AuthenticityBook - Real Links

“Painfully Honest and Epic Mobile Home Commercial” | YouTube.com

Mon, 09 Nov 2009 14:54:45 -0800

This pitch certainly passes the Polonius Test!

http://www.youtube.com/watch?v=q-RLqLx1iYI

“Finally, an Authentic G.O.P.” | The New York Times

Wed, 04 Nov 2009 14:56:05 -0800

One year later, authenticity still reigns in the elections.

http://www.nytimes.com/2009/11/05/opinion/05castellanos.html

“Go Yankees! Or Phillies!” | MARKETING:sports

Tue, 03 Nov 2009 14:54:45 -0800

According to Robert Passikoff and the 2009 Brand Keys Sports Fan Loyalty Index, the Philadelphia Phillies edged out the New York Yankees in Authenticity by a slim margin. Not on the field, however.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116566#comments

“Marketers such as Starbucks discover that simple sells” | USA Today

Wed, 28 Oct 2009 09:30:33 -0700

“Simple” is in, as marketers move away from “organic” and “natural” to connote authenticity.

http://www.usatoday.com/money/industries/food/2009-10-27-marketers-simple-sells_N.htm

“The ‘Real-Time’ Of Social Media” | MarketingDaily

Wed, 28 Oct 2009 09:29:39 -0700

CSR strategist Greg Schneider argues that social media is much more authentic than traditional PR.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116204

“Slaughterhouse Live” | The New York Times

Sun, 25 Oct 2009 14:02:05 -0700

It’s only real meat if you butcher it yourself.

http://www.nytimes.com/2009/10/25/fashion/25meat.html

“For Safety’s Sake, Hybrid Cars May Include Artificial Vroom” | The New York Times

Wed, 14 Oct 2009 15:01:13 -0700

Coming soon: To make quiet hybrid cars more safe, fake car noise in the form of customizable “car tones” may soon be an experiential option.

http://www.nytimes.com/learning/students/pop/articles/14hybrid.html

“Lurking Artists to Lend Life to Empty Storefronts” | The New York Times

Tue, 13 Oct 2009 15:06:48 -0700

Mix-and-mash (p. 60) some “pop-up” stores (p. 65) with embraced art (p. 73) to render authenticity. It makes you wonder why shopping malls don’t make this an ongoing practice — even in good times — right along other scheduled traffic-building events.

http://www.nytimes.com/2009/10/13/nyregion/13galleries.html

“Disney’s Retail Plan Is a Theme Park in Its Stores” | The New York Times

Tue, 13 Oct 2009 14:58:36 -0700

Better late than never. We’ve long wanted to see Disney be true to itself by breaking the “store” paradigm at retail and instead create places more in keeping with what one would expect from the world’s premier theme-park operator. Maybe someone at Disney finally took to heart pages 64-65 of The Experience Economy or our “The [...]

http://www.nytimes.com/2009/10/13/business/media/13disney.html

“Live Music is the hot commodity in store for fans at Mike’s Barn” | Cleveland Plain Dealer

Sat, 10 Oct 2009 15:04:07 -0700

Natural (rickity old barn), original (sponanetous live music), exceptional (Sunday Jam Sessions, the array of instruments, and BYO Food), and influential authenticity (all admission fees go to local charities) mixed in with an appreciation for the venue’s heritage (”it all started…with a golf outing”) combine to render a real music venue. The place reeks of authenticity in this article. [...]

http://www.cleveland.com/music/index.ssf/2009/10/live_music_is_the_hot_commodit.html