Real Estate Copywriter

Real Estate Copywriting Tips for Success

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RealSupport can provide all of your Real Estate Copywriting needs. Our mission with our Real Estate copywriting services is to represent your brand, convey your message, and let your voice come through - all while increasing your SEO and establishing a presence for your Real Estate business on and off the web.
If you are a real estate agent, why wouldn’t you hire a copywriting service that specializes in real estate? RealSupport has it all...

Real Estate Savvy
RealSupport Virtual Assistant copywriting service is specialized for the Real Estate agent's needs. With 10 years experience working for Real Estate agents, RealSupport’s Virtual Assistants know how agents think and what agents want.

Specialized Copywriting Team
RealSupport Inc. knows the importance of good real estate copywriting. We offer a top notch Virtual Assistant copywriting team, ranging from business writers to creative writers. In the Real Estate business, no copywriting service compares to that of RealSupport, Inc. because not one can offer the expertise to agents that we can.

Copywriting Questionnaire System
We make sure that the content best represents you by using our exclusive Copywriting Questionnaire system. You can quickly answer the questions addressing your specified copywriting needs. We get all the information we need to write amazing copy for you without taking our time, thereby saving you money.

All-Encompassing Services
With a variety of clients, each one with a different need for copywriting, RealSupport has done it all. Our real estate copywriting services include
Real Estate Ad Copy: Detailed descriptions of homes, commercial properties, or land for sale. Ideal for use on postcards, flyers, and real estate agent’s website

Common Questions about Real Estate Copywriting

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If keywords are so important for SEO, why not have long articles filled with great keywords?
We live in an age of information overload. Given that site visitors mostly "scan" articles, how much information can one expect site visitors to retain if your article is long? You risk driving away a prospect if they view an article as a "War and Peace" novel.

I just don't have time to keep my real estate blog updated. Can you Ghost Write for my blog?
Yes, we understand that your primary job is a Realtor and not a Real Estate Copywriter. But we also want to make sure we are a good "fit." After all, it's important that we maintain your "blog voice."

My question about Copywriting is not listed here. Can you help me anyway?
Sure, simply and we will address your problem right away.

Does Your Copy Speak the Language?

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I will work with you to identify your target audience and develop copy that speaks to that specific market. After all, you would never speak to a luxury home buyer the same way you would speak to a first time home buyer in person, so make sure your copy doesn't either. Together, we will determine the specific wants, needs and fears of your target market to insure the copy addresses the site visitor's psychological and emotional profile and embraces your potential buyer or seller.

When writing effective copy for your real estate website or blog, we will:

Insure your copy is structured so it's easy to read and "scanner-friendly" since very few people read every word on a website.
Use bullet points and lists to help break up text on a page. Lists allow for much needed “white space” that enables the reader's eyes to rest.
Provide digestible copy by keeping it brief. This eliminates the need for "endless scrolling pages" which can be a turn off.
Integrate thematic optimization and solid keywords for search engines by using the latest Latent Semantic Indexing (LSI) technology .
Speak the language of your target market in your copy and connect with visitors on an emotional level.
Always end your article or copy with a strong call to action!
Use imagery, photos or illustrations to increase visual interest, break up the text, and create more white space.
Avoid repeating "I" in your copy. Site visitors have all the power when visiting your real estate website, and they are concerned only with their needs. Your copy should take this into account.

Real Estate Bio Writing Service: Beef Up Your Bio, Bring Big Business

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Can your real estate bio use some freshening up? Have you not written a real estate bio at all? Whether you've acheived broker status or are a brand new recruit to the real estate industry, there is no question that you want your bio to stand out in the vast sea of real estate professionals.

Maybe you work for one of the big real estate agencies, like Weichert or Coldwell Banker. Many of these types of agencies have company websites where you're given a public profile. Your real estate agency profile generally comes with an "all purpose," generic bio - but do you really want to sound exactly like a whole bunch of other people? Trust me, your potential buyer is flipping through the site right now. You want him to notice you. You want him to decide, "Wow... this person offers impressive credentials. He or she looks like someone I can trust."

What are your greatest strengths? How do those pertain to your career in real estate? What kind of agent or broker would you define yourself as? Helpful and detail oriented? Dynamic and motivated to drive the most profit for your agency? All of the above? Something else entirely?

Every person is unique, and one real estate agent may be perfect for a certain type of client but not so ideal for another. With the right bio copy, your website can do the job it's supposed to - attract potential buyers who qualify as "your ideal client." Wordfeeder can help get you there.

A real estate bio writing job generally runs about $100 for 3 or 4 paragraphs. If this bio is meant for the web, we will also include keyword phrases in the headline and first paragraph of your bio content.
Contact Wordfeeder today to help you put together a real estate bio that helps you stand out in the crowd, get more clients and substantially increase your real estate earnings!
For more information, email galaxyshadow@hotmail.com

Copywriting for the Real Estate Industry

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The real estate industry requires a special brand of copywriting all its own. After all, we're discussing what, for many, will be the biggest investment of their lifetime. It only makes sense that we want to list every single reason to choose your particular real estate company over the rest. We also want to take great care in pointing out the many selling points of specific property listings as well.
However, what most new real estate professionals may not realize going into the copywriting and advertising game, is that they are restricted in their communication. For example, did you know that when writing copy for a home listing, you're not permitted to suggest that say, a 4-bedroom home might be "perfect for your family?" Or, that a 2-bedroom home is "ideal for couples?" This falls under the category of being discriminatory in your copywriting.
Naturally, this will cause you to feel creatively limited in your advertising. A copywriting professional can be a handy source of inspiration.
Real estate is one of the most competitive industries. If you're developing a website for your company and you really want visibility, then you should have three major goals:

1. Publish search-engine optimized copy on a steady basis.
This can include monthly uploads of professionally-written real estate articles, real estate buying checklists, free downloadable pdf brochures, a group forum where people can ask questions and share information, or a real estate listings site for your specific area.

2. Find ways to drive targeted leads to your website.

There are many solutions to meet this need. You can blog about real estate news, launch a site related to local happenings and tourism, send out postcard mailings periodically, and submit your real estate listings to sites like Craigslist.org

3. Invest in a marketing method which will allow you to connect with your prospects repeatedly.

Your mission, if you want to offer a real estate newsletter, would be to make use of the content you're already developing with your articles and blog. The newsletter taps your prospect on the shoulder and says, "Don't miss this terrific, free info we're providing."
The great news about copywriting for real estate is that there are endless topics folks want to know more about, and endless angles you can take when writing articles and information products.

Email galaxyshadow@hotmail.com to discuss your copywriting and marketing needs today.