1. User experience. The format they (idx) offers has everything and then some that a Real Estate site should have-from mapping abilities-to more information-to just great listing breakouts. See IDX below>

2. Lead Capture. From setting up emailing properties to managing searches-IDX offers very easy to use and effective options.

3. Custom set ups. Everything form setting up a subdivisions listings in a slideshow to restructuring advanced searches are offered.

Below is an example of an idx property setup

SEO or Search engine optimization

You’ve more than likely, found our site through a keyword search!

(E-mail me and I can provide a list of sites we have done that are on the first page of Google, under relevant search terms-Yes you can be there-but it doesn’t happen overnight!)

The reason you found our site, is because of SEO or search engine optimization.

Search engine optimization is a series of techniques designed to increase visitors to a web site by increasing the web sites position in the major search engines.

Why do you need Search Engine Optimization Services to your site?

1. Search engine optimization is the most cost-effective form of marketing available

2. Search Engine optimization will bring more traffic to a web site than any other form of advertising

3. SEO can help you to win new customers and increase your web site traffic

4. SEO can help you to generate more leads for your business

Requirements of Optimizing a website and what we offer

1. On page Search Optimization

2 Off Page Search Optimization

In our On page optimization we set up relevant Content, relevant Keywords, titles, descriptions, meta tags, picture alt tags, anchor text, xml sitemap and robots txt on all of our sites. This includes new sites and ones that we take over the SEO for.

Search engines, especially Google are looking for sites that are the most relevant to the search term. That way, the person looking up the phrases, gets the most relevant results.

A description of our on-site SEO services

A-Content: The content that we add will be informative and relevant to your site. In addition we add new content on a monthly basis-that is actual new pages to your site, not just links going out.

* It is important for search engines to see that a site is constantly being added to. That tells them. your site is an on-going business site. The worst thing you can do is put up a site and then do nothing.

Bottom Line: If you take your site seriously then the search engines will also take it seriously.

B-Keywords: We see that the keyword density is correct and not considered spam. I look up relevant keywords as to what search terms or phrases are looked at the most.

C-Title: This tells everyone what your site is about. We use keywords through Google keyword analysis, based on what the most searched terms are. In addition, we use different titles for each page, based on the pages subject.

D-We optimize all pages in your site, not just the Home Page.

E-Meta Tags: meta description, meta keywords and etc (although these are mostly irrelevant-some search engines still pick them up).

F-Alt tags: We add descriptive text to all image alt tags as part of our SEO process.

G-Anchor Text: These are internal links, that are optimized with the best Keywords for your site.

H-Internal links: Our Navigation from one page to another page is clear and easy to use.

I–XML Sitemap: We generate an XML Site map and submit to Google. This makes the site easier for the Search engines to index.

Off page Optimization:

A-Search Engine and Directory Submission on a monthly basis (we exclude Google)

B-Reciprocal Link Exchange to relevant sites (we do not link up to link farms) Our links are all to other relevant Real Estate sites.

C-E-Zine Article Submission-(part of our Platinum SEo Package as an option)

D-National Press Releases (we write them and distribute)

E-Blogs- Active Rain- and Wordpress for custom blogs and/or Blogger.

F-Social Networking. Help agent develop a plan and join major networks, such as linkedin.com

G-We build and add Custom You Tube videos added to your site.

To fully Optimize a website all both on and off page optimization needs to be done-consistently. This shows that the Search engines, that you have a live Site.

Technical specifics

Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results.

Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site’s relevancy, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.

The term SEO can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

DH Management is totally dedicated to the Real Estate profession! DH Marketing and PR Inc

.

A quick note about Search engine optimization
You’ve more than likely, found our site through a keyword search!
The reason you found our site, is because of SEO or search engine optimization.

All of our websites regardless of the size or cost are optimized so that your site will be found under its classification in a Google search.
(Example: A Melbourne Pool supply website should be found under melbourne pool supplies in a Google search)
If you already have a site is it being found? Most website companies don’t really promote site position, they just put a site up. At www.businessezsite.com we realize that if your site is successful we are successful

New Basic Web site development and implementation …$149.00
* Develop a new site, graphics, content and site navigation.
* Create the site.(Basic 5 page site) Home Page, About us, Contact us and Products page(s) or general information. (Additional Pages $20.00)
* Upload and test
* Check SEO keywords and adjust for major search engines
* Install Google Analytics
* Submit the site to over 1000 major Search Engines and directories. (we email you verification sheets showing details of who the site was submitted to. .
* Provide Domain name 1 year and/or direct your current domain name to your new site.

*EXTRA-Site hosting by Verio (the world’s largest server provider with 24/7 site maintenance and 99,9% uptime) $75.00 per year additional cost.

*The Basic web-site can be upgraded to the Deluxe at any time. Full credit applied within 3 months and $125.00
credit will be applied after 90 days.

New Deluxe Web site development and implementation …$295.00
* Develop site concept, graphics, layout, in content and content navigation styles per agent input
* Create the site.( up to 20 page(s) site)
* Upload and test
* Check SEO keywords and adjust for major search engines
* Submit the site to over 1000 major Search Engines and directories.
* Provide Site hosting by Verio (the world’s largest server provider with 24/7 site maintenance and 99,9% uptime) at $75.00 extra per year.

Online Marketing and SEO Public Relations Packages
Marketing yourself online in today’s market is as much or more important than print media and much LESS expensive.

1. Site submission. If you do nothing else, you need to submit your site to search engines so they know your site exists. I will submit it to over 1000 of the most popular search engines/directories for just $25.00 plus provide you with submission verification sheets. Competing sites charge at minimum $50.00

2. Web Hosting. just $6.25 per month or $75.00 per year.(49.00 per year 5-10 page site-free with $149.00 site)
Our Hosting is done through through Verio, the worlds largest vendor, with 24/7 maintenance and 99.5% uptime. Verio hosts more than 400,000 Web sites in over 170 different countries. More businesses trust their Web sites to us than any other company in the world.

3.Site SEO redo one time  $100.00  (Competitive cost is $1500.00)
I will give you the right code to get your site picked up by the search engines. I will also give you the important keyword’s that need to be added to your home page content. SEO is done to improve site position.

4. Press Releases. A press release will be written and then submitted to National newspapers in your name with links back to your site. Cost $100.00   To submit and have Yahoo pick it up, runs an extra $80.00
(Press release writing from all competition starts at $299.00 and does not include submission) For more Information Click here

5. Compose Direct Mailing letters and/or AD designs (offline promotion)
that generate responses. The ad topics covered will include effective headlines,
body copy and placement.
Benefit to your business: Deliver messages that create a response by speaking directly to targeted customers motivations and concerns

*Businessezsite has developed web sites from a basic Standard website of one page to as many as a 450 page site.

Business Ez Site Design & Media Shopping Cart Features
A summary of the features included with our Shopping Cart is shown below.

The Cost of the Carts depends on How Many products you will be selling. A cart with unlimited items will run about $45.00 per month.

The Carts are configurable to ship anywhere in the World down to just a single State if you want.

The Specialty that Shop Site offers is that we can add add to cart and view Cart features to an existing website as oipposed to using templates–however Templates are available if that is what you want.

The set up for 100 items for sale will run $250.00. This assumes you send us the pictures and the information such as a Description-The Price and importantly the weight.

Shipping is set up by weight on USPS-Fedex and UPS.

For Payments we encourage that you have a PayPal business account. If you already have an interface with your Bank to accept Most Credit Cards–we can also set that up for you.

THere will be a login and password for you to go in and make price changes, add products etc.

Fopr more information Contact Us and also look at http://www.shopsite.com/

Request More Information

These are just a sample of the features included in Business EZ Site’s Shopping Cart. If you’d like to inquire about a particular feature , please contact us and we will be happy to help.
We offer three versions of the Shopping Cart Starter, Professional and Ultimate

Plan 1-Bronze Our cost to you is just $50.00 a month and includes:
A. Blogs-Set-up and enter a minimum of 4 new blog postings each month.
B. Link-Backs-Enter a minimum of 4 reciprocal links to your site a month (relevant real estate links)
C. Site submission-To directories and national/international search engines. *Google is only submitted initially.
D. SEO Coding-Per search engine specs-to gain site position. (SEO= search engine optimization)

Plan 2-Silver-our most popular. Your Cost is $100.00 a month and includes all of Plan 1 features plus:
A. New Content added monthly. (lead capture Forms and or new content pages)
B. Unlimited Site changes to existing content per agent input (Compose in word or text editor and e-mail us the changes)

Plan 3-Gold: Your cost is $150.00 per month and includes: All of Plan 1 and 2 features plus your choice of:
A. A National Press release-For more info see Press releases
B. A Property web site—For more info see Property web sites

Plan 4-Platinum: Your cost is $200.00 per month and includes: All of Plan 1-2 and 3 features plus:
A. A National Press release- For more info see Press releases
B-. A Property web site—For more info see Property web sites
(*If needed a 2nd property web site can be done in lieu of a national press release.)
Note: Agents signing up for Plan 4 Gold also receive a free ad in www.flarren.com (ranked on the top pages of Google for the search term Florida Real Estate and Relocating to Florida. Those search terms generate One million plus hits per month)

Specific Features and Benefits of our Online Public Relations Packages:

Blog. Develop, design and create.
Add initial content and new content once a month. (The Agent will have access to add content whenever they want)
I also maintain the Blog, add links, appropriate keywords and Blog
submission to major Blog search engines on a monthly basis.
Benefit to you: Additional high profile (per search engine) link backs
and better site positioning Value at minimum $100.00
(Blogs can be substituted for an Article written in a National E-Zine)

Link Additions: The Internet is based on links. If there weren’t links, the
Internet wouldn’t exist. Adding the right links (Relevant to your site and with
good page ranking is extremely important to search positioning)
Benefit to your business: Besides improving you’re positioning in the top search engines, links are a courtesy to your visitors. Ask yourself why web surfers
visit your web site. Give them what they’re looking for by offering them links to related web sites. Links to related web sites show your visitors that you care about them.
Linking to the right sites is also a great way to set up a referral network with top agents throughout the country.

Site submission
*It is vitally important that your site is submitted along with the proper classification (example: Real Estate sales in the Keys)  the Title of your site, the description of your site (a quick summary of what you offer) and all the Keywords that pertain to your site are also submitted to the top engines and directories. Note Google is submitted initially-from then on they index sites themselves.

Coding and SEO
1. Search engine optimization is the most cost-effective form of marketing available
2. Search Engine optimization will bring more traffic to a web site than any other form of advertising
3. SEO can help you to win new customers and increase your web site traffic
4. SEO can help you to generate more leads for your business
For more info go to Search engine optimization

Unique Content and Lead Capture Forms to build customer E-mail lists.
Content
Web sites need to have fresh content added regularly. This shows that the site is a live Business site to the search engines. In addition it gives your site visitors more information and helps establish you as the person to deal with.
Lead capture Forms
We add unique forms to your web site that allow users to download or receive
articles and subscribe to newsletters by selecting the article and then submitting
their name and e-mail address.
Benefit to your business: Easily Builds a permission based customer list.

A National press release per month
Is written and submitted nationally in the agent’s name..
Benefit to you: Increase your online presence and create links back that help search engine positioning.
*To have the release added to Yahoo News and receive a 28 day link back
costs an extra $80.00…this is a another great listing tool that verifies your
online reach.
*Other companies charge from $299 and up just to write a release and does
not include submission

Individual property Web sites:
Two years ago, when homes sold just because they were for sale, there was little need to worry about marketing a home.”Sellers are always looking for agents who think outside the box. They know the market is slow, and they embrace technology and the idea of doing something different, since doing the same old thing doesn’t work any more.”"The bottom line is that it’s about casting a wider net. Agents that can find those methods are going to be successful,”
For more Info Click here

Note: Agents signing up for Plan 4 Gold also receive a free ad in www.flarren.com (ranked on the top pages of Google for the search term Florida Real Estate and Relocating to Florida. Those search terms generate One million plus hits per month)

To sign up for one of these packages go to the Get Started Page

Directories consist of a collection of categories into which links are separated. Categories can have sub-categories to make the division of links more specific.
Here is how it works.
When submitting to a directory, the major hindrance as well as the major benefit lies in the human editor. Your submission will be viewed by an actual person who determines how relevant and unique your web site is. After passing his scrutiny and editing, your web site will be accepted in the directory. This automatically establishes the credibility of your web site; hence search engines will consider links submitted to directories.

Some directories even feed their databases to other directories and search engines. Search engines base a certain factor on directories in judging a web site’s popularity and relevance. Depending on the quality of the directory and the number of back links your web site has, search engines will be able to determine your relevance and qualify your web site accordingly.

There are general and specific directories available online. Specific directories target only those web sites based on a particular subject or field. No matter what your business is, odds are that directories will be available that cater specifically to it. There are also regional directories available which may be highly useful if your online business targets a local audience

Press releases are extremely effective as compared to print advertising. Definitely more bang for the buck.
Press releases have a high credibility (believability) factor as compared to advertising.
Most people interpret a press release as a current news event.
An effective press release can generate tons of free publicity for your business, product, or service.
It will also increase your search engine visibility, for keywords related to your brand.

News releases that include links to your product offering or web site can potentially increase your search engine visibility. And the higher your message appears in the search results for related search queries—the more referral business you will generate from the internet.
All the major search engines – including Google, Yahoo Search, MSN , Ask Jeeves and more,  typically pickup newsworthy press releases in their search results.

Why would a newspaper print my press release:
Answer: Newspapers and editors/writers are always looking for good content. If your press release is newsworthy-it stands a very good chance of getting printed.

If You are using Online Marketing in addition to your Web site, such as Blogs, Articles, Press releases, link-backs, Property Web sites and SEO-search engine optimization, you need to tell owners about the features and benefits and/or the competitive advantages online marketing gives you.

Benefits to you:
These are great tools to include in your listing presentation, so your seller really understands the benefit of employing you and your professionally managed online presence that aggressively seeks buyers and the results can be verified.

Specifics to add in your listing presentation.

Scenario: The owner is scheduling listing presentations from other agents. *Even if you are the only agent-you still need to use these specifics. (obviously you will do it in your own style–what is important is the concept)

Subject: Promoting/Advertising the Listing.

To Add/Use:
Mr and Mrs_______________ In addition to advertising and promoting your property in the standard print media, local Real Estate magazines and the MLS, what sets myself apart from other Agents is that I aggressively market your property online. First off as you know over 75% of the potential buyers are online. (most sellers already know this however it needs to be mentioned as they will respond typically with a yes)

I utilize professional services that first off, gets my web site found, by doing online searches for our local real estate (show them Goggle analytics stats we send you-this can include cities/maps that site visitors come from as well as straight numbers)

Secondly-I use Blogs to promote your listings-these also get picked up by Google and the other major search engines (Yahoo and MSN)
I also do National Press releases and have other Top Agents from around the US and Great Britain and Canada that link to my site ….sending buyers my way.

If you use Property Web sites.
“I also am going to give your home it’s own Web site. And here is how that works and why it’s important. Go to Listing Web sites info.

Your home Web site will have all of the information, including a Virtual Tour (if available) as well as information about the community. I will also get a sign rider( that is put below the for sale sign) that lists the domain. (typically www.theiraddress.com)

The Benefits to you Mr(s) seller are:

Attract Buyers:
1. When prospective buyers drive buy, they can easily write the domain name down and/or only need to remember the street address. Later they can log onto the web, and type it in.
(Lots of buyers, will drive by and may like the home, but don’t want to call and get involved. They just want more information. A property web site lets them easily and privately look at your home.
2. Your Individual home web site will allow me to feature photos, virtual tours, Google maps and UNLIMITED text for property descriptions. Individual property web sites are the richest source of information about a single property – exactly what buyers are looking for.

Summary
Mr(s) Seller(s) I hope this helps explain how I use technology to help sell My Listings. In today’s market it’s extremely important that you have all the advantages in bringing you a buyer and a successful close.

*All of this is meant to give you an idea on how you can weave this information into your listing presentation. Ask yourself this–If you were selling your home and an agent explained/demonstrated these features/benefits-what would be your conclusion?

“Sellers are always looking for agents who think outside the box. They know the market is slow, and they embrace technology and the idea of doing something different, since doing the same old thing doesn’t work any more.”

“The bottom line is that it’s about casting a wider net. Agents that can find those methods are going to be successful,”

NEW:If you don’t have a Virtual Tour for your property we will do a slideshow presentation of the home at No Extra Charge

Want an Incredible advantage over the competition?
Think about having an individual Web site for your Top Listings. To see some examples go to http://www.89051oldhighway.com/ or www.keylargobonefish.com

Features and benefits of Individual property web sites

Win More Listings:
Impress your sellers with showcase property Web sites that are 100% dedicated to their property. Their listing will be available to a worldwide audience 24 hours a day, 7 days a week. There is NO competition with other listings to distract the buyer.
In addition, Neighbors that see a www.address.com sign rider on your listing will immediately know that you are doing something different. This definitely puts you ahead of the competition in all your farming efforts.

Attract Buyers:
1. When prospective buyers drive buy, they only need to remember the street address, then log onto the web, and type it in. (Lots of buyers, will drive by and like the home but don’t want to call and get involved. They just want more information. A property web site lets them easily and privately look at the home.
2. Buyers get to see who you are and have access to your web site and/or e-mail. (An individual home web site is a live sales presentation…much better than just a listing sheet)
3. Individual home web sites allow you to feature photos, virtual tours, Google maps and UNLIMITED text for property descriptions. Individual property web sites are the richest source of information about a single property – exactly what buyers are looking for.

Your Competitive advantage:
In any market, it’s important to emphasize your competitive advantages to add value for your sellers.
An Individual property web site clearly demonstrates that you are marketing their property in the place where the most potential buyers are looking. Individual property web sites position you as a tech-savvy professional, and make it easy to justify your commission.
PS-homeowners will proudly tell their friends to look at their home web site which can definitely bring you referral business.

Advertising
A Home web site is both inexpensive and Easy to promote and advertise.
Use your home site address in all print advertising in place of expensive, descriptive copy(A Classified Ad Example: Run this in newspapers up north)
Incredible Florida Keys estate
www.805eastshore.com

Increases Your Brand Awareness:
Each web site comes with your company brand identity which can help increase your brand awareness. The more Listing Domains you have the better!

Up and Online in 24 hours!:
The order process is quick and simple. The web site is on the within 24 hours.

Pricing:
Just $75.00 (includes domain, slide show, google map, local info about your area on the site, hosting for One Year. I can design the header to be whatever you want. I get the pictures and information from the MLS or you can email me pictures and different copy to use.. If you have a virtual tour, just get me the link so I can add it in. URL sign riders for the bottom of your For Sale signs. Run $15.00
Dennis Handa

Web site examples

www.1066flagship.com

www.805eastshore.com

www.106madeira.com

www.544oceancay.com Site with slideshow

Testimonial-dated July 2007.
Sally is in top 10% ot Top producers in the Florida Keys

The property websites that you have created for me have been an invaluable marketing tool. The URL’s make it easy to imbed the entire web site into all of my e- marketing, eliminating the need to have burdensome large phtographic files in the e flyers. I also have sign riders with the URL’s on all my properties that have websites. This is a great tool, not only so that buyers can easily get all of the information they want quickly from their mobile devices but sellers also see these websites on my signs. As a result, they too want to list with me so that their home can be part of such a comprehensive marketing plan that includes the indivisual website designs. You are a master at your craft Dennis! Thanks for taking care of my Internet marketing needs!
Sally Stribling
Real Estate Sales
Coldwell Banker Schmitt Realty Co
100430 Overseas Highway, Suite 100
Key Largo Florida 33037
Business: 305-451-4422
Home: 305-451-1816 Fax: 305-451-0398
Cellular: 305-283-2002
email: keysproperty@bellsouth.net

DH Management is totally dedicated to the Real Estate industry!

Online Marketing for the Real Estate Industry

“When your Website is done is when the Real Work Begins.”

We do know how to get your website found so you get new customers.
We offer both Affordable and Verifiable Results!

Our Promise to you

We will take your Business to the Web in the most user-friendly and searchable method known in the industry. We specialize in getting your site in the top search engines and directories through affordable real estate websites, design, comprehensive search engine optimization, site submission, National Press Releases, individual property websites, EZine Articles and more.