…a Burger King in Hillside, New Jersey tried out the MotionPower energy harvester from New Energy Technologies to see how it would hold up to the heavy traffic flow they experienced over the holiday period. As drivers wended their way to the window to get their Whoppers, the cars ran over a metal speed-bump affair that, using the weight of the vehicles to depress a plate and turn some gears, produced 2000 watts with each passing.

As it was just an initial durability test, the fast food franchise didn’t actually benefit from the “free” electrons but customers were treated to a very small light show that was installed to demonstrate the that system was working. The manufacturer envisions larger MotionPower machines installed in places where traffic is slowing down to prevent the scheme from requiring extra energy input from vehicles. [via autobloggreen]

• Waiting for the Wite-Out to dry
• Clumpy application of the correction fluid after the first use; the fluid dries and sticks to the brush and the neck of the bottle
• Having to paint over the same words two or three times because they show through even after the first application
• The smell (some people like it, some hate it)

What jumps out here is that improvement in any one of the first three areas will have a negative impact on one or two of the others. If Wite-Out dried faster, it would dry (and clump up) on the bottle and brush applicator faster. If it clumped less, it would take more time to dry; it would also be a thinner fluid that would be less opaque once the liquid evaporated.It’s a no-win scenario, which is probably why there were no major changes in Wite-Out technology over the first 20 years of my life: the product designers had found the best balance — or perhaps the least-bad compromise — between drying quickly and maintaining wetness (smoothness), and were sticking to it. But it must have been frustrating if you were trying to make a better product and increase market share.I popped over to Bic’s Wite-Out site to have a look. Guess what? As of 1994, there are four different formulations of fluid Wite-Out: Quick Dry,  Super Smooth, Extra Coverage and Water Base (low odor). Hm.I suppose a cynic might say that there are four different packages for the same product, and the formulation label just panders to the public’s varying degrees of Wite-Out insecurity. In fact, the proliferation of Wite-Out recipes reminds me of Malcolm Gladwell’s classic statement from Howard Moskowitz that “There is no perfect spaghetti sauce. There are only perfect spaghetti sauces.” In The Ketchup Conundrum, Gladwell expresses it thus:

The answer appeared almost immediately: a specific recipe that, according to Moskowitz’s data, produced a score of 78 from the people in Segment 1.  But that same formulation didn’t do nearly as well with those in Segment 2 and Segment 3.  They scored it 67 and 57, respectively.  Moskowitz started again, this time asking the computer to optimize for Segment 2.  This time the ratings came in at 82, but now Segment 1 had fallen ten points, to 68. “See what happens?” he said.  ”If I make one group happier, I piss off another group.  We did this for coffee with General Foods, and we found that if you create only one product the best you can get across all the segments is a 60—if you’re lucky.  That’s if you were to treat everybody as one big happy family.  But if I do the sensory segmentation, I can get 70, 71, 72.  Is that big? Ahhh.  It’s a very big difference.  In coffee, a 71 is something you’ll die for.”

I’m guessing that a similar process went on at Bic: if you can’t actually improve a product’s features without making some other problem even more annoying, then instead of finding a compromise balance (as was done historically), optimize for each problem separately. Voila! Four kinds of Wite-Out.Of course, you can then go ask Barry Schwartz why having four correction fluid options won’t make your life happier…P.S.: I just realized that Wite-Out also now has a sponge-wedge tip instead of that inconvenient shaggy bristle tip. Nice!

Poka-yoke (ポカヨケ^?) (IPA: [poka joke]) is a Japanese term that means “fail-safing” or “mistake-proofing”. A poka-yoke is any mechanism in a Lean manufacturing process that helps an equipment operator avoid (yokeru) mistakes (poka). Its purpose is to eliminate product defects by preventing, correcting, or drawing attention to human errors as they occur. The concept was formalised, and the term adopted, by Shigeo Shingo as part of the Toyota Production System. [Wikipedia]

Peter Abilla offers a great new example of design that accommodates human frailty: Embeda, a newly FDA-approved pain-killer with

…an interesting property: If you take the medication as prescribed, it works fine; if you abuse the medication, it ceases to work.

…EMBEDA(TM) contains extended-release morphine pellets, each with an inner core of naltrexone hydrochloride, an opioid receptor antagonist. If taken as directed, the morphine relieves pain while the sequestered naltrexone hydrochloride passes through the body with no intended clinical effect. If EMBEDA(TM) is crushed or chewed, the naltrexone is released and absorbed with the morphine, reversing the morphine’s subjective and analgesic effects.

After all, if pain killers can’t relate to human weakness, what can?

1. Of, relating to, or of the nature of an illation.
2. Expressing or preceding an inference. Used of a word.
3. Of, relating to, or being a grammatical case indicating motion toward or into in some languages, as in Finnish Helsinkiin, ”to Helsinki.”

(American Heritage Dictionary via Dictionary.com)This word also seen in Five Days in London: May 1940 by John Lukacs, in this context:

“Yet the immediate effect of these speeches [of Churchill’s] on the British people was limited. Their effect was cumulative (or, to use Cardinal Newman’s favorite adjective, illative).”

It’s an interesting use, since in this context, illative implies a significant effect produced by a prior accumulation of insignificant impacts, whereas the dictionary definition suggests a subtler manipulation.

…now Halifax asked Churchill ‘to come out in the garden with him’ for a talk. Before that Halifax told Cadogan, ‘I can’t work with Winston any longer.’ Cadogan: ‘I said, “Nonsense: his rhodomontades probably bore you as much as they do me, but don’t do anything silly under the stress of that.”‘ (from Five Days in London: May 1940, page 153 by John Lukacs)

(Do you think Cadogan actually used the word “rhodomontades” in conversation?!)

The Wonder of Whiffling

Discover all sorts of words you’ve always wished existed but never knew, such as fornale, to spend one’s money before it has been earned; cagg, a solemn vow or resolution not to get drunk for a certain time; and petrichor, the pleasant smell that accompanies the first rain after a dry spell.

Even better, there’s a blog at the book’s web page with some interesting word discussions.And even better than that, you can follow @wonderwhiffling on Twitter, and get words delivered right into your Twitter feed. For example, the three most recent tweets:

NEW WORD: tyromancy (1652) fortune telling by watching cheese coagulate

new phrase: ash cash (UK slang 1989) a fee paid to a doctor for signing a cremation form

today’s word: pingle (Suffolk) to move food about on the plate for want of an appetite

Enjoy!

It’s almost like a pain path: when a person has physical pain, it stimulates the nerve path to the brain. The more often that path is traced, the more developed — and responsive — that nerve path grows. And the more sensitive and exquisite the pain.

I don’t know if the identical neuronal process applies to emotions. If it doesn’t, it surely provides a useful parallel, a useful analogy. Once an emotional route is traced — a certain type of event, a certain interpretation of that event, a certain emotional response to that event — that same route is more likely to be retraced the next time an event of that type occurs.

[I suppose this is the foundation of behavioral psychology: to encourage a desired emotional response by forcing interpretation (either positive or negative) to a controlled event combination (grafting a contrived event onto one that otherwise occurs spontaneously). And by repeating the process over and over, to “retrain” the interpretation to that type of event, thus leading to a different, more desirable, emotional response.]

Musing on Using

All of this led me to think about how the best products or interfaces take positive advantage of this quality: of the ability of one small experience to somehow tap into a depth of prior, more emotional experiences.

In some ways, this is the goal of great User Experience design: to create a series of positively felt interactions that build upon one another to create a superlative overall experience of a product.

Every “Little” Interaction Counts

This is why every “little” key press, every symmetry of interface, every tactile feedback, every sound, every visual transition matters so much. It’s why people like Steve Jobs and Jon Ives are totally obsessive. Because the User Experience as a whole is created by tens and hundreds of little interactions, little trigger events.

On the one hand, this means that the system can tolerate a certain degree of bad experience (think Symbian S60 menus), if the overall experience is positive enough (think Nokia phones). Because the positive emotional reaction will still be triggered often enough to keep the overall experience positive.

On the other hand, this means that the first series of experience event absolutely has to be wonderful, to establish the desired User Experience pathway (think original Palm Pilot). If not, a neutral or negative pathway is established, which is difficult to overcome — perhaps impossible to overcome entirely (think Motorola RAZR).

Creating Passionate Relationships

But the really powerful lesson is that if once you’ve established a solid experience path, you can evoke a strong response in it with even a very small interaction (think iPhone). You can leverage the historic cumulation of experiences to evoke a disproportionate emotional response… for better or for worse.

Each little experience doesn’t just add to the effects of the previous ones, it builds upon them. The speed and intensity increase, up to a certain point. You get more bang for your buck. And you create passionate user-device relationships.

Play the 10 Days in Google Books gameWelcome to the world of books! The 10 Days in Google Books game consists of 5 questions per day, each day with a different theme. Find the answers using Google Books!Daily PrizesEvery day is a new chance to win. Here’s how: after you answer today’s questions, write a brief creative entry on the topic of books. Each day, the top 3 submissions will win Sony Readers. The first 20,000 people to play the game will also get Google Books laptop stickers.

An interesting twist to the game is that you also have to provide a 50-word entry with your take on the future of books and reading. It’s this blurb that is considered when they choose their Sony Reader winners.

Here’s mine:

The sensory experience of the context, geography and tactile feel of the book as it meshes with the story is not replaceable. We’ll use ebooks, smartphones for reference and mobile purposes. But for pleasure, we’ll have reusable folios instantly printed from online downloads. The best of both worlds!

 What do you think the future of books will look like?

Thanks to Michael Danziger for the tip. 

I’m thinking (…can’t stop thinking…) about the bereaved young family not far from here who lost their 3-year old darling daughter in a sudden, tragic accident. Thinking about their loss, their pain. How the preschool-teacher mommy will be able to bear teaching her students again. How the babysitter will face herself, her friends, her future children… and on and on….

No meat. No music. No luxuriating in the shower. No swimming. No fun… Why not? “To remember the destruction of the House of G-d.” What does that mean? Why do we mourn now, today, this year?

Others have taught about learning the lesson from the past to the present; to repair the sins rampant then and now. “If the Temple is not rebuilt in our time, it is as if we destroyed it.”

Others have taught that the Destruction goes on until Redemption. We live in a world where humanity, the Jewish Nation, and the Expression of G-d’s Presence are in constant suffering. “One who mourns the destruction of Jerusalem shall merit to witness its rebuilding.”

I’m thinking… I’m thinking… I’m thinking about “nosei be’ol im chaveiro”. Shouldering the burden with your friend. How putting yourself truly into the experience of another person makes you both stronger.

I’m thinking that the Nine Days is also about keeping in touch with the global, historical Nation of Israel. Feeling a part of it, being a part of it. Maybe feeling a part of it IS being a part of it. In good times and in hard times.

“Getting through” the Nine Days misses the point entirely. Will that family whose daughter died be thinking about “getting through” the Nine Days; “getting through” their shiva? They’ll be the week in the deepest form of grief, finding expression in rituals of mourning that the Nine Days only shadows dimly. Will they be griping about the lack of chicken? About sitting on the floor in torn shirts and unpressed trousers? About not listening to music? About not having fun?

And why not? [I don’t mean: “Because the minor inconveniences are overshadowed by the enormity of grief.”] And why not? Because the actions suit the emotional state. They won’t be wanting to take a vacation this week. Or shop for new clothes. Or eat a steak… or much else. They won’t want to listen to a capella singing groups. They won’t want to be drawn out of their grief; they will want to experience and share and touch and reach and be drawn close. They will want to feel held by G-d and know He is carrying them to somewhere good.

Their pain, as almost-impossible as it is for me — a stranger — to bear, is right now. It is only my own pain for as long as I am willing, capable of sharing their burden.

Holocaust survivors know that the world is forgetting their pain. It isn’t gone. But we aren’t always willing to shoulder the emotional burden with them. We want to have fun. We want our meat and music. Despite an individual and human burden of pain that is so vast compared with that of a single family. (”Compared with…” is unfair. There is no “compared with”. What I mean is the vastness of numbers of individual sufferings, each unique and whole.)

The Churban Bayis. The destruction of the Holy Temple. It wasn’t just a demolition, a political or military casualty. It was a whole, long, agonizing war. A siege and famine. A Holocaust, if you will. The nearly complete destruction of the Old Country, the cities, towns, villages, educational system, government. A whole country, a whole people, a whole way of life. A thousand — nay, a million and another million individual sufferings, each unique and whole.

Experiencing the Nine Days is not about “getting through it” until the melave malka on motzaei Shabbos Nachamu. If you feel the pain, you aren’t trying to have fun. You are seeking meaning in the tragedy. You are seeking to experience, to share and touch and reach and be drawn close. To feel held by G-d and to know that He is taking you somewhere good.

You aren’t yet feeling the pain yourself?

It’s about shouldering the burden with your friend. Which friend? Your grandparents. And their grandparents. And theirs. Which friend? G-d, your Father. He does not experience time; it is all fresh, new, raw to His Shechina, ke’v'yachol.

“Kol rodfeha hisiguha bein hametzarim. All who pursue her [the Shechina] shall grab hold of her during the Straightened Times [of Mourning].”

Can you stop thinking about your meat and music long enough to sit down in the house of mourning? To shoulder the burden with your friends? To honor the freshness of pain by taking it into yourself, by acting as one with the body nation of Israel? To become the realization, the actualization, the embodiment of Jew, of Human, of Tzelem Elokim (image of God)?

“G-d is your Guardian, G-d is your Shadow at your right hand.” 

*The “Nine Days” count from the 1st to the 9th day of the Jewish lunar month of Av — this year, beginning Wednesday, July 23. They are part of a three-week process of increasing mourning, culminating in the Fast of the Ninth of Av (Tisha B’Av). During the Nine Days (or the week of Tisha B’Av for Sephardic Jews), the Torah teaches to avoid eating meat; enjoying significant new acquisitions such as clothing, houses, cars; restricting bathing to cleanliness (as opposed to pleasure); and listening to music. A summary of the Laws of the Three Weeks, Nine Days and Tisha B’Av may be found here: Halacha For Today.

“The problem of losing your own “long tail” of media files really interests me. It seems to me to be connected to the greater culture of social media / viral marketing / user ratings, where things “float to the top” based on popularity. “Floating” promotes quick discovery and direct access. 

“[…] what happens to the 80% or 90% or even 99% of products/files that don’t appear in the Most Popular lists? Do they get discovered? Even within your own little digital galaxy of computer, iPod, cell phone, etc., you can create your own Most Popular lists (“Recently Viewed”, “Most Frequently Listened To”, “Recent Calls”) that both speed your access to favorite data and impair your reach to the other stuff. Your favorite old songs, books, or art may slide down through the ranking system over time, effectively erasing the value of ownership.”

Yesterday, I came across a related idea in Nudge (a book I highly recommend):

“Consider some evidence involving music downloads. Matthew Salganik and his coauthors (2006) created an artificial music market, with 14,341 participants who were visitors to a Web site popular with young people. The participants were given a list of previously unknown songs from unknown bands. They were asked to listen to a brief selection of any songs that interested them, to decide which songs (if any) to download, and to assign a rating to the songs they chose. About half of the participants were asked to make their decisions independently, based on the names of the bands and the songs and their own judgment about the quality of the music. The other half could see how many times each song had been downloaded by other participants. […]

“Were people nudged by what other people did? There is not the slightest doubt. […] individuals were far more likely to download songs that had been previously downloaded in significant numbers, and far less likely to download songs that had not been as popular. Most strikingly, the success of songs was quite unpredictable, and the songs that did well or poorly in the control group, where people did not see other people’s judgments, could perform very differently in the “social influence worlds.” In those worlds, most songs could become popular or unpopular, with much depending on the choices of the first downloaders. The identical song could be a hit or a failure simply because other people, at the start, were seen to choose to have downloaded it or not.”

This has to make you wonder if the music business is changing even more drastically than we’d assumed. Everyone knows that music is sold online now. There are fewer CDs and more Music Store downloads; fewer full albums, and more singles. Let’s not even touch the issue of music piracy.

But is there a skew in the number of singles being sold? In other words, are more copies of fewer songs making it big? This would seem to be the logical result of buying music online, in the context of “social influence worlds” of iTunes & Co. What’s startling is that this result implies a far more drastic curve than the oft-predicted Long Tail. The Long Tail assumes that there is a statistically meaningful market “under the tail”, and that the internet makes it both possible and economically practical to find and distribute accordingly.

If, however, the internet’s effect on media (of any type) is to drive the peak higher and flatten the Long Tail yet further, will there be adequate incentive to populate that Tail with marketable media — with niche books, niche music, niche applications? What will this mean for those who create content; recording artists, writers, programmers? Will it become just too hard to be discovered?

@Power2B i would b surprised if coverflow is used when people have tons of music; it is nice eye candy but not strong that area of usefulnes

@Power2B:

The real use (for me) of “live” page visualizations is for small icons (eg. OS X dock/stack cons) that provide pattern cues to content. #UX

@Stuporman:

@Power2B Can you please explain in more detail? This sounds like a cool technique.

@Power2B [tweets combined for your reading comfort]:

@Stuporman Not a technique, just a great, usable design. OS X dock icons are an excellent way of quickly navigating apps/docs: the icons show the content (eg, an open mail window minimized to dock actually shows its content miniaturized).

Stacks in Leopard adds another dimension (up in vertical) to the dock, extending the capabilities. Here, icon-as-content browsing is great, b/c it helps compensate for small viewing area, and reduces clicks (vs opening Finder window).If there were a command line (a la DOS or internet address), that would be even faster. Closest equivalent is keyboard shortcut (command-tab) to switch apps; that is even better than dock for app switching. Perhaps gestures will be even better?

But for cover art and for web site browsing, I don’t buy into the visual-icon-browsing model. Too slow. As @theproductguysaid, it’s eye candy. The pity is, if you direct command line/gesture to a file, you don’t browse, and you tend to forget about the 80% of media you access less often, and thus lose use of it completely. Whereas browsing reminds you of things you may have not considered.

The problem of losing your own “long tail” of media files really interests me. It seems to me to be connected to the greater culture of social media / viral marketing / user ratings, where things “float to the top” based on popularity. “Floating” promotes quick discovery and direct access. Popularity, though, depends strongly on a lot more than the quality of the product; it relies heavily on getting a couple of votes early on which trigger more interest and more votes to build momentum (this is why advertising is so important).There are many pros and cons to this system, but the item under consideration now is: what happens to the 80% or 90% or even 99% of products/files that don’t appear in the Most Popular lists? Do they get discovered? Even within your own little digital galaxy of computer, iPod, cell phone, etc., you can create your own Most Popular lists (”Recently Viewed”, “Most Frequently Listened To”, “Recent Calls”) that both speed your access to favorite data and impair your reach to the other stuff. Your favorite old songs, books, or art may slide down through the ranking system over time, effectively erasing the value of ownership. (Is this why we’re seeing the shift to online movie rentals over purchases?)Contrast that to the experience of books on a shelf (the metaphor that Cover Flow seeks to emulate):  You have a spatial reference that leads you to where the book is that you want — at least, if your books are reasonably well-organized — but you never see just one book at a time. This leads to fortuitous discoveries, reacquaintance with old friends and stories. It adds value to the history, the collection-as-a-whole.Cover Flow seeks to recreate that experience. However, while you appear to have the added advantage of serendipitous discovery based upon spatial proximity, in fact, there is no spatial point of reference. The item you’re looking at is always at the center. Data organization is still at its essence a list: alphabetical by author, by album, by recent use.Consider the response of a friend via Facebook to my original question:

On my ipod classic, yes, sometimes.

Me:

Wow. May I ask about how many songs / media files you have on your iPod? (10? 100? 1000?) Also, any thoughts you might have on when/why you choose to use Cover Flow to navigate vs. the linear list of songs/artists/albums/genres would be really illuminating. Thanks!

Friend:

I have 2392 songs and 3 video files. I usually use cover flow when I’ve forgotten what I have on my ipod. Ie, after loading a bunch of stuff on or when I’m too out of it to remember what I have and/or what I want to listen to. Don’t know if it makes a difference to you but the most irritating thing with cover flow is its poor treatment of various artists. If you have a couple of compilations with ~20 artists each, your cover flow becomes rapidly inundated with the same album cover. Grouping them all under “Various Artists” would be much more reasonable.

I welcome your input and feedback.

It’s worth watching this 1984 presentation by Steve Jobs. Aside from the enjoyment of seeing anyone that deeply proud of his work and excited to watch the audience’s reaction to it, there is the real drama there.

Everything that makes Steve’s keynotes so incredibly good today was already in place 25 years ago: the stunning moves into far-advanced technological territory; the purity and simplicity of the product design; the passion for powerful application controls, direct object manipulation and delightful user experience… even today, this video is exciting and awe-inspiring. Not to mention historic.

Steve Jobs Demos Apple Macintosh, 1984

[Thanks to @CharlieKalech for the tip.]

Mishpacha’s Family First has made their article about me available, with free registration. Enjoy!

Wow, I saw this used in a highly-charged letter — it would have to be a pretty sensitive subject to trigger use of such a word, I guess.

Did the author already know the word tergiversation prior to writing this letter, or did it show up in a thesaurus? If he knew it, why? And did he get all worked up just to create the context in which he could use the word (smarty pants)? Enquiring minds want to know.

I’m not going to share my personal interpretations, or my reactions to the most recent inaugural address. But I confess to being fascinated by the ideas it triggered, and these clouds add another thoughtful aspect to that contemplation.

[from A Marketing Blog and other stuff]

The sign reads: “You’ll Never Get To Work On Time HaHa!!”

In 2004, the British Council asked this question to approximately 40,000 non-native English speakers in 46 different countries. According to the survey results, the top ten most beautiful English words from a non-native speaker’s perspective are:

mother
passion
smile
love
eternity
fantastic
destiny
freedom
liberty
tranquility

In a different kind of assessment, a distinguished lexicographer and the originator of the Reader’s Digest Column “It Pays to Enrich Your Word Power”, Wilfred Funk, compiled the following list of the most beautiful words of the English language:

asphodel
fawn
dawn
chalice
anemone
tranquil
hush
golden
halcyon
camellia
bobolink
thrush
chimes
murmuring
lullaby
luminous
damask
cerulean
melody
marigold
jonquil
oriole
tendril
myrrh
mignonette
gossamer
alysseum
mist
oleander

amaryllis

rosemary

Do you notice a difference between the lists? Unscientifically, it seems to me that the first list of Most Beautiful Words (the list chosen by non-native English speakers) is weighted more towards the meaning of the words, plus their overall strength or punch. The second list (from a professional word lover) is weighted more towards the “mouth feel” of the words (with an apparent bias for the “s” sound!), plus their romantic or nostalgic memories (although I can’t fathom the inclusion of “bobolink”…).

I find that difference really, really interesting. It kind of points to the meaning and nostalgia with which words become impregnated over time. The layers of implication that we build up over years of use, misuse, abuse of words. Fascinating.