AuthenticityBook - Real Links

“The Fake Tommy Hilfiger Family - An Idea That’s Bound to Backfire” | BNET

Tue, 30 Nov 2010 16:16:12 -0800

Carol Tice writes of the new Tommy Hilfiger advertising campaign, which centers on “the Hilfiger family” — which does not really exist. Tice figures that in today’s “age of authenticity” the fake Hilfigers will soon “be rotisseried like holiday turkeys”.

http://www.bnet.com/blog/retail-stores/the-fake-tommy-hilfiger-family-8212-an-idea-that-8217s-bound-to-backfire/2129

“U.S. Army Puts Marketing Guns Into Social Media” | MarketingDaily

Fri, 12 Nov 2010 00:06:02 -0800

The United States Army extends its placemaking portfolio at ArmyStrongStories.com. Army Chief Marketing Officer Bruce Jasurda says the key to its success is authenticity.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=139309&nid=120725

“History’s Not Bunk, It’s a Business” | Business News Daily

Fri, 15 Oct 2010 13:11:29 -0700

Corporate histories provide the foundation of businesses such as The History Factory of Chantilly, Virginia, which helps companies understand the effects of their heritage through what founder Bruce Weindruch calls the new discipline of “heritage management”.

http://www.businessnewsdaily.com/history-business-not-bunk-0622/

“RIM’s BlackBerry: Failure to Communicate” | Bloomberg BusinessWeek

Mon, 11 Oct 2010 11:12:00 -0700

Research in Motion’s Co-CEO Mike Lazardis on the BlackBerry manufacturer’s authenticity bona fides: “Our whole messaging is authentic. Those aren’t actors in our commercials. We’ve always stayed true to ourselves.”

http://www.businessweek.com/magazine/content/10_42/b4199076785733_page_3.htm

“Eat. Drink. Be yourself.” | Old Chicago

Wed, 29 Sep 2010 12:58:55 -0700

The Old Chicago pizzeria chain changed its tagline to the Epicurean-referring, authenticity-rendering, but not axiom-violating, “Eat. Drink. Be yourself.” Kudos.

http://www.oldchicago.com/

“Bringing a New Brand to Life, With a Fake Person” | Co.Design

Thu, 16 Sep 2010 00:12:25 -0700

A Scandinavian distributor heads to Australia and creates not just a new company but an entire persona — Fred — that sets it apart from the competition. And it does so the Fake-real way: by creating belief.

http://www.fastcodesign.com/1662315/how-to-design-a-brand-for-a-company-that-doesn-t-even-have-a-name

“Screaming Through the Trees” | The New York Times

Mon, 23 Aug 2010 09:24:58 -0700

Appeal to natural authenticity renders roller coaster more real and thus attracting more riders.

http://travel.nytimes.com/2010/08/20/travel/20coaster.html

“Heritage is Subjective” | BlackCoffee

Mon, 02 Aug 2010 09:55:36 -0700

Brand expressionists Laura Savard and Mark Gallagher of Blackcoffee discuss two company situations — “One true. One false. Both authentic.” — to make the point, as the title attests, that heritage is subjective — and authenticity personally determined.

http://www.blackcoffee.com/blog/2010/08/02/heritage-is-subjective/

“Building the LEGO Universe Online” | IEEE Spectrum

Fri, 30 Jul 2010 11:43:38 -0700

While we’re always interested in how our most expansive exemplar of the Placemaking Portfolio, LEGO, expands its portfolio, what struck us here is how David Kushner notes that the company “must stay faithful to its meticulous engineering,” and so “Everything built in the game must be buildable in real life.” This came out of the [...]

http://spectrum.ieee.org/consumer-electronics/gaming/building-the-lego-universe-online/

“How LEGO Revived Its Brand” | BusinessWeek

Fri, 23 Jul 2010 10:29:16 -0700

Jay Greene discusses the direct relationship between design and LEGO’s fall and rise in an excerpt from Design Is How It Works. EVP Mads Nipper proclaims that the company “has refound its identity.”

http://www.businessweek.com/innovate/content/jul2010/id20100722_781838.htm