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      <pubDate>Sat, 24 Apr 2010 13:54:48 -0700</pubDate>
      <title>Table Mountain, Cherokee CA</title>
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      </description>
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/114118/jim-inman.jpg</posterous:userImage>
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        <posterous:firstName>Jim</posterous:firstName>
        <posterous:lastName>Cronin</posterous:lastName>
        <posterous:nickName>Real Estate Tomato</posterous:nickName>
        <posterous:displayName>Jim Cronin</posterous:displayName>
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    <item>
      <pubDate>Wed, 17 Feb 2010 09:28:27 -0800</pubDate>
      <title>Demo day has begun. </title>
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      </description>
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/114118/jim-inman.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/4aAOWVGiHfBD</posterous:profileUrl>
        <posterous:firstName>Jim</posterous:firstName>
        <posterous:lastName>Cronin</posterous:lastName>
        <posterous:nickName>Real Estate Tomato</posterous:nickName>
        <posterous:displayName>Jim Cronin</posterous:displayName>
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      <pubDate>Mon, 11 Jan 2010 19:42:59 -0800</pubDate>
      <title>Onion friters. Uh oh. </title>
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      </description>
      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/114118/jim-inman.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/4aAOWVGiHfBD</posterous:profileUrl>
        <posterous:firstName>Jim</posterous:firstName>
        <posterous:lastName>Cronin</posterous:lastName>
        <posterous:nickName>Real Estate Tomato</posterous:nickName>
        <posterous:displayName>Jim Cronin</posterous:displayName>
      </posterous:author>
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    <item>
      <pubDate>Mon, 11 Jan 2010 14:56:31 -0800</pubDate>
      <title>How a Hunt for TMJ Pain Relief Lead Me To Write a Blog About Lead Generation.</title>
      <link>http://feedproxy.google.com/~r/RealEstateTomatosPosterous/~3/4JMzOLdfsCc/how-a-hunt-for-tmj-pain-relief-lead-me-to-wri</link>
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	<p><img src="http://realestatetomato.typepad.com/jawbone_2dtmj_2douch_small.jpg" border="0" align="right" alt="Jawbone-TMJ-ouch" />I believe I have developed <a href="http://en.wikipedia.org/wiki/Temporomandibular_joint_disorder" title="AKA TMD or TMJD" target="_blank">TMJ</a>.</p>
<p>For the last month I have had frequent headaches and a persistent clicking in my right ear.&nbsp; The sensation varies from an annoying pop to a painful snap.&nbsp; I have been doing light research on the issue since it began, and am now really ready to find remedy.&nbsp;</p>
<h3><strong>What does this have to do with Real Estate Blogging?</strong></h3>
<p>Other than the fact that I can't be the only blogger out there suffering from TMJ and any solution I find will be much appreciated, I'm sure... the following post is a documentation of how I used the internet for research, found a potential solution, and yet the source failed to engage me as a reader/subscriber/potential-client.&nbsp;</p>
<p>The mistake: Although I did find useful information on relief of TMJ, it was at the most critical moment that he failed to engage me. This mistake can be applied to any and all business blogging, hence the article.</p>
<h3>Read the <a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2010/01/simple-marketing-tip-engage-the-audience-you-create-to-avoid-the-headache-of-lost-opportunity.html" target="_blank">rest of this article</a> on the <a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2010/01/simple-marketing-tip-engage-the-audience-you-create-to-avoid-the-headache-of-lost-opportunity.html" target="_blank">Real Estate Tomato</a>.</h3>
	
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      <pubDate>Mon, 28 Dec 2009 21:55:19 -0800</pubDate>
      <title>Sticky buns from scratch.</title>
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<p>Regards, <p /> Jim Cronin <p /> <a href="http://realestatetomato.com">http://realestatetomato.com</a> <br />Community. Education. Excellence.</p>
	
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      <pubDate>Tue, 15 Dec 2009 20:03:00 -0800</pubDate>
      <title>OMG! Have you seen this list of Speakers for the upcoming Virtual BarCamp? #VREBC (officially a MUST ATTEND EVENT) </title>
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<h4 style="color: #4e4165; font-size: 17px; font-family: Georgia, Times New Roman; font-weight: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 10px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-align: center;">Meet Our Speakers<br /></h4>
<h4 style="color: #4e4165; font-size: 17px; font-family: Georgia, Times New Roman; font-weight: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 10px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-align: center;">The below are&nbsp;<strong>listed in alphabetical order by last name</strong>.<br /></h4>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; text-align: center; margin: 0px;"><span style="font-weight: normal;">We are not yet full &nbsp;We have room for 28 total speakers. &nbsp;Below we are showcasing: 23</span></p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/sue_adler.jpg" border="1" align="left" alt="Susan Adler" />Name</strong>:&nbsp;<strong>Susan Adler</strong><br /><strong>Company</strong>: Realtor/Partner, Keller Williams of Essex, Union &amp; Morris Counties<br /><strong>Website</strong>:&nbsp;<a href="http://www.sueadler.com/" target="_blank" style="color: #a91b33; text-decoration: none;">SueAdler.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Sue has been the #1 Keller Williams agent in NJ for the past five years, and leads one of the top KW teams in the country, with annual production averaging $50 million in sales in recent years. In 2009, 80% of her team&rsquo;s business was &ldquo;repeat&rdquo;, &ldquo;referral&rdquo; or &ldquo;reputation&rdquo;.</p>
<p><span style="font-family: Georgia, Times New Roman, Bitstream Charter, Times, serif; line-height: 19px;"><strong style="font-weight: bold;"><img src="http://activerain.com/image_store/uploads/6/7/7/2/8/ar126108541682776.png" border="1" align="left" height="48" alt="" width="48" style="margin-left: 5px; margin-right: 5px; border: 1px solid black;" />Name</strong><strong style="font-weight: bold;">:&nbsp;Brad Andersohn<br /></strong><strong style="font-weight: bold;">Company</strong>: ActiveRain<br /><strong style="font-weight: bold;">Website</strong>:&nbsp;<a href="http://activerain.com/jeremy" target="_blank">ActiveRain.com</a><br /><strong style="font-weight: bold;">Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong style="font-weight: bold;">Time</strong>: To Be Determined<br /></span></p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong></strong><span style="font-family: Georgia, Times New Roman, Bitstream Charter, Times, serif; line-height: 19px;"><strong style="font-weight: bold;">Bio</strong>:&nbsp;Community Manager for ActiveRain.&nbsp; Brad has over 25 years experience in the Real Estate Industry, and has helped thousands of Industry professionals find solutions to their daily tasks and challenges through the uses of technology and his resources.&nbsp; Founder of Agent Assist, RE411, and RETechWorld.&nbsp; Brad is a coach, consultant, and trainer on using Social Media and technology to grow Business and Community.</span></p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/teresa_boardman.jpg" border="1" align="left" alt="" />Name</strong><strong>:&nbsp;Teresa Boardman<br /></strong><strong>Company</strong>: Saint Paul Home Realty<br /><strong>Website</strong>:&nbsp;<a href="http://www.sanitpaulrealestateblog.com/" target="_blank" style="color: #a91b33; text-decoration: none;">SaintPaulRealEstateBlog.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Teresa Boardman is a Realtor, and licensed Minnesota real estate broker with Saint Paul Home Realty.&nbsp; She is also a blogger, writer, photographer and speaker.&nbsp; Although she claims to be anti-social, it is clear that her online social reach is most impressive.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/brad_carroll.jpg" border="1" align="left" alt="" />Name</strong><strong>: Brad Carroll<br /></strong><strong>Company</strong>:&nbsp;Dakno Marketing<br /><strong>Website</strong>:&nbsp;<a href="http://www.dakno.com/" target="_blank" style="color: #a91b33; text-decoration: none;">Dakno.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: As the owner of Dakno Marketing and Internet and Technology Coach for CKG International, Brad couples his expertise in online marketing technology with a keen understanding of real estate. A Consultant,Speaker, Innovator, and Business Leader, he currently heads an experienced team of marketers and developers while serving as a personal Web &amp; Marketing Consultant to many of the top speakers, coaches and REALTORS in the industry.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/sherry_chris.jpg" border="1" align="left" alt="" />Name</strong><strong>: Sherry Chris<br /></strong><strong>Company</strong>: Better Homes &amp; Gardens Real Estate<br /><strong>Website</strong>:&nbsp;<a href="http://bhgrealestateblog.com/" target="_blank" style="color: #a91b33; text-decoration: none;">BHGRealEstateBlog.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Sherry Chris was appointed President and CEO of Better Homes and Gardens Real Estate LLC in October 2007. Well known within the real estate industry, Sherry is a frequent speaker at real estate and technology conferences. She has served, and continues to serve, on a number of industry- and technology-related advisory boards, including Trulia and Google Real Estate, and she is a past chairman of The Realty Alliance.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><img src="http://a1.twimg.com/profile_images/468501396/photo_normal.jpg" border="1" align="left" alt="" /><strong>Name:&nbsp;Jim Cronin<br /></strong><strong>Company</strong>: Real Estate Tomato<br /><strong>Website</strong>:&nbsp;<a href="http://www.realestatetomato.com/" target="_blank" style="color: #a91b33; text-decoration: none;">RealEstateTomato.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: President and founder of Real Estate Tomato, Jim Cronin has helped thousands of Realtors develop a superior internet presence. His focus is on personal training, the embrace of social media, and the development of beautiful and powerful blogsites.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/rob_hahn.jpg" border="1" align="left" alt="" />Name</strong><strong>: Rob Hahn<br /></strong><strong>Company</strong>: 7DS Associates<br /><strong>Website</strong>:&nbsp;<a href="http://www.7dsassociates.com/" target="_blank" style="color: #a91b33; text-decoration: none;">7DSAssociates.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Robert Hahn is the Managing Partner of 7DS Associates, a marketing, technology and strategy consultancy focusing on the real estate industry. A veteran of the online world since the pre-Netscape Internet, Robert got into the real estate industry at Realogy, overseeing the interactive marketing and technology for the commercial brand. At 7DS, his focus is on helping clients take an integrated, evidence-driven approach to real estate, combining strategy, marketing, operations, and technology. A frequent speaker at industry events, Robert writes on transformation in the real estate industry, and blogs at 7DS Associates as well as his personal blog, The Notorious R.O.B. You can find him on Twitter: @robhahn.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/ross_hair.jpg" border="1" align="left" alt="" />Name</strong><strong>: Ross Hair<br /></strong><strong>Company</strong>: eRealEstate.com<br /><strong>Website</strong>:&nbsp;<a href="http://www.erealestate.com/" target="_blank" style="color: #a91b33; text-decoration: none;">eRealEstate.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Ross Hair is the Real Estate Advocate and President of eRealEstate.com, a social network for real estate investors and professionals..</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/brad_inman.jpg" border="1" align="left" alt="" />Name</strong><strong>:&nbsp;Brad Inman<br /></strong><strong>Company</strong>: Inman News<br /><strong>Website</strong>:&nbsp;<a href="http://www.inman.com/" target="_blank" style="color: #a91b33; text-decoration: none;">Inman.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Bradley J. Inman is an entrepreneur, journalist and technology expert. TurnHere is the most recent company to be founded by Mr. Inman, famous for highly-successful Internet content businesses including Inman News and Homegain.com which he sold in 2005 to Classified Ventures.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/tara_jones.jpg" border="1" align="left" alt="" />Name</strong><strong>: Tara Jones<br /></strong><strong>Company</strong>: Reel Productions TV<br /><strong>Website</strong>:&nbsp;<a href="http://www.reelproductions.tv/" target="_blank" style="color: #a91b33; text-decoration: none;">ReelProductions.tv</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Jones is an Emmy&trade; award winning journalist that has been in the broadcast television industry for 17 years. More than a decade has been reporting and anchoring across the country for ABC, NBC and CBS affiliates including the #1 television station in the country.&nbsp;Tara is also a licensed real estate agent and has now married her two careers into one with Reel Productions TV. As the co-owner and spokesperson for Reel Productions TV, Tara is able to showcase dozens of homes, communities and businesses throughout the country providing an innovative tool that gives unlimited exposure to agent&rsquo;s listings, builder&rsquo;s developments and business owner&rsquo;s dreams.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/mark_madsen.jpg" border="1" align="left" alt="" />Name</strong><strong>: Mark Madsen<br /></strong><strong>Company</strong>: Raintree Mortgage Services<br /><strong>Website</strong>:&nbsp;<a href="http://www.myfhamortgageblog.com/mark-madsen/" target="_blank" style="color: #a91b33; text-decoration: none;">MyFHAMortgageBlog.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Social Media and Communications Director for Raintree Mortgage Services in Las Vegas, NV.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><span style="color: #424037; font-family: Arial, Helvetica, sans-serif; line-height: 21px;"><a href="http://virtualbarcamp.com/register" target="_self" style="color: #bc7134; text-decoration: none; padding: 0px; margin: 0px;"><img title="Register for Virtual BarCamp, It's Free!" src="http://realestatetomato.com/files/2009/12/register-now.png" border="0" alt="" style="padding: 0px; margin: 0px;" /></a></span></p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/mike_mueller.jpg" border="1" align="left" alt="" />Name</strong><strong>: Mike Mueller<br /></strong><strong>Company</strong>: Are We Connected<br /><strong>Website</strong>:&nbsp;<a href="http://www.areweconnected.com/" target="_blank" style="color: #a91b33; text-decoration: none;">AreWeConnected.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Mike is a former Mortgage Banker, Mortgage Broker turned &ldquo;Tech Geek&rdquo; who specializes in Social Media Consulting. He is a builder of engaging Custom Facebook Business Pages, blogs and social media engagement plans for his clients.&nbsp; Mike writes AreWeConnected.com, a blog dealing with social media and technology as it pertains towards real estate. He publishes articles in the San Francisco Examiner and the BusinessWeek Exchange. AreWeConnected is listed in Alltop and ranked by AdAge. He has been interviewed and quoted in articles for BankRate, Scripps, the San Jose Mercury News and others, (including the front page of The Wall Street Journal for writing mortgage related Haikus).</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/nicole_nicolay.jpg" border="1" align="left" alt="" />Name</strong><strong>: Nicole Nicolay<br /></strong><strong>Company</strong>: MyTechOpinion<br /><strong>Website</strong>:&nbsp;<a href="http://www.mytechopinion.com/" target="_blank" style="color: #a91b33; text-decoration: none;">MyTechOpinion.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Nicole is extremely passionate about learning and sharing&hellip;and it shows her in writing! As a founder, author and editor at MyTechOpinion.com, she focuses on providing her readers with a comprehensive technology base for the real estate industry. She recognizes the importance of both on and offline marketing strategies for real estate professionals and offers knowledgeable how-to solutions for implementation. In addition, Nicole authored &ldquo;Twitter for Real Estate Twits&rdquo;, the only Twitter how-to guide created specifically for teaching real estate professionals how to use Twitter. She is also the originator the &ldquo;Tweet Plan&rdquo; which outlines how to maximize your Twitter efforts by becoming your network&rsquo;s trusted advisor.&nbsp; Nicole was named one of the 25 Most Influential Bloggers in Real Estate for 2008 by Inman News and one of the Top 12 Women Real Estate Bloggers by Sellsius.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/darin_persinger.jpg" border="1" align="left" alt="" />Name</strong><strong>: Darin Persinger<br /></strong><strong>Company</strong>: Productivity Junkies<br /><strong>Website</strong>:&nbsp;<a href="http://www.productivityjunkies.com/" target="_blank" style="color: #a91b33; text-decoration: none;">ProductivityJunkies.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Darin Persinger is an 11 year veteran in the Real Estate industry with sales, management, leadership and training experience. He was a certified trainer for Keller Williams. He successfully coaches agents one on one. He provides agents with the vital learning tools to be successful in the Real Estate industry both through his writing and in group training classes. Earlier, he was the CEO/Team Leader/Business coach for Keller Williams Madison East. Before that, he was a Regional Manager for Century 21 Affiliated. He has recruited new and experienced agents, trained and coached agents to great levels of success. Before any of that, he tried to make a living as a sponsored wakeboarder.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/steve_rosenbaum.jpg" border="1" align="left" alt="" />Name</strong><strong>: Steve Rosenbaum<br /></strong><strong>Company</strong>: Social Media Dos and Don&rsquo;ts<br /><strong>Website</strong>:&nbsp;<a href="http://www.steverosenbaum.com/" target="_blank" style="color: #a91b33; text-decoration: none;">SteveRosenbaum.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Steve Rosenbaum helps companies large and small integrate a profitable sales, marketing and social media networking strategy.&nbsp;&nbsp; Current clients include restaurants, builders, authors, financial companies, stocks and options, manufacturers, realtors, attorneys, webmasters, advertising agencies, radio stations, television stations and consumer products companies..</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/bernice_ross.jpg" border="1" align="left" alt="" />Name</strong><strong>: Bernice Ross<br /></strong><strong>Company</strong>: Real Estate Coach<br /><strong>Website</strong>:&nbsp;<a href="http://www.realestatecoach.com/" target="_blank" style="color: #a91b33; text-decoration: none;">RealEstateCoach.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Nationally syndicated columnist, author, trainer, and speaker, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. From 1993 to 1997, she served as Executive Director of Training for the 4,000 agent Prudential Jon Douglas Company. With over 400 published articles to her credit, Inman News called Bernice &ldquo;America&rsquo;s top real estate coach.&rdquo; She is the author of &ldquo;Waging War on Real Estate&rsquo;s Discounters&rdquo; plus her latest new book, &ldquo;Real Estate Dough: Your Recipe for Real Estate Success.&rdquo; Bernice is also the creator of an exciting new real estate negotiation game called &ldquo;Real Estate Dough Negotiation.&rdquo; Visit Bernice&rsquo;s Luxury Real Estate Blog at LuxuryClues.com.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/glenn_sanford.jpg" border="1" align="left" alt="" />Name</strong><strong>: Glenn Sanford<br /></strong><strong>Company</strong>: eXp Realty<br /><strong>Website</strong>:&nbsp;<a href="http://www.exprealty.com/" target="_blank" style="color: #a91b33; text-decoration: none;">eXpRealty.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Entreprenuer / Marketer / Judo Coach / Owner: eXp Realty &amp; Working The Magic LLC and of course an all round Great Guy.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/mike_simonsen.jpg" border="1" align="left" alt="" />Name</strong><strong>: Mike Simonsen<br /></strong><strong>Company</strong>: Altos Research<br /><strong>Website</strong>:&nbsp;<a href="http://www.altosresearch.com/" target="_blank" style="color: #a91b33; text-decoration: none;">AltosResearch.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>:&nbsp;Michael Simonsen is co-founder and CEO of Altos Research Corp., the premier source of real-time real estate market intelligence for thousands of local markets around the country. The company helps real estate agents and brokers easily reach their clients through innovative local real estate market analytics, reporting, and web tools.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/jay_thompson.jpg" border="1" align="left" alt="" />Name</strong><strong>: Jay Thomspon<br /></strong><strong>Company</strong>: Thompson&rsquo;s Realty<br /><strong>Website</strong>:&nbsp;<a href="http://www.phoenixrealestateguy.com/" target="_blank" style="color: #a91b33; text-decoration: none;">PhoenixRealEstateGuy.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Jay is a real estate broker, father, husband and all-around nice guy. He likes to volunteer for what some people consider crazy things&ndash;like serving on his Home Owners Association board of directors, or getting on the Town of Gilbert&rsquo;s Human Relations Commission. Jay even served as a substitute teacher at his kids K-8 school. The kids at the school frequently said he was &ldquo;the coolest sub ever&rdquo;. His autograph is highly sought after by students under 9 years old.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/kendra_todd.jpg" border="1" align="left" alt="" />Name</strong><strong>: Kendra Todd<br /></strong><strong>Company</strong>: Kendra Todd Group<br /><strong>Website</strong>:&nbsp;<a href="http://www.kendratodd.com/" target="_blank" style="color: #a91b33; text-decoration: none;">KendraTodd.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Apprentice Winner &amp; Host of HGTV&rsquo;s &ldquo;My House Is Worth What?</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/jeff_turner.jpg" border="1" align="left" alt="" />Name</strong><strong>: Jeff Turner<br /></strong><strong>Company</strong>: Zeek Interactive<br /><strong>Website</strong>:&nbsp;<a href="http://zeek.com/" target="_blank" style="color: #a91b33; text-decoration: none;">Zeek.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: Jeff currently serves as President of Zeek Interactive, and is the creative force behind Real Estate Shows. He is also widely-regarded as a thought leader in the area of social media marketing strategy and execution, and a sought after speaker.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><strong><img src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/zillow.jpg" border="1" align="left" alt="" />Name</strong><strong>: Zillow (To Be Determined)<br /></strong><strong>Company</strong>: Zillow<br /><strong>Website</strong>:&nbsp;<a href="http://www.zillow.com/" target="_blank" style="color: #a91b33; text-decoration: none;">Zillow.com</a><br /><strong>Session</strong>:&nbsp;To Be&nbsp;Determined<br /><strong>Time</strong>: To Be Determined<br /><strong>Bio</strong>: To Be Determined.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; margin: 0px;"><span style="color: #424037; font-family: Arial, Helvetica, sans-serif; line-height: 21px;"><a href="http://virtualbarcamp.com/register" target="_self" style="color: #bc7134; text-decoration: none; padding: 0px; margin: 0px;"><img title="Register for Virtual BarCamp, It's Free!" src="http://realestatetomato.com/files/2009/12/register-now.png" border="0" alt="" style="padding: 0px; margin: 0px;" /></a></span></p>
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      <pubDate>Mon, 14 Dec 2009 14:28:00 -0800</pubDate>
      <title>40 Clear Reasons Why You Need to Register for Virtual Real Estate BarCamp.</title>
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	<p>A big change that we have made for this <a href="http://www.virtualbarcamp.com/" title="Virtual Real Estate BarCamp" target="_blank">Virtual Real Estate BarCamp</a><span style="color: #0066cc;"> </span>is to give the registrants the power to choose what topics they want to sit in on during 9&ndash;hour the event.</p>
<p>For the January 4<sup>th</sup> event, we have <a href="http://virtualbarcamp.com/pages/calendar/" title="Session Calendar" target="_blank">28 spots</a> to fill for your entertainment and education.</p>
<p>This conference is about you, and how we can cater to your needs.  Our speakers will be chosen based on the feedback of our registered attendees  <a href="http://www.virtualbarcamp.com/register" title="Register Now - For Free!!!" target="_blank">Click Here To Register Now</a> &ndash; It&rsquo;s Free!</p>
<p><strong>Our aim is to give you what you <span style="text-decoration: underline;">really</span> want.</strong> <br />The below list represents 40 potential topics (based on feedback from our previous event). <br />In addition to these potential topics, we will be taking and posting your suggestions, looking to get the feedback of the community, before me make the final selection of topics and speakers.</p>
<p style="text-align: center;"><img title="VREBC" class="alignright size-full wp-image-372" src="http://virtualbarcamp.com/blog/wp-content/uploads/2009/12/vrebcdnm.jpg" height="263" alt="VREBC" width="263" style="margin-left: 8px; margin-right: 8px;" /></p>
<h4><strong>Potential Topics for Virtual Real Estate BarCamp Presentations.</strong></h4>
<ol>
<li>Beginner Search Engine Optimization</li>
<li>Intermediate Search Engine Optimization</li>
<li>Advanced Search Engine Optimization</li>
<li>Blogging and Search Engines</li>
<li>Nothing about Search Engines</li>
<li>What is WordPress, and Why Should I Care?</li>
<li>Getting Started with a self hosted WordPress website</li>
<li>Popular and Effective WordPress PlugIns</li>
<li>Must-Have WordPress Widegets</li>
<li>Advanced WordPress Techniques</li>
<li>Nothing about WordPress</li>
<li>Essential Training on Flickr for Real Estate</li>
<li>Photography Techniques/Tips for Real Estate</li>
<li>Digital Photography Basics</li>
<li>Photoshop for Real Estate</li>
<li>Using YouTube for Real Estate</li>
<li>LinkedIn Business &amp; Referral Strategies</li>
<li>Selecting an IDX Company</li>
<li>Single Property Websites</li>
<li>Electronic Flyers and Online Classified Services</li>
<li>Getting the Most Out Of Your Mobile Devices</li>
<li>The iPhone and Real Estate</li>
<li>Podcasting for Beginners</li>
<li>Getting Started with Video Blogging</li>
<li>Advanced Video Blogging (editing, marketing)</li>
<li>Video Listings</li>
<li>Essential Twitter Training</li>
<li>Advanced Twitter Tips.</li>
<li>Nothing Twitter.</li>
<li>Preparing to Start a Real Estate Blog</li>
<li>Web Traffic Statistics and Google Analytics</li>
<li>Facebook for Dummies</li>
<li>Doing Business on Facebook as a Real Estate Agent</li>
<li>Advanced Facebook: Applications and Customizations</li>
<li>Getting Started with Blogging (what to do, what to write, how often, goals, expectations)</li>
<li>Blog Writing Techniques (Headlines, Formatting, Images, Videos, SEO, Readability, Call-To-Action).</li>
<li>Why Blogging Works: How To Generate Leads Through Blogging.</li>
<li>Developing a Strong Personal Brand Offline and Online.</li>
<li>HTML That Everyone Should Know.</li>
<li>Using Posterous Blogs As a Real Estate Agent.</li>
</ol>
<p>The sooner you register for this free event, the sooner your can ensure that the topics you want to sit in on are part of the event.  We will be making the final selections in the next couple weeks.  As they are chosen, they will be posted on the <a href="http://www.virtualbarcamp.com/" title="Virtual BarCamp" target="_blank">website</a>.</p>
<p><a href="http://virtualbarcamp.com/register" target="_self"><img title="Register for Virtual BarCamp, It's Free!" src="http://realestatetomato.com/files/2009/12/register-now.png" border="0" alt="" /></a><strong> </strong></p>
<p><strong></strong> <strong>Related Post: <br /><a href="http://virtualbarcamp.com/blog/2009/12/09/were-back/" title="VREBC #2" target="_self">We're Back! Introducing the 2nd Edition of the Virtual Real Estate BarCamp.</a> </strong></p>
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      <pubDate>Fri, 11 Dec 2009 14:19:00 -0800</pubDate>
      <title>Introducing the 2nd Edition of Virtual RE BarCamp.  </title>
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<h3 style="font-weight: normal; margin-top: 10px; margin-bottom: 10px; text-align: center;"><strong>We're Back!<br />Introducing the 2nd Edition of Virtual Real Estate BarCamp.</strong>

</h3>
<p style="text-align: center;">

Our&nbsp;<a style="">first event was such a success</a>, we decided to parlay the momentum into the launch of another.</p>
<h3 style="font-weight: normal; margin-top: 10px; margin-bottom: 10px; text-align: center;"><strong>January 4th - 9am until 4pm PST<br />9 Hours, 28 Incredible Speakers, 1000s of Attendees!</strong></h3>
<p style="text-align: center;"><a href="http://virtualbarcamp.com/register" style="color: #3e522a; text-decoration: none; font-weight: bold;"><img title="Register for Virtual BarCamp, It's Free!" src="http://realestatetomato.com/files/2009/12/register-now.png" border="0" alt="" style="border-style: none;" /></a><br /><span style="font-size: 15px;">It's Free!</span></p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><abbr title="A One Day, All-Day,  Online Real Estate Learning Extravaganza">What Is&nbsp;<a href="http://virtualbarcamp.com/pages/about-vrebc/" title="About Virtual Real Estate BarCamp" target="_blank" style="color: #3e522a; text-decoration: none; font-weight: bold;">Virtual BarCamp</a>?</abbr><br />How Do I&nbsp;<a href="http://virtualbarcamp.com/register" target="_blank" style="color: #3e522a; text-decoration: none; font-weight: bold;">Register</a>?<br />Who Is Speaking (To be determined)<br />How Can I&nbsp;<a href="http://virtualbarcamp.com/pages/sponsorship-details/" title="Sponsor Virtual Real Estate BarCamp" target="_blank" style="color: #3e522a; text-decoration: none; font-weight: bold;">Sponsor</a>?</p>
<h3 style="font-weight: normal; margin-top: 10px; margin-bottom: 10px;"><strong>In an effort to always improve, we have made some changes to the event format:</strong></h3>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><strong>There will be 4 Webinar Rooms</strong>&nbsp;<br />(previously there were just 3 rooms).<br /><strong>Presentations will be 45 minutes in length</strong>&nbsp;<br />(previously they were 30 mins).<br /><strong>Total number of Speakers: 28&nbsp;<br /></strong>(we had 27 last event).<br /><strong>Each Webinar Room will have its own accompanying Live Chat Room</strong>&nbsp;<br />(previously there was just one).<br /><strong>Session Topics will be chosen by our Registered Attendees</strong>&nbsp;<br />(last time it&nbsp;was first come first serve).<br /><strong>Session Presenters will be selected by us</strong>&nbsp;<br />(last time it&nbsp;was first come first serve).<br /><strong>Sessions will be recorded</strong>&nbsp;<br />(we were unable to record last time).</p>
<h3 style="font-weight: normal; margin-top: 10px; margin-bottom: 10px;"><strong>We have boosted our goals for the event as well:</strong></h3>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><strong>Registered Attendees: 3000</strong>&nbsp;(previous: 1000, actual 1928)<br /><strong>In-Office Events: 100</strong>&nbsp;(previous: 40, actual: 71)<br /><strong>In-Real-Life MeetUps: 50</strong>&nbsp;(previous: 20, actual: n/a)<br /><strong>Number of Sponsors: 15</strong>&nbsp;(previous: 10, actual: 13)</p>
<h3 style="font-weight: normal; margin-top: 10px; margin-bottom: 10px;"><strong>We have a new website:&nbsp;<a href="http://www.virtualbarcamp.com/" style="color: #3b8f09; text-decoration: none; font-weight: bold;">www.VirtualBarCamp.com</a></strong></h3>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">Just because we hold virtual, online events doesn&rsquo;t mean that we can&rsquo;t create an incredibly social community.&nbsp; One of the best aspects of the BarCamp atmosphere is the ability to connect, network, meet and mingle.&nbsp; We took this into great consideration as we planned out the architecture and user experience of our new website.</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><strong>The tighter the community, the greater opportunity we all have to learn, network and teach. Get involved by involving others!</strong></p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">If you have&nbsp;any other suggestions on how we can improve on our first effort, please let us know!</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">&nbsp;</p>
<p style="text-align: center;"><img src="http://realestatetomato.typepad.com/vrebcdnm.jpg" alt="VREBCdnm" style="margin-left: 10px; margin-right: 10px; border-style: none;" /></p>
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      <pubDate>Tue, 08 Dec 2009 13:42:34 -0800</pubDate>
      <title>Real Estate Brokerage Websites - I Don’t Think We Are In Kansas Anymore</title>
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	<p><img src="http://realestatetomato.typepad.com/wizard_of_oz_small.jpg" border="1" align="right" alt="Wizard_of_oz" />Beth Butler, former Broker for <a href="http://www.ewm.com/" target="_blank">EWM Realtors</a> in Miami, FL wants to get into the head of real estate brokers around the country.&nbsp; She wants to share her expertise in managing an incredibly successful real estate company blogsite with those that need to see the light.&nbsp; The playing field has changed, and many need a coach.&nbsp; Beth is that Coach.</p>
<h3><strong>Real Estate Brokerage Websites - I Don&rsquo;t Think We Are In Kansas Anymore </strong></h3>
<p><strong>By Beth Butler</strong></p>
<p>Just like in the Wizard of Oz, when Dorothy tiptoes out of her house to find she is in an altogether different place than she left, so it is with the real estate brokerage business post market meltdown.&nbsp;&nbsp; As brokers gently lift their collective heads from dealing with the drudgery of the down market, the view out the window is not the same as it was.&nbsp; <strong>The business is forever changed. </strong></p>
<p>Budget cutbacks wielded the proverbial axe on most print advertising, which left most brokers with a tad more money in the bank but a noticeable absence in their marketing plan.&nbsp; Most brokers are looking for their websites to be their yellow brick road to the Land of Oz and real estate recovery.&nbsp;&nbsp;</p>
<p>A closer inspection of brokerage websites will leave you stranded in Munchkinland.&nbsp;<strong> This post is the first in a series designed to get your Brokerage website to be the cornerstone of the company&rsquo;s marketing plan and the business generator that it should be.</strong>&nbsp; It is time for Brokers to take back the technological aspects of the business back and win once and for all the Internet battle with regard to real estate.</p>
<p><img src="http://realestatetomato.typepad.com/it_2dis_2dtime.jpg" border="0" align="right" alt="It-is-time" />If you wonder how your site stacks up &ndash; start by taking the simple test on <a href="http://www.websitegrader.com/" target="_blank">websitegrader.com</a>. If you score above 75% you can consider your site one of the better in the business.&nbsp; If you score above 90% - you need to post some comments and share some of the non-proprietary&nbsp; secrets of your success.&nbsp; Sadly, most sites I checks scored well below the&nbsp; 50th percentile &ndash;&nbsp;and you certainly&nbsp;have some work to do.</p>
<p>In the framework of rethinking your website, I think it is high time to put content on an equal playing field with design and search.&nbsp; It appears that many of the Web 2.0 updates to most brokerage websites include an oversized search box and a cleaner more organized homepage.&nbsp; This is all good and correct, however <strong>when you overlook content, the site fails</strong>.</p>
<p>A wise person once told me that people are interested in listing search only when they are looking to buy or sell a property, but they are interested in real estate all of the time.&nbsp; If you look at your website like a prospecting tool, you might begin to understand how important content is in your next website.&nbsp; It is time to stop talking about driving traffic and to begin to emphasize the importance of attracting customers, and learn to do it.</p>
<p><strong>A blog on your website will provide all of the content you might need while creating that real estate news feature that will draw an audience of potential customers that might not be ready to buy or sell right at this moment.</strong>&nbsp; Additionally, the blog provides your company a platform to promote themselves, the community and the company.&nbsp;&nbsp;</p>
<p>A multi-user blogging platform allows the website to become a content generator on an exponential level, even with a relatively small percentage of your company participating.&nbsp;&nbsp;</p>
<p>I know this is posting on their site, but when I say that it is&nbsp;time to step up and make your website everything it should be, I&rsquo;m serious.&nbsp; <a href="http://www.realestatetomato.com/" title="That's us!" target="_blank">The Real Estate Tomato</a> has <a href="http://realestatetomato.com/real-estate-blogsite-for-brokers/" title="Real Estate Broker Blog" target="_blank">the solution</a> that will get you to where you need to be from inception to implementation with training and consultation.</p>
<p><strong>Next post:</strong>&nbsp; Bringing your Marketing Department into the 20th Century.&nbsp;<br />&nbsp;<br /><strong>To connect with Beth Butler:&nbsp;<br /></strong>Beth is the Owner of Big Mouth Consulting<br /><a href="http://www.facebook.com/beth.butler" title="Beth Butler Facebook" target="_blank">Facebook Profile</a><br /><a href="http://www.linkedin.com/profile?viewProfile=&amp;key=11722993" title="Beth Butler on LinkedIn" target="_blank">LinkedIn Profile</a><br /><a href="http://twitter.com/bethbutler" title="Beth Butler on Twitter" target="_blank">Twitter Profile</a></p>
<p><strong><span style="text-decoration: underline;">Related Must Read:</span> <br /><a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2008/05/the-real-estate.html" target="_blank">The Real Estate Broker Blog 2.0 - Plug In To The Solution</a></strong></p>
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      <pubDate>Thu, 03 Dec 2009 16:45:37 -0800</pubDate>
      <title>New To Real Estate Blogging? 6 Simple Steps to Get You Started.</title>
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<blockquote style="margin-top: 10px; margin-bottom: 10px;">
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">For the entire month of&nbsp;<a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2009/12/index.html" title="Archive of December" target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">December</a>&nbsp;I will be writing articles as contributions to what I call the Rewrite Project.&nbsp; Instead of writing on new topics, I am going to be digging through the advice archives and rewriting the "oldies but goodies".&nbsp; Why?&nbsp; Why not?&nbsp; But it is also an exercise to show you that&nbsp;<a href="http://en.wikipedia.org/wiki/Ship_of_Theseus" title="Ship of Theseus &amp; Heraclitus's river" target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">you can never step in the same river twice</a>, and finding relevant blog content to publish is as easy as looking in the rear-view mirror.</p>
</blockquote>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><img src="http://realestatetomato.typepad.com/6_2dsteps.jpg" border="0" align="right" alt="6-steps" />The next article in my series of rewrites is the dismantling and recreation of&nbsp;<a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2006/09/new_to_business.html" title="Getting started with real estate blogging" target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">&ldquo;New To Business Blogs? The 6 Steps To Getting Started&rdquo;</a>.</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">The irony of that article is that I had been blogging for less than 3 months, and here I was the&nbsp;<em>expert</em>.&nbsp; For some time now, I have been wanting to add emphasis to the points in this post, so here goes.</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><strong>The logic of this post was to consider what your readers are thinking when they come to your site.&nbsp; If you can see things from their side of the keyboard, then you can more effectively connect with them.&nbsp; Connecting with your reader,&nbsp;that&rsquo;s what it&rsquo;s all about.</strong></p>
<h3 style="font-weight: normal; margin-top: 10px; margin-bottom: 10px;"><strong>New To Reading Real Estate Blogs?&nbsp; 6 Steps Get You Started.</strong></h3>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">You are beginning your real estate search online, and have just come across a real estate blog that catches your attention.&nbsp; You thought you were online&nbsp;just&nbsp;looking for listings, and now you have found an agent that has written hundreds of articles, aimed specifically to educate you on the entire homebuying experience.</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">How can you get the most out of what seems like more content than you could ever read?</p>
<h3 style="font-weight: normal; margin-top: 10px; margin-bottom: 10px;"><strong>1. Determine The Mission of the Blog</strong></h3>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">In most cases, you arrived at an article on the blog, rather than to the homepage.&nbsp; Given the article helped answer your online inquiry, it&rsquo;s time to dig deeper and determine what value this website has for you.</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">Does the&nbsp;<a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2006/06/about_the_autho.html" title="Mission statement for the Real Estate Tomato Blog." target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">Mission Statement</a>&nbsp;make you feel as though you are one of their intended audience?&nbsp; In order for it to attract you as a regular reader, it needs to have been fashioned with you in mind.</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">If there is no published mission statement, scan through 5 to 7 of the most recent articles, from the homepage, and ask yourself, &ldquo;Is this content relevant to my real estate needs?&rdquo;</p>
<h3 style="font-weight: normal; margin-top: 10px; margin-bottom: 10px;"><strong>2. Focus On The Continuous Core Message In The Blog</strong></h3>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">Although you may have missed a ton of interesting content in past articles, a blog with a solid focus will continue to deliver their core message.&nbsp; When exploring the archives of a blog, look for that core message to bring you up to speed.</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">Business blogs, like the Real Estate Tomato are written in a circular manner.&nbsp; We develop our content with an ideal reader in mind, around a specific range of topics.</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">News, reporting and personal blogs are generally written in a linear fashion where the&nbsp;content is governed by the events and items they aim to cover.&nbsp; Take&nbsp;<a href="http://boingboing.net/" title="BoingBoing.net" target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">BoingBoing.net</a>&nbsp;for example.&nbsp; The only consistency with this blog is the randomness of its subject matter.</p>
<h3 style="font-weight: normal; margin-top: 10px; margin-bottom: 10px;"><strong><img src="http://realestatetomato.typepad.com/relevant_2dcontent.jpg" border="0" align="right" alt="Relevant-content" />3. Blogs Are Not Books, They Are Editorials.</strong></h3>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">Following a blog is about the daily, relevant message, not the chronological organization. &nbsp;Although the&nbsp;articles&nbsp;may be chronologically relevant, it is not the inspiration.&nbsp; As the authors are inspired to write by the events happening around them, they will publish to the blog.&nbsp;</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">As a reader of&nbsp;both circular and linear blogs, the idea is not to try and catch up, but rather to enjoy the ride.&nbsp; Commonly the writer will come back to past topics as they become relevant again, even linking to past articles for support and reference.</p>
<h3 style="font-weight: normal; margin-top: 10px; margin-bottom: 10px;"><strong>4. Categories Are The Pillars Of A Well Organized Blog.</strong></h3>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">(Because this is a rewrite, I can now leverage this point with an&nbsp;<a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2007/04/your_real_estat.html" title="Your Real Estate Blog is Your Newspaper" target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">article</a>&nbsp;that I wrote subsequent to the original.)&nbsp;</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">As a new reader to a blog, you can quickly determine the worthiness of subscribing to it by the&nbsp;<a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2007/04/your_real_estat.html" title="Your Real Estate Blog is Your Newspaper" target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">categories</a>&nbsp;in which the content is divided.&nbsp; This is no different from&nbsp;how one would choose to&nbsp;subscribe to a magazine based on its consistent subject matter.</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">Another thing to keep in mind is that&nbsp;you most likely entered the blog through an article, an archived article (meaning it is no longer on the homepage of the site).&nbsp; If the blog is well organized, by clear categories that define the range of regular content on the site, it is easy to follow everything the author has covered on a subject by clicking the appropriate links.&nbsp; There should be no need to visit the homepage of a&nbsp;blog to navigate your way through the&nbsp;content and the tools that are geared to support your real estate search.</p>
<h3 style="font-weight: normal; margin-top: 10px; margin-bottom: 10px;"><strong>5. Sign Up For RSS Feeds And/Or Email Feeds Of The Daily Articles.</strong></h3>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2006/06/what_is_rss_wha.html" title="What is an RSS Feed?" target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">What the heck is an RSS Feed? Click here.</a></p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">Not having to remember to visit blogs that you are interested in, to see if they have published content to the site is the main value of subscribing to a blog&rsquo;s feed.&nbsp;</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">You should know by now, that in order to get what you want out of a website/service, you need to sign up for something.<br />RSS feeds deliver the headlines to your favorite news reader.&nbsp;&nbsp;<br />Email feeds will send the headlines of current articles to your inbox.&nbsp;</p>
<h3 style="font-weight: normal; margin-top: 10px; margin-bottom: 10px;"><strong><img src="http://realestatetomato.typepad.com/two_2dway_2dstreet.jpg" border="0" align="right" alt="Two-way-street" />6. Get Involved.&nbsp; Participate.&nbsp; Be Heard.</strong></h3>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><strong>Blogs are meant to be a two-way street.&nbsp;</strong></p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">The agent has put their thoughts, opinions, observations, wisdom, and expertise online to engage you.&nbsp; They want to have a relationship with you.&nbsp;<strong>&nbsp;Their blog articles&nbsp;are&nbsp;the answers to your questions.&nbsp;</strong>&nbsp;So don&rsquo;t hold back.&nbsp; Ask away, offer your two cents, agree, disagree, compliment, question&hellip; be heard.&nbsp; It will help you get the answers you are looking for as much as it will help inspire the author to continue to publish, knowing that they are being &lsquo;heard&rsquo;.</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">Here is a recent comment left by&nbsp;<a href="http://www.sacramentobill.com/" title="Sacramento real estate" target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">Sacramento Real Estate Broker Bill Joyce</a>, expressing exactly what you want to have your visitors experience when they read your blog. (Just change blogging to home buying)</p>
<blockquote style="margin-top: 10px; margin-bottom: 10px; margin-right: 0px;">
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">I am a real estate broker in Sacramento, California and just beginning to discover the value and challenges of blogging. Just reading your blog I find I have to stop before long. Too much good info (if there can be such a thing) and I'm at capacity. Why seek more...I should act on the seven ideas I just picked up. I value your expertise and contribution to the topic of real estate blogging&hellip;I return time and again. And, by example, that&rsquo;s who I would like to become for local home buyers.</p>
</blockquote>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">For&nbsp;more insight on commenting:&nbsp;<a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2006/10/the_secret_to_s.html" title="The Secret To Successful Comments" target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">The Secret To Successful Comments</a>:</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><strong><span style="text-decoration: underline;">Related Must Read:</span>&nbsp;<br /></strong><a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2007/10/the-7-reasons-w.html" title="The 7 Reasons Why Your (Future) Clients Should Care That You Are a Real Estate Blogger" target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">The 7 Reasons Why Your (Future) Clients Should Care That You Are a Real Estate Blogger</a></p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><img src="http://matrix.realestatetomato.com/files/2009/06/twittersm.jpg" alt="" />&nbsp;<a href="http://www.twitter.com/retomato" style="text-decoration: none; font-weight: bold; color: #3b8f09;">Follow Us on Twitter</a>&nbsp;and Get Our Daily&nbsp;<a href="http://twitter.com/#search?q=" style="text-decoration: none; font-weight: bold; color: #3b8f09;">Real Estate Blog Tips</a>!</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><img src="http://realestatetomato.typepad.com/the_real_estate_tomato/smile14_8.gif" alt="" />&nbsp;If you enjoyed reading this article,&nbsp;<a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2006/06/what_is_rss_wha.html" title="subscribe to our feed." target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">why not&nbsp;<span style="color: #ff0000;">Subscribe</span>&nbsp;to be notified of the next one</a>?</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">&nbsp;<a href="http://www.realestatetomato.com/agent-blog-contact?source=" style="text-decoration: none; font-weight: bold; color: #3e522a;"><img src="http://www.realestatetomato.com/images/jointhevine-sm.jpg" border="0" alt="are you ready?" style="" /></a>&nbsp;<span><a title="ShareThis via email, AIM, social bookmarking and networking sites, etc." class="stbutton stico_default" style=""><span class="stbuttontext" style="line-height: 17px;">ShareThis</span></a></span></p>
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      <pubDate>Thu, 03 Dec 2009 09:50:38 -0800</pubDate>
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      <title>Exactly How The Long Tail In Real Estate Blogging Will Bring The Ready-To-Act Home Buyer. </title>
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<blockquote style="margin-top: 10px; margin-bottom: 10px;">For the entire month of December I will be writing articles as contributions to what I call the Rewrite Project.&nbsp; Instead of writing on new topics, I am going to be digging through the advice archives and rewriting the "oldies but goodies".&nbsp; Why?&nbsp; Why not?&nbsp; But it is also an exercise to show you that&nbsp;<a href="http://en.wikipedia.org/wiki/Ship_of_Theseus" title="Ship of Theseus &amp; Heraclitus's river" target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">you can never step in the same river twice</a>, and finding relevant blog content to publish is as easy as looking in the rear-view mirror.</blockquote>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">&nbsp;</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">One of the first advice articles&nbsp;I wrote on the power of blogging was called&nbsp;<a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2006/07/riding_the_long.html" title="Long Tail and Real Estate Blogging" target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">&ldquo;If You Write It They Will Come!" - The Long Tail In Real Estate.</a></p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">Starting with the title&hellip; it&rsquo;s not bad, but it could have been&nbsp;<a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2007/08/what-copyblogge.html" title="article on headline writing... i will be rewriting this one for sure, as well." target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">better</a>. For the rewrite I&rsquo;m going with:</p>
<h3 style="font-weight: normal; margin-top: 10px; margin-bottom: 10px;"><strong>Exactly How The Long Tail In Real Estate Blogging&nbsp;Will Bring The Ready-To-Act Home Buyer.</strong></h3>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">Now that we have all&nbsp;made purchases online, from inexhaustible sources of selection,&nbsp;the concept of the&nbsp;<a href="http://en.wikipedia.org/wiki/long_tail" title="long tail in wikipedia" target="_blank" style="text-decoration: none; font-weight: bold; color: #3b8f09;">long tail</a>&nbsp;surely must be easy to grasp.&nbsp;</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><strong>In a one sentence example</strong>: iTunes success comes not from the total sales of a #1 Billboard hit, but rather from the cumulative sales of millions of less popular tracks.</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><strong>This same formula can be applied to gaining desired traffic to your blog, from the search engines</strong>.&nbsp; Instead of relying&nbsp;on high traffic counts from high-demand search terms, such as &ldquo;San Diego real estate&rdquo;, real estate bloggers should recognize that their success can come from seemingly unpopular terms and phrases.</p>
<p align="center" style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><img src="http://realestatetomato.typepad.com/long_2dtail_2dand_2dfat_2dhead.jpg" border="0" alt="Long-tail-and-fat-head" /></p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><strong>First of all, real estate is a broad topic, and those that approach it broadly are generally not&nbsp;<em>ready-to-act</em>.</strong>&nbsp;<br />Visitors to your site that come in from high-demand terms like &ldquo;San Diego real estate&rdquo; are in the discovery phase of their real estate search.&nbsp; This is not to say&nbsp;that they won&rsquo;t pan out to be a quality relationship one day, but this article is about how to attract the ready-to-act home buyer.</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><img src="http://realestatetomato.typepad.com/blog_2dabout_2dthat.jpg" border="0" align="right" alt="Blog-about-that" />The expectations we have as we approach the internet for answers, is that there is going to be one.&nbsp;&nbsp;<strong>So when we are concerned about something, we are generally specific about our search</strong>.&nbsp; For example, when traveling to Costa Rica (for example) you don&rsquo;t search for Costa Rica Hotels.&nbsp; You take into account your actual destination, accommodation preference, and price range, then you search from there.</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">The city of San Diego (staying with the above example) is broken up into dozens of smaller communities, and those communities are easily broken into several neighborhoods.&nbsp;&nbsp;<strong>Online real estate inquiries&nbsp;about these narrowed neighborhoods are generally made by buyers that are further along in their decision process</strong>.&nbsp;</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">Blogging about topics that serve inquiries on a micro level will&nbsp;not gain the massive traffic you might experience for high-demand search terms, individually.&nbsp;<strong>However, the cumulative traffic gained from&nbsp;dozens of these sorts of micro-topic articles will easily outweigh the gains from high-demand search terms.</strong>&nbsp; And, more importantly, this traffic will target and attract more ready-to-act buyers.&nbsp; Hence the value of the Long Tail.</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">I found this refreshing point from the&nbsp;original article:</p>
<blockquote style="margin-top: 10px; margin-bottom: 10px; margin-right: 0px;">
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><span style="color: #969696;">The value of attracting niche and unique traffic to your site with ever-growing content is greater than just the visit.&nbsp; By being a relevant result for such uncommon searches makes your site that much more appreciated.&nbsp; This is an immediate trust builder and will improve the quality of your leads.&nbsp; Generating hundreds of these niche visits to your site is so much more effective than being one of thousands vying for exposure with the most popular search terms.</span>&nbsp;</p>
</blockquote>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;">The point that one should really take away from this observation is that real estate is a&nbsp;<a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2008/02/the-real-estate.html" title="the real estate business is content." target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">business of content</a>.&nbsp; You gain clients through your ability to communicate with them, to them and for them.&nbsp; Once you apply this to your approach to blogging, you will see your efforts gaining you clients similarly.&nbsp;&nbsp; Generalities don&rsquo;t gain trust (&ldquo;I am a San Diego Realtor&rdquo;) &ndash; handling specific situations do (&ldquo;This is the answer to your question, challenge, concern, worry, etc&rdquo;).</p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><strong>Your job as a real estate blogger is to determine what keeps your home sellers and home buyers up at night and blog about that.&nbsp;</strong></p>
<p style="margin-top: 10px; margin-bottom: 10px; text-align: left;"><strong><span style="text-decoration: underline;">Related Must Reads:</span>&nbsp;<br /></strong><a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2007/10/looking-for-rea.html?" title="looking for ready to act buyers? blog these proven to succeed real estate topics" target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">Looking For Ready To Act Buyers? Blog These Proven To Succeed Real Estate Topics</a><br /><a href="http://realestatetomato.typepad.com/the_real_estate_tomato/2008/02/the-real-estate.html" title="the real estate business is content, not home selling." target="_blank" style="text-decoration: none; font-weight: bold; color: #3e522a;">The Real Estate Business Is Content, Not Home Selling.</a></p>
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      <pubDate>Wed, 18 Nov 2009 11:23:37 -0800</pubDate>
      <title>California central valley.</title>
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<p>Regards, <p /> Jim Cronin <p /> <a href="http://realestatetomato.com">http://realestatetomato.com</a> <br />Community. Education. Excellence.</p>
	
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	<p><a><img src="http://realestatetomato.com/wp-content/blogs.dir/1/files/2008/08/magnet-lead-generation.jpg" align="right" alt="" /></a>We have an expression in blogging: "If you write it, they will come." This means that content attracts an interested audience. Social Media avenues (such as FB and Twitter) can be a great way to build reach, but they are not always an effective solution for attracting the desired audience.<p />Developing a wealth of valuable content through blogging not only attracts the desired audience, but it gives you something to offer in the Social Media avenues that can help you get the response you are looking for.</p>
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