RealTrends – Blog https://www.realtrends.com/blog/ Empowering Real Estate Decisions with Trusted Insights. Mon, 10 Nov 2025 22:34:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://www.realtrends.com/blog/wp-content/uploads/sites/9/2025/03/cropped-RealTrends_bug.png?w=32 RealTrends – Blog https://www.realtrends.com/blog/ 32 32 242052225 6 cringe-worthy marketing mistakes that cost you views, likes and leads https://www.realtrends.com/blog/2025/11/10/6-cringe-worthy-marketing-mistakes-that-cost-you-views-likes-and-leads/ https://www.realtrends.com/blog/2025/11/10/6-cringe-worthy-marketing-mistakes-that-cost-you-views-likes-and-leads/#respond Mon, 10 Nov 2025 21:36:35 +0000 https://www.realtrends.com/blog/?p=14487 There’s a reason why professional photographers study their craft for years before hanging their shingle. Photo editing is a lot harder than it looks. It requires a sharp eye, advanced knowledge of composition, color theory and most importantly, good taste. LLMs have made vast improvements in image generation over the last few years, but they’re […]

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]]> https://www.realtrends.com/blog/2025/11/10/6-cringe-worthy-marketing-mistakes-that-cost-you-views-likes-and-leads/feed/ 0 14487 The LA agents throwing “baby raves” to drive traffic to open houses https://www.realtrends.com/blog/2025/10/23/the-la-agents-throwing-baby-raves-to-drive-traffic-to-open-houses/ https://www.realtrends.com/blog/2025/10/23/the-la-agents-throwing-baby-raves-to-drive-traffic-to-open-houses/#respond Thu, 23 Oct 2025 20:45:21 +0000 https://www.realtrends.com/blog/?p=14482 Struggling to get more people through the door of your open houses? Claire and Sam O’Connor, who run the RealTrends Verified-ranked O’Connor Estates Group in Los Angeles, might have a clever solution. Tasked with selling a sprawling mid-century modern home in Los Angeles’ tony Brentwood neighborhood, they knew the usual barbecue trucks and bounce castles […]

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]]> https://www.realtrends.com/blog/2025/10/23/the-la-agents-throwing-baby-raves-to-drive-traffic-to-open-houses/feed/ 0 14482 From agent to team leader: 11 tips from top-ranked RealTrends agents https://www.realtrends.com/blog/2025/09/16/from-agent-to-team-leader-11-tips-from-top-ranked-realtrends-agents/ https://www.realtrends.com/blog/2025/09/16/from-agent-to-team-leader-11-tips-from-top-ranked-realtrends-agents/#respond Tue, 16 Sep 2025 17:15:49 +0000 https://www.realtrends.com/blog/?p=14474 Want to know the real estate industry’s best-kept secret? Many hyper-successful agents, maybe even the one in your office right now, are hiding something. When you pull back the curtain just a bit, they’re a hot mess. Sure, they might have the charisma of a cult leader and snag all the best listings, but if […]

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]]> https://www.realtrends.com/blog/2025/09/16/from-agent-to-team-leader-11-tips-from-top-ranked-realtrends-agents/feed/ 0 14474 5 key takeaways for agents from HousingWire’s The Gathering 2025 https://www.realtrends.com/blog/2025/08/13/5-key-takeaways-for-agents-from-housingwires-the-gathering-2025/ https://www.realtrends.com/blog/2025/08/13/5-key-takeaways-for-agents-from-housingwires-the-gathering-2025/#respond Wed, 13 Aug 2025 20:01:52 +0000 https://www.realtrends.com/blog/?p=14455 Last month, at HousingWire’s The Gathering, 850 of the most influential names in real estate gathered to share hard-won insights and strategies. It was a heady three days. Industry luminaries, ranging from Keller Williams’ Chief Leadership Officer Mark Willis to HousingWire’s own Logan Mohtashami (“Chart Daddy” to those in the know), cut through the noise […]

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]]> https://www.realtrends.com/blog/2025/08/13/5-key-takeaways-for-agents-from-housingwires-the-gathering-2025/feed/ 0 14455 How to work with luxury clients: tips from The Agency’s Emil Hartoonian https://www.realtrends.com/blog/2025/07/30/how-to-work-with-luxury-clients-tips-from-the-agencys-emil-hartoonian/ https://www.realtrends.com/blog/2025/07/30/how-to-work-with-luxury-clients-tips-from-the-agencys-emil-hartoonian/#respond Wed, 30 Jul 2025 21:21:00 +0000 https://www.realtrends.com/blog/?p=14449 Picture this: You pull up to a listing appointment in your new-to-you Honda Accord and notice a gleaming jet-black Bentley sitting in the driveway. Behind it, you catch a glimpse into the garage: Ferrari. Lamborghini. Rolls Royce. Suddenly, the listing presentation deck you worked so hard on last night doesn’t seem as sleek or professional. […]

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]]> https://www.realtrends.com/blog/2025/07/30/how-to-work-with-luxury-clients-tips-from-the-agencys-emil-hartoonian/feed/ 0 14449 7 science-backed ways to keep agents motivated in a slowing market https://www.realtrends.com/blog/2025/06/17/7-science-backed-ways-to-keep-agents-motivated-in-a-slowing-market/ https://www.realtrends.com/blog/2025/06/17/7-science-backed-ways-to-keep-agents-motivated-in-a-slowing-market/#respond Tue, 17 Jun 2025 20:45:38 +0000 https://www.realtrends.com/blog/?p=14442 Many team leaders aren’t prepared for what’s coming. While economists and housing analysts continue to debate what’s next, the data are crystal clear: the days of easy deals and double-digit price gains are over in most markets. They might never come back.  The looming market slowdown — or full-blown recession, if you believe the doomsday […]

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]]> https://www.realtrends.com/blog/2025/06/17/7-science-backed-ways-to-keep-agents-motivated-in-a-slowing-market/feed/ 0 14442 RealTrends Verified 2025 Brokerage Rankings: Top Brokerages by Sides, Volume, and Growth https://www.realtrends.com/blog/2025/04/11/realtrends-verified-2025-brokerage-rankings-top-brokerages-by-sides-volume-and-growth/ https://www.realtrends.com/blog/2025/04/11/realtrends-verified-2025-brokerage-rankings-top-brokerages-by-sides-volume-and-growth/#respond Fri, 11 Apr 2025 17:29:47 +0000 https://www.realtrends.com/blog/?p=14408 The latest RealTrends Verified brokerage rankings are now live, showcasing the top-performing real estate brokerages across the nation. These rankings provide insight into the industry’s leaders in both transaction sides and sales volume, reflecting the dynamic nature of today’s real estate market. Here’s a breakdown of the top 5 brokerages by category, highlighting both growth […]

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]]> https://www.realtrends.com/blog/2025/04/11/realtrends-verified-2025-brokerage-rankings-top-brokerages-by-sides-volume-and-growth/feed/ 0 14408 44 Real Estate Content Ideas for Social Media (w/ Examples) https://www.realtrends.com/blog/2025/04/11/real-estate-content-for-social-media/ https://www.realtrends.com/blog/2025/04/11/real-estate-content-for-social-media/#respond Fri, 11 Apr 2025 15:37:19 +0000 https://www.realtrends.com/blog/?p=14418 The constant need for fresh content often leads agents to either abandon their social media efforts entirely or settle for bland, repetitive posts that fail to attract new leads.  The biggest issue agents fall victim to when trying to improve their marketing on social media is using the same type of content across each platform, […]

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]]> https://www.realtrends.com/blog/2025/04/11/real-estate-content-for-social-media/feed/ 0 14418 How to Become a Luxury Real Estate Agent — Fast (7 Proven Tips for Success) https://www.realtrends.com/blog/2025/03/19/how-to-become-a-luxury-real-estate-agent-fast-7-proven-tips-for-success/ https://www.realtrends.com/blog/2025/03/19/how-to-become-a-luxury-real-estate-agent-fast-7-proven-tips-for-success/#respond Wed, 19 Mar 2025 16:03:00 +0000 https://www.realtrends.com/blog/?p=14431 Think luxury Realtor® are born and not made? Think again. Many of the most successful luxury agents on the RealTrends Verified list started where you are today. Thankfully, learning how to become a luxury real estate agent is no different than learning how to become an ordinary Realtor®. Shift your mindset, carve out time to […]

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]]> https://www.realtrends.com/blog/2025/03/19/how-to-become-a-luxury-real-estate-agent-fast-7-proven-tips-for-success/feed/ 0 14431 The Ultimate Real Estate Referral Agreement for 2025 + Why it Works https://www.realtrends.com/blog/2025/03/12/the-ultimate-real-estate-referral-agreement-for-2025-why-it-works/ https://www.realtrends.com/blog/2025/03/12/the-ultimate-real-estate-referral-agreement-for-2025-why-it-works/#respond Wed, 12 Mar 2025 15:55:15 +0000 https://www.realtrends.com/blog/?p=14428 Referrals are the lifeblood of every healthy real estate business. Receiving agents get warmer leads who are easier to close, and referring agents get to boost their GCI while someone else does the heavy lifting. An easy win/win in an industry that thrives on uncertainty.  Real estate referral agreements — the contracts that dictate the […]

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