Reciprocal Consulting Blog

The 3 Most Important Rules For Content

Blog Manager — Fri, 24 May 2013 16:06:01 +0000

If you want to win with content marketing strategies, then you’ve got to have the right idea about what content marketing is, what you can do with it, and how it can help your business grow. Unfortunately, a lot of business owners and managers haven’t thought about these questions. In a word, content marketing is [...]

Twitter Amplifies Social Conversation

Blog Manager — Thu, 23 May 2013 16:34:19 +0000

You can’t hardly turn the TV on any more without hearing a tweet mentioned or see a Twitter account plugged. Major news outlets have Twitter accounts, and news is often first announced on Twitter. But that’s not enough for Twitter. They want to push further. Twitter Amplify is Twitter’s advertising program, and they’ve announced some [...]

Google’s New Search Tool

Blog Manager — Wed, 22 May 2013 16:29:36 +0000

Google is no stranger to search tools. While we’ve been talking about Yahoo! lately, Google rolled out another search tool called Google Trends Top Charts. Top Charts is a sort of monthly Zeitgeist. You can search the latest search trends by month and by region. For instance, the top actor searched for in the United [...]

A Better Flickr Is Here

Blog Manager — Tue, 21 May 2013 16:18:25 +0000

Back in 2005, Yahoo! purchased Flickr, the world’s first major photo sharing website. Then, nothing happened. Many users thought they screwed it up. Well, Yahoo! CEO Marissa Mayer is on a mission to ensure that Flickr is improved upon. The company has announced that all Flickr users now have 1 terabyte of storage space. That’s [...]

Yahoo! Purchases Tumblr

Blog Manager — Mon, 20 May 2013 17:05:45 +0000

Friday, we talked about Yahoo!’s new partnership with Twitter. Today, USA Today reported that Yahoo! is purchasing Tumblr for $1.1 billion. Here’s the kicker: Yahoo! CEO Marissa Mayer said, “We promise not to screw it up.” That’s good news. It makes you wonder why she’d say that. People who have been following Yahoo! for a [...]

Twitter Partners With Yahoo!

Blog Manager — Fri, 17 May 2013 15:04:28 +0000

Remember when Twitter and Google partnered up for realtime search? It didn’t go so well. In 2011, they parted ways because they couldn’t reach an agreement that was acceptable to both parties. Now, Twitter has partnered with Yahoo! to show tweets in Yahoo!s search pages. This is awkward for a number of reasons. First, you [...]

YouTube Expands Live Streaming

Blog Manager — Thu, 16 May 2013 16:42:31 +0000

If you’ve been waiting for live streaming to come to YouTube, then you can relax. If you have more than 1,000 subscribers to your YouTube channel, then you can engage in live streaming video right now. This is an awesome opportunity for serious video marketers. YouTube has been the forerunner in video sharing and video [...]

41 Google+ Changes On The Way

Blog Manager — Wed, 15 May 2013 18:54:08 +0000

Are you using Google+? If you are, then you might be excited to learn that Google is planning 41 new features to Google+. Most of these you probably will have no interest in, but some of them do seem exciting. WebProNews mentioned four of them: A multi-column desktop format Related hashtags A new Hangouts app [...]

What To Expect From Google This Summer

Blog Manager — Tue, 14 May 2013 15:56:41 +0000

Google’s Matt Cutts, head of the web spam team, posted a YouTube video about upcoming algorithm changes. This is something Google rarely does, but Matt thought it was important he posted on Twitter that “Pretty much every SEO should watch this video:” I’m going to post the video for you to watch, but before I [...]

Diversify Your Traffic Sources

Blog Manager — Mon, 13 May 2013 17:34:12 +0000

Every once in a while someone jumps up and asks the question, “Are Bing and Yahoo! still relevant?” The short answer is, yes, of course they are still relevant. The long answer is a little more involved, but it goes something like this. Google enjoys a huge share of the search market. More than 60%. [...]

How Strong Is Your Content?

Blog Manager — Fri, 10 May 2013 14:52:22 +0000

Content comes in many forms. One thing remains true, however, for all forms of content. It must be strong or it will lose your audience’s attention. When I say “strong,” what I mean is your content must do three things: It must inform your audience of something that is important to them. It must present [...]

How To Write Viral Content

Blog Manager — Thu, 09 May 2013 16:48:02 +0000

Seth Godin shares his secret for writing viral content. But is it really that simple? Is all you have to do is write for one person? Well, yes and no. It seems simple, and it is. But it’s not easy. The first thing you need to know about viral content is that no one can [...]

The Downside To Guest Blogging

Blog Manager — Wed, 08 May 2013 17:42:45 +0000

Everyone is guest blogging, but are they doing it right? You know the benefits. Getting your name out there, authorship, authority, reputation, etc. But what about link building? Guest blogging for links is a double-edged sword. On the one hand, you can get some good links if you have articles on influential websites with authority. [...]

LinkedIn Is Getting Snazzier

Blog Manager — Tue, 07 May 2013 17:54:22 +0000

According to Constant Contact, LinkedIn is getting more graphic. This is a good deal for LinkedIn users, and if you’ve stayed away from LinkedIn because it was boring and didn’t seem to offer the same bells and whistles that other social media sites were offering, now you can jump on the LinkedIn bandwagon. What makes [...]

How To Use Twitter Lists Advantageously

Blog Manager — Mon, 06 May 2013 15:10:19 +0000

As more people flock to Twitter for following their favorite celebrities and other people of interest, the social media site is becoming saturated with tweets, retweets, and hashtags. How can a serious-minded business person stay ahead of the curve and have a meaningful experience on Twitter? One way is to create Twitter lists. A Twitter [...]

Tweetdeck Enters A New Era

Blog Manager — Fri, 03 May 2013 14:08:10 +0000

The Facebook era of Tweetdeck is over. Actually, the third-party app era of Tweetdeck is over. No more Facebook integration and no more Android or iPhone apps, and no more Tweetdeck AIR. The bright news is that Tweetdeck is working on an app for Chrome, which should include notifications. What’s this mean for social media [...]

Who Are Your Top 5 Competitors?

Blog Manager — Thu, 02 May 2013 14:38:48 +0000

Michael Martinez brings up a good point about competitive analysis. He says, In search optimization your top five competitors are the five sites that appear most often in the same queries that drive traffic to your Website…. You are ONLY competing with other sites that appear in the same queries that drive traffic to your [...]

3 Uncanny On-Site SEO Tricks

Blog Manager — Wed, 01 May 2013 17:47:18 +0000

On-site SEO is every bit as important as off-site SEO. In fact, I’d say it’s more important. If you can’t get your on-site SEO right, then it won’t matter how good you are at off-site SEO. Here are three on-site SEO tricks that don’t get talked about much. 404 pages – There are all sorts [...]

Twitter Advertising Now Open To Everyone

Blog Manager — Tue, 30 Apr 2013 15:05:43 +0000

Initially, sponsored tweets on Twitter were open only to big corporations. Now, they’re open to everyone. You can take advantage of Twitter’s self-service advertising platform in two ways: Promoted Accounts – Ever see those “Who To Follow” lists in your Twitter sidebar? If so, then that’s what I’m talking about. You can have your account [...]

6 Ways To Use Google Trends

Blog Manager — Mon, 29 Apr 2013 14:32:04 +0000

Google Trends has introduced a new way to conduct keyword research. There are plenty of ways to use Google Trends to uncover the best keywords to target for your marketing campaigns. Today I’m going to highlight 6 basic ways to use Google Trends. Channel Search – With Google Trends you can research key phrases and [...]