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	<title>Reflexity</title>
	<link>http://www.reflexity.com</link>
	<description>Customer Acquisition Optimization</description>
	<pubDate>Fri, 26 Feb 2010 19:18:52 +0000</pubDate>
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		<title>Mortgage seo sales funnel</title>
		<link>http://www.reflexity.com/optimization/seo/mortgage-seo-sales-funnel/</link>
		<comments>http://www.reflexity.com/optimization/seo/mortgage-seo-sales-funnel/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 13:12:14 +0000</pubDate>
		<dc:creator>Martin Hudon</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.reflexity.com/?p=590</guid>
		<description><![CDATA[




Search marketing optimization, whether it’s for pay per click, sponsored or search optimization is not always a sprint.

 

 In fact it’s more often than not a lengthy race. Searchers very rarely convert at the 1st click. As a rule of thumb the more complex the purchase and the higher the value the more clicks [...]]]></description>
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		</item>
		<item>
		<title>Content Network Recommendations in Practice</title>
		<link>http://www.reflexity.com/uncategorized/content-network-recommmendations-in-practice/</link>
		<comments>http://www.reflexity.com/uncategorized/content-network-recommmendations-in-practice/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 22:18:01 +0000</pubDate>
		<dc:creator>irina</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.reflexity.com/?p=573</guid>
		<description><![CDATA[We put one of our Google Adwords Campaigns to the test following Joseph Kerschbaum’s recommendations in his article in Website Magazine. Here are the results.
Part I
1. Separate Search and Content Campaigns

Keep search and content network campaigns separate. It stops results from one distribution channel affecting another.
Action – Changed campaign settings. Created separate ‘Content Only’ campaign.
Results [...]]]></description>
		<wfw:commentRss>http://www.reflexity.com/uncategorized/content-network-recommmendations-in-practice/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Simple Summary Of ‘Top 5 Things Marketers Can Do Now’</title>
		<link>http://www.reflexity.com/marketing/online-marketing/simple-summary-of-top-5-things-marketers-can-do-now/</link>
		<comments>http://www.reflexity.com/marketing/online-marketing/simple-summary-of-top-5-things-marketers-can-do-now/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 23:34:23 +0000</pubDate>
		<dc:creator>irina</dc:creator>
		
		<category><![CDATA[Ads and Advertising]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Online marketing]]></category>

		<category><![CDATA[Optimization]]></category>

		<category><![CDATA[Site and page optimization]]></category>

		<guid isPermaLink="false">http://www.reflexity.com/?p=506</guid>
		<description><![CDATA[We really liked Avinash Kaushik’s presentation, ‘Top 5 Things Marketers Can Do Now’. Here’s a little summary that we broke down into smaller steps.
‘You cannot improve one thing by 1000% but you can improve 1000 little things by 1%’ – Jan Carlzon
1. Think: Increase profit - Reduce costs - Increase satisfaction and loyalty.
2. Traffic sources: [...]]]></description>
		<wfw:commentRss>http://www.reflexity.com/marketing/online-marketing/simple-summary-of-top-5-things-marketers-can-do-now/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Use Behavioral Science to Enhance Analytics</title>
		<link>http://www.reflexity.com/marketing/behaviour/behavioural-science-to-enhance-analytics/</link>
		<comments>http://www.reflexity.com/marketing/behaviour/behavioural-science-to-enhance-analytics/#comments</comments>
		<pubDate>Fri, 15 May 2009 19:17:48 +0000</pubDate>
		<dc:creator>irina</dc:creator>
		
		<category><![CDATA[Behavioral marketing]]></category>

		<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://www.reflexity.com/?p=305</guid>
		<description><![CDATA[
If you seek ways to improve your online marketing campaigns but have run out of ideas, look towards behavioral science for inspiration. Behavioral science is a discipline that collects and studies data on how people react when faced with a decision and how decisions, such as those made by peers and governments, influence individuals. Freakonomics [...]]]></description>
		<wfw:commentRss>http://www.reflexity.com/marketing/behaviour/behavioural-science-to-enhance-analytics/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Adapt Marketing Strategy For Economic Crisis</title>
		<link>http://www.reflexity.com/marketing/online-marketing/adapt-marketing-strategy-for-economic-crisis/</link>
		<comments>http://www.reflexity.com/marketing/online-marketing/adapt-marketing-strategy-for-economic-crisis/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 18:23:44 +0000</pubDate>
		<dc:creator>irina</dc:creator>
		
		<category><![CDATA[Ads and Advertising]]></category>

		<category><![CDATA[Behavioral marketing]]></category>

		<category><![CDATA[Online marketing]]></category>

		<guid isPermaLink="false">http://www.reflexity.com/?p=244</guid>
		<description><![CDATA[ 
Here is a summary of the most interesting knowledge shared at the conference, Les Affaires - Adapt Your Marketing Strategy In Times Of Crisis held in Montreal on 12 March 2009.

Changes in Consumer Behavior Resulting From Economic Crisis
 
The US housing bubble of 2008, which propelled the current global financial crisis, is largely due [...]]]></description>
		<wfw:commentRss>http://www.reflexity.com/marketing/online-marketing/adapt-marketing-strategy-for-economic-crisis/feed/</wfw:commentRss>
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