Red Kite Creative LLC

Staying focused on the reasons you blog for your business

Debbie Campbell — Wed, 08 Feb 2012 16:48:38 +0000

I read a great post this morning from the Marketing Executives Network Group; sometimes it’s hard to keep those blogging basics in focus and you need a little reminder. Here are what MENG considers the most critical questions for business bloggers: What’s the purpose of the blog? Who is the audience? Do you have a [...]

Getting more out of Google Analytics

Debbie Campbell — Sat, 04 Feb 2012 22:15:03 +0000

I install Analytics tracking code on all sites from Red Kite, yet I know that most clients never go past the dashboard to see what’s going on. Here’s a great set of references for beginning Google Analytics users.

New Site Launch: Fort Collins Baseball Club

Debbie Campbell — Mon, 09 Jan 2012 19:00:52 +0000

Fort Collins Baseball Club approached Red Kite with a need for a complete overhaul of the design and code for this well-established ASP-based site. When we examined the code, we found an enormous old Javascript-powered image rollover menu that accounted for hundreds of lines on every page. Ack! We created a new theme and built [...]

Two Low-cost Ways to Accept Credit Cards On Your Website

Debbie Campbell — Wed, 28 Dec 2011 19:46:57 +0000

If you’re not already accepting credit cards on your website, here’s a quick review of two reasonably-priced payment solutions. Paypal Website Payments Standard If you definitely want to take Paypal as well as credit cards and don’t mind customers going to the Paypal site to enter billing info, then go with Paypal Website Payments Standard. [...]

Before Your Website Gets a Makeover…

Debbie Campbell — Tue, 27 Dec 2011 22:06:26 +0000

Thinking about updating the look of your business website, but not sure what changes might be best? Before you spend the money for the change, consider a comprehensive website evaluation. The results of our 46-point site review will be provided to you in an easy-to-read report – you’ll know for sure what elements really need [...]

New Site Launch: Endress Analytics

Debbie Campbell — Sat, 05 Nov 2011 14:28:35 +0000

Gabrielle Endress, owner of consulting firm Endress Analytics, hired Red Kite to design and build a custom WordPress theme for her blog after getting frustrated with some aspects of the commercial theme she’d been using. Mainly, the featured content slider on the home page – a tool that displays an image and content from each [...]

Slow is bad.

Debbie Campbell — Sat, 29 Oct 2011 16:50:06 +0000

If waiting for your own business website to open is mildly irritating to you, magnify that feeling by about 10x to understand how visitors and customers view any delays. I recently worked on a site that was build on my production server (a dedicated server), with extremely fast load times. Once the project was complete [...]

New Site Launch: Envisagent

Debbie Campbell — Sat, 29 Oct 2011 16:32:48 +0000

We built the Envisagent site with client Tom Stuve, a Colorado-based IT services provider and digital signage specialist. The WordPress site has a custom theme and a sign gallery to show off his work; for the most part the site serves as a services guide for the two parts of the company. Before we even [...]

New Site Launch: Dog’s Best Life

Debbie Campbell — Thu, 29 Sep 2011 02:02:53 +0000

Dog’s Best Life is an online magazine/blog for dog lovers. Dog’s Best Life’s owner, Sara Hansen, found herself with a commercial WordPress theme that had some serious problems.There was no obvious way to edit some basic elements of the theme, plus it was completely broken in Firefox. After contacting the theme provider together and not [...]

When your website underperforms

Debbie Campbell — Thu, 04 Aug 2011 13:58:38 +0000

I read a terrific article in Entrepreneur magazine last night by Ann Handley, chief content officer at marketingprofs.com. This article was about how to transform your underperforming website from a static brochure (you know, the kind people look at once then put away in a drawer) to a fully-functioning ‘member’ of your sales staff. So [...]