Chuck Hollis&#8217;s post on <a href="http://chucksblog.emc.com/chucks_blog/2010/08/now-hp-gets-into-the-act-for-3par.html" target="_blank">HP&#8217;s counter bid for 3PAR</a> may have revealed another side to this discussion &#8211; sometime M&amp;A is as much about constraining your competition as it is about adding new capabilities to a company.</p>
<p>&#8212;&#8212;</p>
<p>What do you think?</p>
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<p><small>© RayOnStorage.com. for <a href="http://silvertonconsulting.com/blog">RayOnStorage Blog</a>, 2010. |
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		<title>Cloud storage, CDP &amp; deduplication</title>
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		<comments>http://silvertonconsulting.com/blog/2010/08/20/cloud-storage-cdp-deduplication/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 20:15:51 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Block Storage]]></category>
		<category><![CDATA[Cloud services]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Data efficiency]]></category>
		<category><![CDATA[File Storage]]></category>
		<category><![CDATA[Storage Backup]]></category>
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		<category><![CDATA[data protection]]></category>
		<category><![CDATA[Backup]]></category>
		<category><![CDATA[CDP]]></category>
		<category><![CDATA[Cloud Storage]]></category>
		<category><![CDATA[continuous data protection]]></category>
		<category><![CDATA[Deduplication]]></category>

		<guid isPermaLink="false">http://silvertonconsulting.com/blog/?p=2157</guid>
		<description><![CDATA[Somebody needs to create a system that encompasses continuous data protection, deduplication and cloud storage.  Many vendors have various parts of such a solution but none to my knowledge has put it all together. Why CDP, deduplication and cloud storage? We have written about cloud problems in the past (eventual data consistency and what&#8217;s holding back [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1914" class="wp-caption alignleft" style="width: 354px"><a href="http://silvertonconsulting.com/blog/wp-content/uploads/2010/06/13787146_0cf87cbb89_o.jpg"><img class="size-full wp-image-1914   " title="Strange Clouds by michaelroper (cc) (from Flickr)" src="http://silvertonconsulting.com/blog/wp-content/uploads/2010/06/13787146_0cf87cbb89_o.jpg" alt="Strange Clouds by michaelroper (cc) (from Flickr)" width="344" height="258" /></a><p class="wp-caption-text">Strange Clouds by michaelroper (cc) (from Flickr)</p></div>
<p>Somebody needs to create a system that encompasses continuous data protection, deduplication and cloud storage.  Many vendors have various parts of such a solution but none to my knowledge has put it all together.</p>
<h3>Why CDP, deduplication and cloud storage?</h3>
<p>We have written about cloud problems in the past (<a href="http://silvertonconsulting.com/blog/2010/06/10/eventual-data-consistency-and-cloud-storage/" target="_blank">eventual data consistenc</a>y and <a href="http://silvertonconsulting.com/blog/2009/08/18/whats-holding-back-the-cloud/" target="_blank">what&#8217;s holding back the cloud</a>) despite all that, backup is a killer app for cloud storage.  Many of us would like to keep backup data around for a very long time. But storage costs govern how long data can be retained.  Cloud storage with its low cost/GB/month can help minimize such concerns.</p>
<p>We have also blogged about dedupe in the past (<a href="http://silvertonconsulting.com/blog/2010/03/02/describing-dedupe/" target="_blank">describing dedupe</a>) and have written in <a href="http://silvertonconsulting.com/cms1/articles/" target="_blank">industry press</a> and our own <a href="http://silvertonconsulting.com/cms1/dispatches/" target="_blank">StorInt dispatches</a> on dedupe product introductions/enhancements.  Deduplication can reduce storage footprint and works especially well for backup which often saves the same data over and over again.  By combining deduplication with cloud storage we can reduce the data transfers and data stored on the cloud, minimizing costs even more.</p>
<p>CDP is more troublesome and yets still worthy of discussion.  Continuous data protection has always been sort of a step child in the backup business.  As a technologist, I understand it&#8217;s limitations (application consistency) and understand why it has been unable to take off effectively (false starts).   But, in theory at some point CDP will work, at some point CDP will use the cloud, at some point CDP will embrace deduplication and when that happens it could be the start of an ideal backup environment.</p>
<h3>Deduplicating CDP using cloud storage</h3>
<p>Let me describe the CDP-Cloud-Deduplication appliance that I envision.  Whether through O/S, Hypervisor or storage (sub-)system agents, the system traps all writes (forks the write) and sends the data and meta-data in real time to another appliance.  Once in the CDP appliance, the data can be deduplicated and any unique data plus meta data can be packaged up, buffered, and deposited in the cloud.  All this happens in an ongoing fashion throughout the day.</p>
<p>Sometime later, a restore is requested. The appliance looks up the appropriate mapping for the data being restored, issues requests to read the data from the cloud and reconstitutes (un-deduplicates) the data before copying it to the restoration location.</p>
<h3>Problems?</h3>
<p>The problems with this solution include:</p>
<ul>
<li>Application consistency</li>
<li>Data backup timeframes</li>
<li>Appliance throughput</li>
<li>Cloud storage throughput</li>
</ul>
<p>By tieing the appliance to a storage (sub-)system one may be able to get around some of these problems.</p>
<p>One could configure the appliance throughput to match the typical write workload of the storage.  This could provide an upper limit as to when the data is at least duplicated in the appliance but not necessarily backed up (pseudo backup timeframe).</p>
<p>As for throughput, if we could somehow understand the average write and deduplication rates we could configure the appliance and cloud storage pipes accordingly.  In this fashion, we could match appliance throughput to the deduplicated write workload (appliance and cloud storage throughput)</p>
<p>Application consistency is more substantial concern.  For example, copying every write to a file doesn&#8217;t mean one can recover the file.  The problem is at some point the file is actually closed and that&#8217;s the only time it is in an application consistent state.  Recovering to a point before or after this, leaves a partially updated, potentially corrupted file, of little use to anyone without major effort to transform it into a valid and consistent file image.</p>
<p>To provide application consistency, one needs to somehow understand when files are closed or applications quiesced.  Application consistency needs would argue for some sort of O/S or hypervisor agent rather than storage (sub-)system interface.  Such an approach could be more cognizant of file closure or application quiesce, allowing a synch point could be inserted in the meta-data stream for the captured data.</p>
<p>Most backup software has long mastered application consistency through the use of application and/or O/S APIs/other facilities to synchronize backups to when the application or user community is quiesced.  CDP must take advantage of the same facilities.</p>
<p>Seems simple enough, tie cloud storage behind a CDP appliance that supports deduplication.  Something like this could be packaged up in a <a href="http://silvertonconsulting.com/blog/2010/06/15/more-cloud-storage-gateways-come-out/" target="_blank">cloud storage gateway</a> or similar appliance.  Such a system could be an ideal application for cloud storage and would make backups transparent and very efficient.</p>
<p>What do you think?</p>
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<p><small>© RayOnStorage.com. for <a href="http://silvertonconsulting.com/blog">RayOnStorage Blog</a>, 2010. |
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Post tags: <a href="http://silvertonconsulting.com/blog/tag/backup/" rel="tag">Backup</a>, <a href="http://silvertonconsulting.com/blog/tag/cdp/" rel="tag">CDP</a>, <a href="http://silvertonconsulting.com/blog/tag/cloud-storage/" rel="tag">Cloud Storage</a>, <a href="http://silvertonconsulting.com/blog/tag/continuous-data-protection/" rel="tag">continuous data protection</a>, <a href="http://silvertonconsulting.com/blog/tag/deduplication/" rel="tag">Deduplication</a><br/>
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		<title>Microsoft Exchange Performance, ESRP v3.0 results – chart of the month</title>
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		<comments>http://silvertonconsulting.com/blog/2010/08/18/microsoft-exchange-performance-esrp-v3-0-results-chart-of-the-month/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 14:59:53 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Block Storage]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[Storage performance]]></category>
		<category><![CDATA[Chart of the month]]></category>
		<category><![CDATA[ESRP]]></category>
		<category><![CDATA[Exchange database access latencies]]></category>
		<category><![CDATA[Exchange Solution Review Program]]></category>
		<category><![CDATA[Exchange storage performance]]></category>
		<category><![CDATA[Microsoft Exchange]]></category>
		<category><![CDATA[over 5K mailbox]]></category>

		<guid isPermaLink="false">http://silvertonconsulting.com/blog/?p=2141</guid>
		<description><![CDATA[There have been a number of Microsoft ESRP submissions this past quarter, especially in the over 5K mailbox category and they now total 12 submissions in this category alone. The above chart is one or a series of charts from our recent StorInt(tm) dispatch on Exchange performance.   This chart displays an Exchange email counterpart [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2142" class="wp-caption alignleft" style="width: 584px"><a href="http://silvertonconsulting.com/blog/wp-content/uploads/2010/08/ESRP-July10.jpg"><img class="size-large wp-image-2142   " title="(c) 2010 Silverton Consulting, Inc." src="http://silvertonconsulting.com/blog/wp-content/uploads/2010/08/ESRP-July10-1024x697.jpg" alt="(c) 2010 Silverton Consulting, Inc." width="574" height="390" /></a><p class="wp-caption-text">(c) 2010 Silverton Consulting, Inc.</p></div>
<p>There have been a number of <a href="http://technet.microsoft.com/en-us/exchange/ff182054.aspx" target="_blank">Microsoft ESRP submissions</a> this past quarter, especially in the over 5K mailbox category and they now total 12 submissions in this category alone.</p>
<p>The above chart is one or a series of charts from our recent StorInt(tm) dispatch on Exchange performance.   This chart displays an Exchange email counterpart to last month&#8217;s <a href="http://silvertonconsulting.com/blog/2010/07/20/specsfs2008-cifs-ort-performance-chart-of-the-month/" target="_blank">SpecSFS 2008 CIFS ORT chart</a> only this time depicting the Top 10 Exchange database read, write and log latencies (sorted by read latency).</p>
<p>Except for the HP Smart Array (at #4) and Dell PowerVault MD1200 (#7), all the remaining submissions are FC attached subsystems.  The HP Smart Array and Dell exceptions used SAS attached storage.</p>
<p>For some reason the HP Smart Array had an almost immeasurable log write response time (&lt;~0.1msec.) and a very respectable database read response time of 8.4msec.</p>
<p>As log writes are essentially sequential, we would expect a SAS/JBOD to do well here. But the random database reads and writes seem indicative of a well tuned, caching (sub-)system, not a JBOD!?</p>
<p>One secret to good Exchange 2010 JBOD performance appears to be matching your Exchange email database and log LUN size to disk drive size.  This seems to be a significant difference between Dell&#8217;s SAS storage and HP&#8217;s SAS storage.  For instance, both systems had 15Krpm SAS drives at ~600GB, but Dell&#8217;s LUN size was 13.4TB while HP&#8217;s database and log LUN size was 558GB.   Database and log LUN size relative to disk size didn&#8217;t seem to significantly impact Exchange performance ﻿for FC subsystems.</p>
<p>The other secret to good SAS Exchange 2010 performance is to stick with relatively small mailbox counts.  Both the HP and Dell JBODs had the smallest mailbox counts of this category at 6K and 7.2K respectively.</p>
<h3>Exchange database write latency</h3>
<p>There appears to be little correlation between read and write latencies in this data.  All of these results used Exchange database resiliency or DAGs, so they had similar types of database activity to contend with. Also the number of DAGs typically increased with higher mailbox counts but this wasn&#8217;t universal, e.g, the HDS AMS 2100 (#1) with 17.2K mailboxes had four DAGs while the last two IBM XIVs (#9&amp;10) with 40K mailboxes had one each.  But the number of database activity groups shouldn&#8217;t matter much to Exchange database latencies.</p>
<p>On the other hand, the number of DAG copies may matter to Exchange write performance.  It is unclear how DAG copy writes are measured/simulated in Jetstress, the program used to drive ESRP workloads.   But, the number of database copies stood between two (#1,2,5,8&amp;10) and three (#3,4,6,7&amp;9) for all these submissions with no significant advantage for fewer copies.  So that&#8217;s not the answer.</p>
<p>I will make a stand here and say that high variability between read and write database latencies has something to do with storage (sub-)system caching effectiveness and Exchange 2010&#8242;s larger block sizes but it&#8217;s not clear from the available data.   However, this could easily be an artifact of the limited data available.</p>
<h3>Why we like database access latency metrics</h3>
<p>In our view, database read latencies correlates well with average Microsoft Exchange user experience for email read/search activities.  Also, log write and database write times can be good substitutes for Exchange Server email send times.  We like to think of database latencies as a end-user view of Exchange email performance.</p>
<p>The full ESRP v3.0 performance report will go up on SCI&#8217;s website next month in our <a href="http://silvertonconsulting.com/cms1/dispatches/" target="_blank">dispatches directory</a>.  However, if you are interested in receiving this sooner, just <a href="mailto:SubscribeNews@SilvertonConsulting.com?Subject=Subscribe_to_NewsletterB">subscribe by email</a> to our free newsletter and we will send you the current issue with download instructions for this and other reports.</p>
<p>Exchange 2010 is just a year old now and everyone is still trying to figure out how to perform well within the new architecture, so I expect some significant revisions to this chart over time.  Nonetheless, the current crop clearly indicates that there is a wide disparity in Exchange storage performance.</p>
<p>As always, we welcome any constructive comments on how to improve our analysis of ESRP results.</p>
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<p><small>© RayOnStorage.com. for <a href="http://silvertonconsulting.com/blog">RayOnStorage Blog</a>, 2010. |
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Post tags: <a href="http://silvertonconsulting.com/blog/tag/chart-of-the-month/" rel="tag">Chart of the month</a>, <a href="http://silvertonconsulting.com/blog/tag/esrp/" rel="tag">ESRP</a>, <a href="http://silvertonconsulting.com/blog/tag/exchange-database-access-latencies/" rel="tag">Exchange database access latencies</a>, <a href="http://silvertonconsulting.com/blog/tag/exchange-solution-review-program/" rel="tag">Exchange Solution Review Program</a>, <a href="http://silvertonconsulting.com/blog/tag/exchange-storage-performance/" rel="tag">Exchange storage performance</a>, <a href="http://silvertonconsulting.com/blog/tag/microsoft-exchange/" rel="tag">Microsoft Exchange</a>, <a href="http://silvertonconsulting.com/blog/tag/over-5k-mailbox/" rel="tag">over 5K mailbox</a><br/>
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		<title>Micron’s new P300 SSD and SSD longevity</title>
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		<comments>http://silvertonconsulting.com/blog/2010/08/13/microns-new-p300-ssd-and-ssd-longevity/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 21:07:27 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Block Storage]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[Storage drive]]></category>
		<category><![CDATA[Storage longevity]]></category>
		<category><![CDATA[Storage performance]]></category>
		<category><![CDATA[Intel-Micron]]></category>
		<category><![CDATA[JEDEC]]></category>
		<category><![CDATA[Micron P300 SSD]]></category>
		<category><![CDATA[NAND]]></category>
		<category><![CDATA[SATA 6Gb/s]]></category>
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		<category><![CDATA[SSD]]></category>
		<category><![CDATA[SSD longevity]]></category>

		<guid isPermaLink="false">http://silvertonconsulting.com/blog/?p=2134</guid>
		<description><![CDATA[Micron just announced a new SSD drive based on their 34nm SLC NAND technology with some pretty impressive performance numbers.  They used an independent organization, Calypso SSD testing, to supply the performance numbers: Random Read 44,000 IO/sec Random Writes 16,000 IO/sec Sequential Read 360MB/sec Sequential Write 255MB/sec Even more impressive considering this performance was generated using [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2135" class="wp-caption alignleft" style="width: 512px"><a href="http://silvertonconsulting.com/blog/wp-content/uploads/2010/08/ssd-p300-w-transparent-bckgrnd1.png"><img class="size-large wp-image-2135  " title="Micron P300 (c) 2010 Micron Technology" src="http://silvertonconsulting.com/blog/wp-content/uploads/2010/08/ssd-p300-w-transparent-bckgrnd1-1024x682.png" alt="Micron P300 (c) 2010 Micron Technology" width="502" height="334" /></a><p class="wp-caption-text">Micron P300 (c) 2010 Micron Technology</p></div>
<p>Micron just announced a new SSD drive based on their 34nm SLC NAND technology with some pretty impressive performance numbers.  They used an independent organization, <a href="http://calypsotesters.com/" target="_blank">Calypso SSD testing</a>, to supply the performance numbers:</p>
<ul>
<li>Random Read 44,000 IO/sec</li>
<li>Random Writes 16,000 IO/sec</li>
<li>Sequential Read 360MB/sec</li>
<li>Sequential Write 255MB/sec</li>
</ul>
<p>Even more impressive considering this performance was generated using SATA 6Gb/s and measuring after reaching &#8220;SNIA test specification &#8211; steady state&#8221; (see my post on <a href="http://silvertonconsulting.com/blog/2010/07/13/snias-new-ssd-performance-test-specification/" target="_blank">SNIA&#8217;s new SSD performance test specification</a>).</p>
<p>The new SATA 6Gb/s interface is a bit of a gamble but one can always use an interposer to support FC or SAS interfaces.  In addition,today many storage subsystems already support SATA drives so its interface may not even be an issue.  The P300 can easily support 3Gb/s SATA if that&#8217;s whats available and sequential performance suffers but random IOPs won&#8217;t be too impacted by interface speed.</p>
<p>The advantages of SATA 6Gb/sec is that it&#8217;s a simple interface and it costs less to implement than SAS or FC.  The downside is the loss of performance until 6Gb/sec SATA takes over enterprise storage.</p>
<h3>P300&#8242;s SSD longevity</h3>
<p>I have done many posts <a href="http://silvertonconsulting.com/blog/tag/ssd/" target="_blank">discussing SSDs</a> and their longevity or write endurance but this is the first time I have heard any vendor describe drive longevity using &#8220;total bytes written&#8221; to a drive. Presumably this is a new SSD write endurance standard coming out of <a href="http://www.jedec.org/standards-documents/focus/flash/solid-state-drives" target="_blank">JEDEC</a> but I was unable to find any reference to the standard definition.</p>
<p>In any case, the P300 comes in 50GB, 100GB and 200GB capacities and the 200GB drive has a &#8220;total bytes written&#8221; to the drive capability of<strong> 3.5PB </strong>with the smaller versions having proportionally lower longevity specs. For the 200GB drive, it&#8217;s almost 5 years of 10 complete full drive writes a day, every day of the year.  This seems enough from my perspective to put any SSD longevity considerations to rest.  Although at 255MB/sec sequential writes, the P300 can actually sustain ~10X that rate per day &#8211; assuming you <strong>never read</strong> any data back??</p>
<p>I am sure over provisioning, wear leveling and other techniques were used to attain this longevity. Nonetheless, whatever they did, the SSD market could use more of it.  At this level of SSD longevity the P300 could almost be used in a backup dedupe appliance, if there was need for the performance.</p>
<p>You may recall that Micron and Intel have a joint venture to produce NAND chips.  But the joint venture doesn&#8217;t include applications of their NAND technology.  This is why Intel has their own SSD products and why Micron has started to introduce their own products as well.</p>
<p>&#8212;&#8211;</p>
<p>So which would you rather see for an SSD longevity specification:</p>
<ul>
<li>Drive MTBF</li>
<li>Total bytes written to the drive,</li>
<li>Total number of Programl/Erase cycles, or</li>
<li>Total drive lifetime, based on some (undefined) predicted write rate per day?</li>
</ul>
<p>Personally I like total bytes written because it defines the drive reliability in terms everyone can readily understand but what do you think?</p>
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<p><small>© RayOnStorage.com. for <a href="http://silvertonconsulting.com/blog">RayOnStorage Blog</a>, 2010. |
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Post tags: <a href="http://silvertonconsulting.com/blog/tag/intel-micron/" rel="tag">Intel-Micron</a>, <a href="http://silvertonconsulting.com/blog/tag/jedec/" rel="tag">JEDEC</a>, <a href="http://silvertonconsulting.com/blog/tag/micron-p300-ssd/" rel="tag">Micron P300 SSD</a>, <a href="http://silvertonconsulting.com/blog/tag/nand/" rel="tag">NAND</a>, <a href="http://silvertonconsulting.com/blog/tag/sata-6gbs/" rel="tag">SATA 6Gb/s</a>, <a href="http://silvertonconsulting.com/blog/tag/snia/" rel="tag">SNIA</a>, <a href="http://silvertonconsulting.com/blog/tag/ssd/" rel="tag">SSD</a>, <a href="http://silvertonconsulting.com/blog/tag/ssd-longevity/" rel="tag">SSD longevity</a><br/>
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		<title>Why cloud, why now?</title>
		<link>http://feedproxy.google.com/~r/RayOnStorageBlog/~3/9igeO71Lg00/</link>
		<comments>http://silvertonconsulting.com/blog/2010/08/10/why-cloud-why-now/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 20:45:36 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Business economics]]></category>
		<category><![CDATA[Cloud services]]></category>
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		<category><![CDATA[storage economics]]></category>
		<category><![CDATA[bandwidth pricing]]></category>
		<category><![CDATA[cloud economics]]></category>
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		<category><![CDATA[Email alternatives]]></category>
		<category><![CDATA[Email costs]]></category>
		<category><![CDATA[Exchange Online]]></category>
		<category><![CDATA[Google gmail]]></category>
		<category><![CDATA[Hardware pricing]]></category>
		<category><![CDATA[Microsoft Exchange]]></category>
		<category><![CDATA[Software pricing]]></category>

		<guid isPermaLink="false">http://silvertonconsulting.com/blog/?p=2117</guid>
		<description><![CDATA[I have been struggling for sometime now to understand why cloud computing and cloud storage have suddenly become so popular.  We have previously discussed some of cloud problems (here and here) but we have never touched on why cloud has become so popular. In my view, SaaS or ASPs and MSPs have been around for [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2119" class="wp-caption alignleft" style="width: 397px"><a href="http://silvertonconsulting.com/blog/wp-content/uploads/2010/08/2297961416_25b64f2ce2_b.jpg"><img class="size-full wp-image-2119   " title="Moore’s Law by Marcin Wichary (cc) (from Flickr)" src="http://silvertonconsulting.com/blog/wp-content/uploads/2010/08/2297961416_25b64f2ce2_b.jpg" alt="Moore’s Law by Marcin Wichary (cc) (from Flickr)" width="387" height="516" /></a><p class="wp-caption-text">Moore’s Law by Marcin Wichary (cc) (from Flickr)</p></div>
<p>I have been struggling for sometime now to understand why cloud computing and cloud storage have suddenly become so popular.  We have previously discussed some of cloud problems (<a href="http://silvertonconsulting.com/blog/2010/06/10/eventual-data-consistency-and-cloud-storage/" target="_blank">here</a> and <a href="http://silvertonconsulting.com/blog/2009/08/18/whats-holding-back-the-cloud/" target="_blank">here</a>) but we have never touched on why cloud has become so popular.</p>
<p>In my view, SaaS or ASPs and MSPs have been around for a decade or more now and have been renamed cloud computing and storage but they have rapidly taken over the IT discussion.  Why now?</p>
<p>At first I thought this new popularity was due to the prevalence of higher bandwidth today. But later I determined that this was too simplistic.  Now I would say the reasons cloud services have become so popular, include</p>
<ul>
<li>Bandwidth costs have decreased substantially</li>
<li>Hardware costs have decreased substantially</li>
<li>Software costs remain flat</li>
</ul>
<p>Given the above one would think that non-cloud computing/storage would also be more popular today and you would be right.  But, there is something about the pricing reduction available from cloud services which substantially increases interest.</p>
<p>For example, at $10,000 per widget, a market size may be ok, at $100/widget the market becomes larger still, and at $1/widget the market can be huge.  This is what seems to have happened to Cloud services.  Pricing has gradually decreased, brought about through hardware and bandwidth cost reductions and has finally reached a point where the market has grown significantly.</p>
<p>Take email for example:</p>
<ul>
<li><a href="http://www.microsoft.com/exchange/2010/en/us/Pricing.aspx" target="_blank">Microsoft Exchange costs </a>$67/CAL (client access license) and a Standard Edition Exchange 2010 server license costs $699 (Enterprise Edition is $3999).  BTW, these are the same prices as Exchange 2007 and as far as I can tell similar to Exchange 2003 pricing.</li>
<li><a href="http://www.google.com/apps/intl/en/business/features.html" target="_blank">Google gmail enterprise license costs</a> $50/user and <a href="http://www.microsoft.com/online/exchange-online.aspx" target="_blank">Microsoft Exchange Online costs</a> $5/user month ($60/year) with a 5 user minimum.</li>
</ul>
<p>Now with Google or Exchange Online you have to supply internet access or the bandwidth required to access the email account.  For Exchange, you would also need to provide the internet access to get email in and out of your environment, servers and storage to run Exchange server, and would use internal LAN resources to distribute that email to internally attached clients.  I would venture to say the similar pricing differences applies to CRM, ERP, storage etc. which could be hosted in your data center or used as a cloud service.  Also, over the last decade these prices have been coming down for cloud services but have remained (relatively) flat for on premises services.</p>
<h3>How does such pricing affect market size?</h3>
<p>Well, when it costs ~$1034 (+ server costs + admin time) to field 5 Exchange email accounts vs.  $250 for 5 Gmail ($300 for 5 Exchange Online) accounts the assumption is that the market will increase, maybe not ~12X but certainly 3X or more.  At ~$3000 or more, I need a substantially larger justification to introduce enterprise email services but at $250,  justification becomes much simpler.</p>
<p>Moreover, the fact that the entry pricing is substantially smaller, i.e.,  $~2800 for one Exchange Standard Edition account vs $50 for one (Gmail) email account, justification becomes almost a non-issue and the market size grows geometrically.  In the past, pricing for such services may have prohibited small business use, but today cloud pricing makes them very affordable and as such, more widely adopted.</p>
<p>I suppose there is another inflection point at  $0.50/mail user that would increase market size even more.  However, at some point anybody in the world with internet access could afford enterprise email services and I don&#8217;t think the market could grow much larger.</p>
<p>So there you have it.  Why cloud, why now &#8211; the reasons are hardware and bandwidth pricing have come down giving rise to much more affordable cloud services opening up more market participants at the low end.  But it&#8217;s not just SMB customers that can now take advantage of these lower priced services, large companies can also now afford to implement applications which were too costly to introduce before.</p>
<p>Yes, cloud services can be slow and yes, cloud services can be insecure but, the price can&#8217;t be beat.</p>
<p>As to why software pricing has remained flat must remain a mystery for now but may be treated in some future post.</p>
<p>Any other thoughts as to why cloud&#8217;s popularity has increased so much?</p>
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<p><small>© RayOnStorage.com. for <a href="http://silvertonconsulting.com/blog">RayOnStorage Blog</a>, 2010. |
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Post tags: <a href="http://silvertonconsulting.com/blog/tag/bandwidth-pricing/" rel="tag">bandwidth pricing</a>, <a href="http://silvertonconsulting.com/blog/tag/cloud-economics/" rel="tag">cloud economics</a>, <a href="http://silvertonconsulting.com/blog/tag/cloud-market-size/" rel="tag">Cloud market size</a>, <a href="http://silvertonconsulting.com/blog/tag/email-alternatives/" rel="tag">Email alternatives</a>, <a href="http://silvertonconsulting.com/blog/tag/email-costs/" rel="tag">Email costs</a>, <a href="http://silvertonconsulting.com/blog/tag/exchange-online/" rel="tag">Exchange Online</a>, <a href="http://silvertonconsulting.com/blog/tag/google-gmail/" rel="tag">Google gmail</a>, <a href="http://silvertonconsulting.com/blog/tag/hardware-pricing/" rel="tag">Hardware pricing</a>, <a href="http://silvertonconsulting.com/blog/tag/microsoft-exchange/" rel="tag">Microsoft Exchange</a>, <a href="http://silvertonconsulting.com/blog/tag/software-pricing/" rel="tag">Software pricing</a><br/>
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