Really Practical

Content Marketing and Social Media Quotes

Mark Nagurski — Mon, 02 Nov 2009 17:40:36 +0000

A collection of interesting quotes from social media and content marketing peeps – and we get a mention on page 7. ClickDocuments: Great Content Marketing & Social Media Marketing Quotes 2009 Part5 View more documents from Ambal Balakrishnan.

Really Practical Gets a Rebrand (Kind Of)

Mark Nagurski — Wed, 26 Aug 2009 21:36:41 +0000

As some of you may know, we’ve been working on a bit of a rebrand / relaunch over the last few months. The idea was simply to expand the kinds of projects that we work on – moving up the food chain from content writing on other people’s digital media projects to developing our own. We could [...]

What Does Building 43 Do for Rackspace?

Mark Nagurski — Mon, 27 Jul 2009 16:19:10 +0000

A few months ago, renowned blogger and social media guy Robert Scoble left his previous job at FastCompany TV to start work on a content and social networking community with his new employers Rackspace, the hosting provider. The new community, Building 43, is described as a site to: ” … bring together thought leaders in a variety [...]

How Much Does Budget Matter in Digital Media Publishing?

Mark Nagurski — Tue, 21 Jul 2009 15:23:41 +0000

This is more of a question than an answer but I thought I’d throw it out there anyway. We all know that traditional media companies are struggling to make online content pay. They can attract audiences but generating enough advertising revenue to cover the cost of the endeavour has proven difficult (and in some cases impossible). The [...]

Content: The Meat in Your Social Media Sandwich

Mark Nagurski — Mon, 20 Jul 2009 18:15:06 +0000

Social media marketing is, of course, all the rage with businesses these days. Every time I meet with a prospective client or hang out at a networking event, everyone wants to know how to put Twitter (or Facebook, or LinkedIn or YouTube) to work for their business. Can you really get business from them? How do you [...]

Is Monocle the Future of Publishing – and Content Marketing?

Mark Nagurski — Mon, 06 Jul 2009 13:21:23 +0000

As many of you will know by now, I’m an unrepentant magazine junkie. Monocle is one of my personal favourites due to the quality of its journalism, design-ethic and truly global breadth. But as someone at the crossroads between media and business (and business as media for that matter), Monocle’s real appeal is in its business [...]

TechCrunch and Mashable Get Articles on Twitter Trend Badly Wrong

Mark Nagurski — Thu, 02 Jul 2009 13:50:57 +0000

British actress Mollie Sugden, most famous for her role in ’70s comedy Are You Being Served, sadly died yesterday. In typical Twitter fashion (mostly) British fans set up a hashtag – #mrsslocombespussy in reference to the show’s running double entrendre – as a tribute, and it quickly became one of the most popular topics on the [...]

How to be a Content Marketing Heavyweight

Mark Nagurski — Mon, 29 Jun 2009 08:57:49 +0000

Your Content Has to Have Weight High School science class was some time ago but if I remember correctly weight is a function of mass (and gravity). Mass, in turn, is a function of both size and density. Something can be very large but not very dense – like a cloud – and so have very little [...]

How Much Should You Be Paying for Content?

Mark Nagurski — Tue, 23 Jun 2009 15:46:53 +0000

OK, before we even get started I’ll declare my self-interest in this one. I write content for clients and, as such, am keen to ensure that I’m fairly rewarded for my work. But I also commission content for both client projects and my own. And while I’ll always push for a good deal, I also want [...]

Are Content Marketers Making A Mistake With Opt-in Content?

Mark Nagurski — Mon, 15 Jun 2009 17:15:43 +0000

“Everything that becomes digital will become free. There will be a free version, either you will be competing with free or giving it away for free and selling something else. If it is not zero today, it will be zero tomorrow.” As you can tell from the quote above (as reported on Techcrunch) Chris Anderson, Wired [...]