Red Rocket Blog

Red Rocket Studios Creates New Website for The Central Florida Partnership

Alan — Wed, 28 May 2008 16:19:23 -0400

We recently released the New website for the Central Florida Partnership. You can check out here at www.centralfloridapartnership.com

Red Rocket Studios Creates New Website for Nautique!

Tom — Wed, 20 Feb 2008 17:43:50 -0500

Three months of hard work by a dedicated Red Rocket team is now realized with the launch of the new Nautique website! Here is Nautique's official announcement:

NAUTIQUES BY CORRECT CRAFT LAUNCHES INNOVATIVE AND DYNAMIC WEBSITE

ORLANDO, FLA (February 20, 2008) �?? Correct Craft, Inc., an Orlando-based manufacturer of the exclusive Nautique line of boats, launches a customer-focused and content rich website. www.nautiques.com was designed based upon direct input from both Nautique customers and dealers.

The new website boasts a user-friendly Boat Builder feature, a redesigned Team Nautique site as well as streaming videos presenting the long-standing history and innovation ...

Signs of Life in Lake Eustis

Tom — Tue, 09 Oct 2007 07:42:23 -0400

Ventured out to Eustis last Friday night, over hills and through the rain, to attend the opening of Jeff Whipple's Signs of Life show at the Lake Eustis Museum of Art.

Jeff is an extrordinary talent, and the most prolific artist I know except for maybe my Dad. Certainly my favorite teacher of my college years, he has had a profound influence on not only my sense of design and art, but to a great extent my life and the way I see things.

So, make a trip to Eustis and check out the "Van Gogh" of our times ...

New Website: homewatchcaregivers.com

Alan — Wed, 01 Aug 2007 10:10:42 -0400

Homewatch CareGivers tasked us with redesigning their website. It is now posted live, Check it out! homewatchcaregivers.com

On location at TM Studios in Furth, Germany

Tom — Thu, 28 Jun 2007 04:31:52 -0400

Arriving a day late due to bad weather, we finally reach our destination: TM Studios. Located in Furth, Germany, the studio is in a Post WWI airplane hanger built by the US, and later taken over by the Germans in WWII. After WWII, the airport became civilian, and in the 70s closed entirely. TM Studios have been in building for 14 years. It is extremely cool.

An ARRGGHHH Good Time

Amy McGuire Lynch — Thu, 31 May 2007 10:46:37 -0400

Our cool Gaylord Palms Treasure Hunt Project came to a close over Memorial Day Weekend culminating in an exciting onsite hunt! We created the mini-website www.gaylordtreasurehunt.com for their weekend festivities. The entire event was a great success from start to finish. A Piratey good time was had by all! AARRRGGHHH!!!!

To Infinity and Beyond!!

Amy McGuire Lynch — Tue, 01 May 2007 11:03:40 -0400

The crew at Red Rocket is very excited to be working on lots of cool projects for Kennedy Space Center. Seeing new projects they will be introducing makes me nostalgic for the school field trips we used to take to the Cape. For those of you who grew up pretty much a local, you understand what I mean. You get on the big bus, head out to KSC for the day to enjoy rockets, spacemen and who can forget the astronaut freeze dried ice cream in neopolitan! If it's been awhile since you've checked out the attraction, you should really give it another try. If you really think about it, all that awesome technology is right in our backyard. It's a shame to take a piece of history for granted by neglecting it. And, if you ever get a chance to see a launch in person, GO... what a thrill! So, if you're looking for something to fill the weekend with, head on over to Kennedy Space Center, it's not just for middle school field trips anymore!

Project: Gaylordtreasurehunt.com

Alan — Tue, 27 Mar 2007 15:21:41 -0400

Check out this Mini-Website we did For Gaylord Palm's Pirate Treasure Hunt Challenge. Its full of piratey goodness.

New Creative for New Street Realty!

Amy McGuire Lynch — Thu, 08 Mar 2007 12:13:08 -0500

Orlando, Fl-(March 8, 2007)- Red Rocket Advertising Inc. has been named the Creative Agency for New Street Realty located in Winter Springs Florida. Red Rocket will be responsible for New Street's brand image throughout print ads, mailers, and other commercial print. "We're excited to be able to enhance New Street's successful brand by offering a fresh look" says Tom McCarthy, partner, Red Rocket Advertising Inc.

New Street Realty is an innovative full service Real Estate Company located in Winter Springs Florida. Their full service approach includes everything for both the buyer and seller, from free consultations to aggressive marketing plans. New Street Realty's dynamic approach to selling real estate is among the nation's top growing trends. For more information, you can visit their website www.NewStreet.com

Red Rocket Inc., established in 1997, is an award winning and nationally recognized strategic branding and communications agency based in Orlando, Florida. Red Rocket provides high impact marketing and advertising solutions for companies such as Central Florida Regional Hospital, Gaylord Palms Resort, Southeast Correct Craft, Sobiks Subs, Wall Street Plaza and the United Method Church. Red Rocket is also a contributing sponsor of the Astronaut Scholarship Foundation and the Orlando SPCA. The mission of Red Rocket is simple, to provide bold, innovative and successful ideas for our clients, uniting strategic marketing with relevant creative. For more information on Red Rocket Inc. and its portfolio of clients, please visit the company web site at www.redrocketinc.com.

Red Rocket Inc Wins an 2007 Addy Award!

Alan — Wed, 28 Feb 2007 10:11:38 -0500

And the ADDY Goes To......Wait! We Won?????

Amy McGuire Lynch — Mon, 26 Feb 2007 11:10:04 -0500

Hollywood wasn't the only place celebrating this weekend. Our hometown of Orlando shined Saturday night with Advertising's Elite stepping out for the Orlando Advertising Federation's ADDY Awards. Yes, I said the "elite". We at Red Rocket certainly do not think of ourselves as "elite"... cool, but not elite. Therefore, our little family of creatives missed out on the festivities Saturday night. Boy was that the wrong move. Much to our surprise, we awoke to the news this morning that our shop of coolness actually took home the coveted prize. Cool, huh? We thought so! What a way to kick off our 10th Anniversary Year! Now, you may be wondering what project of awesomeness took the ADDY. Yea, so do we, so if you find out, please let us know, because we're just dying to know over here!!!

Stay tuned as I go undercover to find the answer to our ADDY quandary. Whatever project won, you can be assured it was spectacular!!! I guess we need to branch out from just being cool and step into the world of the "elite"........

Harvick not the only one to squeak a win at Daytona.

Tom — Thu, 22 Feb 2007 08:51:45 -0500

The Daytona 500 is not only a battle of men and machines; it is the battle of the brands! With Kevin Harvick�??s win in both the Busch and Cup race at Daytona, and the Shell-Pennzoil brand gushing from Winner�??s Circle, the loser was Sonoco �?? the Official Fuel Supplier of NASCAR, sporting a ten-year exclusivity deal. Signing on with Richard Childress Racing and Kevin Harvick to sponsor both the Busch and Cup cars �?? Shell-Pennzoil were supposed to be promoting their oil products, but as a consumer, when I see that Shell logo, prominently displayed on Harvick�??s helmet and uniform, ...

Red Rocket Retained for Stirling Sotheby�??s Latest Downtown Project

Amy McGuire Lynch — Mon, 12 Feb 2007 12:03:06 -0500

Orlando, FL- (February 12, 2007)- Red Rocket Advertising Inc. has been retained for Stirling Sotheby's latest upscale project, Global Gallery in Downtown Orlando. Initially, Red Rocket Advertising Inc. will be responsible for Global Gallery brand development. " This will initially be for design consulting, design work, copy writing, etc. that will go into designing our initial builder/developer marketing material, recruiting material, and web site for the Global Gallery. From here we will move on to other projects" says Roger W. Soderstrom Founder/ Owner, Stirling Sotheby's International Realty.

The boutique size of Red Rocket Advertising Inc. was a big draw for Soderstrom as he appreciates being able to work directly with the creative team and not through constant middle men. " This is an awesome opportunity for Red Rocket to be called in on a strategic partnership of this caliber and visibility. We are proud to be a part of a product launch of this magnitude", says Tom McCarthy, Partner, Red Rocket Advertising Inc.

Stirling Sotheby's Global Gallery will be the next generation of Real Estate Marketing focusing on sales of luxury condominiums, town homes and properties from throughout Central Florida as well as every major destination around the world. Architects, designers, interior decor studios, marketing firms, home product suppliers are partnering with Stirling Sotheby's International Realty to showcase their goods and services to clients from around the world. Visitors will actually be able to order flat screen TVs and accessories right on site at discount prices and have them shipped directly to their home at no charge. Global Gallery will be located high atop the new Plaza mixed use development on Orange Ave. in downtown Orlando in April.

Red Rocket Inc., established in 1997, is an award winning and nationally recognized strategic branding and communications agency based in Orlando, Florida. Red Rocket provides high impact marketing and advertising solutions for companies such as Central Florida Regional Hospital, Gaylord Palms Resort, Southeast Correct Craft, Sobik's Subs, Wall Street Plaza and the United Method Church. Red Rocket is also a contributing sponsor of the Astronaut Scholarship Foundation and the Orlando SPCA. The mission of Red Rocket is simple, to provide bold, innovative and successful ideas for our clients, uniting strategic marketing with relevant creative. For more information on Red Rocket Inc. and its portfolio of clients, please visit the company web site at www.redrocketinc.com.

Hangover Monday

Amy McGuire Lynch — Mon, 05 Feb 2007 11:20:17 -0500

It's a slow start to the Monday after the big game, but not because of too many beers. My hangover is from big game hype overload. It's kinda like the feeling after the holidays have come and gone and and you're a little bummed because you never did get that Red Ryder BB Gun. I have that same feeling today after the lack of entertainment I really cared about.... the commercials. Now, don't get me wrong, there were a few that sparked my fancy, but not nearly the many belly laughs I was hoping for. For me, Anheuser-Busch seemed to come out on top, my fav being the auctioneer wedding. For my esteemed co-worker Alan, I believe it was the return of Robert Goulet in the Emerald Nuts Ad, however, his new favorite Goulet ring tone he discovered probably has more mileage than the actual commercial.

Even though the commercials left me wanting more, I have to be thankful for some great Superbowl XLI highlights.... The opening return for a touchdown by Da Bears.... (had to go for the Bears since I was eating and drinking on their fans dime :) the Prince halftime show (come on , it's Prince, enough said) the commraderie of friends gathering for yet another excuse to throw back some beers......but now, my greatest highlight is my new Goulet ringtone that let's me know my friends are calling..bring on Superbowl XLII!!!

Guerilla Marketing-Have we become too sensitive??

Amy McGuire Lynch — Fri, 02 Feb 2007 13:22:35 -0500

It seems in today's world, we are overstimulated with brands, products and services leaving companies to ask, "How can we make a statement?" Over the years, guerilla marketing has evolved from a more cost effective way to advertise into a branding competition where the winner takes all no matter what the cost. Coming from a strong radio promotion background, we were taught as interns to get a station name out on the street. There was a certain sense of pride knowing you "stole" a particular event from a competitor or simply saw your banner on some street sign on the ...

Adaptive Hosting Solutions acquired by Loan Proposals.com

Tom — Mon, 22 Jan 2007 16:08:22 -0500

In an ongoing effort to streamline the creative direction and focus of Red Rocket, all the while being able to offer additional hosting capabilities to our client's web based needs, ownership of Adaptive Hosting Solutions has been transferred to Loan Proposals.com. This transfer went into effect Friday, January 19, 2007.

Clients whose sites were originally hosted by Red Rocket, and were transferred to Adaptive Hosting Solutions in 2006, will continue to be hosted and invoiced by Adaptive Hosting Solutions. While you should not experience any differences in the time being, over the coming months clients will realize new hosting features ...

New Crew Member Takes Flight!

Amy McGuire Lynch — Fri, 12 Jan 2007 12:35:58 -0500

ORLANDO, FL - (JANUARY , 12, 2007)- Local award winning Red Rocket Advertising Inc., announces
Amy McGuire Lynch on board as Production Coordinator for the Agency. Amy brings her extensive
Local Media and Events background as well asa Public Relations skills to the creative team. Amy
will oversee the dat to day activities of the Agency as well as being the voice of its Public Relations efforts.

Amy has represented some of Orlando's major media outlets including WOMX-FM, WKMG-TV, as well as
Marketing Director for Independent WLOQ-FM, and Production Manager for Cox Radio, Orlando Cluster.

Red Rocket Inc., established in ...

One small step for Alan turns into five successful years with Red Rocket!

Amy McGuire Lynch — Fri, 12 Jan 2007 12:17:29 -0500

ORLANDO, FL- (JANUARY, 12, 2007)- Renowned Art Directo, Alan spach celebrates five years with
Local Award wining Red Rocket Advertising Inc. "It's really the best kind of hands-on learning, working
at Red Rocket for 5 years has given me knowledge in almost all aspects of the industry that
I probably would not have received working elsewhere." says Spach.

Alan's specialty in web design and Internet media is complemented by his strong print and ad design
skills. alan's work has published internationally in numerous design annuals, and has been
recognized by the American Advertising Federation. Some of Spach's most enjoyable accomplishments ...

Oh yea - Florida boys driving in snow!

Tom — Fri, 15 Dec 2006 09:23:49 -0500

Heading out... mighty cold even inside Durango... good thing we figured out where we need to go night before.

White - Pre Christmas!

Tom — Fri, 15 Dec 2006 09:21:15 -0500

Looking North... still cold!

BRRRRR! 4° is chilly!

Tom — Fri, 15 Dec 2006 09:17:01 -0500

A shot from our hotel room before our 9am with Homewatch Caregivers. This is facing almost due East... Mountains are behind us. Glad we are not driving the Liberty!

Rocket Boat - Ahead of its time!

Tom — Mon, 04 Dec 2006 08:53:20 -0500

Check out this cool Rocket Boat, and check this cool site of old boats sent to us from my borther Patrick in Nokomis. Be on the lookout for one of these, would be cool to power around on Lake Ivanhoe with it.

VCP Party at ICE! pretty Chilly!

Tom — Tue, 21 Nov 2006 08:53:31 -0500

Brrrr.... ccccooolllldddd! Even with our cool blue jackets, 9 degrees is darn cold! Had a great time at the Gaylord Palms Resort VCP (Very Cool People) party for the grand opening of ICE! All of us at Red Rocket took some time to chill out and celebrate our completion of the Christmas in Orlando website, as well as the ICE advertising campaign (regional print and radio creative and production).

Another Red Rocket

Chris Scott — Fri, 20 Oct 2006 15:07:02 -0400

Here's the link if you are reading this via the feed

Red Rocket Inc. Launches Wall St. Plaza's New Website

Alan — Wed, 20 Sep 2006 15:01:41 -0400

Hey Hey Hey! We are happy to launch the brand new Wall Street Plaza Website! Wall Street Plaza Located in Downtown Florida is truely a unique venue. 1 Street 8 Destinations. Hosting Events, Live Music, and Weekly Bloock Parties. Every location within Wall Street is different with complete different feels, Explore them all!

Using Intigrated Blogs and Calenders the site keeps you in-tune with all the meny events coming up at Wall Street. Take A Look!

Christmas In Orlando Launched!

Alan — Wed, 20 Sep 2006 10:18:01 -0400

A while back We lauched ChristmasinOrlando.com in collaboration with Gaylord Palms® Resort! It's a site to find out all the Christmas goodness that Orlando has to offer for people coming from out of town. If you know anyone coming into town around that time, point them towards this site so they know all that's happening in Orlando during the holidays!

Proof That Flash Sites Don't Rank Well in Search Engines

Chris Scott — Wed, 16 Aug 2006 10:06:16 -0400

When we design a site for a client, we tell them that if search engine rankings are important stay away from an all-Flash site. This isn't a big secret, but it really hit home when I saw the following:

This is a Google search for "2007 stumpjumper" which is one of the new bikes from Specialized. The first non-sponsored result is a post from one of my blogs. The specialized.com site is built with the content in Flash and PDFs. The microsite they used to promote the 2007 Stumpjumper and Roubaix bikes is all Flash.

Results from specialized.com don't show up until the third results page and that link is a PDF for their new suspension. Not only do HTML sites give search engines content to index but they allow you to use page titles that contain relevant keywords. As they say: the proof is in the rankings.

Hot off the press!

Tom — Tue, 08 Aug 2006 13:13:29 -0400

We just completed a redesign of the Astronaut Scholar Brochure for the Astronaut Scholarship Foundation. Originally designed by Red Rocket in 2003, the new design has been updated to include photos of actual scholars. We thought it essential to the fund raising effort that scholars be featured, as it puts an identifying face(s) to the foundation.

The cover of the brochure features 1998-1999 scholar recipient Captain Trent Kingery of the U.S. Marine Corps. The self-portrait photo was taken by Captain Kingery himself as he was piloting an FA-18 Hornet Strike Fighter. Kingery is currently deployed in the Persian Gulf aboard ...

New York Burrito

Dave — Fri, 28 Jul 2006 21:29:27 -0400

Tom and I met our clients James and Len from New York Burrito and Flamers Grill at Doug Scaletta's Studio to shoot some photos of Burritos and Tacos. Marianne Langan met us at Doug's studio - Marianne stylized all the food shots - you've got to make the food pretty! What was cool at this shoot was we actually ate some of the product being photographed :)

Waking up and smelling the coffee.

Tom — Wed, 26 Jul 2006 08:26:42 -0400

Don't forget to sign up for Blog Orlando (I almost did)! The unconference should be very cool. Looking forward to seeing all the blogzerkers!