Rebecca Genesis

LinkedIn: The importance it plays in the future success of post-secondary marketing students

Rebecca — Sun, 25 Jul 2021 22:01:06 +0000

Date: April 5, 2018 Executive Summary This report analyzes the importance of the professional social network LinkedIn in the future success for post-secondary marketing students by investigating the demographics of the social network, success others have achieved using the platform, and the usage of the network by recruiters. Post-secondary marketing students lack professional networks Many… Read More »LinkedIn: The importance it plays in the future success of post-secondary marketing students

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Market Entry B2C Failures

Rebecca — Sun, 25 Jul 2021 21:34:31 +0000

Comparing Target Canada’s Failed Entry into Canada and Canadian Tire’s Failed Entry into the US Date: January 24, 2019 This report will compare two market entry B2C failures. The first is Target’s failed entry into the Canadian retail market from 2013-2015. The second is Canadian Tire’s failed entry into the US automotive parts market from… Read More »Market Entry B2C Failures

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Stantec: Achieving Success in the United States and Internationally

Rebecca — Sun, 25 Jul 2021 21:05:02 +0000

Date: March 14, 2019 Introduction This paper will explore the history, growth, and market entry strategies (both for the United States and internationally) for Stantec. In its 65-year history, the firm has grown from being a one-man environmental engineering operation in Edmonton to be a global engineering, architectural, and project management company (Stantec, 2017a). Over… Read More »Stantec: Achieving Success in the United States and Internationally

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Analysis of the Impact of China’s Belt Road Initiative on Canada

Rebecca — Sun, 25 Jul 2021 20:56:47 +0000

Date: June 30, 2019 Abstract The Belt and Road Initiative (BRI) was created by China in 2013 to increase and strengthen trade, infrastructure, and cooperation. The initiative has two main arms: the Silk Road Economic Belt and the New Maritime Silk Road, both of which will connect China with the rest of Asia, North Africa,… Read More »Analysis of the Impact of China’s Belt Road Initiative on Canada

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Common Title Tag Mistakes to Avoid

Rebecca — Sun, 25 Sep 2016 04:56:34 +0000

The title tags you use for your website are very important and should be an integral part of your SEO strategy. The page’s title tag shows up in the search results and influences how high your site will rank for a particular search. Make sure your title tag includes your page’s keywords that people are… Read More »Common Title Tag Mistakes to Avoid

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The Final 4 Tips for Website Optimization

Rebecca — Sun, 25 Sep 2016 04:55:30 +0000

7. Use a sitemap, especially if your site is large and extensive. Sitemaps are the core of Search Engine Friendly Design and search engines love them. Sitemaps give visitors and search engines an organized and understandable guide to what’s on your site. 8. Make sure the site address is simple and indicative of the company,… Read More »The Final 4 Tips for Website Optimization

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Website Optimization Tips #5 and #6

Rebecca — Sun, 25 Sep 2016 04:54:20 +0000

5. Use your keywords throughout the site’s content, especially in the page’s title tags. Remember those keywords you researched? Use them here. Don’t stuff the content full of keywords though, because the search engines will see this. 6. For physical companies (not virtual) keywords must include location. If the clientele is local, use the local… Read More »Website Optimization Tips #5 and #6

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Website Optimization Tips

Rebecca — Sun, 25 Sep 2016 06:53:06 +0000

For the past year, I’ve been studying SEO and SEM. In that time I’ve read countless articles, blogs, essays, comments and pretty much everything I could find for tips on how to get higher rankings and greater exposure for my sites. The amount of information out there is overwhelming! So to make things easier for… Read More »Website Optimization Tips

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Pinterest – is it the platform for you?

Rebecca — Sun, 25 Sep 2016 04:48:50 +0000

Pinterest is the newest social media darling online. Its simple premise has helped it to quickly increase its membership to 11.1 million users as of February 2012. Depending on where you look, between 82% and 97% of its members are women, which is easy to understand if you’ve ever been on the site. Before you run… Read More »Pinterest – is it the platform for you?

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Social Media and The New Generation

Rebecca — Sun, 25 Sep 2016 04:45:31 +0000

Whatever happens in the House of Commons is generally not on the minds of most Canadians, especially those under the age of 30. Bill C-30 changed all that last week. The bill aims to give police easier access to information about Internet users. The government says it’s needed as a means to protect children from… Read More »Social Media and The New Generation

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