RE Tutor

Facebook Revamps Its Safety Center

dpalmer@CAofRealEstate.com — Wed, 14 Apr 2010 11:08:52 +0000

Here is an interesting article about the changes Facebook is making to maximize security for their users when browsing this popular social networking site. You might find this information very useful. http://mashable.com/2010/04/13/facebook-safety-center/

How Does the Long Tail Concept Apply to Real Estate?

dpalmer@CAofRealEstate.com — Sat, 10 Apr 2010 15:23:06 +0000

Let’s look at Chris Anderson’s rules for long tail marketing that emerged from that original article written for Wired Magazine. Rule 1: Make everything available. The real estate industry resisted this concept as long as it could but finally gave in to the demand of the public for information. Remember the MLS books? Real estate licensees were [...]

What is the Long Tail Concept?

dpalmer@CAofRealEstate.com — Fri, 09 Apr 2010 15:23:28 +0000

The long tail concept originally appeared as an article in Wired Magazine in 2004 and then in 2006 it was published as a book. In his original article Chris Anderson writes, “The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.” Chris was commenting on a trend that [...]

Every Blog Needs a Niche

dpalmer@CAofRealEstate.com — Thu, 08 Apr 2010 19:25:33 +0000

Since a blog is central to an agent’s social marketing strategy you should begin by setting up your blog. After setting up your blog, you will use social media sites to feed traffic to your blog. The first three things that you need to accomplish in setting up a blog are 1) picking a niche 2) researching keywords [...]

Why Real Estate Agents Need Social Marketing

dpalmer@CAofRealEstate.com — Thu, 18 Mar 2010 19:24:39 +0000

Social media is the NEW networking. As you know, networking has always been important to your business? And why is that? Because networking is a way to stay in touch, build relationships and generate referrals. So consider Social Marketing to be the new way you stay in touch with ‘Your Digital Spheres of Influence.’ Personal Facebook [...]