Rebels innovate - Mario Santoyo

Know thy costumer and you’ll stuck

masan — Mon, 29 Jun 2009 20:52:14 +0000

Know thy costumer and you’ll stuck Sound like I went insane? Hell yes I am! I am tired of trying to bite my own tail every once in a while. We have heard the imperious call to know our costumer, the need of understanding the why and then when they use our products, the continuous quests [...]

What did I learned from a mere pair of pants?

masan — Fri, 22 May 2009 03:45:03 +0000

The fearful costumers’ unspoken expectations Well is known the fact that we learn easier from lived experiences than from academic rhetoric. Several months ago, actually on my new job early days, I decided my attire required some intervention so it could match up the expected standard of a corporate environment. Don’t get me wrong, I do [...]

Hi Creativity, pleased to meet you.

masan — Sun, 10 May 2009 01:02:08 +0000

Say what creativity? We have been friends all along? Thank God, I was starting to think you were platonic It has been a long time since my last post! Regrettably, my new responsibilities not only required but also deserved my full attention, yet thanks to them I have had the chance to acquire new [...]

So you want to be a superhero

masan — Fri, 27 Feb 2009 18:00:10 +0000

How to face your new job part II Allrighty then, your first X weeks at your new surroundings –be them work, country, family, etc- have come and gone. You have somehow managed to walk thru the valley of anguish and now you proudly display your war marks –hey, they were hard to get in the first [...]

Valley of Anguish. The express tour

masan — Wed, 18 Feb 2009 03:11:31 +0000

How to face your new job part I. For those of you who have been living under a rock for the past month, it has been almost two weeks since I started at my new workplace. As it is customary I would like to share some impressions and feelings I’ve struggled with, hoping these can help [...]

How not to fall in the cliché of the web 2.0 site.

Dario — Thu, 08 Jan 2009 19:15:52 +0000

Many companies feel they’ve got the need to go viral. They want to take their product and create an online revolution. Some people like Blendtech’s CEO made it possible. He took an ordinary household appliance like a blender and transformed it into Internet’s WOM for quite a while. What did he do? He started making [...]

Excessively searching for inner harmony?

masan — Tue, 06 Jan 2009 14:33:50 +0000

Dwelling in insipidness. Most of us run shy from the battle meetings that some times burst out at the office. We lament the moment someone steps into someone else’s toes and hell breaks loose; that is, when someone finds a pitched product lacks and offers an unbiased critic. Though the intention might have been good, we [...]

The office bully, how to retort

masan — Mon, 29 Dec 2008 21:13:03 +0000

How to kill a coworker and get away with it. Part II. I’ve had my days when just after awakening I wanted to scream at top of my lungs: “I am sick, I do not want to go to school today!” But why in heavens sake will I do that? Well, it happens I used this [...]

A foal giving Web 2.0 lessons? :)

masan — Fri, 19 Dec 2008 14:20:37 +0000

in your face Mr. Ed! You still don’t get why all the noise around web 2.0? Wondering how you can follow along this beta companies? Still banging your head against the wall? Let Kathy’s foal show you how to apply Web 2.0 principles for startups: I totally loved it, still the castration part was unasked for [...]

Hawk or peacock? – The relationship between product aesthetics and usefulness

masan — Wed, 17 Dec 2008 18:08:48 +0000

Having some leisure time of my own, err, I am kidding myself again, let us start over again… Having more time to spend on reading, analyzing and pondering over anything related to my line of work and passion -product development-, I’ve found myself meditating around several situations I had been in while performing my duty, [...]