You need to know that there are three crucial areas that most agents neglect when creating or purchasing their real estate website templates. The first is they fail to capture their leads and provide a follow up, the second is that they do not properly use video and the third, costs them the most trying to re-invent what a good real estate website template is.

Differentiate Yourself

It’s hard to differentiate yourself as a real estate agent, because you pretty much sell the same service as 99% of all the other agents in your market. You might say “Hey, I have a niche!”, sure, but at the end of the day it is real estate sales. So of course you are then going to put in an agonizing amount of work customizing it and writing custom content right? You need to separate yourself from the crowd.

Of course there will forever be an importance in branding and creating separation from the competition, but that importance should not overshadow other crucial aspects of your marketing on a real estate website template. That said, there are out-of-the-box solutions for real estate website templates than can do an excellent job for you – provided you take into account the other two criteria for your real estate website template.

You Need to Use Video

As was said earlier, the second mistake is not using video on your website. Using video can quickly and effectively connect you with a potential client. Meaning that using videos will get your potential interested faster and get them to spend more time on your site (which is important).It has been shown that they are also 300% to 400% more likely to contact you. Meaning they become a lead!

For sales people it is well known that over 60% of sales happen after the 5th contact. But approximately 11% of agents follow up more than 5 times. This is the reason for the large gap in incomes between successful agents and mediocre agents. This can be fixed with something called a sequential auto responder and it needs to be connected to a “bait / response” system on your real estate website template. Essentially you provide bait that allows you to get the email address of the potential client, once this is in your system it sequentially sends out the email series that has been setup. You will be amazed by what a good auto responder setup can do to grow your email list while on autopilot. Remember 76% of home-buyers start with looking at listings online, even though they really should start with getting pre-approved for a mortgage.

What to Look For in a Realtor Website Template

There are many options for real estate website templates, but only a few have all of the features that are necessary for you to dominate your area. Remember, when looking for a website template, it should allow you to easily, capture leads, post videos, display listings and follow up on potential clients automatically. Settling for anything less is a waste of money. The world of online marketing is hyper-competitive, a lot of people who waste money believe just putting up a real estate website template will bring them business. If you believe that, then I have some magic beans I would like to sell you!

Properly designed websites can provide a steady flow of clients in even the worst of markets. So avoid these mistakes and make some money!

Why Website Templates are Terrible

Social Networking and Internet Marketing for Real Estate Investors teaches you how to leverage the power of the internet to grow your business and increase your sales.

This book was written specifically for realtors, wholesalers and all real estate investors that are looking for a way to increase their revenue and their number of clients.

In this book Lex will show you how to use Twitter, Facebook, You Tube, LinkedIn, Flickr and other social and internet marketing websites to dramatically increase your own website traffic and drive more customers to your site.

You will learn how to capture and convert this traffic into a database that you can use on a continuing basis to market and solicit your real estate listings, products or services.

This book will show you ways to use Web 2.0 techniques to sell a house faster, find buyers and sellers, build your buyer’s list and market your wholesale real estate deals. This book is a must read for all real estate investors and pro (more…)

Social Networking And Internet Marketing For Real Estate Investors

The AgencyLogic blog details news, opinion and information about anything to do with real estate, marketing and technology.

Daily content from AgencyLogic CEO Stephen Fells may not always be politically correct but it is always useful, interesting and educational.

Joined by guest contributors and thought leaders in real estate the blog content extends to social media, real estate and technology trends and ever popular ‘just for fun’ posts.

Kindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected.

And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day.

(more…)

AgencyLogic – Real Estate, Marketing, Technology (Kindle Edition)

ProspectsPLUS! allows you to take complete control of your personal marketing, with more flexibility and power than an internet-only application.

Features such as text-over-graphics, complete editing capability and simple point-and-click functionality help you create dazzling, targeted, personalized marketing pieces in a matter of minutes!

Consider it your source for powerful real estate newsletters, postcards, flyers, brochures, ads, presentation tools and more!

(more…)

ProspectsPLUS! Personal Real Estate Marketing Software

The Right Phrase for Every Situation…Every Time.

In our current real estate climate, it’s more important than ever to have the right words at your fingertips. Whether you’re new to the game or a seasoned seller, Perfect Phrases for Real Estate Agents and Brokers has just the right words and phrases you’ll need to track down prospective properties and clients, manage transactions, negotiate terms, facilitate communications between buyer and seller, and close the deal.

This easy-to-use, quick-reference guide gives you: Hundreds of quick, ready-to-use words and phrases Coverage of every situation you’ll face, from meeting a new client to finalizing the sale Winning approaches that persuade prospects and generate sales Expertise from a top realtor educator and author.

About the Author

Daniel Hamilton works for Century 21 Judge Fite Company as director of training, director of career development, and recruiter. He also serves as president and fou (more…)

Perfect Phrases for Real Estate Agents & Brokers (Kindle Edition)

How can a small business ever hope to compete with a large corporation?

Like the mythical battle where David took down Goliath, the author provides small business owners with very practical weapons they need to effectively compete with big business.

No matter what your familiarity with the subject, Geskey provides a comprehensive study presented in simple layman’s terms into how small business owners can increase their Share of Market by increasing their “Share of Voice” (share of marketing messages in a market area) without spending an additional dime in advertising/marketing.

Share of Voice can be increased by increasing the cost efficiency and effectiveness of media by 50-200% or more.

David vs. Goliath shows readers how to do just that step by step and by using templates and worksheets to actually learn “how to.” The Magic of Share of Voice David vs. Goliath teaches small business owners how to compete with much larger businesses by planning and negotiation (more…)

David vs. Goliath: Guerilla Media Buying for Small Business

This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express,

Lois introduces real estate professionals to her easy-to-use Geller’s Just In Time DM Program® so they can get the correct message into the proper hands at the right time.

Spiced throughout with Lois’s sane and savvy advice and stellar examples of winning ads and mailing pieces, SOLD! is guaranteed to help you target your marketing efforts, so you will be planting more sold signs and growing your business in no time.

About the Author

Lois K. Geller is founder and president of Mason & Geller Direct, a full-service direct response agency and has extensive executive experience at other agencies as well. Lois is the author of Resp (more…)

Sold!: Direct Marketing for the Real Estate Pro

How to Make Over $15,000 a Month Part-Time, as a Real Estate Agent In The Middle Of a Down Market(While Other Agents Are Dropping Like Flies From This Business or Just Barely Scraping By!)

We have created the easiest & most complete, step by step guide to Short Sale $UCCE$$ in today’s real estate market. It’s everything you need to know to make HUGE COMMISSIONS with Short Sales.

Simply the easiest & most automated way for Agents like you, to get more listings, close more sales and collect higher commissions, over and over again, even in todays down market!

The Manual gives you all the details on how to properly execute a Short Sale from A to Z. It also covers my laser target prospecting techniques that have allowed me to generate over 59 listings in a 6 month period.

Inside you’ll find all the information you need to succeed:Chapter 1 is an overview of Prospecting for Short Sales. It covers everything from find a qualified Short Sale candidate to getting the listing & mar (more…)

The Realtor’s Auto-Pilot Guide to Short Sale Success (Kindle Edition)

With Apple formerly blowing away the all the competition Android is now quickly on their tale with many more app developers developing apps for realtors for the Android. How do you decide? Which ones are the best? Well, it really depends on which smartphone you are using and what problem you are looking to solve.

Here are some of the best apps for real estate agents in the iPhone format. We will have Android apps reviews in the future but for now we will just focus on iPhone apps.

Best iPhone Apps for Realtors

iPhone Apps for Realtors

CalcsFree: Have you ever been showing a property and the buyer asks you how much the payments will be? For those that aren’t good at math, this is a great app for you. When I started out I really had no clue how loans worked and, honestly, I still don’t. Too much detail and too many variables considering the market that fluctuates so much. It is hard to keep up with what is happening. I’m more focused on getting well-qualified buyers and cultivating relationships with them more than I am interested in keeping up with loan BS. My buyers expected me to know the going rates for loans. I’m not a lending specialist and, I am sure, you probably aren’t either. A good app and it is free!

Evernote: This is a simple program that is great for archiving and organizing your goals, thoughts and images. You can access your files from anywhere 24/7. Easy to navigate and it is also free!

HomeFinder.com: If your local newspaper is one of the 130 that HomeFinder.com services, this is a handy tool. Agents who subscribe to HomeFinder.com are able to enter open house information to appear on their newspaper’s website, and this app lets you search for those open houses. On the home screen you have three very simple options – look at open houses coming up this weekend, look at open houses going on today, or look at homes for sale. If you aren’t getting results with the default options of 5 miles surrounding your current location, then you can hit the Refine Search button to expand your search radius, or choose a different location by entering a city and state or ZIP code.

A couple other apps are quite helpful as well. Trulia and Zillow. While I don’t believe they have the most current and up to date information available for agents and homeowners I do believe they offer a glimpse in to some data that you may find helpful in your search for your client a home. Zillow I believe is the most inaccurate of the two you can still grab some helpful info from Zillow. Trulia is a bit more accurate and I trust their data much more.

There are many apps for realtors coming on the market every week. The market is in need of some more thorough applications for both Android and iPhone. Do you have any favorites that you are using?

Best iPhone Apps for Realtors

Having Trouble Selling Your Home? It may be because you haven’t buried a statue of St. Joseph in your front yard!

Legend has it, that if you bury him upside down near the “For Sale” sign, in the back yard, or in a flower pot, and then say a little prayer (one is included with your purchase for a little guidance), then your house will sell! Couldn’t hurt, right?

Also included with your underground realtor:

Story of St. Joseph

Saint Card with illustrated picture and prayer

Step-by-step instructions for planting The tradition of burying a statue of Saint Joseph finds its roots in the ancient Catholic custom of burying blessed medals in the ground, invoking God’s blessing on the area.

It is not the medal, but the blessing which brings God’s power. Today homeowners of all denominations ask for St. Joseph’s help in selling and buying their homes. There are many documented cases of his powerful intercession. Just as Mary and Jesus looked to Joseph for provision, strengt (more…)

ST JOSEPH statue HOME SELLER selling sales practice Kit saint house figurine real estate legend