Red Luxury

What It Takes To Wow China’s VIPs

Amy — Wed, 19 Jun 2013 17:39:47 +0000

What do you offer someone who has it all? This is a question that often troubles luxury retailers when recruiting and retaining VIP clients. In the fiercely competitive market of China, luxury companies are trying everything from private auctions to personalized fashion advice to woo and lock in the loyalty of such big spenders. Last [...]

How Ecommerce is the Answer to ‘Under-Retailed’ China

Red Luxury H — Tue, 18 Jun 2013 17:11:29 +0000

“China remains an under-retailed country, and customers’ needs are very strong overall,” says Peggy Yu Yu, co-founder of the Beijing-based ecommerce rival to Amazon China, Dangdang, “I live [in] downtown Beijing, and I drive any direction, and one hour later, still within Beijing, I don’t see good stores anymore, be it supermarket or clothing store.” [...]

Mulberry Goes Upmarket, Targets Asia Growth to Boost Tourist Sales

Red Luxury — Mon, 17 Jun 2013 19:36:03 +0000

British luxury fashion label Mulberry, known for its Alexa handbags, plans to move further upmarket from its position of “affordable luxury.” The company says this strategy is a critical component of its Asian expansion plans. Mulberry intends to open more stores in Asia to boost its profile with the hope that a greater mind share [...]