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	<title>Marketing Tips!</title>
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	<link>http://rmaiiillc.com</link>
	<description>Growing Business- Intentionally!</description>
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		<title>From Puce to Cerulean &#8211; What Your Brand Colors Say to Your Customers</title>
		<link>http://rmaiiillc.com/2016/04/from-puce-to-cerulean-what-your-brand-colors-say-to-your-customers/</link>
		<comments>http://rmaiiillc.com/2016/04/from-puce-to-cerulean-what-your-brand-colors-say-to-your-customers/#respond</comments>
		<pubDate>Thu, 28 Apr 2016 17:39:47 +0000</pubDate>
		<dc:creator><![CDATA[Kathy]]></dc:creator>
				<category><![CDATA[Brand Recognition]]></category>
		<category><![CDATA[Marketing Topics]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[building loyalty]]></category>
		<category><![CDATA[business leader]]></category>
		<category><![CDATA[customer trust]]></category>
		<category><![CDATA[dedication]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[drive business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[kathy dematteo]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[marketing plan]]></category>

		<guid isPermaLink="false">http://rmaiiillc.com/?p=716</guid>
		<description><![CDATA[Do you ever wonder why so many fast food restaurants use red in their logos? Or why so many hospitals and healthcare organizations use the color blue in their logos? This phenomenon is hardly random. Psychologists have spent years studying colors’ effect on human behavior, and you can be sure that the results are worth [&#8230;]]]></description>
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		<title>Brand Awareness: Becoming Another Kleenex</title>
		<link>http://rmaiiillc.com/2016/04/brand-awareness-becoming-another-kleenex/</link>
		<comments>http://rmaiiillc.com/2016/04/brand-awareness-becoming-another-kleenex/#respond</comments>
		<pubDate>Wed, 20 Apr 2016 17:36:11 +0000</pubDate>
		<dc:creator><![CDATA[Kathy]]></dc:creator>
				<category><![CDATA[Brand Recognition]]></category>
		<category><![CDATA[Marketing Topics]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[creative marketing]]></category>
		<category><![CDATA[dedication]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[foundation]]></category>
		<category><![CDATA[kathy dematteo]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[print marketing]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://rmaiiillc.com/?p=713</guid>
		<description><![CDATA[Brand Awareness: Becoming Another Kleenex In today&#8217;s world of marketing, if you are not marketing online, you are missing a very big boat. Marketing is now a science with logistics and parameters that were largely unheard of just a few years ago. However, that is not the case with the notion of brand awareness. The [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Remaining Competitive in Business by Attracting Top Talent to Your Organization</title>
		<link>http://rmaiiillc.com/2016/04/remaining-competitive-in-business-by-attracting-top-talent-to-your-organization/</link>
		<comments>http://rmaiiillc.com/2016/04/remaining-competitive-in-business-by-attracting-top-talent-to-your-organization/#respond</comments>
		<pubDate>Tue, 12 Apr 2016 17:32:37 +0000</pubDate>
		<dc:creator><![CDATA[Kathy]]></dc:creator>
				<category><![CDATA[Employee Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[building loyalty]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[Employee Recognition]]></category>
		<category><![CDATA[kathy dematteo]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[recognition]]></category>
		<category><![CDATA[respect]]></category>

		<guid isPermaLink="false">http://rmaiiillc.com/?p=710</guid>
		<description><![CDATA[Make no mistake about it: one of the biggest keys that you have regarding remaining competitive in a crowded marketplace isn&#8217;t the work that you&#8217;re doing, per say. It&#8217;s the people who are doing the work in the first place. By attracting top tier talent to your business, you affect the entire enterprise from the [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Importance of Making Sure That Your Employees Actually Like Each Other</title>
		<link>http://rmaiiillc.com/2016/04/the-importance-of-making-sure-that-your-employees-actually-like-each-other/</link>
		<comments>http://rmaiiillc.com/2016/04/the-importance-of-making-sure-that-your-employees-actually-like-each-other/#respond</comments>
		<pubDate>Thu, 07 Apr 2016 17:29:44 +0000</pubDate>
		<dc:creator><![CDATA[Kathy]]></dc:creator>
				<category><![CDATA[Employee Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[building loyalty]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business leader]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[dedication]]></category>
		<category><![CDATA[drive business]]></category>
		<category><![CDATA[Employee Recognition]]></category>
		<category><![CDATA[kathy dematteo]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[recognition]]></category>

		<guid isPermaLink="false">http://rmaiiillc.com/?p=707</guid>
		<description><![CDATA[The Importance of Making Sure That Your Employees Actually Like Each Other Make no mistake about it: a business is more important than any one person. A successful business is truly the sum of its parts. It&#8217;s a collection of people all working together to form a cohesive whole, helping the business as an entity [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Judging a Book by its’ Cover – How People Choose Products Based on Packaging</title>
		<link>http://rmaiiillc.com/2016/03/judging-a-book-by-its-cover-how-people-choose-products-based-on-packaging/</link>
		<comments>http://rmaiiillc.com/2016/03/judging-a-book-by-its-cover-how-people-choose-products-based-on-packaging/#respond</comments>
		<pubDate>Wed, 30 Mar 2016 17:27:16 +0000</pubDate>
		<dc:creator><![CDATA[Kathy]]></dc:creator>
				<category><![CDATA[Brand Recognition]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[creative marketing]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[kathy dematteo]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[print marketing]]></category>
		<category><![CDATA[recognition]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://rmaiiillc.com/?p=704</guid>
		<description><![CDATA[Kids and cats seem to have this well figured out. We’ve all seen or experienced first-hand the joy that kids and cats take in taking an “ordinary box” and making that product packaging into the most exciting plaything of all time. What they are instinctively telling us, without truly understanding for themselves, is this: if [&#8230;]]]></description>
		<wfw:commentRss>http://rmaiiillc.com/2016/03/judging-a-book-by-its-cover-how-people-choose-products-based-on-packaging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get Your Business Headed in the Right Direction in 2016</title>
		<link>http://rmaiiillc.com/2016/03/get-your-business-headed-in-the-right-direction-in-2016/</link>
		<comments>http://rmaiiillc.com/2016/03/get-your-business-headed-in-the-right-direction-in-2016/#respond</comments>
		<pubDate>Tue, 22 Mar 2016 17:23:46 +0000</pubDate>
		<dc:creator><![CDATA[Kathy]]></dc:creator>
				<category><![CDATA[Employee Relations]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[building loyalty]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customer trust]]></category>
		<category><![CDATA[drive business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[kathy dematteo]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://rmaiiillc.com/?p=701</guid>
		<description><![CDATA[The new year is a time of many things. Oftentimes, people look at it as a way to get a &#8220;fresh start&#8221; in their personal lives and work towards the goals they may have lost sight of in the previous year. The same concept can hold true for the world of business, but only if [&#8230;]]]></description>
		<wfw:commentRss>http://rmaiiillc.com/2016/03/get-your-business-headed-in-the-right-direction-in-2016/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sensitivity to People&#8217;s Needs</title>
		<link>http://rmaiiillc.com/2016/03/sensitivity-to-peoples-needs/</link>
		<comments>http://rmaiiillc.com/2016/03/sensitivity-to-peoples-needs/#respond</comments>
		<pubDate>Mon, 14 Mar 2016 16:47:54 +0000</pubDate>
		<dc:creator><![CDATA[Kathy]]></dc:creator>
				<category><![CDATA[Marketing Topics]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[building loyalty]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[drive business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[kathy dematteo]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://rmaiiillc.com/?p=698</guid>
		<description><![CDATA[Doing business involves a product or service and a buyer and seller. In large part, it also involves the formation of relationships. The fact that some of them are quite temporary does not diminish the importance of these buyer-seller relationships. The objective, of course, is to limit the number of temporary relationships and increase those [&#8230;]]]></description>
		<wfw:commentRss>http://rmaiiillc.com/2016/03/sensitivity-to-peoples-needs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Data Security in 2016 and Beyond: What Your Business NEEDS To Be Prepared For</title>
		<link>http://rmaiiillc.com/2016/03/data-security-in-2016-and-beyond-what-your-business-needs-to-be-prepared-for/</link>
		<comments>http://rmaiiillc.com/2016/03/data-security-in-2016-and-beyond-what-your-business-needs-to-be-prepared-for/#respond</comments>
		<pubDate>Thu, 03 Mar 2016 23:10:50 +0000</pubDate>
		<dc:creator><![CDATA[Kathy]]></dc:creator>
				<category><![CDATA[Marketing Trends]]></category>

		<guid isPermaLink="false">http://rmaiiillc.com/?p=675</guid>
		<description><![CDATA[We now live in an era where the vast majority of our personal and professional lives are playing out on the Internet. This is particularly true in terms of business, where cloud-based collaboration tools and hosting providers make it easier than ever to access our mission-critical documents from any location on the planet provided you [&#8230;]]]></description>
		<wfw:commentRss>http://rmaiiillc.com/2016/03/data-security-in-2016-and-beyond-what-your-business-needs-to-be-prepared-for/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Evolution of Sales: How the Landscape Has Changed</title>
		<link>http://rmaiiillc.com/2016/02/the-evolution-of-sales-how-the-landscape-has-changed/</link>
		<comments>http://rmaiiillc.com/2016/02/the-evolution-of-sales-how-the-landscape-has-changed/#respond</comments>
		<pubDate>Wed, 24 Feb 2016 23:04:30 +0000</pubDate>
		<dc:creator><![CDATA[Kathy]]></dc:creator>
				<category><![CDATA[Marketing Trends]]></category>

		<guid isPermaLink="false">http://rmaiiillc.com/?p=670</guid>
		<description><![CDATA[Depending on whom you are selling to, and how, the nature of the sales process has changed since the birth and incredible growth of the Internet. However, with all of the changes in how we communicate with digital connectivity, some things have not changed much at all. Sales are still sales. It is the targeting of [&#8230;]]]></description>
		<wfw:commentRss>http://rmaiiillc.com/2016/02/the-evolution-of-sales-how-the-landscape-has-changed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adaptation: The Happy Accident</title>
		<link>http://rmaiiillc.com/2016/02/adaptation-the-happy-accident/</link>
		<comments>http://rmaiiillc.com/2016/02/adaptation-the-happy-accident/#respond</comments>
		<pubDate>Sun, 21 Feb 2016 22:56:44 +0000</pubDate>
		<dc:creator><![CDATA[Kathy]]></dc:creator>
				<category><![CDATA[Employee Relations]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://rmaiiillc.com/?p=663</guid>
		<description><![CDATA[One of the strange paradoxes of scientific discovery is that no matter how plodding and careful science is about most developments, some of the most astounding discoveries have occurred purely by accident. The most famous of these was the discovery of penicillin. This discovery only occurred because biologist Alexander Fleming took a vacation. Returning to [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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