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    <title>rBlock</title>
    
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    <id>tag:typepad.com,2003:weblog-1317630</id>
    <updated>2009-10-10T20:55:28-07:00</updated>
    <subtitle>The value of local communication.</subtitle>
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    <link rel="self" href="http://feeds.feedburner.com/Rblock" type="application/atom+xml" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
        <title>To Do More With Less, Governments Go Digital</title>
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        <id>tag:typepad.com,2003:post-6a00d8357f795c69e20120a5d820ad970b</id>
        <published>2009-10-10T20:55:28-07:00</published>
        <updated>2009-10-10T20:55:28-07:00</updated>
        <summary>The New York Times, October 10, 2009 Steve Lohr IN government, as in business, crisis can fuel creativity. These days, the pressure to rethink things is particularly intense for state and local governments, which have far less leeway than Washington...</summary>
        <author>
            <name>Vivek Hutheesing</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="News" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://rblock.typepad.com/rblock/">
<div xmlns="http://www.w3.org/1999/xhtml"><div id="toolsRight">The New York Times, October 10, 2009</div>
<div class="timestamp">Steve Lohr </div>
<div id="articleBody"><nyt_text>
<p>IN government, as in business, crisis can fuel creativity. These days, the pressure to rethink things is particularly intense for state and local governments, which have far less leeway than Washington to borrow in bad times. </p>
<div class="inlineLeft" id="articleInline">
<div id="inlineBox">
<div class="image"><a href="javascript:pop_me_up2('http://www.nytimes.com/imagepages/2009/10/11/business/11unboxed_CA0.ready.html', '11unboxed_CA0_ready', 'width=720,height=600,scrollbars=yes,toolbars=no,resizable=yes')"><font color="#004276" /><font face="Arial"><img alt="" border="0" height="125" src="http://graphics8.nytimes.com/images/2009/10/11/business/11unbox_190.jpg" width="190" /></font><font color="#004276"> </font></a>
<div class="credit">Fire Department of New York Photo Unit</div>
<p class="caption">The New York Fire Department is highly wired, with an operations center in Brooklyn. I.B.M. is helping it to combine data on building floor plans, inspections and code violations. </p></div></div></div><a name="secondParagraph" />
<p>“The economic pressures will force us to be more efficient and change how we deliver government services,” says <a href="http://topics.nytimes.com/top/reference/timestopics/people/p/sonny_perdue/index.html?inline=nyt-per" title="More articles about Sonny Perdue."><font color="#004276">Sonny Perdue</font></a>, the governor of Georgia.</p>
<p>Mr. Perdue was one of more than 500 government officials, business executives and academics who attended a two-day conference in New York this month. Under the theme “Smarter Cities,” the meeting was sponsored by <a href="http://topics.nytimes.com/top/news/business/companies/international_business_machines/index.html?inline=nyt-org" title="More information about International Business Machines Corporation"><font color="#004276">I.B.M.</font></a> in partnership with the <a href="http://topics.nytimes.com/top/reference/timestopics/organizations/b/brookings_institution/index.html?inline=nyt-org" title="More articles about Brookings Institution"><font color="#004276">Brookings Institution</font></a>, the <a href="http://topics.nytimes.com/top/reference/timestopics/organizations/c/city_university_of_new_york/index.html?inline=nyt-org" title="More articles about the City University of New York."><font color="#004276">City University of New York</font></a>, the Urban Land Institute and other nonprofit groups. </p>
<p>That a giant technology company underwrote the gathering suggests that there is money to be made in helping governments tackle thorny problems in traffic management, energy use, public health, education and social services — and that technology has an important role to play.</p>
<p>Local governments, like many businesses, are struggling with a data glut. Agencies collect huge amounts of information about topics as diverse as building permits, potholes, <a href="http://topics.nytimes.com/top/news/health/diseasesconditionsandhealthtopics/medicaid/index.html?inline=nyt-classifier" title="Recent and archival health news about Medicaid."><font color="#004276">Medicaid</font></a> cases and foster-child placements. Technology, according to computer experts and government officials, can be a powerful tool to mine vast troves of government data for insights to streamline services and guide policy.</p>
<p>Continued in The New York Times, October 10, 2009</p></nyt_text></div></div>
</content>


    </entry>
    <entry>
        <title>Online Services Let Cities Bypass the Mailbox</title>
        <link rel="alternate" type="text/html" href="http://rblock.typepad.com/rblock/2009/10/zumboxcom.html" />
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        <id>tag:typepad.com,2003:post-6a00d8357f795c69e20120a62b770c970c</id>
        <published>2009-10-09T21:00:26-07:00</published>
        <updated>2009-10-10T09:31:13-07:00</updated>
        <summary>SF Chronicle, Monday, September 28, 2009 Alejandro Martínez-Cabrera, Chronicle Staff Writer Last week, the city of San Francisco sent its first letter to residents using Zumbox, a secure e-mail service that allows senders to contact people online using their street...</summary>
        <author>
            <name>Vivek Hutheesing</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Competitors" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://rblock.typepad.com/rblock/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>SF Chronicle, Monday, September 28, 2009<br />Alejandro Martínez-Cabrera, Chronicle Staff Writer</p>
<p>Last week, the city of San Francisco sent its first letter to residents using Zumbox, a secure e-mail service that allows senders to contact people online using their street address, which regular e-mail doesn't do.</p>
<p>If the experiment catches on with even a fraction of the population, San Francisco could save a chunk of the $3 million it spent last fiscal year on postage and associated labor costs. Although the service typically costs 5 cents per e-mail, Zumbox is not charging the city.</p>
<p>"If we can get 10 to 15 percent of the population to check their Zumbox, it would be huge in paper and cost savings," said Lawrence Grodeska, Internet communications coordinator for San Francisco's department of the Environment.</p>
<p>The other selling point is the environmental benefit: no paper to recycle. Last year, the city sent about 7.5 million pieces of mail, according to its mail department.</p>
<p>Zumbox is one of a number of services that is trying to reduce the burden of physical mail. Companies such as EarthClassMail and PaperlessMail offer to scan customers' unopened mailings. From a computer, users can then decide which letters they want opened and fully scanned or shredded and recycled.</p>
<p>For more information, click on the Zumbox link under User Sites lower down on the right side of this page.</p></div>
</content>


    </entry>
    <entry>
        <title>Santa Clara County's Emergency Alert System</title>
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        <id>tag:typepad.com,2003:post-6a00d8357f795c69e20120a62b7567970c</id>
        <published>2009-10-09T20:56:32-07:00</published>
        <updated>2009-10-09T20:56:32-07:00</updated>
        <summary>AlertSCC is a powerful mass notification system that will be used to send emergency information and instructions to anyone who lives or works in Santa Clara County. AlertSCC will send messages to phone numbers included in the emergency 911 and...</summary>
        <author>
            <name>Vivek Hutheesing</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Competitors" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://rblock.typepad.com/rblock/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>AlertSCC is a powerful mass notification system that will be used to send emergency information and instructions to anyone who lives or works in Santa Clara County. AlertSCC will send messages to phone numbers included in the emergency 911 and 411 directory listings. In addition, by registering at AlertSCC.com you may provide additional contact information to receive messages on other devices. </p>
<p>For more information, click on the AlertSCC link under User Sites lower down on the right side of this page.</p></div>
</content>


    </entry>
    <entry>
        <title>New Advisor - John McGuigan </title>
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        <id>tag:typepad.com,2003:post-6a00d8357f795c69e20120a5b5a8a7970b</id>
        <published>2009-10-02T09:27:53-07:00</published>
        <updated>2009-10-02T16:41:35-07:00</updated>
        <summary>John came to us through the EIR program at the Plug and Play Tech Center in Sunnyvale and we're delighted to have the benefit of his advice and friendship. Here's a bit about his background: John is a senior business...</summary>
        <author>
            <name>Vivek Hutheesing</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Achievements" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://rblock.typepad.com/rblock/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>John came to us through the EIR program at the Plug and Play Tech Center in Sunnyvale and we're delighted to have the benefit of his advice and friendship.  Here's a bit about his background:</p>
<p>John is a senior business development executive with a broad background in technology marketing and sales.  His domain experience encompasses enterprise computing, consumer electronics, manufacturing automation and OEM peripherals and he applies his talents to environments where strategic alliances are a top corporate priority.  John is also a long-time resident of the City of Cupertino and a member of the City's volunteer medical reserve corp (MRC).</p></div>
</content>


    </entry>
    <entry>
        <title>Twitter’s Latest Valuation: $1 Billion</title>
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        <id>tag:typepad.com,2003:post-6a00d8357f795c69e20120a5ee02ce970c</id>
        <published>2009-09-24T15:40:15-07:00</published>
        <updated>2009-10-10T09:34:06-07:00</updated>
        <summary>By Brad Stone The New York Times, Thursday, September 24, 2009 Twitter, the fashionable microblogging service, is set to close a round of financing of around $100 million that values the three-and-a-half-year-old start-up at $1 billion, according to a person...</summary>
        <author>
            <name>Vivek Hutheesing</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Competitors" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://rblock.typepad.com/rblock/">
<div xmlns="http://www.w3.org/1999/xhtml"><address class="byline author vcard">By Brad Stone</address>
<div class="entry-content">
<div class="w75 left"><font color="#004276"><img alt="Twitter" src="http://graphics8.nytimes.com/images/blogs/dealbook/twitbird75x75.jpg" /></font></div>
<p>The New York Times, Thursday, September 24, 2009</p>
<p>Twitter, the fashionable microblogging service, is set to close a round of financing of around $100 million that values the three-and-a-half-year-old start-up at $1 billion, according to a person briefed on the company’s plans.</p>
<p>The investors include Insight Venture Partners, a New York venture capital firm, T. Rowe Price, the mutual fund company, and the current Twitter backers Spark Capital and Institutional Venture Partners.</p>
<p>Twitter does not necessarily need the capital. It previously raised $55 million and says it has only spent $25 million of that cash. But the company has big plans to expand the service from its roughly 50 million current users and to ultimately catch up to Facebook — which recently reached 300 million members. Both of these companies believe they can one day reach a billion users around the world — nearly the entire current population of the Internet. The extra cash, this person said, will help the company keep up with demand and build out the service. </p>
<p>As for how Twitter managed to raise money and score an impressive valuation without ever actually bringing in any significant revenue on its own, that apparently was never a problem. Investors have been competing furiously to inject cash into the promising start-up, the person briefed on its plans said.</p>
<p>Twitter’s last round of financing, raised in February, valued the firm at $250 million, meaning Twitter has quadrupled in value in less than a year.</p>
<p>The news of the new valuation was first reported <a href="http://www.techcrunch.com/2009/09/16/twitter-closing-new-venture-round-with-1-billion-valuation/"><font color="#004276">last week </font></a>by the blog TechCrunch. This morning, details about some of the new investors and the timing were <a href="http://blogs.wsj.com/deals/2009/09/24/breaking-news-twitter-to-raise-100-million-from-insight-t-rowe-price-other-investors/"><font color="#004276">added </font></a>by the Web site of The Wall Street Journal.</p></div></div>
</content>


    </entry>
    <entry>
        <title>Facebook shuts down thorny marketing tool</title>
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        <id>tag:typepad.com,2003:post-6a00d8357f795c69e20120a5df364c970c</id>
        <published>2009-09-21T11:53:58-07:00</published>
        <updated>2009-09-21T11:53:58-07:00</updated>
        <summary>NEW YORK — Facebook is closing an uncomfortable chapter in its five-year history. The social network says it will shut down Beacon, a program that tracks users' activities on other Web sites. When it launched in 2007, Beacon was immediately...</summary>
        <author>
            <name>Vivek Hutheesing</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Competitors" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://rblock.typepad.com/rblock/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>NEW YORK — Facebook is closing an uncomfortable chapter in its five-year history.</p>
<p>The social network says it will shut down Beacon, a program that tracks users' activities on other Web sites. When it launched in 2007, Beacon was immediately attacked by users as a privacy violation.</p>
<p>It tracked purchases Facebook users made on other sites and sent alerts about them to their Facebook friends. Facebook later let users turn Beacon off, and CEO Mark Zuckerberg publicly apologized for it.</p>
<p>Beacon never really caught on, and Facebook agreed to end it as part of a class-action lawsuit settlement.</p>
<p>The Palo Alto, California-based Facebook company will also pay $9.5 million to create a foundation to promote online privacy, safety and security.</p>
<p>The proposed settlement must still be approved by a judge.</p>
<p id="hn-distributor-copyright"><span>Copyright © 2009 The Associated Press. All rights reserved.</span></p></div>
</content>


    </entry>
    <entry>
        <title>Geographic Interests Verses Personal Interests</title>
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        <id>tag:typepad.com,2003:post-6a00d8357f795c69e20120a51a99a9970b</id>
        <published>2009-08-25T00:22:31-07:00</published>
        <updated>2009-08-25T00:22:31-07:00</updated>
        <summary>rBlock has a proprietary way of correlating residents to blocks and blocks to cities. This enables anyone to quickly transform his/her block into a private online community. Most importantly, the community interacts initially around the geographic interests of its block...</summary>
        <author>
            <name>Vivek Hutheesing</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="News" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://rblock.typepad.com/rblock/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>rBlock has a proprietary way of correlating residents to blocks and blocks to cities.  This enables anyone to quickly transform his/her block into a private online community.  Most importantly, the community interacts initially around the geographic interests of its block rather than around the personal interests of individual residents.  The distinction between these two types of interests is important, so some examples:</p>
<p><em>Geographic Interests:</em></p>
<ul>
<li>the neighbors on our block 
<li>the nearby factory that pollutes 
<li>the lovely hills behind our house 
<li>the busy school across the street 
<li>the deli near my office </li>
</li></li></li></li></ul>
<p><em>Personal Interests:</em></p>
<ul>
<li>my friends in my network 
<li>the nearby factory where I work 
<li>the lovely hills where I jog 
<li>my child's school across the street 
<li>the deli with the best pastrami </li>
</li></li></li></li></ul>
<p>Today, online applications do a wonderful job of serving our personal interests, but they have yet to serve our geographic interests.  In fact, they generally work against them.</p></div>
</content>


    </entry>
    <entry>
        <title>Rather Than Convince You Ourselves</title>
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        <published>2009-08-09T22:10:01-07:00</published>
        <updated>2009-08-09T22:10:01-07:00</updated>
        <summary>When neighbors join rBlock, their concerns quickly give way to their growing delight. Below is a short list of common reactions we got two years ago when we first approached folks about launching their block on rBlock: this will take...</summary>
        <author>
            <name>Vivek Hutheesing</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Neighbors On rBlock" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://rblock.typepad.com/rblock/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><span face="Times New Roman">When neighbors join rBlock, their concerns quickly give way to their growing delight.  Below is a short list of common reactions we got two years ago when we first approached folks about launching their block on rBlock:</span></p>
<div class="entry-body">
<ul>
<li>this will take up time that I don't have; 
<li>my privacy will be compromised; 
<li>i don't want to share my email address; 
<li>i'll receive unwanted emails from neighbors; 
<li>i'll receive unwanted emails from rBlock; 
<li>i'll feel obligated to respond to emails I receive; 
<li>my postings may not be secure... </li>
</li></li></li></li></li></li></ul>
<p>We understood these concerns, because we had tried every web application out there.  And so we designed our software with each of them in mind.  Several months later, residents who had launched their block on a leap of faith (we did not know them), commented on their experiences. Their comments are unedited in this file called <a href="http://rblock.typepad.com/Rather_Than_Convince_You_Ourselves.pdf">Rather Than Convince Your Ourselves</a>.</p></div></div>
</content>


    </entry>
    <entry>
        <title>Who We Are</title>
        <link rel="alternate" type="text/html" href="http://rblock.typepad.com/rblock/2009/08/does-this-fit.html" />
        <link rel="replies" type="text/html" href="http://rblock.typepad.com/rblock/2009/08/does-this-fit.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8357f795c69e20120a5343b33970c</id>
        <published>2009-08-09T18:16:40-07:00</published>
        <updated>2009-11-09T15:52:44-08:00</updated>
        <summary>We are an experienced group of entrepreneurs, operating executives, investors and advisors who have varied backgrounds but a common interest in creating a bold, new business model on the web. We also share a work-hard-play-hard culture and a focused and...</summary>
        <author>
            <name>Vivek Hutheesing</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Founding Team" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://rblock.typepad.com/rblock/">
<div xmlns="http://www.w3.org/1999/xhtml"><p valign="bottom">We are an experienced group of entrepreneurs, operating executives, investors and advisors who have varied backgrounds but a common interest in creating a bold, new business model on the web.  We also share a work-hard-play-hard culture and a focused and frugal approach to business execution.  This combination, we believe, is a winning formula for success.</p>
<p valign="bottom"><strong>Vivek Hutheesing, Founder and CEO</strong><br />Vivek Hutheesing is a highly-driven, community-focused entrepreneur backed by a seasoned group of executives who oversee rBlock’s capital raising, engineering, product management, and business development strategies  (see Executives Behind rBlock)</p>
<p><strong>David Mease, Products Advisor<br /></strong>David Mease is a highly-experienced, proven software product management executive who has worked closely with rBlock for one year and who brings clarity and focus to its ambitious product plans.</p>
<p><strong>John McGuigan, Business Development and Strategic Alliances Advisor<br /></strong>John is a senior technology marketing and sales executive who has worked closely with rBlock for six months now and who is helping rBlock to expand its execution capability and strategic partnerships.</p></div>
</content>


    </entry>
    <entry>
        <title>How rBlock Is Different?</title>
        <link rel="alternate" type="text/html" href="http://rblock.typepad.com/rblock/2009/07/how-rblock-is-different.html" />
        <link rel="replies" type="text/html" href="http://rblock.typepad.com/rblock/2009/07/how-rblock-is-different.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8357f795c69e2011571d75a54970b</id>
        <published>2009-07-07T20:05:07-07:00</published>
        <updated>2009-07-10T16:49:24-07:00</updated>
        <summary>The Company knows of no other service on the web today that geographically constrains where users can post their content, leave alone systematically automates the formation of private, geographic groups. Because Yahoo!, Google Groups and others are designed to serve...</summary>
        <author>
            <name>Vivek Hutheesing</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://rblock.typepad.com/rblock/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>The Company knows of no other service on the web today that geographically constrains where users can post their content, leave alone systematically automates the formation of private, geographic groups.  Because Yahoo!, Google Groups and others are designed to serve a group’s common interest, these platforms function as networks.  In contrast, rBlock's service is designed to also serve a group’s common location, and so functions as a community.  As a result, its applications and the interests that it serves are unique and extremely valuable.<br /></p></div>
</content>


    </entry>
 
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