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AMP by Example
Accelerated Mobile Pages in Action

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What is Bernie Sanders A/B Testing?
He’s testing his website more than any other candidate. What’s he been up to and how has his site evolved to increase do…

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Reshared post from +John Mueller

Planning on moving to HTTPS? Here are 13 FAQs! What's missing? Let me know in the comments and I'll expand this over time, perhaps it's even worth a blog post or help center article. Note that these are specific to moving an existing site from HTTP to HTTPS on the same hostname. Also remember to check out our help center at https://support.google.com/webmasters/answer/6073543

# Do I need to set something in Search Console? No, just add the HTTPS site there. The change-of-address setting doesn't apply for HTTP -> HTTPS moves.

# How can we do an A/B test? Don't cloak to Googlebot specifically, use 302 redirects + rel=canonical to HTTP if you want to test HTTPS but not have it indexed. Don't block via robots.txt . More about A/B testing at https://googlewebmastercentral.blogspot.ch/2012/08/website-testing-google-search.html (302 redirects aren't cached.)

# Will the rel=canonical guarantee that the HTTP URL is indexed? No, but it's a very strong signal when picking the indexed URL.

# What's the next step after testing? Follow our site-move documentation ( https://support.google.com/webmasters/answer/6033049 ). Use 301 redirects from HTTP to HTTPS, confirm the new version by adding a rel=canonical on the HTTPS page, pointing to itself, and submit sitemaps including both HTTP & HTTPS URLs with new change-dates (in the long run, just keep the HTTPS sitemap).

# What about the robots.txt file? The HTTPS site uses the HTTPS robots.txt file. Check that it's reachable or serves a 404 result code, and check that your HTTP URLs aren't blocked by the HTTP robots.txt file.

# Is it OK to have just some pages on HTTPS? Yes, no problem! Start with a part, test it, add more.

# Should I move everything together, or is it fine to do sections? Moving in sections is fine.

# Will I see a drop in search? Fluctuations can happen with any bigger site change. We can't make any guarantees, but our systems are usually good with HTTP -> HTTPS moves.

# Which certificate do I need? For Google Search, any modern certificate that's accepted by modern browsers is acceptable.

# Do I lose "link juice" from the redirects? No, for 301 or 302 redirects from HTTP to HTTPS no PageRank is lost.

# Will we see search keywords in Google Analytics when we're on HTTPS? This won't change with HTTPS, you can see the search queries in Search Console.

# How can I test how many pages were indexed? Verify HTTP / HTTPS separately in Search Console, use Index Status for a broad look, or the sitemaps indexed counts for sitemap URLs.

# How long will a move from HTTP to HTTPS take? There are no fixed crawl frequencies, it depends on the size of your site, and the speed of crawling that's possible. The move takes place on a per-URL basis.

Hope this helps clarify some of the open questions! Let me know if there's anything missing.


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Reshared post from +John Mueller

Planning on moving to HTTPS? Here are 13 FAQs! What's missing? Let me know in the comments and I'll expand this over time, perhaps it's even worth a blog post or help center article. Note that these are specific to moving an existing site from HTTP to HTTPS on the same hostname. Also remember to check out our help center at https://support.google.com/webmasters/answer/6073543

# Do I need to set something in Search Console? No, just add the HTTPS site there. The change-of-address setting doesn't apply for HTTP -> HTTPS moves.

# How can we do an A/B test? Don't cloak to Googlebot specifically, use 302 redirects + rel=canonical to HTTP if you want to test HTTPS but not have it indexed. Don't block via robots.txt . More about A/B testing at https://googlewebmastercentral.blogspot.ch/2012/08/website-testing-google-search.html (302 redirects aren't cached.)

# Will the rel=canonical guarantee that the HTTP URL is indexed? No, but it's a very strong signal when picking the indexed URL.

# What's the next step after testing? Follow our site-move documentation ( https://support.google.com/webmasters/answer/6033049 ). Use 301 redirects from HTTP to HTTPS, confirm the new version by adding a rel=canonical on the HTTPS page, pointing to itself, and submit sitemaps including both HTTP & HTTPS URLs with new change-dates (in the long run, just keep the HTTPS sitemap).

# What about the robots.txt file? The HTTPS site uses the HTTPS robots.txt file. Check that it's reachable or serves a 404 result code, and check that your HTTP URLs aren't blocked by the HTTP robots.txt file.

# Is it OK to have just some pages on HTTPS? Yes, no problem! Start with a part, test it, add more.

# Should I move everything together, or is it fine to do sections? Moving in sections is fine.

# Will I see a drop in search? Fluctuations can happen with any bigger site change. We can't make any guarantees, but our systems are usually good with HTTP -> HTTPS moves.

# Which certificate do I need? For Google Search, any modern certificate that's accepted by modern browsers is acceptable.

# Do I lose "link juice" from the redirects? No, for 301 or 302 redirects from HTTP to HTTPS no PageRank is lost.

# Will we see search keywords in Google Analytics when we're on HTTPS? This won't change with HTTPS, you can see the search queries in Search Console.

# How can I test how many pages were indexed? Verify HTTP / HTTPS separately in Search Console, use Index Status for a broad look, or the sitemaps indexed counts for sitemap URLs.

# How long will a move from HTTP to HTTPS take? There are no fixed crawl frequencies, it depends on the size of your site, and the speed of crawling that's possible. The move takes place on a per-URL basis.

Hope this helps clarify some of the open questions! Let me know if there's anything missing.


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I'm trying to figure out if there's a way to add Live Chat as a ContactPoint. Right now it looks like there's no direct property this could be achieved with, but ContactPointOption seems to allow URLs to be specified. Do you think this would work?

Thanks in advance!
Richard

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#AerialPhotography   #Phuket   #Thailand  

Here’s the Big Buddha as the sun rose this morning. The first eyes to see the sun each day are his.

#AerialPhotography   #Phuket   #Thailand  

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Thanks in advance!

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What is the future of SEO?

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How to Use SEMrush for Competitive Keyword Research | Distilled

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Show Inbound: Inbound.org Technical SEO Audit
The irony of inbound.org having such terrible SEO was unendurable. Since we’re marketers marketing to marketers about marketing and we believe in radical transparency (and since @NathanSheusi

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It would be funny if it wasn’t so tragic…

Big niche, and getting #1 rank for [crm software] with spam like this is pretty sad:

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Reshared post from +Bill Slawski

A Google patent discusses how a site might be labeled a low quality site by Google based upon the links from other pages pointed to the site, and how this can potentially reduce rankings for a page.

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How Google May Classify Sites as Low Quality Sites
A Google patent describes how it may assign a site a low quality score based upon the links pointed to the site; such as links from boilerplate or multiple redundant resources on a site.

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Great work from +Bill Slawski​ (as usual), and very much worth reading if you're an SEO.

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Visual Sitelinks

Google has a new granted patent and a newly published patent application on the sitelinks that they might show in search results for a site. Are sitelinks showing for your site, and if not, why not?

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How Google May Choose Sitelinks in Search Results Based upon Visual or Functional Significance – SEO by the Sea
A new Google Granted Patent and Patent Application describe how search results site links might be generated for a site, and what factors Google may look at when deciding.

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Very well put together.

Reshared post from +Tim Capper

Is this really why Panda was introduced.

One of the best reports I have read on the Anti Trust Debate: http://www.foundem.co.uk/fmedia/Foundem_Jun_2015_Analysis/

Is this really why Panda was introduced.

One of the best reports I have read on the Anti Trust Debate: http://www.foundem.co.uk/fmedia/Foundem_Jun_2015_Analysis/

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3 SEO Predictions You Need to Know for 2016
Mobile and voice are shaping the future of SEO – what else should you know about SEO in 2016? In this article learn 3 important SEO predictions.

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More Findings From Google’s Phantom 2 Update (“The Quality Update”) – Panda Overlap, Long-Term Approach, URL Tinkering, and More
  My Google Richter Scale was insanely active the week of April 27, 2015. That’s when Google rolled out a change to its core ranking algorithm to

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Based on nothing other than the shape of the tea leaves in the bottom of my cup, but it would make a lot of sense to replace something that required batch updates with something that worked in real-time (and how many times did a Googler say they were working on making Panda real-time?).

Just my €0.02.

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Judging by the sheer volume of Nexus 5 users reporting this it looks very much like a software update may be killing the hardware. I'll be mega pissed if this phone dies due to s/w updates from Google.

Hoping no hardware damage, but boy does it run hot when optimizing those apps each time it dies.

Please +Android fix this.

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Event Category: to use this feature visit: EVENT-TRACKING.COM
Event Action: to use this feature visit: Event-Tracking.com
Event Label: to use this feature visit: Event-Tracking.com

What pricks.

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As per https://developers.google.com/structured-data/slsb-overview it states to use the canonical homepage for your domain.  Is there any way to set this up when you have multiple country sites beneath your main domain, e.g.

www.example.com > US site
www.example.com/uk/ > UK site

On Example.com sitesearch segments results based on the country site within which the user is searching. I realise this may not be possible since Google doesn't seem to show the sitesearch box for sub-sites under same domain?

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Enable Sitelinks Search Box

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If It Were My Home
Welcome to IfItWereMyHome.com. The lottery of birth is responsible for much of who we are. If you were not born in the country you were, what would your life be like? Would you be the same person? IfItWereMyHome.com is your gateway to understanding life outside your home.

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Why I left Google – JW on Tech – Site Home – MSDN Blogs

This blog is the original work of James Whittaker and contains his rants and insights about the web, engineering practices, software testing and other predictions about the future of technology.

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Nice feature!

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Would be great if GA would start to do some of this for us…

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Posting Rules | Foxy Blogger.com
Member Rules The following rules must be adhered to by all times by our members. Failure to adhere to these rules will result in your account being

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I have a question regarding Google's HREFLANG guidelines, in particular:

https://sites.google.com/site/webmasterhelpforum/en/faq-internationalisation#q20

"We recommend not using rel=canonical across different language or country versions. Using it within the same language/country version is fine and one of the recommended ways of handling canonicalization."

The problem here is that I have made receommendations to clients about caonicalising different country versions in the same language that contain identical/near-identical content, and then letting Google display the correct LANG version using the values defined in HREFLANG values.

The set up looks like:

www.example.com/en/
 - HREFLANG="en"
 - canonical="www.example.com/en/"
www.example.com/en-uk/ 
 - HREFLANG="en-uk"
 - canonical="www.example.com/en/"
www.example.com/en-ie/ 
 - HREFLANG="en-ie"
 - canonical="www.example.com/en/"

The above goes against the guidelines, but I've seen this set-up working very well.  I understand the recommendation is just that, but is there any technical reason why my implementation should be avoided?

The test site I always reference is http://href-lang.com/, and the associated notes for the test site can be found at http://www.stateofdigital.com/hreflang-canonical-test/

Any help is, as always, much appreciated!

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FAQ: Internationalisation – Google Webmaster Help
Companion documents for the Google Webmaster Help Forum

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Verisign: .Com Domains Have More Click Appeal In Search Results
Consumers prefer to click on search results with a .com domain rather than a new domain, according to Verisign-funded research.

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[Edit] Also seeing .de .com.au and .ca results in "Results from Ireland"

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simple-share-buttons.com

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Guardian, FT, CNN and Reuters in ad deal to take on Facebook and Google
Pangaea Alliance initiative will give brands access to more than 110 million online readers using programmatic advertising system

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Usage case is that US homepage is to target both US visitors and act as the default in cases where another locale isn't available for visitors.

Docs not clear, and only give example of single HREFLANG usage.

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Google’s latest Recaptcha uses your IP to determine language with no way to change #EpicFail  

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Third Level Push (modified Siloing) For Deeper Index Penetration | Half’s SEO Notebook
Third-Level Push (aka “siloing”), according to Dan Thies (who regained my attention after his recent article on Google proxy hacking), helps you get third-tier pages (e.g. article/product detail pages) in the main index and ranking higher by “taking more of the PageRank from your second tier, …

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As someone well versed in SEO who has fairly recently stepped into domains space I'm surpried at how poor the SEO knowledge/advice is coming from domainers.

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Grim reading.

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oxford-biochron.com/downloads/OxfordBioChron_Quantifying-Online-Advertising-Fraud_Report.pdf

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Who knows… Google Knows!

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Anatomy of a negative SEO attack, targeting the Jellyfish UK website

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The test site can be found at href-lang.com.

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Reshared post from +Ruud Hein

gb.com Domains Are Now Toxic

"Similarly there have been issues with TLDs like .info and .cc which have been used by spammers and black hat SEOs to game Google through the use of exact match domains, a practice that is no longer as effective as it once was."

http://ruudhe.in/1LvmtKf

#seo   #google   #tl  

gb.com Domains Are Now Toxic

“Similarly there have been issues with TLDs like .info and .cc which have been used by spammers and black hat SEOs to game Google through the use of exact match domains, a practice that is no longer as effective as it once was.”

http://ruudhe.in/1LvmtKf

#seo   #google   #tl  

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Reshared post from +Patrick Sexton

Faster webpages and the critical rendering path
The most important thing to understand about page speed is the critical render path. Making your pages faster than your competitors starts with understanding this.

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Critical render path and pagespeed: An in-depth look

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Car wont start in the morning? No problem – just remove the huge monitor lizard from the engine compartment and you’re all set.

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High powered SEO domains with clean profiles and high trust flow | SEMimpact
   

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Definitely worth giving Botify a go, and they provide free 30 day evaluation accounts for a single domain, so you've nothing to lose by taking a test drive.

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I can really recommend +SEMrush for these type of analyses. Definitely worth having in your toolbox if you conduct frequent site analyses in competitive niches.

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Articles

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