Guest Post: Is Your Customer Reference Program Balanced?
Today’s post is written by Barbara Krasner. Barbara has extensive customer marketing experience, she is also a professor and an award-winning writer and speaker. Barbara is a pro when it comes customer reference management and today she provides us with some insight on the importance of keeping our reference portfolios balanced. Please enjoy! It’s fairly [...]
Tips to to Keep Your Reference Customers Committed
You’ve worked hard to build a strong portfolio of customer references you are proud of. You’ve spent a significant amount of time and effort identifying the best high impact customers for your program and successfully wooed them into your program. Now that they’ve agreed, your work is not done – it’s only just begun! Here [...]
CRKSN Discussion – The International CRP Community Event May 14-16 in Boston
Josh Horwitz, President and Founder of Boulder Logic, recently met with Eric Larson from CRKSN to discuss The International CRP Community Event that’s coming up May 14-16 in Boston. Josh and Eric have a great (and very candid!) conversation about the event. Check it out here http://bit.ly/HhCRlK and hear them touch on everything from the key take aways [...]
Using Measurement To Validate Your Program And Tool
It’s not enough to measure – you need to prove the value of your program Measurement is a fundamental ingredient to success for your customer reference program. Marketing and sales leadership need to be able to quantify the impact references have on closing sales and moving deals through the pipeline. If your program is still [...]
Guest Post: Cultural Differences in Global Customer Reference Programs
As technology moves us forward, our world gets smaller and we are able to forge relationships with people in different parts of the world like never before. As we continue on this path, and work ever closer with our customers in different regions, one element that will be essential to maintaining positive customer relationships is [...]
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