Recruitment Advertising Blog

You too can do something extraordinary. New Zealand Police

noreply@blogger.com (Patriot Advertising, Inc.) — Mon, 22 Aug 2011 23:11:00 +0000

Employees in ads

noreply@blogger.com (Patriot Advertising, Inc.) — Mon, 22 Aug 2011 22:34:00 +0000

Employees are not always found in just recruitment ads but they also help define a personal face to your company in general marketing and branding. At the same time they also help foster the understanding that your company takes an interest in the employees and empowers them. Most people are going to have exposure to your company before they even start looking for a job. What message are they receiving right now?

Images via http://adsoftheworld.com/

Hiring Doc Stars!

noreply@blogger.com (Patriot Advertising, Inc.) — Mon, 22 Aug 2011 22:32:00 +0000

via: makethelogobigger.blogspot.com

Video Resumes

noreply@blogger.com (Patriot Advertising, Inc.) — Mon, 22 Aug 2011 22:18:00 +0000

The use of video resumes continues to grow and the quality of those using them is greatly improving. Does your company allow potential employees to show off their qualities, abilities and interests this way?

Recruitment - New Zealand Police Cougar Ads Pulled

noreply@blogger.com (Patriot Advertising, Inc.) — Tue, 22 Feb 2011 15:16:00 +0000

There are some fields where edgey ad direction is not quite on the same level as the message that needs to be delivered. When developing your recruitment campaign consider the tone you want to set for your company or organization. Take into account what it means from all angles.

via: http://adweek.blogs.com/adfreak/2011/02/new-zealand-polices-cougar-ads-are-pulled.html

Nackademin: Are you suited for something else? Student Recruitment Campaign

noreply@blogger.com (Patriot Advertising, Inc.) — Mon, 14 Feb 2011 16:04:00 +0000

Facebook and Solving Murders

noreply@blogger.com (Patriot Advertising, Inc.) — Thu, 06 Jan 2011 18:11:00 +0000

Facebook ads seem to be continuing to evolve in thier use. First general ads, then people trying to get hired through them, and now the police in Britain are trying to find clues that will help solve the murder of Joanna Yeates, a Bristol architect whose strangled body was found Christmas Day, a week after she went missing.
Anyone with information about the case may contact the police at avonandsomerset.police.uk/jo.

AOL Billboard Hiring

noreply@blogger.com (Patriot Advertising, Inc.) — Thu, 06 Jan 2011 18:09:00 +0000

Via: http://adweek.blogs.com/adfreak/2011/01/beat-your-boss-to-that-awesome-aol-career.html
Via: http://www.businessinsider.com/aol-billboard-2011-1

Facebook vs. Twitter

noreply@blogger.com (Patriot Advertising, Inc.) — Wed, 22 Dec 2010 16:53:00 +0000

Click for full view:

Via: http://www.brandflakesforbreakfast.com/2010/12/difference-between-facebook-and-twitter.html

University of Gent Print Ad

noreply@blogger.com (Patriot Advertising, Inc.) — Wed, 22 Dec 2010 16:34:00 +0000

"Not everything's in a book. Dare to think."

Via: http://adsoftheworld.com/media/print/university_of_gent_bookcase

Kings of Leon Music Video Casting

noreply@blogger.com (Patriot Advertising, Inc.) — Wed, 22 Dec 2010 16:19:00 +0000

Kings of Leon have called attention to the casting agency ad that requested that applicants have physical deformities. The post was listed on newyork.craigslist.com.

via:
http://adweek.blogs.com/adfreak/2010/12/ad-seeking-freaky-actors-irks-kings-of-leon.html

http://www.nme.com/news/kings-of-leon/54201

iPads for Kaplan Thaler Employees

noreply@blogger.com (Patriot Advertising, Inc.) — Wed, 22 Dec 2010 16:08:00 +0000

Rewarding employees can help strengthen loyalty within companies. The rewards might not have to be quite like The Kaplan Thaler Group which rewarded every employee with an iPad but even offering shares to employees or simply taking a cue from FedEx with their increase in salaries and benefits over the course of time help strengthen a company, both in terms of current employees and potential recruits.

When you do a search for your company's name + employees, what kind of results turn up?

Kaplan Thaler: http://adweek.blogs.com/adfreak/2010/12/kaplan-thaler-gives-every-employee-an-ipad.html
FedEx: http://money.cnn.com/2010/12/16/news/economy/thebuzz/

How far would your employees go to help save the company?

noreply@blogger.com (Patriot Advertising, Inc.) — Tue, 07 Dec 2010 00:40:00 +0000

Employees for an airline have released a calendar of themselves to help raise money and boost interest in the company. Would your employees do something like this to save your company?
via adrants.com:
http://www.adrants.com/2010/11/unemployed-flight-attendants-launch.php

Domino's in Japan hiring; $31,000/hour for December Part Time Job

noreply@blogger.com (Patriot Advertising, Inc.) — Thu, 18 Nov 2010 18:08:00 +0000

OK, so the job only lasts 1 hour but still, this is creating quite a stir in Japan.

This is in celebration of the 25th anniversary of Domino's being in Japan and a 50th worldwide anniversary. Anyone over 18 with experience or no experience can enter.

This is a great promotion but what about their already loyal employees?

The problem with promotions like this is that they jilt they already loyal supporters of your brand. What could be done to reward these supporters? Holding a seperate drawing for all active employees to win some sort of bonus? Thoughts and ideas on this?

More details via ABC: http://abcnews.go.com/meta/search/imageDetail?format=plain&source=http%3A%2F%2Fabcnews.go.com%2Fimages%2FUS%2Fap_japan_dominos_101104

More details via AdFreak: http://adweek.blogs.com/adfreak/2010/11/dominos-is-hiring-offering-31000-an-hour.html

McDonald's Ads Recruitment Theme

noreply@blogger.com (Patriot Advertising, Inc.) — Mon, 25 Oct 2010 16:20:00 +0000

Via: www.adsoftheworld.com

Mercy Volunteer Society: Sign up. Save a life.

noreply@blogger.com (Patriot Advertising, Inc.) — Mon, 25 Oct 2010 16:15:00 +0000

via: www.adsoftheworld.com

infojobs.it "Whom do you entrust your CV with?"

noreply@blogger.com (Patriot Advertising, Inc.) — Mon, 25 Oct 2010 16:11:00 +0000

Via: http://www.adsoftheworld.com/

School of Visual Arts: Don't Depend on Luck

noreply@blogger.com (Patriot Advertising, Inc.) — Mon, 25 Oct 2010 16:01:00 +0000

www.sva.edu

via: www.adsoftheworld.com

R/GA Explores the personal lives of employees

noreply@blogger.com (Patriot Advertising, Inc.) — Mon, 25 Oct 2010 15:49:00 +0000

The recent video that has been posted covers the DJs within the company.
http://www.facebook.com/video/video.php?v=742661952697
A previous video post tackled those that had tattoos.

Dipping into the lives of your current employees allows you to define an image of your comapny that potential candidates can identify with. The highlights may not speak to all of your employees but it opens the door for a discussion and sets the tone of your company for employees. While your company may not be quite as informal as to highlight DJing and Tattoos, there is always something within the lives of your employees that candidates can connect with and you can utilize to establish a founding bond between your company and potential hires.

Totaljobs.com: It's not luck, it's totaljobs.com Campaign Spots

noreply@blogger.com (Patriot Advertising, Inc.) — Thu, 14 Oct 2010 19:52:00 +0000

QR Codes and Recruitment

noreply@blogger.com (Patriot Advertising, Inc.) — Mon, 13 Sep 2010 16:32:00 +0000

SourceCon posted an article recently about using QR codes in recruitment.
http://www.sourcecon.com/news/2010/08/24/qr-codes-and-sourcing-is-it-social/

It seemed that most of the time companies using the codes would direct applicant to their main recruitment page.

I see QR codes being as effective as text campaigns for short term events like a large scale hiring event over the course of a month. I would use them to direct candidates to specific detailed pages that can offer information that was unable to be placed in the print ad (maybe include full positions lists or candidate requirements.)

In comparison with a text message campaign, the QR codes do not limit you to 140 characters. It would be interested to see what kind of detailed data could be retrieved from a QR code campaign. With texting, after the campaign runs you have the phone numbers of those that volunteered for information, is there anything comparable for the QR codes?

Here is another recruitment note about QR codes and Siemens' recruitment campaign:
http://www.recruitingfly.com/siemens-recruiting-with-qr-codes/

Fun Creative Agency Recruitment

noreply@blogger.com (Patriot Advertising, Inc.) — Tue, 07 Sep 2010 19:27:00 +0000

via: adsoftheworld.com

COMMERCIAL - Windows Live & Internet Memes

noreply@blogger.com (Patriot) — Thu, 02 Sep 2010 23:14:00 +0000

Windows Live Photo Gallery jumps on the internet meme wagon by turning the viral video, Double Rainbow into a full-on marketing campaign. Technology and internet memes are at a constant change; so this direction seems to fit in my opinion. The meme and product go nicely hand in hand with capturing life's memorable moments in photos.

If you haven't seen the original YouTube video...Double Rainbow

VIDEO - 100,000 live bees plead for help on billboard

noreply@blogger.com (Patriot) — Thu, 02 Sep 2010 22:23:00 +0000

Banrock Station winery created a billboard ad campaign involving the subject-100,000 honey-bees to share their message. The bee-board draws awareness to the decline of the honey-bee population worldwide. The message, SOS is short for, Save Our Swarm. AdFreak - They used queen-bee pheromones to attract a giant swarm of bees. The winery is donating 5p to the honey-bee cause for every bottle sold.

It's Alive! Patriot's New Website

noreply@blogger.com (Patriot) — Thu, 26 Aug 2010 22:51:00 +0000

We took our new website live today!
Patriot Advertising
Optimized for your recruitment advertising needs.