Clinical Trial Patient Recruitment & Digital Marketing

10 Clinical Trial Blogs You Should Know About

Rahlyn Gossen — Tue, 14 May 2013 15:38:32 +0000

You know what they say. You are what you read. Ok, maybe that’s not what they say. But I’m going to say it. The kind of information you expose yourself to shapes your personal and professional development. So as someone who wants to be knowledgable about clinical trials, I regularly read blogs of clinical trial experts (among other things). Here [...]

10 Clinical Trial Blogs You Should Know About is a post from Rebar Interactive, a company specializing in patient recruitment and digital marketing for clinical trials.

Partnerships 2013: The Great Inflection of Clinical Trials

Rahlyn Gossen — Fri, 26 Apr 2013 19:04:39 +0000

The concept of “leaning in” has generated a lot of discussion recently. This discussion was spurred by Sheryl Sandberg’s book about women in the workforce, titled Lean In. I have yet to read Sandberg’s book, but I’ve long embraced the concept of “leaning in” when it comes to change and uncertainty. If you own a business, and particularly a technology [...]

Partnerships 2013: The Great Inflection of Clinical Trials is a post from Rebar Interactive, a company specializing in patient recruitment and digital marketing for clinical trials.

Social Media for Clinical Trial Professionals: Beyond the Barriers

Rahlyn Gossen — Tue, 02 Apr 2013 14:17:39 +0000

Welcome to viewers of the April 2, 2013 Applied Clinical Trials webcast, titled “The Why and How of Social Media for Clinical Trial Professionals.” This blog post is a companion to my portion of the webinar, which was “Getting Beyond the Barriers to Entry: Social Media 101 for Clinical Trial Professionals.” The purpose of this blog post is to provide [...]

Social Media for Clinical Trial Professionals: Beyond the Barriers is a post from Rebar Interactive, a company specializing in patient recruitment and digital marketing for clinical trials.

The Most Important P in Patient Recruitment

Rahlyn Gossen — Wed, 20 Mar 2013 20:11:39 +0000

My last post, The Patient Recruitment Secret (for Sponsors and CROs), has generated quite a bit of interest, including a repost on Applied Clinical Trials. Paul Ivsin also responded with an excellent blog that includes some fascinating data. As Paul points out, “the number of active ‘competing’ trials at a site is not a reliable predictor of enrollment performance.” I [...]

The Most Important P in Patient Recruitment is a post from Rebar Interactive, a company specializing in patient recruitment and digital marketing for clinical trials.

The Patient Recruitment Secret (for Sponsors and CROs)

Rahlyn Gossen — Fri, 22 Feb 2013 19:19:42 +0000

Do you have any competing clinical trials? This question was common at site selection visits during my time as a clinical research coordinator. By competing, what the sponsor typically meant was a similar trial enrolling concurrently with theirs. It’s a logical question, but this question can obscure an important point about patient enrollment. Every clinical trial that is not yours [...]

The Patient Recruitment Secret (for Sponsors and CROs) is a post from Rebar Interactive, a company specializing in patient recruitment and digital marketing for clinical trials.

Partnerships in Clinical Trials: Exclusive 20% Discount for Rebar Blog Readers

Rahlyn Gossen — Tue, 22 Jan 2013 15:10:44 +0000

The 22nd annual Partnerships in Clinical Trials is quickly approaching. It will be held at the Orlando World Center Marriott on April 21-24, 2013. The Partnerships team has graciously offered to provide Rebar Interactive blog and newsletter readers with a 20% discount. To receive the discount, all you need to do is use the discount code during registration. The Rebar [...]

Partnerships in Clinical Trials: Exclusive 20% Discount for Rebar Blog Readers is a post from Rebar Interactive, a company specializing in patient recruitment and digital marketing for clinical trials.

The Gamification of Clinical Trials: What’s Next?

Rahlyn Gossen — Thu, 17 Jan 2013 18:45:55 +0000

Clinical Trials. Games. One of these things is not like the other. How can they possibly go together? Clinical trials are a very serious business. And games are, well, games. Do games really have serious applications? Here’s a quick story. Gamification in Business The success of Linkedin, as a social network, hinges on its ability to encourage user profile completion. [...]

The Gamification of Clinical Trials: What’s Next? is a post from Rebar Interactive, a company specializing in patient recruitment and digital marketing for clinical trials.

The 6 Best Rebar Interactive Blog Posts of 2012

Rahlyn Gossen — Mon, 31 Dec 2012 21:16:32 +0000

What a great year it has been! In 2012, far more so than 2011, I have noticed increasing industry openness to clinical trial innovation. This new industry sentiment is one that I find very exciting. However, (true) innovation is about more than sentiment or talk. Ultimately, innovation requires action. It’s about trying new things. It’s about hard choices. It’s about [...]

The 6 Best Rebar Interactive Blog Posts of 2012 is a post from Rebar Interactive, a company specializing in patient recruitment and digital marketing for clinical trials.

Protected: 60+ Resources to Kickstart Digital Patient Recruitment (Private Post for UNC)

Rahlyn Gossen — Wed, 14 Nov 2012 19:50:25 +0000

There is no excerpt because this is a protected post.

Protected: 60+ Resources to Kickstart Digital Patient Recruitment (Private Post for UNC) is a post from Rebar Interactive, a company specializing in patient recruitment and digital marketing for clinical trials.

Disruptive Innovations To Advance Clinical Trials: A Social Recap

Rahlyn Gossen — Thu, 27 Sep 2012 20:27:53 +0000

Social media is one of the best tools clinical researchers can use to stay competitive. Sure, social media carries challenges for patient recruitment. But even if you have significant concerns about social media in a recruitment context, it is not to be ignored entirely. That would be a mistake. Or to quote Vivian in Pretty Woman, who chastised a shopkeeper [...]

Disruptive Innovations To Advance Clinical Trials: A Social Recap is a post from Rebar Interactive, a company specializing in patient recruitment and digital marketing for clinical trials.