http://refreshperspective.com/blog/ en ben@refreshperspective.com Copyright 2010 2010-03-01T18:56:36+00:00 RefreshWebDesignAndInternetMarketingBloghttp://feedburner.google.com http://refreshperspective.com/site/wired_article_how_googles_algorithm_rules_the_web/ http://refreshperspective.com/site/wired_article_how_googles_algorithm_rules_the_web/#When:18:56:36Z Wired is one of two magazines I subscribe to, and at something like $8.00 for a year’s subscription, probably one of the best values I can think of. The March 2010 issue is of particular interest to me for its article on Google’s algorithm. Thankfully, Wired is about as open-source as they come, so you can read the full article yourself here. But before this becomes any more of a love-fest/free advertisement, I should probably… SEO 2010-03-01T18:56:36+00:00 http://refreshperspective.com/site/the_google_ad_during_super_bowl_xliv_how_hell_froze_over/ http://refreshperspective.com/site/the_google_ad_during_super_bowl_xliv_how_hell_froze_over/#When:17:18:45Z In the days leading up to February 7, 2010, there was much online speculation about a rumor that Google would air an advertisement during Super Bowl XLIV. Certain people claiming to be “in the know” were certain that it would happen, but many found it hard to believe. That skepticism had a lot to do with Google’s long-standing attitude toward brand advertising, which CEO Eric Schmidt denounced as “the last bastion of unaccountable spending in… SEO 2010-02-09T17:18:45+00:00 http://refreshperspective.com/site/what_is_me_nofollow/ http://refreshperspective.com/site/what_is_me_nofollow/#When:20:58:35Z I have heard several people asking lately, “What is me nofollow?” And that tells me that they have been trying to analyze the value of outgoing links on Twitter. If that describes you, then good for you! You are thinking about SEO the right way by examining Twitter’s source code to see if it allows search engines spiders to follow outbound links. You probably already know that the dreaded “nofollow” appearing in the HTML of… SEO 2010-02-04T20:58:35+00:00 http://refreshperspective.com/site/horn_tootin/ http://refreshperspective.com/site/horn_tootin/#When:19:16:22Z You’ll have to pardon us momentarily as we unabashedly toot our own horn. Last year, we were thrilled to learn that the U.Va. Magazine monthly enewsletter (designed and developed each month by yours truly) won the CASE Circle of Excellence Silver Award in Electronic Communications. The 2010 national awards have yet to be held, but we just got news that our work with U.Va. Magazine garnered no less than THREE awards in the CASE southeast… Press and Awards, Web design 2010-01-29T19:16:22+00:00 http://refreshperspective.com/site/how_to_use_twitter_for_seo/ http://refreshperspective.com/site/how_to_use_twitter_for_seo/#When:19:46:16Z It is inevitable. Any social media application that gets big enough will eventually become the target of eager marketing executives, convinced that there must be a way to “leverage” it (read: use it to make money). The poster children for this phenomenon are Facebook and Twitter, both of which present unique challenges to the social media-minded marketer. It’s Twitter that I want to discuss today. Judging by the queries I have received recently, the burning… SEO 2010-01-18T19:46:16+00:00 http://refreshperspective.com/site/what_is_pagerank/ http://refreshperspective.com/site/what_is_pagerank/#When:20:08:01Z As promised in my earlier entry about the importance of incoming links, I want to go into a little more detail about PageRank and what it means for your site’s ranking in the search engine results, specifically Google’s. PageRank is a means of assigning a value (in terms of perceived authority) to any page on the Web. This method is exclusive to the Google algorithm, and if you’re interested in the history of that, you… SEO 2010-01-04T20:08:01+00:00 http://refreshperspective.com/site/is_the_html_address_tag_useful_for_seo/ http://refreshperspective.com/site/is_the_html_address_tag_useful_for_seo/#When:21:09:29Z I was inspired to write this post because it’s a question I just recently asked myself. Having just started this website, I have been working a lot on the back-end, getting all of my SEO ducks in a row. Because I want our new website to rank well for local searches by potential clients, that means making sure our company address is present on every page of our site. My first thought was, “No problem!… SEO 2009-12-16T21:09:29+00:00 http://refreshperspective.com/site/how_important_are_incoming_links/ http://refreshperspective.com/site/how_important_are_incoming_links/#When:17:32:51Z Alternatively, this post could have been titled, “Do I REALLY need to conduct a link building campaign?” I think everyone asks this question because they are hoping to find the answer they WANT to hear. Something like, “A link building campaign? Nahhh, you don’t need one of those!” Unfortunately, it’s my job to bear the bad news (which you probably know deep down already!) Here’s the short answer: Incoming links are VERY important, and YES,… SEO 2009-11-20T17:32:51+00:00 http://refreshperspective.com/site/the_refresh_inaugural_blog_post/ http://refreshperspective.com/site/the_refresh_inaugural_blog_post/#When:15:44:39Z Hi! We are Refresh Web Design and Internet Marketing in Richmond, Virginia, and we (finally!) have a website! Our company started small—very small. About five years ago, I was fortunate enough to work at an advertising agency here in Richmond. A coworker of mine handled all of the web design work, and was indulgent enough to let me play around with his copy of Macromedia (now Adobe) Dreamweaver, which turned out to be the most… About Refresh 2009-09-18T15:44:39+00:00