Red Pill Email

My 2012 Short List of Rising Email Stars

John Caldwell — Thu, 05 Jan 2012 00:22:49 +0000

For the last couple of years I’ve posted My Short List of Rising Email Stars. The first year had most coming from the client side of email, and last year from the vendor side. I like patterns, so this year it’s back to mostly client-side email marketers. Once again I’m drawing the line on email [...]

2012 International Email Vendor Features & Functions Guide Now in Development

John Caldwell — Thu, 29 Dec 2011 19:36:00 +0000

2012 marks the third year for our annual Email Vendor Features & Functions Guide. This time we’ve expanded our survey to near 300 data points, with over 30% including the average user skill level to implement those features and functions. Other changes for 2012 include combining our North American and European editions into one really big [...]

The Consequences of “Appending” Email Addresses & Controlling the Conversation

John Caldwell — Sun, 23 Oct 2011 05:18:44 +0000

I can’t believe that it took over a year for the tired old canard of “appending” (a pretty word for “buying”) email addresses to subscriber data to come back around. Why do I say “subscriber” rather that “customer”? I think it’s pretty safe to say that if someone makes an online purchase they’ll be submitting [...]