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	<title>Red Block Internet Consultants</title>
	<link>http://redblock.com.au</link>
	<description>Just another WordPress weblog</description>
	<pubDate>Wed, 09 Jan 2008 12:50:46 +0000</pubDate>
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	<language>en</language>
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		<title>SEO for .NET Applications</title>
		<link>http://redblock.com.au/blog/seo-for-net-applications/</link>
		<comments>http://redblock.com.au/blog/seo-for-net-applications/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 11:56:18 +0000</pubDate>
		<dc:creator>michael</dc:creator>
		
		<category><![CDATA[Notes]]></category>

		<guid isPermaLink="false">http://redblock.com.au/blog/seo-for-net-applications/</guid>
		<description><![CDATA[Search Engine Optimization for .NET, so after I first noticed a large build up of strange session Urls in Google searches for my domain I�??ve then done a little bit of research into the issue.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.kowitz.net/archive/2006/12/17/search-engine-optimization-for-.net.aspx">Search Engine Optimization for .NET</a>, so after I <a href="http://www.kowitz.net/2006/12/7/Cleaning+Up+ASPNET+Sessions+in+Google.aspx">first noticed</a> a large build up of strange session Urls in Google searches for my domain I�??ve then done a little bit of <a href="http://www.kowitz.net/2006/12/11/ASPNET+20+Mozilla+Browser+Detection+Hole.aspx">research</a> into the issue.</p>
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		<item>
		<title>Behavioural Data in Search Engine Rankings</title>
		<link>http://redblock.com.au/blog/behavioural-data-in-search-rankings/</link>
		<comments>http://redblock.com.au/blog/behavioural-data-in-search-rankings/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 11:55:43 +0000</pubDate>
		<dc:creator>michael</dc:creator>
		
		<category><![CDATA[Notes]]></category>

		<guid isPermaLink="false">http://redblock.com.au/blog/behavioural-data-in-search-rankings/</guid>
		<description><![CDATA[Relevance Feedback, I think [Google] use aggregate information to tweak the equation variables. When too many queries are not giving the best results, then they may alter the ranking formula.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.seomoz.org/ugc/relevance-feedback">Relevance Feedback</a>, I think [Google] use aggregate information to tweak the equation variables. When too many queries are not giving the best results, then they may alter the ranking formula.</p>
]]></content:encoded>
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		<item>
		<title>Hello world!</title>
		<link>http://redblock.com.au/blog/hello-world/</link>
		<comments>http://redblock.com.au/blog/hello-world/#comments</comments>
		<pubDate>Tue, 08 Jan 2008 12:48:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false" />
		<description><![CDATA[Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
]]></description>
			<content:encoded><![CDATA[<p>Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!</p>
]]></content:encoded>
			<wfw:commentRss>http://redblock.com.au/blog/hello-world/feed/</wfw:commentRss>
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		<item>
		<title>Sitemaps; Google, Yahoo and Microsoft support</title>
		<link>http://redblock.com.au/blog/sitemaps-google-yahoo-and-microsoft-support/</link>
		<comments>http://redblock.com.au/blog/sitemaps-google-yahoo-and-microsoft-support/#comments</comments>
		<pubDate>Mon, 26 Nov 2007 03:02:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://redblock.com.au/blog/sitemaps-google-yahoo-and-microsoft-support/</guid>
		<description><![CDATA[This is great news for SEOs and webmasters as there were fears the major search engines would introduce their own Sitemap equivalent protocol.�??Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling�?��?? - Sitemaps.org
Congratulations to Sitemaps.org for their dedication as well as the SE�??s [...]]]></description>
			<content:encoded><![CDATA[<p class="entry-content">This is great news for SEOs and webmasters as there were fears the major search engines would introduce their own Sitemap equivalent protocol.<em>�??Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling�?��??</em> - <a href="http://sitemaps.org/" title="A link to Sitemaps.org" target="_blank">Sitemaps.org</a></p>
<p>Congratulations to Sitemaps.org for their dedication as well as the SE�??s for widely supporting this feature.</p>
<p>Sitemaps of your website can be submitted to major search engines at:</p>
<ul>
<li><strong>Yahoo! Site Explorer</strong><br />
<a href="http://siteexplorer.search.yahoo.com/" title="A link to Yahoo! Site Explorer" target="_blank"> http://siteexplorer.search.yahoo.com/</a></li>
<li><strong>Google Webmaster Tools</strong><br />
<a href="http://www.google.com/webmasters/sitemaps/" title="A link to Google Webmaster Tools" target="_blank">http://www.google.com/webmasters/sitemaps/</a></li>
<li><strong>Microsoft Search</strong><br />
A submission system for Microsoft Search is expected in 2007.</li>
</ul>
]]></content:encoded>
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		<item>
		<title>Google �??Unavailable After�?? Meta Tag Available</title>
		<link>http://redblock.com.au/blog/google-unavailable-after-meta-tag-available/</link>
		<comments>http://redblock.com.au/blog/google-unavailable-after-meta-tag-available/#comments</comments>
		<pubDate>Mon, 30 Jul 2007 15:37:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://redblock.com.au/blog/google-unavailable-after-meta-tag-available/</guid>
		<description><![CDATA[Over the weekend Dan Crow announced on Google Blog the unavailable_after META tag is now live and operational.
The �??unavailable_after�?? tag will allow you to tell Google when Googlebot should no longer crawl that page.
Extract from Search Engine Land, Google to Add �??Unavailable After�?? META Tag
I expect both open-source and proprietary CMS developers to have integrated [...]]]></description>
			<content:encoded><![CDATA[<p>Over the weekend Dan Crow <a href="http://googleblog.blogspot.com/2007/07/robots-exclusion-protocol-now-with-even.html">announced on Google Blog</a> the unavailable_after META tag is now live and operational.</p>
<blockquote><p>The �??unavailable_after�?? tag will allow you to tell Google when Googlebot should no longer crawl that page.<br />
<cite>Extract from Search Engine Land, <a href="http://searchengineland.com/070712-093059.php">Google to Add �??Unavailable After�?? META Tag</a></cite></p></blockquote>
<p>I expect both open-source and proprietary <acronym title="Content Management Systems">CMS</acronym> developers to have integrated this recent change soon as it adds valuable rules for removing temporary or time-specific pages (eg. monthly offers and competitions).</p>
]]></content:encoded>
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		<item>
		<title>Comparison of Australian online business directories</title>
		<link>http://redblock.com.au/blog/comparison-of-australian-online-business-directories/</link>
		<comments>http://redblock.com.au/blog/comparison-of-australian-online-business-directories/#comments</comments>
		<pubDate>Sat, 21 Jul 2007 17:29:04 +0000</pubDate>
		<dc:creator>michael</dc:creator>
		
		<category><![CDATA[Local search]]></category>

		<guid isPermaLink="false">http://redblock.com.au/blog/comparison-of-australian-online-business-directories/</guid>
		<description><![CDATA[This week Managing Director of AussieWeb, Monte Huebsch, published a critical comparison of Australian online business directories for SearchWeek.Bias aside, it�??s worth the read for insight from one of the local search leaders as to where the rest of the industry is heading.
]]></description>
			<content:encoded><![CDATA[<p class="entry-content">This week Managing Director of AussieWeb, <a href="http://www.montehuebsch.com/">Monte Huebsch</a>, published a critical <a href="http://www.searchweek.com.au/index.php/2007/07/06/local-search-scene-in-australia-explained/">comparison of Australian online business directories</a> for SearchWeek.Bias aside, it�??s worth the read for insight from one of the local search leaders as to where the rest of the industry is heading.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>4 Top SEO Client Traits</title>
		<link>http://redblock.com.au/blog/4-top-seo-client-traits/</link>
		<comments>http://redblock.com.au/blog/4-top-seo-client-traits/#comments</comments>
		<pubDate>Wed, 11 Jul 2007 00:03:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://redblock.com.au/blog/4-top-seo-client-traits/</guid>
		<description><![CDATA[

A willingness to learn basic principles
Clients that are knowledgeable in up-to-date basic SEO principles before seeking expert assistance on a website are rewarded by lower fees. Less time spent educating the client during initial consultation and day-to-day maintenance activities means smaller SEO site budgets! You could also flip the coin, less time covering basics means [...]]]></description>
			<content:encoded><![CDATA[<ol>
<li>
<h3>A willingness to learn basic principles</h3>
<p>Clients that are knowledgeable in up-to-date basic SEO principles before seeking expert assistance on a website are rewarded by lower fees. Less time spent educating the client during initial consultation and day-to-day maintenance activities means smaller SEO site budgets! You could also flip the coin, less time covering basics means more resources allocated to advanced topics (eg. localised search, web analytics, linkerati tips &amp; tricks)</li>
<li>
<h3>The ability to trust an authority in their field</h3>
<p>A client prepared to actively consider and action industry expert recommendations are typically rewarded by opportunities to test new techniques and best practices otherwise not mentioned to traditional clients. It�??s the same across the board, if you go out of your way to please your partner they will go the extra mile in effort for you.</li>
<li>
<h3>Be receptive and reachable</h3>
<p>This is pretty simple, always have someone at your firm to deal with site issues raised by your SEO firm. This may be as simple as providing remote details to the web server or as critical as your web developer�??s contact details. If you have planned leave let your SEO agent know and allow for a second in command of your SEO operation.</li>
<li>
<h3>Patience towards long-term performance goals</h3>
<p>There is no formal �??SEO optimised�?? specifications (as yet) so clients should expect to see short-term traffic fluctuations as search engines, visitors and competitors respond to updated site content and presentation. Ensuring a positive trend continues is the goal of sales-focused site optimisation.</li>
</ol>
]]></content:encoded>
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		</item>
		<item>
		<title>7 Things Wrong With Australia�??s Web Development Industry</title>
		<link>http://redblock.com.au/blog/7-things-wrong-with-australias-web-development-industry/</link>
		<comments>http://redblock.com.au/blog/7-things-wrong-with-australias-web-development-industry/#comments</comments>
		<pubDate>Mon, 02 Jul 2007 15:35:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://redblock.com.au/blog/7-things-wrong-with-australias-web-development-industry/</guid>
		<description><![CDATA[Since working in the web development industry I�??ve always wanted to clear my throat of the following itches.


Recommending .com domains for Australian orientated websites
Australian companies providing products and services to Australians should hold a �??.com.au�?? extension. Having an Australian domain extension assists search engines in providing the most relevant local information to searchers.

Using Image Titles [...]]]></description>
			<content:encoded><![CDATA[<p class="entry-content">Since working in the web development industry I�??ve always wanted to clear my throat of the following itches.</p>
<ol>
<li>
<h3>Recommending .com domains for Australian orientated websites</h3>
<p>Australian companies providing products and services to Australians should hold a �??.com.au�?? extension. Having an Australian domain extension assists search engines in providing the most relevant local information to searchers.</li>
<li>
<h3>Using Image Titles or Flash Instead of HTML Headers and Markup</h3>
<p>Flash sites (unless packed within structured XML files) and image headers are not �??seen�?? by search engines. Simply put, your fancy Flash navigation and poorly implemented image headers limits the depth search engines can crawl and what they know about your business.</li>
<li>
<h3>On page redirection to �??/asp/index.asp�?? or �??/index.php�??</h3>
<p>If you type in �??www.domain.com.au�?? and yet the URL in the address bar appears as �??www.domain.com.au/asp/index.asp�?? your site may be using on-page redirections. This form of redirection is ignored by search engines meaning they don�??t see your site until someone links to you, there are many ethical ways to redirect pages.</li>
<li>
<h3>Limited site search</h3>
<p>Site visitors are using site search more than ever and yet across the industry poorly implemented internal search continue to respond with �??No results have been found�??. Inclusion of advanced search functions and intelligent suggestions are required.</li>
<li>
<h3>Not defining page backgrounds</h3>
<p>If a page background is not set the current Operating System theme window background is used. For XP users this is light-grey, for everyone else, who knows�?�</li>
<li>
<h3>Lack of integration of �??robots.txt�?? and XML Site maps</h3>
<p>These services have been made available to assist site owners in managing how and which content is presenting to major search engines.</li>
<li>
<h3>Prominent back linking on client sites to web developer site</h3>
<p>Web development firms that place links to their own site artificially boost their ranking for competitive keywords. Unless a clear benefit is seen by your users this practice should be abolished and any back links removed.</li>
</ol>
<p>What other things are done wrong within Australia�??s web development industry? Have you worked with companies that don�??t build search engine friendly sites?</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Kicking Red Block up a gear</title>
		<link>http://redblock.com.au/blog/kicking-red-block-up-a-gear/</link>
		<comments>http://redblock.com.au/blog/kicking-red-block-up-a-gear/#comments</comments>
		<pubDate>Fri, 22 Jun 2007 23:00:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://redblock.com.au/blog/kicking-red-block-up-a-gear/</guid>
		<description><![CDATA[Today was my last day as Web developer for local Brisbane web development firm, icemedia. I now take on full-time responsibilities for Internet marketing with Red Block. I must concede, the last year with ice has been a great and valuable experience, working with friendly, energetic colleagues and the leaders in ASP, .NET and online [...]]]></description>
			<content:encoded><![CDATA[<p class="entry-content">Today was my last day as Web developer for local Brisbane web development firm, <a href="http://www.icemedia.com.au/">icemedia</a>. I now take on full-time responsibilities for Internet marketing with Red Block. I must concede, the last year with ice has been a great and valuable experience, working with friendly, energetic colleagues and the leaders in ASP, .NET and online applications.Behind the Red Block curtain we�??re tracking remarkable results from client sites and are working with fantastic clients across the international small-medium business sector. My addition to the team will assist in further penetrating the Australian online marketplace in our mission to raise the bar of standards for Australian Internet marketing campaigns and Search Engine Optimisation services.</p>
<p>From the team at Red Block, thanks for supporting us!</p>
]]></content:encoded>
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		<item>
		<title>Meeting Local Brisbane Bloggers</title>
		<link>http://redblock.com.au/blog/meeting-local-brisbane-bloggers/</link>
		<comments>http://redblock.com.au/blog/meeting-local-brisbane-bloggers/#comments</comments>
		<pubDate>Thu, 21 Jun 2007 18:10:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Brisbane Weblogger]]></category>

		<guid isPermaLink="false">http://redblock.com.au/blog/meeting-local-brisbane-bloggers/</guid>
		<description><![CDATA[Tonight I attended the Brisbane Weblogger Meetup Group (local blogosphere) at Jade Buddha on the waterfront, it was surprisingly good fun for a bloody cold evening (never wear short sleeve summer dressing for outdoor dining).
While searching for the warmest seats I met up with:

Peter. from Brisbane-based hosting provider SiteMost,
Duncan. undercover Internet journo (wait, that wasn�??t [...]]]></description>
			<content:encoded><![CDATA[<p class="entry-content">Tonight I attended the <a href="http://blog.meetup.com/389/" class="url"><span class="fn org">Brisbane Weblogger Meetup Group</span></a><span class="url"><span class="fn org"> (</span></span><span class="truncateMe maxChars300" title="Show full description">local blogosphere) </span><span class="url"><span class="fn org">at Jade Buddha on the waterfront, it was surprisingly good fun for a bloody cold evening (never wear short sleeve summer dressing for outdoor dining).</span></span></p>
<p>While searching for the warmest seats I met up with:</p>
<ul>
<li><strong>Peter</strong>. from Brisbane-based hosting provider SiteMost,</li>
<li><strong>Duncan</strong>. undercover Internet journo (wait, that wasn�??t a disguise?),</li>
<li><strong>Tim</strong>. maintains the Spy Journal blogging network,</li>
<li><strong>Mick</strong>. the Meetup organiser, cheers for a great evening!</li>
</ul>
<p>and several other interesting individuals; that don�??t have Meetup photos.</p>
<p>Notable events out in the cold included learning of <a href="http://www.blogmastermind.com/blueprint/?home=33">Blog Profits Blueprint</a> (a progressive blog monetisation), a hearty discussion about the popular publishing platform, Drupal, and observing empty beer glasses. All in all, a great night. Cheers Mick!</p>
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