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                    <article class="gh-card post tag-podcasts tag-provenance tag-farming tag-asparagus tag-ben-bayly tag-michelin-guide tag-conan-moynihan tag-from-the-soil-up">
    <a class="gh-card-link" href="/a-michelin-starred-chef-would-rather-hear-about-the-farmers-breakfast/">
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                    alt="A Michelin-Starred Chef Would Rather Hear About the Farmer&#x27;s Breakfast"
                    
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                <p class="gh-card-tag">Podcasts</p>
            <h3 class="gh-card-title is-title">A Michelin-Starred Chef Would Rather Hear About the Farmer&#x27;s Breakfast</h3>
                <p class="gh-card-excerpt is-body">Ben Bayly finds chefs talking about themselves boring. On the From the Soil Up podcast he talks about lamb, wallaby, wild deer, a Westland cranberry farm and one certified organic asparagus grower near Cambridge. Here&#x27;s who&#x27;s talking, and why it&#x27;s worth an hour.</p>
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                    <article class="gh-card post tag-gen-z tag-organic-food-2 tag-organic-farming tag-consumer-trends tag-new-zealand-organics tag-food-transparency">
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                    src="https://images.unsplash.com/photo-1561525140-c2a4cc68e4bd?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;jpg&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDZ8fHlvdW5nJTIwZmFtaWx5fGVufDB8fHx8MTc5MTc4MzI0OXww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600"
                    alt="Are New Zealand&#x27;s Organic Farmers Ready for Gen Z?"
                    
                >
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                <p class="gh-card-tag">Gen Z</p>
            <h3 class="gh-card-title is-title">Are New Zealand&#x27;s Organic Farmers Ready for Gen Z?</h3>
                <p class="gh-card-excerpt is-body">Nearly seven in ten Gen Z Americans say organic food matters. As young parents rethink what they feed their families, could New Zealand&#x27;s organic farmers be facing a new opportunity?</p>
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                    <article class="gh-card post tag-chocolate tag-who-owns-it tag-food-labels-2 tag-imported-food">
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                    sizes="320px"
                    src="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/2026/10/IMG_3630.jpeg"
                    alt="I Found Out Who Made My Chocolate. A Second Bar Told Me."
                    
                >
            </figure>
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                <p class="gh-card-tag">chocolate</p>
            <h3 class="gh-card-title is-title">I Found Out Who Made My Chocolate. A Second Bar Told Me.</h3>
                <p class="gh-card-excerpt is-body">In August I couldn&#x27;t find out who made my Alter Eco bar. Then I bought a Bennetto, a brand I thought was from here, because it said Swiss-made. Both lead to the same company, a chocolate maker owned by a Swiss retailer.</p>
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                    <article class="gh-card post tag-organic-farming tag-celebrity tag-regenerative-agriculture tag-documentaries tag-soil-health tag-woody-harrelson">
    <a class="gh-card-link" href="/woody-harrelson-organic-farming/">
            <figure class="gh-card-image">
                <img
                    srcset="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w160/format/webp/2026/10/woody-hollywood-organic.jpg 160w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w320/format/webp/2026/10/woody-hollywood-organic.jpg 320w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/format/webp/2026/10/woody-hollywood-organic.jpg 600w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w960/format/webp/2026/10/woody-hollywood-organic.jpg 960w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w1200/format/webp/2026/10/woody-hollywood-organic.jpg 1200w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w2000/format/webp/2026/10/woody-hollywood-organic.jpg 2000w"
                    sizes="320px"
                    src="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/2026/10/woody-hollywood-organic.jpg"
                    alt="Woody Harrelson Was Growing Organic Food Before Hollywood Thought It Was Cool"
                    
                >
            </figure>
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                <p class="gh-card-tag">Organic farming</p>
            <h3 class="gh-card-title is-title">Woody Harrelson Was Growing Organic Food Before Hollywood Thought It Was Cool</h3>
                <p class="gh-card-excerpt is-body">Long before organic was a supermarket staple, Woody Harrelson was growing cacao in Hawaii and getting arrested over four hemp seeds. Thirty years on he&#x27;s still talking about soil, and the films he narrates deserve a closer look.</p>
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                        <article class="gh-card post featured">
    <a class="gh-card-link" href="/change-the-food-and-the-pesticides-in-your-urine-change-too/">
            <figure class="gh-card-image">
                <img
                    srcset="https://images.unsplash.com/photo-1599556147783-7edf67c327e0?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDN8fHVyaW5lJTIwc2FtcGxlfGVufDB8fHx8MTc5MDgzOTU0OHww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;160 160w,
                            https://images.unsplash.com/photo-1599556147783-7edf67c327e0?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDN8fHVyaW5lJTIwc2FtcGxlfGVufDB8fHx8MTc5MDgzOTU0OHww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;320 320w,
                            https://images.unsplash.com/photo-1599556147783-7edf67c327e0?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDN8fHVyaW5lJTIwc2FtcGxlfGVufDB8fHx8MTc5MDgzOTU0OHww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600 600w,
                            https://images.unsplash.com/photo-1599556147783-7edf67c327e0?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDN8fHVyaW5lJTIwc2FtcGxlfGVufDB8fHx8MTc5MDgzOTU0OHww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;960 960w,
                            https://images.unsplash.com/photo-1599556147783-7edf67c327e0?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDN8fHVyaW5lJTIwc2FtcGxlfGVufDB8fHx8MTc5MDgzOTU0OHww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;1200 1200w,
                            https://images.unsplash.com/photo-1599556147783-7edf67c327e0?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDN8fHVyaW5lJTIwc2FtcGxlfGVufDB8fHx8MTc5MDgzOTU0OHww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;2000 2000w"
                    sizes="80px"
                    src="https://images.unsplash.com/photo-1599556147783-7edf67c327e0?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;jpg&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDN8fHVyaW5lJTIwc2FtcGxlfGVufDB8fHx8MTc5MDgzOTU0OHww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600"
                    alt="Change the Food and the Pesticides in Your Urine Change Too"
                    
                >
            </figure>
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            <h3 class="gh-card-title is-title">Change the Food and the Pesticides in Your Urine Change Too</h3>
                <p class="gh-card-excerpt is-body">A Massey study found NZ children carried more of one pesticide marker than American kids, mostly from food. Studies that switched people to organic saw urine levels fall within days. What that does and doesn&#x27;t prove, including the finding an organic site might skip.</p>
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    <a class="gh-card-link" href="/it-usually-starts-with-one-fact/">
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                <img
                    srcset="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w160/format/webp/2026/09/Organic-Reason-0.png 160w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w320/format/webp/2026/09/Organic-Reason-0.png 320w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/format/webp/2026/09/Organic-Reason-0.png 600w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w960/format/webp/2026/09/Organic-Reason-0.png 960w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w1200/format/webp/2026/09/Organic-Reason-0.png 1200w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w2000/format/webp/2026/09/Organic-Reason-0.png 2000w"
                    sizes="80px"
                    src="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/2026/09/Organic-Reason-0.png"
                    alt="It Usually Starts With One Fact"
                    
                >
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            <h3 class="gh-card-title is-title">It Usually Starts With One Fact</h3>
                <p class="gh-card-excerpt is-body">A new baby, a bad news story, a weird ingredient. Twelve real reasons people start buying organic, and how much of the evidence actually holds up.</p>
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                    srcset="https://images.unsplash.com/photo-1692071097926-f48c2b998a2f?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fHJodWJhcmJ8ZW58MHx8fHwxNzkwODgyMTEzfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;160 160w,
                            https://images.unsplash.com/photo-1692071097926-f48c2b998a2f?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fHJodWJhcmJ8ZW58MHx8fHwxNzkwODgyMTEzfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;320 320w,
                            https://images.unsplash.com/photo-1692071097926-f48c2b998a2f?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fHJodWJhcmJ8ZW58MHx8fHwxNzkwODgyMTEzfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600 600w,
                            https://images.unsplash.com/photo-1692071097926-f48c2b998a2f?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fHJodWJhcmJ8ZW58MHx8fHwxNzkwODgyMTEzfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;960 960w,
                            https://images.unsplash.com/photo-1692071097926-f48c2b998a2f?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fHJodWJhcmJ8ZW58MHx8fHwxNzkwODgyMTEzfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;1200 1200w,
                            https://images.unsplash.com/photo-1692071097926-f48c2b998a2f?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fHJodWJhcmJ8ZW58MHx8fHwxNzkwODgyMTEzfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;2000 2000w"
                    sizes="80px"
                    src="https://images.unsplash.com/photo-1692071097926-f48c2b998a2f?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;jpg&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fHJodWJhcmJ8ZW58MHx8fHwxNzkwODgyMTEzfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600"
                    alt="The Month in Food: September 2026"
                    
                >
            </figure>
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            <h3 class="gh-card-title is-title">The Month in Food: September 2026</h3>
                <p class="gh-card-excerpt is-body">September ran on the election: a first organic pledge, two parties that answered none of seven questions, and a bacon label the government won&#x27;t fix. Plus who owns the biggest organic dairy farm, why McDonald&#x27;s wants our beef, and a hot sauce that says organic.</p>
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    <a class="gh-card-link" href="/who-am-i-to-tell-you-what-to-eat/">
            <figure class="gh-card-image">
                <img
                    srcset="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w160/format/webp/2026/07/luke-slide-OFT-July-26.png 160w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w320/format/webp/2026/07/luke-slide-OFT-July-26.png 320w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/format/webp/2026/07/luke-slide-OFT-July-26.png 600w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w960/format/webp/2026/07/luke-slide-OFT-July-26.png 960w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w1200/format/webp/2026/07/luke-slide-OFT-July-26.png 1200w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w2000/format/webp/2026/07/luke-slide-OFT-July-26.png 2000w"
                    sizes="80px"
                    src="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/2026/07/luke-slide-OFT-July-26.png"
                    alt="Who Am I to Tell You What to Eat?"
                    
                >
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            <h3 class="gh-card-title is-title">Who Am I to Tell You What to Eat?</h3>
                <p class="gh-card-excerpt is-body">Fair question. Before you trust anything I write about food, you should know who&#x27;s writing it. Thirty years of brewing, blind hop selection in the Yakima Valley, judging at the World Beer Cup, and a lifetime of asking where things come from. Here&#x27;s my answer.</p>
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                <img
                    srcset="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w160/format/webp/2026/05/Screenshot-2026-05-20-at-6.00.37---AM.png 160w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w320/format/webp/2026/05/Screenshot-2026-05-20-at-6.00.37---AM.png 320w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/format/webp/2026/05/Screenshot-2026-05-20-at-6.00.37---AM.png 600w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w960/format/webp/2026/05/Screenshot-2026-05-20-at-6.00.37---AM.png 960w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w1200/format/webp/2026/05/Screenshot-2026-05-20-at-6.00.37---AM.png 1200w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w2000/format/webp/2026/05/Screenshot-2026-05-20-at-6.00.37---AM.png 2000w"
                    sizes="80px"
                    src="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/2026/05/Screenshot-2026-05-20-at-6.00.37---AM.png"
                    alt="The Real Food Map"
                    
                >
            </figure>
        <div class="gh-card-wrapper">
            <h3 class="gh-card-title is-title">The Real Food Map</h3>
                <p class="gh-card-excerpt is-body">A curated map of 128 places across New Zealand where you can buy food you can actually trust — organic shops, farmers&#x27; markets, growers, refilleries, and suppliers worth knowing about. Not crowdsourced. Hand-checked.</p>
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    <a class="gh-card-link" href="/macro-the-organic-brand-that-became-a-supermarket-strategy/">
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                <img
                    srcset="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w160/format/webp/2026/02/img_0673-scaled-jpeg.jpg 160w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w320/format/webp/2026/02/img_0673-scaled-jpeg.jpg 320w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/format/webp/2026/02/img_0673-scaled-jpeg.jpg 600w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w960/format/webp/2026/02/img_0673-scaled-jpeg.jpg 960w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w1200/format/webp/2026/02/img_0673-scaled-jpeg.jpg 1200w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w2000/format/webp/2026/02/img_0673-scaled-jpeg.jpg 2000w"
                    sizes="80px"
                    src="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/2026/02/img_0673-scaled-jpeg.jpg"
                    alt="Is Macro Organic Really Organic? What the Woolworths Brand Actually Is"
                    
                >
            </figure>
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            <h3 class="gh-card-title is-title">Is Macro Organic Really Organic? What the Woolworths Brand Actually Is</h3>
                <p class="gh-card-excerpt is-body">Macro looks like a single organic brand. It&#x27;s actually an umbrella covering certified-organic, free-range, &quot;wholefoods,&quot; and &quot;no artificial&quot; products — only some of which are organic. Here&#x27;s how to read the difference at the shelf.</p>
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                    srcset="https://images.unsplash.com/photo-1652089799111-cf30e90a5586?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDg0fHxzb2lsfGVufDB8fHx8MTc5MTc4ODQ0Mnww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;160 160w,
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                    sizes="auto, (max-width: 1199px) 100vw, 980px"
                    src="https://images.unsplash.com/photo-1652089799111-cf30e90a5586?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;jpg&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDg0fHxzb2lsfGVufDB8fHx8MTc5MTc4ODQ0Mnww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600"
                    alt="Kiss the Ground: Can Healthy Soil Save Our Food and Our Planet?"
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            <h3 class="gh-card-title is-title">Kiss the Ground: Can Healthy Soil Save Our Food and Our Planet?</h3>
                <p class="gh-card-excerpt is-body">An acclaimed documentary narrated by Woody Harrelson explores how industrial agriculture has damaged the world&#x27;s soils, and how changing the way we farm could help restore them. Watch the trailer, find out where to see the film, or read our complete summary.
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                    sizes="auto, (max-width: 1199px) 100vw, 980px"
                    src="https://images.unsplash.com/photo-1545261768-d300bd7457df?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;jpg&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDI1fHxwZXN0aWNpZGVzJTIwbWFza3xlbnwwfHx8fDE3OTE0ODc1MzN8MA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600"
                    alt="We Said We Were Worried About Pesticides. Then We Went Shopping."
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                >
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            <h3 class="gh-card-title is-title">We Said We Were Worried About Pesticides. Then We Went Shopping.</h3>
                <p class="gh-card-excerpt is-body">In 2007, 62% of New Zealanders told a government survey they were concerned about pesticides on food. Most of us still walk past the organic shelf. Researchers call it the attitude-behaviour gap. Here&#x27;s what sits between the worry and the checkout, and the one thing that might close it.</p>
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    <a class="gh-card-link" href="/harry-mowbray-helped-build-zurus-first-balloon-ask-him-about-soil/">
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                    srcset="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w160/format/webp/2026/10/Screenshot-2026-10-21-at-8.35.21---PM.png 160w,
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                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/format/webp/2026/10/Screenshot-2026-10-21-at-8.35.21---PM.png 600w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w960/format/webp/2026/10/Screenshot-2026-10-21-at-8.35.21---PM.png 960w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w1200/format/webp/2026/10/Screenshot-2026-10-21-at-8.35.21---PM.png 1200w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w2000/format/webp/2026/10/Screenshot-2026-10-21-at-8.35.21---PM.png 2000w"
                    sizes="auto, (max-width: 1199px) 100vw, 980px"
                    src="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/2026/10/Screenshot-2026-10-21-at-8.35.21---PM.png"
                    alt="Harry Mowbray Calls Organics the Most Extraordinary Journey of His Life"
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                >
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            <h3 class="gh-card-title is-title">Harry Mowbray Calls Organics the Most Extraordinary Journey of His Life</h3>
                <p class="gh-card-excerpt is-body">Harry Mowbray helped his son build the hot-air balloon that started Zuru, and saved the factory where Glaxo began. But the thing he calls the most extraordinary journey of his life is his certified organic dairy farm near Tokoroa, and why organic farmers should be paid more.</p>
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                <img
                    srcset="https://images.unsplash.com/flagged/photo-1563884542782-13d6a05b17c0?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDc1fHxpbmRpYW4lMjBzcGljZXN8ZW58MHx8fHwxNzkxNzY4NzA5fDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;160 160w,
                            https://images.unsplash.com/flagged/photo-1563884542782-13d6a05b17c0?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDc1fHxpbmRpYW4lMjBzcGljZXN8ZW58MHx8fHwxNzkxNzY4NzA5fDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;320 320w,
                            https://images.unsplash.com/flagged/photo-1563884542782-13d6a05b17c0?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDc1fHxpbmRpYW4lMjBzcGljZXN8ZW58MHx8fHwxNzkxNzY4NzA5fDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600 600w,
                            https://images.unsplash.com/flagged/photo-1563884542782-13d6a05b17c0?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDc1fHxpbmRpYW4lMjBzcGljZXN8ZW58MHx8fHwxNzkxNzY4NzA5fDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;960 960w,
                            https://images.unsplash.com/flagged/photo-1563884542782-13d6a05b17c0?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDc1fHxpbmRpYW4lMjBzcGljZXN8ZW58MHx8fHwxNzkxNzY4NzA5fDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;1200 1200w,
                            https://images.unsplash.com/flagged/photo-1563884542782-13d6a05b17c0?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDc1fHxpbmRpYW4lMjBzcGljZXN8ZW58MHx8fHwxNzkxNzY4NzA5fDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;2000 2000w"
                    sizes="auto, (max-width: 1199px) 100vw, 980px"
                    src="https://images.unsplash.com/flagged/photo-1563884542782-13d6a05b17c0?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;jpg&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDc1fHxpbmRpYW4lMjBzcGljZXN8ZW58MHx8fHwxNzkxNzY4NzA5fDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600"
                    alt="Europe Rejected Four Indian Organic Certifiers. Is New Zealand Checking Its Imports?"
                    loading="lazy"
                >
            </figure>
        <div class="gh-card-wrapper">
            <h3 class="gh-card-title is-title">Europe Rejected Four Indian Organic Certifiers. Is New Zealand Checking Its Imports?</h3>
                <p class="gh-card-excerpt is-body">In 2022 Europe stopped accepting four organic certifiers for Indian products. New Zealand&#x27;s 2023 law gives MPI the same power. It just doesn&#x27;t switch on until 31 March 2028.</p>
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                                        <article class="gh-card post">
    <a class="gh-card-link" href="/who-pays-nz-farmers-to-go-regenerative-or-organic/">
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                    srcset="https://images.unsplash.com/photo-1632231297158-82e2aa987af1?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fGd1Y2NpfGVufDB8fHx8MTc5MjE4MTQwMnww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;160 160w,
                            https://images.unsplash.com/photo-1632231297158-82e2aa987af1?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fGd1Y2NpfGVufDB8fHx8MTc5MjE4MTQwMnww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;320 320w,
                            https://images.unsplash.com/photo-1632231297158-82e2aa987af1?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fGd1Y2NpfGVufDB8fHx8MTc5MjE4MTQwMnww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600 600w,
                            https://images.unsplash.com/photo-1632231297158-82e2aa987af1?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fGd1Y2NpfGVufDB8fHx8MTc5MjE4MTQwMnww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;960 960w,
                            https://images.unsplash.com/photo-1632231297158-82e2aa987af1?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fGd1Y2NpfGVufDB8fHx8MTc5MjE4MTQwMnww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;1200 1200w,
                            https://images.unsplash.com/photo-1632231297158-82e2aa987af1?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fGd1Y2NpfGVufDB8fHx8MTc5MjE4MTQwMnww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;2000 2000w"
                    sizes="auto, (max-width: 1199px) 100vw, 980px"
                    src="https://images.unsplash.com/photo-1632231297158-82e2aa987af1?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;jpg&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fGd1Y2NpfGVufDB8fHx8MTc5MjE4MTQwMnww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600"
                    alt="Who Pays NZ Farmers to Go Regenerative, or Organic?"
                    loading="lazy"
                >
            </figure>
        <div class="gh-card-wrapper">
            <h3 class="gh-card-title is-title">Who Pays NZ Farmers to Go Regenerative, or Organic?</h3>
                <p class="gh-card-excerpt is-body">Fifty thousand hectares of South Island hill country, three years of training and monitoring, and the farmer pays nothing. The money traces back to Gucci&#x27;s owner. I went looking for the organic version of that offer.</p>
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                                        <article class="gh-card post">
    <a class="gh-card-link" href="/which-pesticides-are-on-nz-food-and-does-washing-get-them-off/">
            <figure class="gh-card-image">
                <img
                    srcset="https://images.unsplash.com/photo-1722287275799-8f935d288fba?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDM4fHx3YXNoJTIwYXBwbGV8ZW58MHx8fHwxNzkyMTM1Nzc5fDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;160 160w,
                            https://images.unsplash.com/photo-1722287275799-8f935d288fba?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDM4fHx3YXNoJTIwYXBwbGV8ZW58MHx8fHwxNzkyMTM1Nzc5fDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;320 320w,
                            https://images.unsplash.com/photo-1722287275799-8f935d288fba?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDM4fHx3YXNoJTIwYXBwbGV8ZW58MHx8fHwxNzkyMTM1Nzc5fDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600 600w,
                            https://images.unsplash.com/photo-1722287275799-8f935d288fba?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDM4fHx3YXNoJTIwYXBwbGV8ZW58MHx8fHwxNzkyMTM1Nzc5fDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;960 960w,
                            https://images.unsplash.com/photo-1722287275799-8f935d288fba?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDM4fHx3YXNoJTIwYXBwbGV8ZW58MHx8fHwxNzkyMTM1Nzc5fDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;1200 1200w,
                            https://images.unsplash.com/photo-1722287275799-8f935d288fba?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDM4fHx3YXNoJTIwYXBwbGV8ZW58MHx8fHwxNzkyMTM1Nzc5fDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;2000 2000w"
                    sizes="auto, (max-width: 1199px) 100vw, 980px"
                    src="https://images.unsplash.com/photo-1722287275799-8f935d288fba?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;jpg&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDM4fHx3YXNoJTIwYXBwbGV8ZW58MHx8fHwxNzkyMTM1Nzc5fDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600"
                    alt="Which Pesticides Are on NZ Food, and Does Washing Get Them Off?"
                    loading="lazy"
                >
            </figure>
        <div class="gh-card-wrapper">
            <h3 class="gh-card-title is-title">Which Pesticides Are on NZ Food, and Does Washing Get Them Off?</h3>
                <p class="gh-card-excerpt is-body">MPI says washing takes about a quarter of the residue off silverbeet. Its newest tests found pesticides on nearly half the food samples, after normal preparation. Some wash off, some are inside the plant, and some are baked into the bread. Here&#x27;s which is which, and what to do about it.</p>
            <footer class="gh-card-meta">
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                                        <article class="gh-card post">
    <a class="gh-card-link" href="/sting-il-palagio-organic-farm-tuscany/">
            <figure class="gh-card-image">
                <img
                    srcset="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w160/format/webp/2026/10/sting-orgasnic-farm.jpg 160w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w320/format/webp/2026/10/sting-orgasnic-farm.jpg 320w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/format/webp/2026/10/sting-orgasnic-farm.jpg 600w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w960/format/webp/2026/10/sting-orgasnic-farm.jpg 960w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w1200/format/webp/2026/10/sting-orgasnic-farm.jpg 1200w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w2000/format/webp/2026/10/sting-orgasnic-farm.jpg 2000w"
                    sizes="auto, (max-width: 1199px) 100vw, 980px"
                    src="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/2026/10/sting-orgasnic-farm.jpg"
                    alt="Sting&#x27;s Other Passion: 350 Hectares of Organic Farming in Tuscany"
                    loading="lazy"
                >
            </figure>
        <div class="gh-card-wrapper">
            <h3 class="gh-card-title is-title">Sting&#x27;s Other Passion: 350 Hectares of Organic Farming in Tuscany</h3>
                <p class="gh-card-excerpt is-body">When Sting and Trudie Styler moved into their Tuscan estate, there were no birds. What they did next turned it into an organic farm whose olive oil won a top Italian award, in a year it made just 100 litres.</p>
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                                        <article class="gh-card post">
    <a class="gh-card-link" href="/same-vegetable-same-pesticide-seven-years-later-a-different-answer/">
            <figure class="gh-card-image">
                <img
                    srcset="https://images.unsplash.com/photo-1772575201954-f566427031c7?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fHNpbHZlcmJlZXR8ZW58MHx8fHwxNzkyMDkxNDIxfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;160 160w,
                            https://images.unsplash.com/photo-1772575201954-f566427031c7?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fHNpbHZlcmJlZXR8ZW58MHx8fHwxNzkyMDkxNDIxfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;320 320w,
                            https://images.unsplash.com/photo-1772575201954-f566427031c7?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fHNpbHZlcmJlZXR8ZW58MHx8fHwxNzkyMDkxNDIxfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600 600w,
                            https://images.unsplash.com/photo-1772575201954-f566427031c7?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fHNpbHZlcmJlZXR8ZW58MHx8fHwxNzkyMDkxNDIxfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;960 960w,
                            https://images.unsplash.com/photo-1772575201954-f566427031c7?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fHNpbHZlcmJlZXR8ZW58MHx8fHwxNzkyMDkxNDIxfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;1200 1200w,
                            https://images.unsplash.com/photo-1772575201954-f566427031c7?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fHNpbHZlcmJlZXR8ZW58MHx8fHwxNzkyMDkxNDIxfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;2000 2000w"
                    sizes="auto, (max-width: 1199px) 100vw, 980px"
                    src="https://images.unsplash.com/photo-1772575201954-f566427031c7?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;jpg&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDJ8fHNpbHZlcmJlZXR8ZW58MHx8fHwxNzkyMDkxNDIxfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600"
                    alt="Same Vegetable, Same Pesticide. Seven Years Later, a Different Answer."
                    loading="lazy"
                >
            </figure>
        <div class="gh-card-wrapper">
            <h3 class="gh-card-title is-title">Same Vegetable, Same Pesticide. Seven Years Later, a Different Answer.</h3>
                <p class="gh-card-excerpt is-body">Twice, MPI&#x27;s pesticide survey found an organophosphate on New Zealand silverbeet. Both times the exposure went over the safe daily limit. The first time, the public report said so. The second time, it said there were no risks, and the internal file said otherwise.</p>
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                                        <article class="gh-card post">
    <a class="gh-card-link" href="/rotorua-organic-market-garden-jenny-lux/">
            <figure class="gh-card-image">
                <img
                    srcset="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w160/format/webp/2026/10/lux-organics-rotorua-plant-kale-and-collards-mid-June.jpg 160w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w320/format/webp/2026/10/lux-organics-rotorua-plant-kale-and-collards-mid-June.jpg 320w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/format/webp/2026/10/lux-organics-rotorua-plant-kale-and-collards-mid-June.jpg 600w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w960/format/webp/2026/10/lux-organics-rotorua-plant-kale-and-collards-mid-June.jpg 960w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w1200/format/webp/2026/10/lux-organics-rotorua-plant-kale-and-collards-mid-June.jpg 1200w,
                            https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w2000/format/webp/2026/10/lux-organics-rotorua-plant-kale-and-collards-mid-June.jpg 2000w"
                    sizes="auto, (max-width: 1199px) 100vw, 980px"
                    src="https://storage.ghost.io/c/8d/c7/8dc73d5d-0b1a-482d-8854-dc0e254fce26/content/images/size/w600/2026/10/lux-organics-rotorua-plant-kale-and-collards-mid-June.jpg"
                    alt="Growing Organic Food Shouldn&#x27;t Be This Hard"
                    loading="lazy"
                >
            </figure>
        <div class="gh-card-wrapper">
            <h3 class="gh-card-title is-title">Growing Organic Food Shouldn&#x27;t Be This Hard</h3>
                <p class="gh-card-excerpt is-body">Growing organic vegetables is rewarding, but making a living from it isn&#x27;t easy. Rotorua market gardener Jenny Lux shares the challenges, realities and rewards of small-scale organic farming in New Zealand.</p>
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                                        <article class="gh-card post">
    <a class="gh-card-link" href="/england-organic-action-plan-10-percent-new-zealand/">
            <figure class="gh-card-image">
                <img
                    srcset="https://images.unsplash.com/photo-1592212671488-700bb9a101e1?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDF8fGVuZ2xpc2glMjBmYXJtfGVufDB8fHx8MTc5MTk5NzI4MHww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;160 160w,
                            https://images.unsplash.com/photo-1592212671488-700bb9a101e1?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDF8fGVuZ2xpc2glMjBmYXJtfGVufDB8fHx8MTc5MTk5NzI4MHww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;320 320w,
                            https://images.unsplash.com/photo-1592212671488-700bb9a101e1?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDF8fGVuZ2xpc2glMjBmYXJtfGVufDB8fHx8MTc5MTk5NzI4MHww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600 600w,
                            https://images.unsplash.com/photo-1592212671488-700bb9a101e1?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDF8fGVuZ2xpc2glMjBmYXJtfGVufDB8fHx8MTc5MTk5NzI4MHww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;960 960w,
                            https://images.unsplash.com/photo-1592212671488-700bb9a101e1?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDF8fGVuZ2xpc2glMjBmYXJtfGVufDB8fHx8MTc5MTk5NzI4MHww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;1200 1200w,
                            https://images.unsplash.com/photo-1592212671488-700bb9a101e1?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDF8fGVuZ2xpc2glMjBmYXJtfGVufDB8fHx8MTc5MTk5NzI4MHww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;2000 2000w"
                    sizes="auto, (max-width: 1199px) 100vw, 980px"
                    src="https://images.unsplash.com/photo-1592212671488-700bb9a101e1?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;jpg&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDF8fGVuZ2xpc2glMjBmYXJtfGVufDB8fHx8MTc5MTk5NzI4MHww&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600"
                    alt="England Wants 10% Organic Farmland by 2036. NZ Is at 0.6%"
                    loading="lazy"
                >
            </figure>
        <div class="gh-card-wrapper">
            <h3 class="gh-card-title is-title">England Wants 10% Organic Farmland by 2036. NZ Is at 0.6%</h3>
                <p class="gh-card-excerpt is-body">England has a shortage of its own organic food and a new ten-year plan to fix it. New Zealand has the opposite problem, a rulebook, and no number. What the English plan actually promises, what it leaves out, and where New Zealand stands.</p>
            <footer class="gh-card-meta">
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             -->                    <time class="gh-card-date" datetime="2026-10-15">15 Oct 2026</time>
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                                        <article class="gh-card post">
    <a class="gh-card-link" href="/most-awarded-organic-wines-new-zealand/">
            <figure class="gh-card-image">
                <img
                    srcset="https://images.unsplash.com/photo-1591601865861-b325ecb380aa?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDM2fHxnbGFzcyUyMHdpbmV8ZW58MHx8fHwxNzkxNTc4MDExfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;160 160w,
                            https://images.unsplash.com/photo-1591601865861-b325ecb380aa?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDM2fHxnbGFzcyUyMHdpbmV8ZW58MHx8fHwxNzkxNTc4MDExfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;320 320w,
                            https://images.unsplash.com/photo-1591601865861-b325ecb380aa?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDM2fHxnbGFzcyUyMHdpbmV8ZW58MHx8fHwxNzkxNTc4MDExfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600 600w,
                            https://images.unsplash.com/photo-1591601865861-b325ecb380aa?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDM2fHxnbGFzcyUyMHdpbmV8ZW58MHx8fHwxNzkxNTc4MDExfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;960 960w,
                            https://images.unsplash.com/photo-1591601865861-b325ecb380aa?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDM2fHxnbGFzcyUyMHdpbmV8ZW58MHx8fHwxNzkxNTc4MDExfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;1200 1200w,
                            https://images.unsplash.com/photo-1591601865861-b325ecb380aa?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;webp&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDM2fHxnbGFzcyUyMHdpbmV8ZW58MHx8fHwxNzkxNTc4MDExfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;2000 2000w"
                    sizes="auto, (max-width: 1199px) 100vw, 980px"
                    src="https://images.unsplash.com/photo-1591601865861-b325ecb380aa?crop&#x3D;entropy&amp;cs&#x3D;tinysrgb&amp;fit&#x3D;max&amp;fm&#x3D;jpg&amp;ixid&#x3D;M3wxMTc3M3wwfDF8c2VhcmNofDM2fHxnbGFzcyUyMHdpbmV8ZW58MHx8fHwxNzkxNTc4MDExfDA&amp;ixlib&#x3D;rb-4.1.0&amp;q&#x3D;80&amp;w&#x3D;600"
                    alt="New Zealand&#x27;s Most Awarded Organic Wines, 2022 to 2026"
                    loading="lazy"
                >
            </figure>
        <div class="gh-card-wrapper">
            <h3 class="gh-card-title is-title">New Zealand&#x27;s Most Awarded Organic Wines, 2022 to 2026</h3>
                <p class="gh-card-excerpt is-body">We counted every medal that certified organic New Zealand wines won at the big local and international shows over five years. One sparkling wine won its category five years running. One Chardonnay won the whole show three years in a row.</p>
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             -->                    <time class="gh-card-date" datetime="2026-10-14">14 Oct 2026</time>
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    margin-bottom: 10px;
  }

  @media (max-width: 820px) {
    .footer-places-promo {
      grid-template-columns: 1fr;
      gap: 18px;
      padding: 20px;
    }

    .footer-places-text h3 {
      font-size: 22px;
    }

    .preferred-source-cta h3 {
      font-size: 22px;
    }
  }
</style>

<script>
  (function () {
    const isPost = document.body.classList.contains('post-template');
    const isPage = document.body.classList.contains('page-template');
    const isHome = document.body.classList.contains('home-template') || window.location.pathname === '/';
    const isPlacesPage = window.location.pathname.replace(/\/+$/, '') === '/places';

    const wrapper = document.getElementById('site-footer-extras');
    const mapPromo = document.getElementById('footer-places-promo');
    const preferredSource = document.getElementById('preferred-source-cta');
    const knowledgeNote = document.getElementById('knowledge-note');
    const reviewedEl = document.querySelector('.knowledge-reviewed');

    if (!wrapper) return;

    let showAnything = false;

    if ((isPost || isPage) && !isHome && !isPlacesPage) {
      if (mapPromo) {
        mapPromo.style.display = 'grid';
        showAnything = true;
      }

      // NEW: show preferred source CTA on the same pages as the map promo
      if (preferredSource) {
        preferredSource.style.display = 'block';
        showAnything = true;
      }
    }

    if (isPost) {
      if (knowledgeNote) {
        knowledgeNote.style.display = 'block';
        showAnything = true;
      }

      const updatedMeta = document.querySelector('meta[property="article:modified_time"]');
      const publishedMeta = document.querySelector('meta[property="article:published_time"]');
      const sourceDate = updatedMeta ? updatedMeta.content : (publishedMeta ? publishedMeta.content : null);

      if (reviewedEl && sourceDate) {
        const date = new Date(sourceDate);
        const options = { year: 'numeric', month: 'long', day: 'numeric' };

        if (!isNaN(date.getTime())) {
          reviewedEl.innerHTML =
            "This article was last reviewed on " + date.toLocaleDateString(undefined, options) + ".";
        }
      }
    }

    if (showAnything) {
      wrapper.style.display = 'block';
    }
  })();
</script>
 <!-- ============================================================
  OFT HOMEPAGE NUMBERS LINE (quiet version)
  Paste into Ghost Admin > Settings > Code injection > SITE FOOTER,
  at the very bottom, after everything already there.
  (Replace the earlier "OFT HOMEPAGE NUMBERS STRIP" block with this.)

  One small line under the top menu, homepage only:
  224 posts · 18 this month · day 290 since launch · ● Latest post 14 hours ago · All the numbers →

  Light requests only (no post text downloaded), so it stays fast.
  Any figure that doesn't come back is hidden, never shown as 0.
============================================================ -->

<style>
  .oft-line { border-bottom: 1px solid var(--color-border, rgba(0,0,0,.08)); }
  .oft-line__inner {
    display: flex; justify-content: center; align-items: center; flex-wrap: wrap;
    gap: 4px 10px; padding-block: 10px; min-height: 42px;
    font-size: 1.4rem; line-height: 1.4; color: var(--color-secondary-text, rgba(0,0,0,.55));
  }
  .oft-line__item[hidden], .oft-line__sep[hidden] { display: none; }
  .oft-line b { color: var(--color-darker-gray, #15171a); font-weight: 700; font-variant-numeric: tabular-nums; }
  .oft-line__sep { opacity: .5; }
  .oft-line a { color: var(--color-darker-gray, #15171a); font-weight: 500; text-decoration: underline; text-underline-offset: 3px; }
  .oft-line a.oft-line__all { font-weight: 600; }
  .oft-line__dot {
    display: inline-block; width: 8px; height: 8px; border-radius: 50%;
    background: var(--ghost-accent-color, #1f3d2b); margin-right: 6px; vertical-align: 1px;
  }
  @media (max-width: 600px) {
    .oft-line__inner { font-size: 1.3rem; gap: 2px 8px; padding-block: 8px; }
    .oft-line__launch { display: none; }      /* "since launch" dropped on phones to keep it short */
  }
</style>

<script>
(function () {
  if (!document.body.classList.contains('home-template')) return;
  var nav = document.getElementById('gh-navigation') || document.querySelector('.gh-navigation');
  if (!nav || document.getElementById('oft-line')) return;

  /* ---------- SETTINGS ---------- */
  var SITE = 'https://www.organicfoodtogether.nz';
  var KEY = '3819b14dfe3a2d86b3a81c47d0';          // read-only Content API key
  var LAUNCH = '2026-01-02T00:00:00+13:00';
  var NUMBERS_PAGE = '/the-numbers/';
  var CACHE_KEY = 'oft-line-v1';
  var CACHE_MINUTES = 30;

  var line = document.createElement('section');
  line.id = 'oft-line';
  line.className = 'oft-line gh-outer';
  line.setAttribute('aria-label', 'Organic Food Together in numbers');
  line.innerHTML =
    '<div class="oft-line__inner gh-inner">' +
      '<span class="oft-line__item" data-k="posts" hidden><b>–</b> posts</span>' +
      '<span class="oft-line__sep" data-s="posts" hidden>·</span>' +
      '<span class="oft-line__item" data-k="month" hidden><b>–</b> this month</span>' +
      '<span class="oft-line__sep" data-s="month" hidden>·</span>' +
      '<span class="oft-line__item" data-k="days">day <b>–</b><span class="oft-line__launch"> since launch</span></span>' +
      '<span class="oft-line__sep" data-s="latest" hidden>·</span>' +
      '<span class="oft-line__item" data-k="latest" hidden><span class="oft-line__dot"></span><a href="#"></a></span>' +
      '<span class="oft-line__sep">·</span>' +
      '<a class="oft-line__all" href="' + NUMBERS_PAGE + '">All the numbers →</a>' +
    '</div>';
  nav.parentNode.insertBefore(line, nav.nextSibling);

  function show(k, on) {
    var i = line.querySelector('[data-k="' + k + '"]'), s = line.querySelector('[data-s="' + k + '"]');
    if (i) i.hidden = !on;
    if (s) s.hidden = !on;
  }
  function num(k, n) {
    if (typeof n === 'number' && n > 0) { line.querySelector('[data-k="' + k + '"] b').textContent = n.toLocaleString('en-NZ'); show(k, true); }
    else show(k, false);
  }
  function nzMonth(d) {
    return new Intl.DateTimeFormat('en-NZ', { timeZone: 'Pacific/Auckland', year: 'numeric', month: '2-digit' }).format(d);
  }
  function ago(ms) {
    var min = Math.max(0, Math.round(ms / 60000));
    if (min < 2) return 'just now';
    if (min < 60) return min + ' minutes ago';
    var h = Math.round(min / 60);
    if (h < 24) return h === 1 ? '1 hour ago' : h + ' hours ago';
    var d = Math.round(h / 24);
    return d === 1 ? 'yesterday' : d + ' days ago';
  }

  /* Light fetch: title, url and date only, 100 at a time */
  function compute() {
    var posts = [], total = 0;
    function page(n) {
      return fetch(SITE + '/ghost/api/content/posts/?key=' + KEY + '&limit=100&page=' + n + '&fields=title,url,published_at',
        { headers: { 'Accept-Version': 'v5.0' } })
        .then(function (r) { if (!r.ok) throw new Error('Ghost API ' + r.status); return r.json(); })
        .then(function (d) {
          posts = posts.concat(d.posts || []);
          var pg = d.meta && d.meta.pagination;
          if (pg) total = pg.total;
          return pg && pg.next ? page(pg.next) : null;
        });
    }
    return page(1).then(function () {
      var month = 0, latest = null, thisMonth = nzMonth(new Date());
      posts.forEach(function (p) {
        if (!p.published_at) return;
        if (nzMonth(new Date(p.published_at)) === thisMonth) month++;
        if (!latest || p.published_at > latest.at) latest = { at: p.published_at, title: p.title, url: p.url };
      });
      return { at: Date.now(), posts: total || posts.length, month: month, latest: latest };
    });
  }

  function render(s) {
    num('posts', s.posts);
    num('month', s.month);
    if (s.latest && s.latest.url) {
      var a = line.querySelector('[data-k="latest"] a');
      a.href = s.latest.url;
      a.title = s.latest.title;
      a.textContent = 'Latest post ' + ago(Date.now() - Date.parse(s.latest.at));
      show('latest', true);
    }
  }

  num('days', Math.floor((Date.now() - Date.parse(LAUNCH)) / 86400000) + 1);

  var cached = null;
  try { cached = JSON.parse(localStorage.getItem(CACHE_KEY) || 'null'); } catch (e) {}
  if (cached) render(cached);
  if (cached && Date.now() - cached.at < CACHE_MINUTES * 60000) return;

  compute().then(function (s) {
    render(s);
    try { localStorage.setItem(CACHE_KEY, JSON.stringify(s)); } catch (e) {}
  }).catch(function (err) {
    if (!cached) show('posts', false);
    if (window.console) console.warn('OFT line:', err);
  });
})();
</script>

</body>
</html>
