Redback Studios

DIGITAL MARKETING IDEAS AND STRATEGIES TO BOOST YOUR BUSINESS

2019-05-20T01:06:00.002-07:00

Essential Digital Marketing Ideas and Strategies to Boost Your Business

In this day and age, digital marketing is necessary for your business to promote its growth. With the world becoming digital, this marketing strategy will make you stand out among your competitors. Given the benefits that digital marketing has for your brand, it has to be done right in order to be effective. Here are six digital marketing tips that will help you to boost your business this year.

Build a Website

With more people using mobile devices and interacting with different brands through this medium, it is important to create an online website through the website. There are around 90% of people using mobile devices and 63% use the Smartphone to access the internet. You should see a website as one of your business outlets. The website should also be highly responsive and compatible with different devices.

Search Engine Optimization

Search engine optimization is a method of making your website to be ranked high and highly visible on a search engine. Search engine optimization is important to drive up traffic and conversion on your website. Majority of people use the search engine such as Google to search for a solution to their needs.

Go Social

Many brands are now creating a social media profile to reach out to a bigger audience. Social Media like Facebook, YouTube, LinkedIn, Pinterest, and Twitter have a large number of users. Brands can use these platforms to expose their brand and maximize their customer base.

Utilize Videos and Images

Digital marketing is about utilizing images, videos and texts to express what your brand is about. A website or social media channel that contains visual elements will increase engagement and also enhance your search engine ranking.

Adopt Content Marketing

Another important digital marketing strategy to help boost your business is by adopting a content marketing strategy. Content marketing is an effective digital marketing strategy today. Content marketing has been found to boost businesses and is continually used by different brands.

Keep Tabs On This Strategies

After implementing the digital marketing strategies, you should weigh and determine the progress. In a situation where one or all of them are not effective you can tweak and re-strategist. Tweak until a progress is achieved.

There you have it! The above are a couple of digital marketing tips that will help you to boost your business. In the evolving digital marketing sphere, developing a digital idea will help you to stay afloat and competitive. It will also open a door for you to enjoy the bounties that the digital marketplace has for you. You can promote the growth of your business using the digital marketing tips above.

Contact us today at Redback Studios to help give your business the awareness and recognition it deserves. We are the perfect fit to help you get the best out of your digital marketing endeavors. Be assured of getting excellent services that gives complete customer satisfaction.

Trending in web design, right now

2019-04-19T00:05:00.001-07:00

Website design is incredibly fast moving. By experiencing the very latest interface developments on a continuous and evolving basis, visitors will opt to browse elsewhere the instant that a site they’re viewing fails to meet their expectations. To give this claim some relevant context, here are a few of our observations about where it’s at right now, and why:

Long scrolling pages – started with the goal of getting visitors onto a specific landing page and converting interest into action. Landing pages typically contain sufficient information needed to allow an informed decision and numerous prompts to ‘contact for more info’, ‘sign up for details’, or ‘get in touch NOW’. Often with zero navigation options at the top of the page, they essentially focus the purchase decision to a very clear YES, or a NO.

Landing pages have evolved into an easy to navigate and anticipatory experience; it’s far easier to swipe your finger up on a mobile phone than it is to locate the menu button, then choose the next page or info that you want to read. Additionally, viewers now typically scroll further and further to see what else is on a page before choosing to move on, and a well-balanced page with excellent content, features and functionality will tease them down, down … and further down.

Easy navigation – mentioned above but now essential to keeping visitors on your site, smartphones are still considered fiddly for more detailed activities. No one really wants to type a report on one when there’s a real keyboard available, do they? That said, smartphones are now the most used device around the world between the hours of 7am – 10am. Mobile usage now accounts for more than half of the world’s internet browsing traffic and logically, mobile user interfaces need to provide the ability to explore a site quickly and easily. Hence the growth in popularity of longer scrolling pages. But what other implications does this have? How about a less complex navigation menu structure? How about a large clear nav menu that fills the screen rather than running along the top edge of the screen? Why do I have to scroll all the way back to the top of the long scrolling page? That’s right. Sticky menus – which hide when scrolling down, but re-appear when a slight upwards gesture is made – back to the top buttons located in the footer, and responsive hamburger menu buttons are all part of this movement of convenience.

Making it fast – whether you’ve read this article word for word so far or just skimmed it, you’ll have probably have gathered that the common driving factors behind website design are currently page load speed and ease of use. The reason that website design has moved so rapidly is that the software and hardware technologies supporting it keep evolving at a furious pace.

PHP is the language that many web servers use when your phone, tablet or PC/Mac requests a web page. Whilst you may not know anything about PHP, what you should know is that PHP7, now active and available for over 12 months, is 20% faster than its predecessor PHP5. Chances are that your website could be performing a lot faster than it currently is, which would make for a better user experience and contribute to better ranking in Google’s search results.

Fast to complete forms – this one is kinda obvious, but we’re noticing the benefits of it a lot more on websites that have been reviewed to address the problem. It goes without saying that with any online form asking for user information, the more information that you are asked to enter, the less the likelihood that you’ll complete and submit it. This sentiment is further compounded with the use of smaller interfaces which can, as already mentioned, be a bit fiddly at times. Think trying to find the right symbol on a touchscreen keypad whilst you’re rattling along on the commuter train!

Not surprisingly, the shorter and more straightforward the form – just your name and email address will do – the higher the submission success rate of user details from a page.

Mobile responsive – Let’s begin with a confession; we still host a few websites that were designed and coded before tablets were launched and smartphones came to prominence. As you no doubt know, whilst these sites will still display on a smartphone, they aren’t optimized to display on a smartphone, so you will most likely see the whole page on your mobile screen.

“What does that text say? Can you zoom in? Ah forget it … go back to the search.”

The discipline of designing a website first for a desktop, then considering how it will look on a mobile device has been turned on its head. Many websites are now designed around the smallest potential viewing platform, for example 1334×750 pixels for a iPhone6, and their design layouts are then adapted to larger screen displays where the content can be flowed to a wider browser window and presented horizontally as well as vertically.

Also for probably a couple of years now, Google has been penalising websites that aren’t responsive to mobile platforms, so if SEO is important to your business, but you are still running a site that was designed pre-smartphone, then you have quite a battle on your hands.

Images – a picture saying 1,000 words. We say it in briefing meetings all the time, and in web design it’s truer now than it ever has been. Images bring life to your site, Instagram feeds give it a value of currency, in terms of being live, and the world of web design has seen a move towards less words and more pictures, particularly in combination, especially where the images are relevant to the vision of the business and branding. Ultimately this is being used to better communicate the product or service experience, rather than telling someone about it with lots and lots of words.

Of course, none of these trends are set in stone and what’s proving popular right now may be a thing of the past in 12 months-time. If there is a monumental shift, we’ll let you know on our blog. And not forgetting, if your website needs a monumental overhaul or just an enquiry form to be streamlined, call us. We look forward to discussing it.

BEST DIGITAL MARKETING STRATEGIES FOR SCHOOLS,COLLEGES AND UNIVERSITIES

2019-03-04T02:06:00.002-08:00

The education sector is booming these days, even in India, with the kind of infrastructure and facilities that schools and universities are willing to offer to their students, especially the private ones. Although state-run institutions are less willing to invest in marketing themselves, private entities feel a big need to market their institutions, especially in the digital marketing area.
The top priority of any private educational institution is to increase enrollments. If you are willing to associate with us, reach us at: studios@redbacks.in or +91-8189985559.

Let’s now move on to discuss some basic digital marketing strategies for schools which are generally applicable to most types of businesses entities, especially schools, college and universities.

General Digital Marketing Strategies for Schools ,Colleges & Universities

Establish an informative website

– Research has it that most students these days make their decision on visiting a college or school campus (in this case, it is the parents obviously) after having a look at the website of the institution. The website of your school or university is going to be a one-stop destination for prospective students and their parents to land in order to get the first trustworthy information about what you have to offer. Putting in some cool pictures of the recent fest you organized in your school along with the smart classrooms you have built to impart education through innovative ways to educate pupils is a bait for eyes willing to enroll into institutions which are going to turn them smarter. How about some pictures of the basketball court and the giant auditorium in your university premises?

Your website can also showcase the faculty members you have put to task. Beyond this, the description of the vision, and why your institution is the best among all is the added advantage so that you don’t need extra space for the same. The website is a foundation for the digital marketing strategy for your school or college.

Online Ads

– The first hurdle that you need to cross, as the promoter of an educational institution, is to believe in the power of digital marketing for your institute. If you do not have a digital marketing team of your own, which is very probable, you can start off by investing small sums in online advertisements on general platforms such as Google and at more specific platforms and websites which carry out reviews of educational institutions. Hire a keyword specialist so that you are better capable of targeting the right keywords and audience. Analyzing the return on investments on such ads should help you get motivated on going forward with the digital techniques for your school.

Social Media Presence

– You need to understand that students and their parents have turned smart. Most students and parents of your school are using Facebook and Twitter. You need to ensure that you are present where they are because you want to be where your potential customers are. Increasing the social media presence of your schools is so easy in so many ways – it’s cost effective because you don’t even need to hire a separate social media professional for the same (perhaps your school receptionist could do that). All that is required is an official Facebook page for your school and a little bit of enthusiasm and creativity. The primary target here is to tell people what has recently been going on in your university and make them realize that they would love to indulge.

Besides these general digital marketing techniques, there are a number of tweaks you could do in order to enhance the brand visibility of your educational institution in the digital space.

Hire a Digital Marketing Agency for your School/University

– If you are trying to promote your school and university and your only experience is in the field of education, chances are you have zero knowledge in how to market your institution on the digital space. Presently, there are a number of efficient and affordable digital marketing agencies who are willing to offer cost-effective digital marketing solutions for your educational institute. At Redback for instance, we have been working with a number of schools and universities whereby we began from scratch. No two digital campaigns or social media campaigns can be same or even similar. The reason is each educational institute has different marketing needs and targets and thus, each needs an individual touch. At Redback we believe that there is no shortcut to creativity and intelligence. At the same time, our 10+ years of online experience only comes to our rescue and there is a limit for us. What you need to ensure is that your agency is willing to collaborate and coordinate with you as your own and as the part of your own team.

Showcase research papers

– If you have a research cell in your university or college, chances are that many of your expert professors would have worked together with their students to make research papers. Showcase them.

Student Achievements

– Did your university team just win a national competition? Put it out there for the others to see and get inspired.

Media Reviews

– Create a separate media section on your university/school’s website and collect all the good reviews about your institution on the same place.

Mixture of ads

– Create the right blend of organic traffic and those reaching to your website through ads. In order to do that ensure that your Digital marketing agency understands the current SEO guidelines and requirements of the various search engines.

Testimonials / Review

– Do you have kids who have touched big milestones in their careers? Have them write testimonials for you. Also, have your institution reviewed by online magazines and have them put on YouTube for others to see. Reviews and testimonials are some of the basic elements of digital marketing strategies for any businesses, not just schools or colleges.

Email Campaigns with Offers

– Target the right audience at the right time and while you’re trying to increase your enrolment, throw some hot offers in their face in the mailer. A descriptive mailer full of infographics can do wonders. Engage your digital marketing agency in this.

Must we tell you that the above list is only illustrative and not an exhaustive list of things you could do to market your school digitally. For a complete affordable solution, get a free quote here or contact us directly

Why Digital Marketing is Important to Grow Businesses

2019-01-30T00:10:00.002-08:00

With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniques- And the first question that may arise here is- Why Digital Marketing is important for your businesses- I’ll dissect this for you and let us start with some statistical influences of Digital Marketing

Why Digital Marketing is Important

34% of the businesses already had an integrated digital marketing plan in 2017
72% marketers believe that traditional marketing is no longer sufficient and Digital Marketing will make their company revenue to be increased by 30% by the end of 2018
More than 80% of businesses will increase their digital marketing spending plan that may go beyond the IT budget.

Why Digital Marketing is important for your business

You need to incorporate befitting Digital Marketing Strategy in your business module in an attempt to be an active part of exceptionally pervasive and equally lucrative online market place.
Since DM is not just a quickly developing power in today’s world of marketing, it is set to be the eventual fate of marketing, and it seems that soon digital marketing will surpass all the traditional marketing maneuvers.

Small businesses with no assets and capitalization find a superior and financially savvy marketing channel in digital marketing. As per Gartner’s Digital Marketing Spend Report-

“Up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.”

Along with better conversion rates created by successful digital marketing strategies, DM also ensures great revenues. It conveys heaps of gainful advantages for you and your business appreciates better and higher incomes.

“Google affirms this in an analysis with IPSOS Hong Kong, asserting 2.8 times better revenue growth anticipation for organizations utilizing digital marketing to the individuals who don’t.”

With better revenue generation, little and medium businesses utilizing digital advertising strategies will have 3.3 times better odds of optimizing their business.
DM opens the ways to better, bigger and remote targeting markets both locally and abroad.
Google’s Asia-Pacific Head of SME Kevin O’Kane portrays the Digital Market as rocket fuel for the development of little and medium scale ventures.
As per Nielsen Global Online Consumer Survey that included 25 thousand purchasers originating from no less than 50 nations-

“90 percent of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know.”

Key Digital Marketing Elements essential to optimize your Business

Elements of Digital Marketing

1.Websites and SEO content
2.Blogs
3.Internet banner ads
4.Online video content
5.Pay-per-click (PPC) advertising
6.Email marketing
7.Social media marketing (Facebook, Twitter, LinkedIn, etc.)
8.Mobile marketing (SMS, MMS, etc.)
9.Retargetting and Remarketting
10.Search Engine Optimization.

In addition to over-mentioned Digital Marketing elements, new types of digital marketing techniques like augmented reality, artificial intelligence are arriving constantly. Let us go through some of the latest digital marketing trends to understand the importance of digital marketing

Digital Marketing Trends that boost ROI of Businesses

Influencer Marketing
Content Marketing
App Store Optimization
Big Data Personalization
In-store Marketing
Social Media Marketing
Live Video Streaming
Site Optimization as per the Wearable Technology
Consumer Engagement Strategy

Conclusion

Both B2B and B2C businesses can effectively use diverse digital marketing mediums- The only thing that they need to pay heed upon is knowledge of latest digital marketing trends that suit their kind of business.

Digital Marketing practices like importance of SEO in digital marketing, Paid Advertising, Search Engine Marketing (SEM), Content Marketing, e-Commerce SEO, Automation Marketing, Social Media Marketing, and so forth have turned out to be regular practices of B2B and B2C organizations.
In any case, one of the primary advantages of conducting your advertising digitally is the straightforwardness with which results can be tracked and monitored in DM.
As opposed to conducting costly customer research, DM aids you easily see the client reaction rates, measure the completion of your marketing goals, and hence empowers you design your next DM Campaign more accurately.

Digital Marketing is a continuously developing system that asks businesses to keep pace with the quickly changing processes- In 2019; a few digital marketing trends mentioned above will have a capable impact on lead generation, conversions and ROI.

Apt understanding and adept inclusion of best digital marketing practices and related trends will ensure the growth that your business deserves.

Benefits of digital marketing for Business & Startup

2018-11-13T23:42:00.000-08:00

Benefits of digital marketing for Business & Startup

Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalized marketing.

The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.

The benefits of digital marketing include:

Global reach - a website allows you to find new markets and trade globally for only a small investment.
Lower cost - a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
Trackable, measurable results - measuring your online marketing with web analytics and other online metrics tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising. Web analytics can be set up to show you exactly how much money you make from each digital tactic.
Personalization - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
Social currency - digital marketing lets you create engaging campaigns using different types of rich media content. On the internet, these campaigns can gain social currency - being passed from user to user and becoming viral.
Improved conversion rates - if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.

Together, all of these aspects of digital marketing have the potential to add up to more sales.

20 Benefits of having Website for small startup & business in 2018

2018-10-31T23:37:00.000-07:00

#20 Reasons why your small business needs a Website…

In the world, everything is going to automatic and hi-tech and computers and mobile devices are rapidly changing the traditional methods of searching and doing things.

Benefits of a website for small business:

There are uncountable reasons to have a website for your small business. Before going ahead with the question of why is it important to have a website for your well-established business or startup.

We need to know the actual matter of having a website for the business.

What is the actual matter?

Actually, there is not a matter of discussion that either you are running a small business or big enterprises one. It is all about sell, promote, market, and engagement of customers into your business.

The Internet is the biggest source now a day to get the things very easily in no time. It means that you can access and get the things whatever is needed by you anytime.

With millions of web users searching for things online every day, a website for your business plays an important role and provide a big support. Apart from promoting your business locally, it helps to get global exposure.

A website becomes a necessity if you are running a small business to get the attention of your customers towards your services and products.

Why startup business must need a website:

If you have a small business but don’t have any website for it, then the chances to get the customer’s attention to move down. All your competitors may catch your customers easily.

Now a day people buy and search the things on the website so, if you have a web presence of your business then it becomes very easy for your customers to get interact with your services and products.

A website works as a medium of communication between the business and the customer. In this way, it should be very effective and easily accessible.

There may be many questions in your mind related to the website such as cost, business benefits, why need it, what are the advantages of having of a website and hire responsive website design company in India?

To get the answers to such questions we have to check the below reasons for having a website for small businesses.

Let’s check the top 20 reasons for having a website for small business and start-up:

Create an online presence

Information

New Look

Time-Saving

Cutting down administration

Advertising through internet videos

To keep your customers up-to-date

24×7 availability

Improve communication

Improve your business profile

Expand your business

Improve your competitive advantage

Cost-effective

Increase Sell

Specialized markets

Improve Credibility

Automation

SEO (Search Engine Optimization-Rank in Search Engines)

Global audience

Lead generation and customer’s feedback

1. Create an online presence:

We know that there are millions of users, we can say about 1/3 of the world population, have access to the web. With this huge number of population of the internet, we can’t ignore the power of a web presence.

It doesn’t matter either you are new or an experienced user of the internet, to get the more attention and access to millions of users you need to have a website.

2. Information:

Gone are the days when people did their search and got the required from information journals and encyclopedias.

Now a day, people’s life is very busy they don’t have too much time to check the details in deep, in this way via a website you can keep them up to date about your products and services. With the help of a website, your customers can easily get complete details about your organization and its suppliers.

3. New Look:

With a website, it is very easy to change the look, information and other things related to your company online. You need only to hire the best web design company in order to complete this task and get a new and fresh look.

4. Time-Saving:

People have a busy schedule in daily life. No one has extra time. This is one of the biggest reasons people prefer to go with online shopping websites to get their desired products and services. This way of shopping has become very popular.

There is no need to go the market physically you can order and get the things at your door-step very easily. It saves a lot of time of people. So, by providing services and products online, your chances of getting a higher sales rate is very high.

5. Cutting down administration:

It is one of the benefits of the website for business. We have visited how a website saves a lot of time. It is not a big deal to rectify and do the modifications on a website to provide special offers and the latest deals to your customers.

6. Advertising through internet videos:

A website is an easy way to promote your business globally. There are many things you can do promote you via a website on the internet.

One of the possible ways you can use to promote your business is place videos on your website because the fact is that people like watching instead of listening and reading alone.

It will not a big deal if we say that more than 80% of people will watch the complete video. Internet ads increase the changes of sale by 46% and customer awareness by 80%. An internet video is very effective to show the quality of your service and product. It plays an important role when you want to explain something about your services.

7. To keep your customers up-to-date:

Things change from time to time. Things tend to information such as contact information, business hours, product offerings, prices, and others. A website is flexible tools to change and mage the changes in order to update your customers rapidly.

8. 24×7 Availability:

With a website, your business opens 24 hours. People can visit your business whenever and wherever needed by them.

9. Improve Communication:

A Website is the best way to communicate with your customers. A website is a full-color brochure, interactive, high-quality, highly available tool that shows all the services and goods offered by you.

It is good to say that it is one of the most efficient and effective ways to communicate not only with the customers but also with suppliers and employees.

10. Improve your business profile:

An impact of websites on business is very broad. It is easy to build trust, credibility, and reputation among customers with a website and the way to show your previous and current tasks to potential clients. A Good website gives a great impression to your business and shows that you are smart and savvy to take your business at the top level.

11. Expand your business:

The internet has broken all the conventional business boundaries. It is very easy to reach with the customers globally via the way of a website.

It is easy to spread your business and get a wide customer reach with the web presence. So, you can easily increase your ROI and potential customers.

12. Improve you Competitive Advantage:

All the organizations play the same game by the same rules on the web. There is no matter what is the size of your business because the motive is the same to compete with the competitor. A well-designed website play more enough than a man-power to make you a step ahead from your competitors.

13. Cost-effective:

It is just a myth that having a website is very costly. If you look at the importance of having a website then you will find that spending a few bucks to get a wide array to customers is not a big deal. Your website is the face of your business.

It makes your relationship with your customers very strong. So, if you want to provide all time accessibility to your customers then you should always need to contact the web development company. If you are still confused and think that having a website is costly then you have to check the advertisement costs for magazine, newspapers and in other mediums.

14. Increase Sell:

A website is an interactive online catalog that makes selling very easy in a cost-effective way. It is easily achieved without having any physical store, or infrastructure.

However, you have to spend little to maintain and host your website, keeping is secure for sales transactions and many more but selling is very easy and fast with a website. So, if you want to sell your products online and need an e-commerce web development company then hire only the experts in the field.

15. Specialized markets:

It means that if you want to sell or offer your products to the relevant customers only or want to cover a limited geographic area without spending a lot of money then the website is the best way to achieve this.

You can easily get your exact audience and customers. It is easy to show your advertisement only to potential customers. So, we can say that you can attract the audience and customers who are real users of your services and products.

16. Improve Credibility:

Credibility is one of the biggest noticeable points considered by every one of your customers and visitors. In today’s market having a website is very essential because it shows that you are running a reliable and authentic business in the market.

For example, if you are a doctor and running a clinic and also have a website then it becomes very easy for patients to find your address and contact details via the way of your website.

17. Automation:

Visitors and customers can pay bills online, make an appointment; email you directly if you have the web presence. It will be very beneficial for both your customers and staff members to manage the details and maximize the resources.

18. SEO (Search Engine Optimization-Rank in Search Engines)

SEO is abbreviated as Search Engine Optimization. There is no one who doesn’t want to be on the top of search queries. One of the biggest reasons behind this is the wider reach to the audience and potential customers who need something from you.

If you are at that first position then it will make a first impression on the mind of your customers and internet users. A website with SEO is like “icing on the cake”. But to get benefitted by both you need to hire a web development company who is also proficient in providing the best SEO services.

19. Global audience:

A website is open to all and provides a global presence to your business because the internet has no limitations. It breaks all national and international barriers and helps you to reach the global audience. Your customers can get you anywhere in the world. So, you can easily run your business on the international playground.

20. Lead generation and customer’s feedback:

A website is the cheapest and the easiest way to generate leads and get feedback from your customers. You can organize online surveys and reviews to get the expectations of your potential customers. You can directly ask them for their feedback by providing them with a simple registration form.

Web designing bangalore | Web Design & Development Company

2018-09-21T08:22:00.001-07:00

International Quality at Affordable Rates. The Right Choice For Your Growing Business. Designs that shine, world class web presence for world class brands. Contact us now. Award winning developers.

Digital Marketing Services | Google & Facebook Marketing‎

2018-08-07T06:21:00.000-07:00

Digital Marketing Services | Google & Facebook Marketing‎

Proven Digital Marketing Strategy With Industry Specific Approach. Browse Now! Web design. Domain Name Registration. SEO Marketing. Flexible Layout Design.

Digital Agency for Website Designing

2018-04-08T08:56:00.003-07:00

Digital Agency for Website Designing & Business growth through Digital Marketing

Search Engine Marketing · Social Media Marketing · Advertisement Consultants · A Certified Agency

Services: Search Engine Marketing, Social Media Marketing, SearchEngine Optimization

5 Ways Web Design Impacts Customer Experience

2018-04-05T00:36:00.000-07:00

Web design is one of the most important parts of any Internet marketing strategy.

It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success.But how dramatically does it actually impact your bottom line?

In this post, we’ll take a look at five major aspect of web design and how you can improve all of them.

1. Appearance

Older websites that look like they were made in 1996

Newer, sleeker websites that adhere to modern web design standards

Responsive design

Parallax scrolling

Big, bold fonts

Eye-catching “hero” images

Multimedia

2. Professionalism

A culture page

Photos of staff

Customer results

3. Clarity

Breadcrumb

Drop-down menu

4. Load time

Optimize image sizes

Remove auto-play multimedia

Use white space

5. Conversions

Color

KISS principle

Faces

Web design most obviously impacts your site’s appearance. You choose how your site looks, which plays a huge role in your company’s first impression on new online visitors.

Often, you’ll hear marketing experts (including us) talk about web design in two extremes:

Many websites fall between those two options, but they represent opposite ends of a spectrum.It’s possible to have a site somewhere in the middle — one that looks attractive, but maybe it was last updated in 2007.

Regardless of how your site looks, the goal is to have it as current and up-to-date with modern design trends as you can.

Modern web design trends include:

Responsive design means using code on your website that makes it look and function the same, regardless of the device someone uses to access it.So whether someone comes to your site from a smartphone or a desktop computer, they’ll get a great experience and find the information they want.

Parallax scrolling means overlaying two visual elements on a page and moving them at different speeds as someone scrolls.Then, when someone looks through a page on your site, they’ll get a cutting-edge visual experience that keeps them engaged and reading.

Big, bold fonts have been in vogue for a few years now. Essentially, the concept refers to using sans-serif typefaces that are easy to read on screens.That makes your customer experience smoother, and it lets your readers get the most value out of every sentence on your site.

Eye-catching “hero” images are giant, full-width graphics at the top of articles that give you a summarizing visual representation of the text below.They got the name “hero” because these images champion the article with which they’re associated. They’re great for generating clicks for social media, and they’re ideal introductions to concepts on your site.

Last, multimedia refers to images, videos, interactives, and other visual elements that help break up text and educate your visitors.

Multimedia is fair game for just about any page on your site from a blog post to a 100-page downloadable guide.

When you include it, you make your content much more scannable, engaging, and enjoyable for readers.

But this all has to do with your site’s appearance. Web design impacts a lot more than just how a website looks.

Professionalism refers to the impression you make on your site’s visitors before they ever start reading your site.

When someone arrives on your site, you want them to understand that you’re a modern, respectable business. This impression is largely based on how your web design represents you.

Several web design elements contribute to professionalism, including:

A culture page is part of your site that’s exclusively dedicated to talking about your company’s approach to daily operations.

Do you have certain values at your company? Do you maintain certain traditions? Do you celebrate anything unique?

These are all great additions to a culture page since they show what your company does besides work. Even your customers will be interested to see that your employees are happy.

Speaking of employee happiness, photos of staff can also go a long way in reinforcing professionalism.

Whether you choose to show them together at a happy hour or hard at work is up to you. Either way, you’re adding faces to your business that shows visitors you’re more than a brand name — you’re a thriving company.

Last, you can showcase customer results. If you can quantify your work in any way — even if it’s how many air conditioners you repaired last year — you can highlight that information on your site.

This demonstrates professionalism because it shows that you have your customers in mind, even those who haven’t converted yet.

Visitors who see that will understand that you’re a customer-focused business that values itself in terms of what you can deliver.

Still, professionalism needs another element that web design can offer — and it’s essential no matter what kind of business you own.

Clarity means designing your website so visitors can find what they want as quickly as possible.

Most often, this means improving your navigation. Intuitive and familiar navigation styles allow your visitors to quickly find the information they want.

Today, navigation comes in a few well-known styles:

Breadcrumb navigation is inspired by the story of Hansel & Gretel.

Whenever someone clicks to a new page, your site automatically adds their previous page to a navigation bar. Then, a user can click back to that page in an instant if they want.

A drop-down menu lets someone hover their cursor over a menu title and see the pages that category contains.

Then, they can click on the page that interests them to get the information they want.

These navigation strategies can work together, too. Your homepage can use drop-down menus, and once someone clicks to a new page, you can use breadcrumb navigation on that page to let users go back to where they were.

Naturally, you have lots of other options for navigation. But these are the two most popular and useful in the web design world.

4. Load time

Load time refers to how long someone has to wait for a page on your site to display on their device(s).

Load time is a major Google ranking factor, and it’s become crucial to online success as more consumers move toward using the Internet on mobile devices.

The modern Internet user is concerned with websites that load in the blink of an eye and — more importantly — use minimal data.

So how can you reduce your site’s loading time?

First, you can optimize image sizes on your website to make sure your site loads as quickly as possible.

To do that, use .jpg files for your images. This is the best way to show high-resolution photos or graphics while minimizing the size of the file.

Next, you should remove auto-play multimedia like video and audio.

That means your users won’t use big chunks of their mobile data when they go to your site on their smartphones.

Plus, auto-play multimedia is an irritating way to promote content anyway. Most users will leave your page if they get there and there’s automatically a video in their face.

Instead, make your multimedia require manual activation on every page.

Last, you can use white space more frequently to reduce data demand.

White space is any unused space on your pages. No text, no images, no videos — nothing.

White space spreads out your text and elements to make them easier to see, especially for mobile users.

This makes it easier for visitors to understand everything on a page so they don’t have to re-read content.

In a nutshell, that makes white space work on two levels. It helps your pages load in a flash and it makes them more readable.

Overall, that makes web design crucial to the speed of your site. You can also use these strategies together to help your individual pages load as quickly as possible.

Conversions are arguably the most important part of web design.

After all, your business won’t thrive online without them.

Web design can impact conversions in a thousand different ways, and they’re all important, but these three are some of the most impactful:

Color sounds general, but in web design, it refers to a color scheme that intelligently uses contrast to highlight selling propositions.

So if your site uses a cool color scheme, use warm colors like red or yellow for your calls to action. That helps them stand out so people can find them more easily and convert.

The KISS principle is an acronym for “Keep It Simple, Stupid.”

The idea is that simpler designs are better designs. When you have an easy-to-follow, organized website, you make it that much easier for visitors to convert.

You don’t need loud backgrounds or showy graphics to sell your company online — it’s actually better to stay simple.

Last, faces may sound a little odd as a web design principle. But the idea is that human faces help visitors relate to your business.

You could use stock images, but this works best when you use your own staff.

Essentially, you show someone the human side of your company to make them feel more comfortable contacting you.

It may not sound like much, but that goes a long way in establishing trust, fostering a positive relationship, and eventually earning a new customer.

By using all three of these concepts at once, you make your site much more efficient at earning new customers.

OUR SERVICES

2017-10-05T04:26:00.002-07:00

DOMAIN & HOSTING

Redback Studios is a leading & experienced domain name registrant, web hosting, web design & Web Development company located in southern part of India, Vellore, Tamil Nadu.

At Redback Studios, we make it easy and inexpensive to get the domain you want, fast.

Every domain registration includes the following domain tools:

URL Forwarding

Redirect traffic from one domain to another.

Email Forwarding

Automatically forward emails to other valid email addresses.

DNS Management

Retain total control over your DNS records.

Transfer Lock

Protect your domain from unauthorized domain transfers.

For Web Hosting and Domain Registration :

contact : redbackstudios.in

Search Engine Optimization

2017-09-21T23:35:00.000-07:00

SEO stands for “Search Engine Optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

What goes into SEO?

To understand what SEO really means, let's break that sentence down and look at the parts:

Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

Building an SEO-friendly site:

Once you're ready to start walking that SEO walk, it's time to apply those SEO techniques to a site, whether it's brand new or an old one you're improving. These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.
Content and related markup: A site isn't really a site until you have content. But SEO for content has enough specific variables that we've given it its own section. start here if you're curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.
On-site topics:

You've already learned a lot about on-site topics by delving into content and related markup. Now it's time to get technical with information about robots txt.

Link-related topics:

Dig deep into everything you ever needed to know about links from another text to redirection. Read this series of pages to understand how and when to use no follow and whether guest blogging is actually dead. If you're more into the link building side of things (working to improve the rankings on your site by earning links), go straight to the beginners guide to link the buildings.

Other optimization:

Congratulations! You've mastered the ins and outs of daily SEO and are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with conversion rate optimization (CRO), then go micro level with local SEO or take that site global with international SEO.

For more details :

Redback Studios

No : 5/X2 Hari om 2nd Street,

Phase III, Sathuvachari,

Vellore. 632009.

+91 8189985559.

Android Developers Wanted !

2017-06-12T10:54:00.001-07:00

Our development company is seeking an experienced developer who is very skilled in creating feature organised mobile apps for smartphones.

Role Details:

We are seeking an experienced Android Developer with a proven track record that will be responsible for the development and maintenance of applications for a range of Android devices. The primary focus of the Android Developer will be development of Android applications and their integration with backend services, leading the full lifecycle of the Android software development. The Android Developer will work with the product, UX and engineering teams in a fun sport-centric and agile environment.

Your Day-to-Day:

Build advanced applications for the Android platform

Ensure the performance, quality, and responsiveness of applications

Collaborate with cross-functional teams to build and ship new features

Write unit tests for reliability, usability, and handling edge cases

Fix bugs and improve application performance

Help maintain code quality and organization

Key Projects:

Build new features to existing applications, and architect new applications

Improve the consumer experience via innovative ways to increase speed and performance

Modernize the design implementations to existing applications

Ensure stability and quality of applications across all heavily used devices

QUALIFICATIONS:

What you bring to the team:

You Have -

3+ years of Android development experience

Acted as a key contributor to at least two publically released native Android applications

Strong native Android development experience with strong knowledge of the Android SDK, Android Studio, and solid Java development skills

Deep familiarity with Android Material Design guidelines

Good understanding of networking, local data caching strategies and multi-tasking on Android

Deep familiarity with integration of rich media assets, including video, into mobile properties

Experience integrating ad serving products and analytics/reporting tools into mobile properties

Collaborated closely with product managers, user interface designers, platform engineers, and multiple groups to define and implement product features.

You might also have -

Knowledge and interest in sports, sports management, and statistics

Experience working with sports-related properties

Continuous Build and Test Automation experience

Familiarity with HTML 5, CSS, XML, Javascript, JSON, RESTful APIs

For more Details Contact :

Redback IT Solutions Pvt Ltd.,

No : 5/X2 Hari Ohm 2nd Street ,

Sathuvacheri,

Vellore.

Mob : 8189985551

Digital Marketing | SEO services | Website design

2017-04-07T01:52:00.001-07:00

Redback Studios is a Best Digital Marketing Agency specializing in Social media marketing, Search engine marketing, SEO services, website design etc

Get Your Business Trending on Social Media and gain visibility. Enquire Now! Google Premier SME Partner · Presence in 4 Countries 1500+ Brands Trusted Us Services: Paid Advertisements, Social Handle Management, CRM, Search Engine Rankings, and Website

Redback Studios is an Award-winning Digital Marketing Agency specializing in Social media marketing, Search engine marketing, SEO services, website design etc

GET YOUR BUSINESS ONLINE IN LESS THAN 72 HRS* Package includes Website Design and Personal Website Plan for 1 Year from Redbackstudios . Contact: +91 8189985559

Official Google Partner | Redback Studios

2016-05-28T08:16:00.000-07:00

Web Site Security | Protect Your site right now...

2016-05-16T07:18:00.001-07:00

Web sites are prone to security risks. A website with weak security opens your network to attack and makes data loss more likely.

Essential design trends

2016-05-11T07:06:00.002-07:00

Website design sure does look happy these days. Maybe because Spring is in the air or maybe there’s just a good vibe going around. Either way, the trends in website design this month are reflective of that upward feeling, with cool icon-style illustrations, big photography and bright color choices. Here’s what’s trending...

web design company in vellore

2016-03-04T21:28:00.000-08:00

Redback Studios

SEO (Search Engine Optimization) Services in Vellore

2016-02-10T23:21:00.001-08:00

Redback Studios

Web design | Web Development | Graphic design

Contact: +91-8189985559.

Web Design Company - Vellore

2016-01-09T06:08:00.003-08:00

Contact

Redback Studios

+91-8189985559

Web Design

2015-12-18T03:15:00.004-08:00

Domain Name
Web Hosting
Website Designing
Online Marketing

Magento 2.0 Key Updates

2015-08-18T01:11:00.000-07:00

Magento 2.0 new footstep for furnishing smart and flexible eCommerce platform for business of different sizes. It makes its stand on latest and up-to the minute technology stack which enables to incorporate better with third party solutions and is more accessible and open to front-end developers.

Magento 2.0’s is a vital step for offering scalability, greater performance, and modularity through the platform. The merchants or the clients will attain faster deployments, simplified upgrades and faster time to value also fastens the ease of implementation

Even Magento 2.0 is in its improvisation phase, We know the Magento lovers are zealously waiting to seize the minute gossips about it.

“Don’t speak ill of your predecessors or successors. You didn’t walk in their shoes.” I know this phrase contradicts here hence Magento 2.0 is in the same shoe. But I just wanna convey you the message that – A good comparison with predecessor version will always helps to formulate a better knowledge about the present set-up.

Easier front-end development

Although still in expansion phase, Magento 2.0 endow with a unique set of improved front-end approaches compared to its predecessor Magento 1.X. Also the developers can easily get in to it with the key improvements including better separation of the presentation layer from business logic, using the LESS CSS pre-processor, and using modern HTML 5 themes. .

There are also noteworthy changes to overall layout manipulation, file structure and bestows an initiative to Magento UI library heavily based on LESS pre-processor with built in compiler. All these features are combined together to delivers specific system requirements and thereby to acquire maximum reach to the respective clients

Modern Tech Stack

Tech stack assimilation, including JQuery and the latest versions of PHP, CSS, HTML 5 – notable improvisation in the new release, offers a better starting point for the Magento lovers.

High code quality & testing

Magento 2.0 track continuous improvement, continuous deployment (CICD) /automated testing practices to achieve improved code base quality

Testing framework of Magento 2.0 comprise a series of test scripts for users which enable them to determine the impact of code changes at various stages of site implementation. This series includes tests for integration, units, static environments, functional areas, and performance criteria.

Streamlined Customization

To open up new spheres in the field of eCommerce, customization process is streamlined. The layout manipulation in the previous Magento versions was not an easy task for those who have only limited technical knowledge .But the new version came up with the solution for this and makes it clear for the newbie even.

Magento 2.0 includes a modularized search interface and layered navigation so it is easier to customize search functions. The new Visual design editor, will provides with straight forward design system and ease to use ‘drag and drop’ interface which there by permit every merchant to modify blocks and containers with no substantial effort.

Improved performance & Scalability :

Magento 2.0 improves native performance and scalability to meet the challenging needs of potential merchants. It will incorporate all features of the preceding Magento versions as well as having the new possibilities for serving more to its customers.

Advanced indexers: New indexers possess the same functionalities as the earlier enterprise versions, but it’s been equipped to bring faster query performance and more efficient updates.

It also consists of Magento performance toolkit and Varnish cache to optimize the scope of scalability and performance. The system performance can verify through a new set of performance scripts

Multiple admin users: Core improvements in the admin site allow for more admin users to create and update products while reducing data conflicts.

Better engagement with the society

Yet another advantage of Magento 2.0 is better engagement with the community. A better connect with the community will opened up since it enables to carry out webinars special events etc

Reduced upgrade costs and efforts

Upgrading core Magento software and extensions will be easier than with lower upgrade costs and efforts. It includes information on versioning policies, to support the developer upgrade new version easier with the support of new standalone installer, installing Magento 2.0 will be much faster. This tool will check for prerequisites before starting installation.

Component oriented module Structure

Magento 2.0 comprises a set of modules with a high coupling code which provides merchants with an option to enable disable or replace the components according to their needs.

Directories Structure

There are significant changes made in the structure of directory. Magento 2.0 brings in a new directory called “pub” and it will contain whole data available for publicity . This will provides the developer with a better and precise view of structure

Magento all lessen the number of root directories so as to make a faster store management. Certainly, this system is more convenient than the previous versions, where numerous files are divided among the system. Also, shop owners can able to leave their Magento application files outside of web server document root.

The greatest advantage of Magento 2.0

‘Initiative of Magento UI library’

Magento 2.0 put forward an absolute UI library build up on LESS to meet the definite and precise system requirements. The motive behind opting LESS over other pre-processors is because Magento 2.0 comes with internal compiler to compile CSS directly from PHP. This will definitely, speed up development and allow developers to focus just on file editing/production.

UI Library itself provide tons of mixins (vertical rhythm, @font-face .etc) and a huge set of predefined variables to make the process more intuitive and less demanding for a fronted developer.

The launch of a worthy platform for giving a complete eCommerce solution is about to happen soon. There is no doubt about the fact that Magento 2.0 is a significantly advanced system in all aspects when compared to its predecessor.

Why WordPress a better choice?

2015-08-18T01:03:00.000-07:00

‘Blogging’ is the first thing that comes to our mind when we hear “WordPress”. Definitely WordPress can be used to create blogs, but its actual capability is not limited in blogging. It is the most popular and very user-friendly CMS (Content Management System) and can be mainly used for creating websites. But the general definition of WordPress as a mere “Blogging system” keeps a lid on the actual strength of WordPress. It actually gives ground for new evolution of websites and what makes WordPress so attractive is it’s customization feature.

Whenever a choice for WordPress comes, many of us have a couple of delusions to clear up. Now we are gonna figure out some common misconceptions, let’s have a look at why WordPress is notable than traditional websites and other content management systems.

Better than Other CMS

While CMS like Joomla is still around, developers prefer WordPress since Joomla is less user friendly and not consistent compared to WordPress. Joomla is similar to WordPress, using PHP and HTML, but it has limited free templates and setup is somewhat complex. Joomla is GOOD but WordPress is GREAT.

Save Money

As it enables you to make the edits in your website, WordPress is the best way to save money that you would have paid for the developer.

Greater Accessibility

If you have a computer with internet access you can make the changes in a website without any additional software.

Plugins

Plugins in WordPress provide improved performance, Search Engine Optimization and better user experience. Many developers are working hard to make interactive plugins for WordPress. But using too many plugins will affect the compatibility of websites.

Better Time Management

We can schedule post on a WordPress website to publish it on a date as per our wish.

Speed of Communication

Website visitors will get most current updates since the content can be changed promptly by someone who owns it.

Social Networking Friendly

New blog in WordPress websites will automatically integrate with social media like Facebook, LinkedIn, Twitter etc.

Ultimate in SEO Friendliness

There are two reasons which make WordPress websites SEO friendly. First WordPress blog code is consistent and streamlined. There is no excessive HTML code which is very inviting for indexing. Second, we can customize every page with the right set up. Frequent contributing to the website will attract search engines.

RSS Feeds

RSS (Real simple Indication) referred to as news feeds. If we want to keep track of updates on our websites RSS is the best choice.

Growth Potential

Navigation or links to new pages will be added automatically based on the categories we assigned for those pages.

Improved Security

WordPress sites can be hacker-proofed more securely than the traditional websites if only the right people were involved in the set up of WordPress installation.

Two-Way Communication with Visitors

Two-way communication with visitor is possible through blog comments in WordPress. Inclusion of keyword phrases in the comments will help to build better search positioning.

Increase Your Perceived Industry Authority

Publishing posts frequently and presenting the website with fresh ideas is helpful to make better bonding with the audience.

This is probably not an all inclusive list. One can enjoy more benefits from using WordPress. We can easily add audios and videos to pages. Editing and adding new pages & images are easy as in MS Word. I hope now you realize why WordPress is a better choice and you should also know that Redback specializes in this area of website development and our developers know the ins and outs of WordPress. If you are looking for a website with the facility of updating it frequently, please consider using WordPress. There are many CMS systems available other than WordPress. But so far WordPress wins the competition. If you are conscious about saving time & money, SEO and free CMS WordPress is the best option. Let’s get started.

Catch up with the pace in Web Designing

2015-08-18T00:54:00.002-07:00

No matter how much technology has improved, it would be disappointing if the same growth is not reflected in the creative side of the story. Technology is significant, but it shouldn’t overshine the idea. A design is actually a means of creating an artistic impression about your product or services on internet. So spotting and applying the current trends to your design work is very essential for adding more potential clients to your list.

Let’s go with the pace of this generation to engrave new standards in designing. Here I’m about to discuss the new techs and trends in visual aesthetics.

Flat Design- Just another passing trend?

The name Flat Design is originated from the shapes used in this design method that are simply flat and applies a specific two dimensional approach. In this technique nothing is added to the elements to make them realistic. Flat design is trending right now by giving a unique ambiance and appearance without embellishment. Simple design is one of its pretty distinct characteristics. Elements used in this design are simple and easy to click or Tap. So communication becomes uncomplicated. Typography is highly significant since the design and design elements are simple. Flat designs are much brighter compared to other sites.

We don’t know whether it’s a lasting trend or a passing fad. Anyway the designing community just can’t stop talking about it and most designers tried this trend in some of their works.

Full Screen Background Images & Videos

Captivating the minds of website visitors is vital for the success of your business. Full screen image or video will play a major part in the design lexicon to add an attractive quotient. The latest technologies and techniques allow a smoother and easier loading of full screen background and videos. It is the best way to capture the attention of visitors and create an immersive experience. While a user land on the homepage, full screen background and image definitely gives a high impact. But the designer should ensure the relevance of the video in that website before using it in a site.

Parallax Scrolling Sites

Parallax scrolling is yet another emerging trend in web designing. By definition, Parallax is the angle formed between two different lines of sight of an object’s apparent positions. In many websites parallax scrolling is used to bring the illusion of a 3-Dimensional effect. This approach enables background image move slower than the foreground image and mouse movement or page scrolling is used to animate elements or properties of the page. Parallax scrolling is really exciting and the reaction you get in the time of scrolling will make you feel like you are a part of that website.

Grid Layout

Grid design develops a user experience that is great for tangible product based websites. Such websites have a well structured layout which creates a user-friendly navigation. This method of designing is also known as Modular design. One of its important features is that it is responsive-friendly and visually appealing on any screen size. It is not completely a fresh design method, but the launch of responsive web design has made it even more popular. Modular design can make wonders for websites if they are meant to be responsive.

Ghost Buttons

Ghost buttons are becoming another successful trend in web design. These are transparent buttons with basic shapes, very thin outline and texts in sans-serif font. They are transparent like phantoms but immediately grab user’s attention and that is why it got that name. Ghost buttons are considerably larger than traditional buttons and if they are arranged with a be-fitting background colour, it will become the prime focus of that page.

One Page Web Design

Another newest and hottest trend in web design is to create a one-page website. It is really helpful for small business since in traditional way they have to fill ten pages with content. In such websites if there is no useful content in each page, viewers will think that they are lacking business or not very competent. This is where one page design can really shine. Moreover the ‘simplicity ‘factor makes this design approach more successful.

Split Screens

The split screen through vertical divide is yet another trend in web design where the page is divided vertically into two halves and uses contrasting colours. There are different reasons for applying this design method. The first is that the design has to display two principal features with the same significance. Second thing is that the design has to communicate a vital duality. For example if one organization want to convey the fact that proficiency and knowledge are their core strength, split screen is the suitable way to present.

Modern web is a thrilling environment to work with due to the use of a large variety of layouts. We must go through wide range of possibilities when we think about web design. By reviewing the current fads in web design you can evaluate why they’re successful and try to bring their value in your own work. Follow these trends, think beyond limitations, and try to develop your own signature in the field of web design. Web design is a long journey and there’s always more to learn.

This is the Right Time, Start doing……

Web Design

2015-08-07T03:23:00.001-07:00

REDBACK STUDIOS