Reg Gupton's Success Tips

Tired of dragging buyers around town? How to sell a house in less than six showings or less

2013-10-21T12:08:00.000-06:00

Don't miss out on this groundbreaking class on how to work more successfully with buyers.

If you are tired of dragging buyers around in your car, burning your gas and then have them not buy: you need to be here.

If the link below does not work, click here.

Your how to more successfully work with buyers replay is ready.

2013-10-07T10:50:00.000-06:00

Hi, Reg Gupton here,

Just in case you missed this kick *&^ Teleclass Friday here is the replay.

When I was on the street selling real estate I averaged a house sale after just 5.73 showings. How about you?

Here is what they learned:

Why you should create a stupendous, effective Buyer Presentation Package.
What should go into your Buyer Presentation Package.
How to get them to sign the Buyer Agency Agreement even if they are not sure they want to work with you long term.
How to explain the benefits of being Pre-approved so all your offers are viewed like all-cash contracts.
How to assist the buyer in understanding what they really want in their home vs. enumerating beds, baths and square footage; saving you both time which allow you to show fewer houses before an offer is written.
How to manage the expectations of the buyers during the showing part of the process to save you both time and frustration.
How to give the buyer the permission to buy the first property they look at.

To learn how I did it: Call the playback number: 712.432.0269, enter the playback number: 1064849

Then enter 3# when prompted for the reference number.

Listen, learn and thrive.

To your continuing success,

Reg Gupton

Six truths about time.

2013-10-06T11:18:00.001-06:00

Reg Gupton, here.

Here are six terrific truths about time:

First: Nobody can manage time. But you can manage those things that take up your time.

Second: Time is expensive. As a matter of fact, 80 percent of our day is spent on those things or those people that only bring us two percent of our results.

Third: Time is perishable. It cannot be saved for later use.

Fourth: Time is measurable. Everybody has the same amount of time...pauper or king. It is not how much time you have; it is how much you use.

Fifth: Time is irreplaceable. We never make back time once it is gone.

Sixth: Time is a priority. You have enough time for anything in the world, so long as it ranks high enough among your priorities.

Excerpt from First Thing Every Morning by Lewis Timberlake.

How about writing these down and read every morning and evening?

To your growing success,

Reg

New Class: How to find inventory for your pre-approved buyers when there is nothing in the MLS

2013-09-09T08:49:00.001-06:00

Use this link for more information and to register for this exciting, fast paced class: use this link

Hope to see you there.

Reg Gupton

Don't Hire A Business Coach Who Can't Answer These 7 Questions - EMyth Business Coaching Blog

2013-09-06T14:57:00.001-06:00

I am willing to answer these questions. Is your prospective coach?

Don't Hire A Business Coach Who Can't Answer These 7 Questions - EMyth Business Coaching Blog

Reg Gupton

Become a specialist in this growing Real Estate niche market.

2013-06-10T23:02:00.002-06:00

Have you heard about the designation, Real Estate Divorce Specialist? You know that almost every divorce involves a house that needs to be sold and/or the purchase of a new home. There are 1.2 million divorces every year in the US: this is an incredible niche.

One of my friends, Carol Ann Wilson, developed a training program which will make you a real estate professional of choice for divorcing clients.

Here is one of many testimonials from people who have taken the course:

“The Carol Ann Wilson, CFDP, and Gregg Greenstein, JD, training program for Real Estate Divorce Specialists enables Real Estate Brokers to educate their clients during the sale or purchasing of a property prior, during, or after divorce.

Completing the Real Estate Divorce Specialist training program is a "must have" for Real Estate Brokers who care about their buyers and/or sellers. (Janelle Endres)”

I negotiated a discount just for you that will make it worth your while to check it out today.

Go to www.RealEstateDivorceSpecialist.com. Put in the code REDS260 and you will receive an additional 10% off their current discounted price. You need to use REDS260 not the one on the web site to receive this great additional discount.

Get the Business Breakthrough You Need In 2013 and beyond…

2013-01-22T11:04:00.000-07:00

Hi, Reg Gupton here.

If you’ve been working to

grow your business for a while

now and things aren’t happening

as fast as you want, then I’d like

to help you create a MAJOR

business BREAKTHROUGH for

2013.

Here’s the scoop…

I’ve heard from a lot of

businesses that are having an

especially difficult time getting their

business to grow fast these days.

After hearing about so many people’s

struggles, I decided to do something

about it…

I’d like to invite you to take

advantage of a special, New Year’s

“Business Breakthrough” coaching session

where we’ll work together to…

Create a crystal clear vision

for your ‘ultimate business success’

in 2013 and beyond, and the “perfect lifestyle”

you’d like your business to provide

Uncover hidden challenges

that may be sabotaging the

growth of your business and

keeping you working too

many hours

Leave this session renewed,

re-energized, and inspired to

turn your business into a

highly profitable, revenue-generating

machine that practically runs itself…

If you’d like to take advantage

of this very special, very limited,

and totally FREE 30 minute

“2013 Business Breakthrough” coaching

session, create an email today and send it

to: gupton@growthseminars.com and answer

these questions…

1. How long have you had your

business?

2. What kind of product/service do

you provide?

3. What are your revenue goals for

the next 12 months?

4. What was your business revenue

over the last 12 months? (ballpark)

5. What do you see as the major

challenges holding you and your

business back from growing at the

pace you want?

6. On a scale of 0-10, how important

is it for you to overcome your challenges

and achieve your goals today?

7. Full Name

8. Email Address

9. Phone #

10. Time Zone

Check off the areas you’d most like

to work on…

__ Marketing

__ Sales Process

__ Turning Your Team Into High Performers

__ Cash Flow Strategies

__ Customer Service

__ Systematizing; Streamlining Processes

__ Leadership; Delegation

__ Other

Since we’re making this offer

for the first time right now and we

don’t know how intense the response

will be, we can’t guarantee a

coaching session for everyone.

We’ll take as many people

as we can and then start a waiting

list. You can expect to get contacted

by our team to schedule your

session within the next 3 business

days.

If you don’t hear from us, it

means we’ve received more requests

than we can handle right now and

if something opens up we’ll get

in touch with you at a later time.

Again, to take advantage of

this offer, Create an email today

and send it to: gupton@growthseminars.com

and answer questions above

Warmest Regards,

Reg Gupton

PS: The sooner you send us your

answers, the more likely you are to

get a session. Create an email today

and send it to: gupton@growthseminars.com

and answer the questions included above

The Group: Rules of the Game.

2012-12-02T10:55:00.000-07:00

Reg Gupton here.

This is part of the continuing series of ideas which inform the massive success of The Group.

I trust these ideas will help you and your organization.

Rules of the Game

1.    Complete your Agreements
a.     Make only agreements that you are willing and intend to keep.
b.    Communicate any potential broken agreements as the first appropriate moment
c.     Clear up any broken agreements at the first appropriate opportunity.
2.    Be willing to support our purpose, games, rules and goals.
3.    Speak Supportively
4.    Acknowledge whatever is being communicated as true for the speaker at the moment.
5.    If a problem arises, first look to the system for corrections then communicate your solution to the person that can do something about it.
6.    Be effective and efficient (more with less).
7.    Have a willingness to win and allow others to win.
8.    Focus on what works.
9.    When in doubt, check feelings, tone and words.
10.           Agree to Agree.

To your continued success,

Reg Gupton

Ten Commandments of Customer Service

2012-11-27T13:17:00.000-07:00

Hi Reg Gupton, here again with more information from The Group, Inc in Northern Colorado.

Yesterday, posted here The Group's Five Commitments.

Today I will share with you their Ten Commandments of Customer Service.

This should be periodic reading for us all. Enjoy.

Ten Commandments of Customer Service

1. CUSTOMERS are the most important people in our business.

2. CUSTOMERS arc not dependent on us we are dependent on them.

3. CUSTOMERS are not an interruption of our work - they are the purpose of it.

4. CUSTOMERS do us a favor when they call - we are not doing them a favor by serving them.

5. CUSTOMERS are a part of our business - not outsiders.

6. CUSTOMERS are not cold statistics or units - they are flesh and blood human beings with feelings, dreams, and emotions like our own.

7. CUSTOMERS are not people to argue or match wits with. Ask questions and listen.

8. CUSTOMERS bring us their wants, dreams, and problems - we get paid to help find their wants and solve their problems.

9. CUSTOMERS deserve the most courteous and attentive treatment we can give them

10. CUSTOMERS are the life-blood of our business

How about making a posters and posting around your office?

We all need reminding periodically.

To your continued success,

Reg Gupton

www.businesssuccessvideos.com

These ideas will change your life if you change your attitude.

2012-11-26T16:09:00.000-07:00

Hi Reg Gupton here.

I recently spoke with Larry Kendall, one of the founders of The Group, Inc in Northern Colorado. He is certainly a thought leader in the real estate industry.

The company has a set of agreements which they live by. Here is the first one I'd like to share with you.

The Five Commitments

Commitment to Mastery
Commitment to our Customers
Commitment to our Communities
Commitment to being Leaders in Real Estate
Commitment to Each Other

Each agent is asked to commit to these principles.

Please comment below and share with your friends and family

This is great way to relate to the world!!

All my best,

Reg Gupton

The mayonnaise jar and coffee

2012-11-20T12:54:00.001-07:00

Reg Gupton here.

I was reminded of this great story by my friend and client, Ian Bennett.

The story might help you with a little perspective as the holiday season nears.

Hope you enjoy it as much as I did.

Thanks for the reminder, Ian.

When things in your life seem almost too much to handle, when 24 hours in a day is not enough, remember "The mayonnaise jar and coffee"...

The story goes...

A professor stood before his philosophy class and had some items in front of him. When the

class began, wordlessly, he picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls. He then asked the students, "Is the jar full?" They agreed it was.

The professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly. The pebbles rolled into the open areas between the golf balls. He then asked the students again, "Is the jar full?" They agreed it was.

The professor next picked up a box of sand and poured it into the jar. Of course, the sand filled up everything else. He asked once more if the jar was full. The students responded with a unanimous, "Yes."

The professor then produced two cups of coffee from under the table and poured the entire contents into the jar, effectively filling the empty space between the sand. The students laughed.

"Now," said the professor, as the laughter subsided, "I want you to recognize that this jar represents your life. The golf balls are the important things - Family, children, health. Friends, and favorite passions --Things that if everything else was lost and only they remained, your life would still be full. The pebbles are the other things that matter. Like your job, house, and car. The sand is everything else -- The small stuff." And he shook the jar.

"If you put the sand into the jar first," he continued, "there is no room for the pebbles or the golf balls. The same goes for life. If you spend all your time and energy on the small stuff, you will never have room for the things that are important to you.

So... pay attention to the things that are critical to your happiness. Play With your children. Take time to get medical checkups. Take your partner out to dinner. Play another 18. There will always be time to clean the house and fix the disposal." "Take care of the golf balls first -- the things that really matter. Set your priorities. The rest is just sand."

One of the students raised her hand and inquired what the coffee represented. The professor smiled. "I'm glad you asked. It just goes to show you that no matter how full your life may seem, there's always room for a couple of cups of coffee with a friend."

All my best to you,

Reg Gupton

Here is a quick video for you

2012-11-01T11:22:00.000-06:00

Hi Reg Gupton here

Watch this ~2:06 minute video to see what one of my clients had to say about working with me. It is available here.

I spoke with a trusted friend this morning about this video. He suggested I paid for it.

Nope!! I did not pay him.

Is this you? Then we need to talk right away.

Open minded
Willing to take advice
Looking to grow their business
Looking to retire and do not have an exit plan/strategy
Either not realizing enough sales/income
Or working too many hours for the sales/income they do have
Willing/able to take decisive action/follow through
Realize they are in pain and want it to stop
Willing to invest time/money in their business.

If this is not you, then I am sure when you review your list of clients/prospects/Sphere of Influence, someone will come to mind.

Please contact me with their contact information so I can get with them.

Your time to review your list is appreciated.

If you would like to work with me to create/review your marketing or other non-production aspects of your business, you can read more and sign up here.

To your continued success,

Reg Gupton

You will feel good offering amazing benefit to 95 million people and make a large profit, too.

2012-07-23T07:41:00.001-06:00

Dear Reg,

I’d like to let your friends and associates know of an exciting opportunity that has a high-likelihood of being both of major benefit to people worldwide, and providing a very strong income.

You can help us solve a major problem

Did you know that 41% of U.S. adults, 95 million people, have a symptom of insomnia almost every night? Even if you sleep well, it's highly likely you know people who have trouble sleeping. When someone sleeps poorly, it causes…

Increased:

Stress
Irritability
Depression
Overall health problems

Decreased:

Ability to think clearly
Energy
Productivity
Quality of family, social, and work relationships.

Because of this, good sleep is one change that benefits almost every area of life.

My solution

I’m the Behavioral Sleep Consultant for Exempla-Lutheran Medical Center Sleep Center, Denver. I’ve been a psychotherapist since the late 1970s. In 1992, I developed severe insomnia as the result of a major life crisis. Over years of inwardly finding my way through my own insomnia, I discovered secrets about how the body and mind fall asleep and back to sleep. I created Sleep Easily, a highly effective and simple behavioral method of resolving sleep difficulties.

I’ve refined this method for 18 years with thousands of clients.

In addition to working with clients, I have created a recorded version of the Sleep Easily method, so people worldwide can learn this at home. The Sleep Easily recordings convey the method in a simple, logical way that is very attractive to the mainstream population.

Proven effective!

A study is currently underway with Sleep Easily being used by 91 people, including pilots, police, fire personnel, veterans with post-traumatic stress disorder, patients of physicians from the American College of Lifestyle Medicine, and members of the general public.

This study is being conducted using an assessment questionnaire highly respected in the field of Sleep Medicine, and data is being collected and analyzed by an independent researcher.

Of the 91 study participants, we have so far received 22 initial post-treatment questionnaires. 22 is a sufficient number that these statistics are representative of what we will find when the remaining participants reply. Statistics:

· 82% reported improved sleep

· 94% of the improved sleep group noticed improvement within first three nights

· 50% noticed improvement starting their first night

Our marketing plan will reach millions of people who will benefit from good sleep

Sleep Easily, Inc. (SEI) is going to initially launch a 30-minute television infomercial about Sleep Easily, which will convey a feeling of integrity and trustworthiness.

We will initially broadcast this through the night when 90% of people watching television are doing so because they can't sleep.

The infomercial producer SEI has chosen has integrity and currently has one program grossing $50M annually, and another grossing $30M annually. He said that because our topic is sleep, he thinks our program could be even more successful than his other programs.

When television infomercials are very successful, they produce a very high return on investment. While there can never be guarantees, our current investors recognize the optimal combination of factors:

· The huge need for sleep

· Our producer's success

· The proven effectiveness of the Sleep Easily method

· My experience and comfort with being on television

· High quality of testimonials from physicians and other trusted professionals

We have the team to succeed

The President of SEI has a non-competitive sleep product distributed in 28 countries. SEI's Business Development Advisor is one of the nation's most sought-after consultants in the sleep field. Our infomercial producer is one of the best in the world. I am the public spokesperson, and have much experience with and comfort being on television.

The time is now!

A sleep solution is counter-cyclical: The worse the economy, or national or world conditions, the stronger is the need for a sleep solution. Now is the time people need to be able to sleep and heal.

You will be rewarded for helping millions of people

The recorded version of the Sleep Easily method has an extremely low production cost, so it will both be affordable to millions, and be very profitable for investors.

While there can obviously never be guarantees, all of our current investors are excited about the likelihood this project has to produce a very high return on investment.

We’re excited because this project is moving so quickly!

Early August: Study results analysis completed and report written
Early September: Film testimonials, including testimonials from physicians
Mid September: Film infomercial
October: Test market infomercial
November: National rollout

As soon as this test markets well in the US, the infrastructure is in place to immediately have this program also broadcast in the world’s nine-largest English-speaking countries.

In addition to television, pilots and police personnel are now sleeping well and have offered to contact high-level officials in their professions to recommend that Sleep Easily be made available to everyone in their profession nationwide.

We have received strong interest from the military for using this with veterans with PTSD, and have met with top officials of the nation's largest insurance provider who recognize that getting people to sleep better will reduce healthcare costs.

We are in discussion with a supplier to 3000 pharmacies nationwide. They are interested in placing Sleep Easily in these pharmacies.

Financial information

SEI has raised $270,000 to launch Sleep Easily on national television.

I’m seeking to sell a limited amount of my personal equity in SEI, for reasons I’ll gladly share with you when we talk. I’m seeking minimum investments of $5,000.

Sleep Easily, Inc. has a pre-market evaluation of $1,000,000, determined by an independent consulting firm, with shares priced at $1 per share. A $10,000 investment garners 1% ownership of the company.

My gift to you

I will offer free copies of Sleep Easily, equivalent to 20% of your investment (for example, for a $5,000 investment, I will donate $1,000 worth of copies of Sleep Easily) to any group you wish to help. We will do this in your name as the donor. Possibilities:

We are connected with local and national organizations serving veterans with PTSD
Emergency first responders
A group of your choice

Become a part of helping the world sleep well!

Because good sleep improves almost every area of life and our marketing plan will likely reach millions of people, Sleep Easily can have a major positive effect on society. This socially-conscious factor is attractive to our current investors.

Because I’m offering just a limited amount of equity, I expect this to be completed within the week, so it’s available on a first-come, first served basis.

I would be pleased to give you more information, including financial projections andtestimonials from physicians and from many people who are now sleeping well using this method. My preference is that you call me at, 303-304-9933. If you wish, you could also email me at drshane@sleepeasily.com

With gratitude,

Richard

--
Richard Shane, Ph.D.
Sleep Easily, Inc.
3980 Broadway, Suite 103-165

Boulder, Colorado 80304

Groundbreaking Hiring Research on Top Sales Performers

2012-07-18T15:51:00.001-06:00

Reg Gupton here,

I recently had a conversation with a client about reducing the turnover in his sales organization which he thought had to be in the 45% per year range.

As you can see from the article below, success leaves clues. Bill Bonnstetter, CEO of Target Training International, Ltd. completed this research where he found high turnover does not have to be the norm.

"Research studies of top sales people in the United States proved that top sales performance can be predicted. The most successful organizations in the world already know that hiring the right people has the potential of becoming the most powerful "secret weapon" in their arsenal of competitive strategies. What they don't know is that hiring the right sales people can be as simple as following a recipe based on recent findings from a study conducted by Bill Bonnstetter of Target Training International, Ltd. in Scottsdale, Arizona.

As a result of twenty years of research, development and distribution of assessment tools to measure performance, we have been telling organizations that it is what's on the inside, not the outside, that counts, especially in sales performance. We are fighting the myth that hiring people who look and sound good leads to good performance. As global competition forces organizations to greater heights in key performance arenas such as customer service, quality and customization, aggressive organizations must be ever vigilant in the identification, acquisition, development and integration of innovative technology. This type of innovative technology is now available to select top sales performers.

Much of the research conducted in the past on top salespeople has been focused on behavior. Behavioral research has been popular because, like looking good and sounding good, behavior can be observed. Little, if any significant study has been focused on what goes on inside a top salesperson. Groundbreaking research now confirms that attitudes far outweigh looking good, sounding good or behavior in distinguishing top salespeople.

Two of our most significant assumptions were confirmed by the study. (1) Top performing salespeople are similar and, (2) Attitudes or values are more important than behavior in sales performance.

In the study, only top performing salespeople responded. Top performing salespeople responded to two assessments. One was based on the internationally validated DISC behavioral model and the other was based on the Personal Engagement, Motivation Version (PMEV), model.

Note that in the study of 178 United States firms, top sales performers tended to be spread across three behavioral dimensions. In view of these results, it is reasonable to conclude that salespeople can sell in most, if not all, behavioral dimensions.

However, when it comes to what is on the inside of top performing salespeople, the study confirm it is hands‑down, a Utilitarian Attitude.

There is help. Contact me at gupton@growthseminars.com for your complimentary assessments and to discuss how to save you and your company hassle and reduce your risk of more bad hires.

10 classic marketing books you should read.

2012-07-11T10:19:00.000-06:00

10 classic marketing books you should read.

Reg Gupton, here.

While these books are mostly about advertising and direct response writing, they should be in every business person's library and read often. Many times. Add them to your reading library today.

1) How to Write a Good Advertisement by Victor Schwab (Wilshire Book Company, 1962). A common-sense course in how to write advertising copy that gets people to buy your product or service, written by a plain-speaking veteran mail order copywriter in 1960.

Best part: 100 "archetypal" headlines that people are still using in various forms today to create new controls (e.g., "When Doctors Feel Rotten, This is What They Do").

Availability: Still in print (Wilshire Publishing) and available on amazon.com.

2) My First 50 Years in Advertising by Max Sackheim (Prentice-Hall, 1970). Another plain-speaking, common-sense guide that stresses salesmanship over creativity, and results over awards. The author was one of the originators of the Book of the Month Club.

Best part: The oversize format allows full-size reproductions (large enough for the copy to be legible) of many classic direct response ads (e.g., "They Thought I Was Crazy to Ship Live Maine Lobsters as Far as 1,800 Miles from the Ocean").

Availability: Out of print and difficult to find.

3) The Robert Collier Letter Book by Robert Collier. While Schwab and Sackheim concentrate on space ads. Collier focuses on the art of writing sales letters, of which he is a master. You learn how to write persuasive sales letters in a friendly, natural, conversational style.

Best part: While some of the letters may seem old-fashioned and dated. Collier's timeless principles still apply.

Availability: Comes In and out of print. Somewhat difficult to get.

4) Reality in Advertising by Rosser Reeves (Alfred A. Knopf, 1961). The book in which Reeves introduced the now-famous concept of USP (the Unique Selling Proposition).

Best part: The idea that every successful ad must (a) offer a benefit, (b) the benefit must differentiate your product from the competition, and (c) the benefit must be big enough to motivate buyers to purchase your product instead of others.

Availability: On Amazon.com

5) Breakthrough Advertising by Eugene Schwartz. A copywriting guide by one of the greatest direct-response copywriters of the 20th century.

Best part: The notion that advertising does not create desires; rather, it focuses already existing desires onto your product.

Availability; Available from Amazon.com.

6) Tested Advertising Methods, Fourth Edition by John Caples. A classic book on the principles of persuasion as proven through A/B split tests.

Best part: The A/B split headline tests with the results (e.g., for an air conditioner, "How to have a cool, quiet bedroom – even on hot nights" pulled 2 times the response of "Get rid of that humidity with a new room cooler that also dries the air").

Availability: In print. Available in bookstores and online. Make sure you get the 4^th edition

7) Confessions of an Advertising Man by David Ogilvy Charming autobiography of legendary ad man David Ogilvy, packed with useful advice on how to create effective advertising.

Best part: Chapter 6 on "How to Write Potent Copy."

Availability: Amazon.com.

8) Scientific Advertising by Claude Hopkins (Bell Publishing, 1920). A book on the philosophy that advertising's purpose is to sell, not entertain or win creative awards - and how to apply this philosophy to create winning ads.

Best part: His observation that "specifics sell; superlatives roll off the human understanding like water off a duck's back."

Availability: Since the copyright has expired, this book is now in the public domain and is available as a free downloadable e-book on several Web sites. You can also buy it as a paperback on amazon.com.

9) Method Marketing by Denny Hatch (Bonus Books, 1999). A book on how to write successful direct response copy by putting yourself

In the customer's shoes. Packed with case histories of modern direct response success stories, including Bill Bonner of Agora Publishing, and Martin Edelston of Boardroom.

Best part: The introduction of the concept of method marketing, which states: "You cannot write copy without getting inside the head of the person to whom you are communicating and becoming that person."

Availability: In print and available on amazon.com

10) Advertising Secrets of the Written Word by Joseph Sugarman (DelStar, 1998). How to write successful advertising copy by a modern master of the space ad.

Best part: The 24 psychological triggers that get people to buy.

Availability: In print and available on amazon.com.

A Hierarchy of Business to Business Needs

2012-06-19T13:42:00.001-06:00

Reg Gupton here.
If you sell b to b, you are probably selling to the wrong primary need. I know I was.
How about re-writing your messaging with these needs addressed in this order. Just saying.

Primary needs from strongest to lesser needs:
Avoiding risk

     Avoiding hassle
     Gaining praise
     Gaining power
     Having fun
     Making a profile
How about rewriting you messaging in your B to B sales copy by meeting these needs in this order to see what happens.
All my best,
Reg Gupton

EcoBroker announces new coaching program.

2012-04-18T15:47:00.002-06:00

Make 2012 the Best Year Ever!

Hi, Reg Gupton here.

Just imagine your business improving this dramatically!

"Reg's coaching resulted in me transforming my thinking to where I could see real estate as a business. He instructed me in creating systems that are generating dozens of leads each month and as many as four appointments in a week. And, based on my current active contracts, it will be probable that I complete 2.5 million in sales in August and September-my fifth and sixth full-time months as a Realtor®."

- Justin Chipman, Keller Williams Front Range Properties

Develop your business with coaching from EcoBroker

EcoBroker has just partnered with Reg Gupton on a coaching program for our members who have the drive and desire to bolster your businesses and overcome any and all obstacles in your way of being the successful real estate professionals we know you to be.

As a real estate agent himself, with 30 years experience as a nationwide speaker, and 20 years as a coach, Reg, is helping our family of EcoBrokers become stronger forces in the real estate industry.

Reg provides training, consulting and personal coaching services to forward-thinking individuals and companies looking for proven ways to increase profit and productivity through application of sophisticated human assessment strategies and practices.

"Will this really work?"

After documenting, implementing, and systemically following the plans (or systems) that you [Reg Gupton] and I came up with, I am experiencing great success. This month, May 2009, my GCI and Sales volume will be greater than I all last year (2008). I am on track to more than double my business from 2008 to 2009.

- Ian R Bennett, Senior Loan Office, Premier Mortgage

What this program entails

This coaching program will be a 12-month program consisting of two one-hour phone sessions per month with Reg. The sessions can either be taken in a group (2-10 per session) or on an individual basis.

Each session will provide you with guidance, feedback, and opportunities to improve your business, increase you income, and make you a better real estate professional.

"I don't like being told what to do."

Reg is an excellent listener and has the ability to hear the unspoken. He is my biggest cheerleader, and is also a firm taskmaster when I need a push. His perceptive observations and questions help me find answers to my own questions and challenges. The regular phone meetings I have with him help hold me accountable to myself.

- Judy Weinstock, ABR, CRS, Keller Williams Chapel Hill Realty

An exclusive opportunity

This is an exclusive coaching program with limited availability. We are choosing a select group of EcoBrokers to be the first-wave of this exciting new endeavor.

This program is created for a small, controlled group of individuals with the qualities needed to make this coaching experience a success.

We are looking for professionals who:

are open minded
are not satisfied with the level of income they have or their position
are willing to take action and willing to follow through with said action
are willing to make an investment in their business
and (most importantly) realize they are in pain and they want it to stop

Program candidates fill-out an application, complete an online profile, and interview with Reg, so he can determine if you will be a good fit for this coaching program.

"I'm working so hard right now and don't have time for coaching."

Throughout our coaching sessions you reminded me that success is about so many things more than just business success. Your plan helped me create a way to balance success professionally and personally. My entire family has benefited from your wisdom and sensitivity. Your systems even allowed me to take eight weeks of vacation in 2004 while continuing to set new highs in my business.

- Kris Drake, Wells Fargo Mortgage

Special EcoBroker Rates

As an EcoBroker you will receive a discount for Reg's services. Instead of $597 per month for Reg's coaching, as an EcoBroker you pay $497 per month. You can either choose to pay on a month-by-month basis or you can pay in advance for a 7% discount for six months or a 12% discount for 12 months.

There is a start up fee of $500 and for that you get 2 sessions, a review of your written business plans, and the assessments for the program. The start up fee will be refunded if you don't make it into the initial program offer and you'll receive a free copy of "the workbook" with a link to his site to rent Reg for an hour.

This is an investment in your business' future. It's worth every penny.

"I can't afford these prices."

At first, I was afraid that I couldn't afford his services, but through Reg's coaching, encouragement and insights, I was instantly able to visualize a direction for my business and begin proactively generating new business. In fact, by following the systems and plan that Reg and I laid out, I was able to close on almost $900,000 in sales in our first two months together.

- Stu Galvis, Keller Williams Front Range Properties

Don't delay, join today

This is a program with an investment, of both time and money, but offers a huge pay off. We're only interested in professionals willing to invest and who have the qualities that are important for this program to be a success for them.

If you think you qualify, you can get started below.

Call 303.674.7770 to schedule an appointment.

An EcoBroker staff member will contact you within one business day to provide you with an application and a link to an online profile. From there you'll be in Reg's very capable hands. As our treasured member, we'll also support you along the way, as we too take great pride in your success.

Please use this program to your fullest advantage, and we look forward to sharing more with you in the coming months.

To your success,

Dr. John Beldock
CEO EcoBroker International

P.S. - Please check out our videos on YouTube introducing the program and Reg as well as some very helpful business tips. See below for the links.

P.P.S. - This is an exclusive program for our EcoBrokers. Don't wait, sign up today. You'll receive great building techniques and strategies that will strengthen you and your business. Take advantage of this business changing offer.

How to Make Better Hires and Increase Your Profits

2012-04-17T12:53:00.004-06:00

Good morning,

Reg Gupton here.

This information will accelerate your bottom line

Are you the person who makes the hiring decisions for your firm? If so, keep reading. If not, why would you forward this vital information on to your sales manager/owner?

Answer:

Surrounding yourself with more successful loan officers will make you more successful, too. Do yourself and your business a favor: forward this message to your owner/sales manager now!

The most successful organizations in the world already know that hiring the right people creates the most powerful "secret weapon" in their arsenal of competitive strategies.

Hiring the right sales people can be as simple as following a recipe based on recent findings from a groundbreaking study conducted by Bill Bonnstetter of Target Training International, Ltd. in Scottsdale, Arizona: “Two of our most significant assumptions were confirmed by the study. (1) Top performing salespeople are similar and, (2) Attitudes or values are more important than behavior in sales performance.”

True-life Story

The other day, an owner named Forrest, mentioned to me that things were going better for him and his company. However, he dreaded the thought of hiring more loan officers since his success in the past had been dismal.

He said, "High turnover is part and parcel of my industry. It has always been that way and will be that way into the future. I have no organized/proven system for hiring. I am pretty scattered when it comes to hiring."

I mentioned that I helped some major and not so major companies create a process for hiring that proved successful. In one case, turnover was reduced from 54 percent to 12 percent saving the company hundreds of thousands of dollars in out-of-pocket expenses. Not to mention the opportunity cost of loans not closed. These loans would have added many tens of thousands of dollars to the bottom line.

I said, "Follow these steps and you will make better hires, reduce turnover, reduce expenses, reduce manager stress and increase profit.

Prospering your bottom line with eight actions

While we engage 10 additional aspects of this hiring regimen, you may be interested in appreciating these seven points for successful hiring. We can cover the rest at a later date.

I. Find candidates

II. Review Resumes and cover letters

III. Interview the subset who passed the resume screen using a standard set of Interview Questions

IV. Eliminate for job fit

V. Run Behavioral and Motivational assessments on the remaining candidates

VI. Re-interview with the assessments

It is relatively easy to mis-state the truth during an interview. For example: a candidate tells you they are motivated by money (when they are not) and they can follow procedures (when they can’t or won’t).

If you are hiring a commission-only sales person, it would be best if your new hires were motivated by money. The PIAV will let you know if they are and how intensely.

Likewise, the DISC assessment will tell you if they are really hard chargers or would prefer to sit behind a desk and work on files rather than going out and interacting with the public.

These assessments are valid and reliable. They measure what they are supposed to measure and they do it time after time.

VII. Make a written job offer

VIII. Send reject letters as necessary

What you should do next

If a picture is worth a thousand words, then a demonstration could be worth a thousand pictures. We can show you how we can quickly help you improve your company's profitability and efficiency with a risk free demonstration.

Email me or comment on this post with “I want to reduce turnover and increase profits” in the subject line. I will send you the web site and link you need to do the complimentary assessments. Each will take you less than 12 minutes.

We will compile two personalized, computerized reports packed with relevant information regarding your communication style and how to make the most of it. You will also learn what motivates you and how you chose what you are going to do every day.

These computerized reports will give you detailed information regarding your specific communication traits, more efficient ways to work, either by yourself and/or with others. We sell these individual reports for $100.00, but are free for you, without any further obligation.

After you have evaluated your personal reports, we believe you will quickly understand how this information is powerful and immediately useful. We would like to show you how having this information for all your employees can make your organization more efficient, productive and profitable.

We have done it for other businesses. I would like to do it for you. But be warned many companies make us a permanent part of the team. Call me and I will personally show you how to make the most out of these insights and increase the productivity and profitability of your entire team, company, or work group.

We have done it for others. Let us do it for you. Knowledge is power, and profit. Call for an appointment to discuss your situation.

Reg Gupton, MBA
Coach, consultant, trainer

P.S. Follow me at www.twitter.com/reggupton

P.P.S Find me on Facebook

P.P.P.S find me at www.linkedin.com/in/reggupton

Take a look at my Blog everyday for proven success tips. It is located at http://regs-successtips.blogspot.com/

www.growthseminars.com
800.418.0401 toll free
303.544.0340 office
303.544.0358 fax

Using a set of diagnostic and assessment tools, we help organizations make better decisions that increase profit, productivity and reduce turnover.

A most unusual letter from Reg Gupton, you’re trusted and time tested coach/mentor

2012-03-03T13:46:00.003-07:00

Of Course You Can Afford Professional Coaching for Your Business

….Just Think of All the Free Time and Sales you’ll be Generating by Reading my Letter

Hi Reg Gupton here,

Before I get started with telling you why I’ve chosen to send you this letter, I’d like to first ask you two questions.

How was your business last year compared to your best year ever?
How would you spend more free time if you had it?

Have you ever said to yourself…

“I wish I knew how to have a consistent stream of leads with ready willing and able buyers and sellers calling me.”

and…

“I wish I knew how to handle this increased work load without sacrificing my personal life.”

or..

“Would I get any benefit from professional help and advice.”

and…

” Is now the right time?”

Well, if this sounds familiar, then I have great news. As you can imagine, my business, like most other businesses, has been affected by the economy and for the first time in many….many years I’m faced with hours of staring at a blank board in my office instead of being backed up with coaching meetings.

YOU SAVE MONEY – I STAY BUSY

A Deal-Of-A-Lifetime

So, instead of being faced with staring at the blank white board on my office wall, I’d rather keep busy by offering you an opportunity-of-a-lifetime to save on your next Coaching Package… just give me a chance to prove it to you.

All you need to do is simply call for a FREE Planning Session where we can discuss how much business growth you’d like. I’ll give you my expert advice that I’ve learned in 40 years in business and 12 years as successful coach/mentor and then ‘wow’ you with an opportunity to get my advice for a fraction of the usual price. You will receive 9 months of coaching for the price of 6. A $4500 value for $3000. A savings $1500 when you pay in advance.

Payment in full by the 8^th of March

This Is a RARE Opportunity To Get Coaching Tips That:

GENERATE MORE SALES

FREE UP MORE TIME

GET AN EDGE ON COMPETITORS

LEVERAGE YOUR SUCCESSES

LEARN HOW TO PROFIT FROM LINKED IN

MAKE THIS THE BEST YEAR EVER

Or whatever goals you would like to achieve

BELOW NORMAL COACHING PRICES

Here’s what to do next:

Pick up the phone and call my office (303-544-0340 or 800-418-0401). If I’m not there, leave a message. When we talk, we’ll make plans on how to get you started on re-energizing your business.

You are under no obligation to buy anything. Once you see the potential for growth in my “No-More-Staring-at-the-Board” LOW Pricing (as long as there are still open time slots in my schedule), I assure you’ll be thrilled that you gave me a call.

I look forward to hearing from you soon.

To your continued success,

Reg Gupton

Reg Gupton

PS#1: I can only offer the “No-More-Staring-at-the-Board” LOW Pricing as long as there are open times in my schedule or until March 8^th, whichever happens first. So please don’t delay and call my office (303-544-0340 or 800-418-0401).

PS#2: If you know a family member, friend, or co-worker who could use a trusted and time tested Coach/Mentor, then please tell them to call and mention your name and I’ll extend them this same “No-More-Staring-at-the-Board” LOW Pricing.

PS#3: If financing is an issue, payments can be split with the first payment of $1600 due on March 8^th and the second payment due on my birthday April 7^th.

Why Businesses Fail and what to do about it.

2012-02-24T07:47:00.006-07:00

Reg Gupton here.

Why businesses fail - and how to make sure yours succeeds

1. A closed mind

I know. You have been thinking about your business/product for years and years. You (might) have talked to friends, looked at the world and decided that you have it all figured out. Your product/service is the best. Period.

Your product solves a major problem. Your graphics are tops (at least your graphics designer tells you so).

You have fallen in love with your idea and you are going to hold on to it until you die or go bankrupt.

You should consider an Advisory Board to broaden your perspective and gain the help and advice of others. These Boards can be free, meet with you monthly.
They can be a Mastermind Group as described in the best selling classic Think and Grow Rich by Napoleon Hill.

2. Sloppy or ineffective marketing

Or no marketing. Restaurants and retailers remodel a space, invest in equipment and inventory, and create a great menu. Then the doors are opened. Maybe a few folks show up for a few days.

I call it stumble in the door marketing. You take good to great care of the customers who make it in your door.

Then what? What do you do to get them coming back? Do you capture their contact information? Build a list to market to. A friend with a restaurant in Metro Denver build his list from 650 to 3,500 in a couple of years and his gross revenue from $650,000 to $1,8000,000 over the same time with a massive growth in profit. Just because he build a list and communicated with it regularly.

3. Ignoring the competition

You have identified a slight weakness in the biggest business in your niche. They have been around for 10 or 20 or 30 years. Whenever anyone mentions the product/service, they are who gets mentioned.

You think that because you have indentified a weakness, you can exploit it and exploit it you might.

However this competitor did not get big and last for decades by being stupid. They are likely doing many things correctly.

Make sure that the niche or weakness you have identified is cared about by the people in your market area.

4. Ignoring customer needs

You must listen to your customers. You must do exit surveys, you must do entrance surveys. Why do people use you and why do they quit?

What hours of operation do they need, what sizes, what colors, what days of the week do you need to be open?

5. Inadequate/incomplete business plan

Most business begin operation without a thorough business plan or one that focuses on the product and/or the numbers without adequate thought about how the product/service will be marketed, to whom and at what price.

There is little thought about the Three Ms of Marketing: Who is the Market, what Media will be used to reach them, to deliver what Message?

6. Poor location

Small business owners often believe that if you open your doors they will come.

If the only way into your store is a left turn without a traffic light on a busy street, you are doomed. If there is no or limited parking, you are doomed. If your business is not a destination experience and you are at the edge of a market area, you are out of business.

7. Poor execution/lack of discipline

Owning, starting, and running a small business requires consistent action and implementation of strategies, plans and tactics. For example, your store has to be open promptly at the time you say you are going to be open.

You have to create and follow systems and processes which will deliver a consistent result for your customers.
8. No viable market for your product

In Boulder, CO, where I live, I see engineers and technology people create products with no thought of who will buy them. They are products looking for a problem to solve.

No one cares. No market research has been done. No one had done any market testing to see if anyone is interested. And what price they will pay.

9. Inadequate accounting system/no management of cash flow

Recently I spoke with a local commercial banker working with small businesses about the proportion of people he speaks with who have “workable” accounting systems in place.

His opinion based on his experience: three out of ten. And those who use them monthly: one out of ten. This is a major indicator of impending failure.

10. Hiring incompetent employees and not training them

Many small businesses have an inadequate or non-existent system for hiring new employees. They are not consistent in the process used to hire their employees. Hiring someone who can fog a mirror is suicidal.

Further, people come to you to you so you can deliver a specific result, whether it is a cup of coffee, a tax return, or a properly repaired pair of shoes. Turning your business (and your success) over to poorly hired and inadequately trained high school students will take you to the poor house or bankruptcy or both.

I hope you will learn from this and not make these typical mistakes.

To your continued success,

Reg Gupton
www.businesssuccessvideos.com

This will help your business.

2012-01-24T12:41:00.002-07:00

Reg Gupton here.

If you wish to learn new things and successfully grow your business, then you must subscribe to these free newsletters.

http://www.marketingsherpa.com/newsletters.html

These newsletters are full of ideas which will make you sweat and make you more money with proven ideas in the form of case studies from successful businesses of all types.

Yes, even one like yours.

To your continued success,

Reg Gupton

Are you a fool to use Groupon and LivingSocial

2012-01-04T16:16:00.008-07:00

Hi, Reg Gupton here.

I have been giving a lot of thought to Groupon, Living Social as a business development strategy. It seems these sites are helping some businesses and hurting mightily others.

Please take a look at this story, especially the story from the business owner near the bottom of the post.

FURIOUS MERCHANT: 'Groupon And Living Social Are Doomed'

www.businessinsider.com1/3/12

One key question about the future of daily-deal giants Groupon (GRPN) and Living Social is whether the product the companies sell--daily deals--are excellent marketing for their customers... or a gigantic waste of money and ...

Note: Here is a follow on story from another frustrated business owner.

Read and learn to make smarter decisions.

ANGRY MERCHANT: Here's Why I Hate Groupon And LivingSocial ...

www.businessinsider.com1/4/12

But this merchant's reaction provides further evidence that Groupon and LivingSocial have a lot of work to do to make their service work better for their merchant customers. This work, we suspect, will lead to smaller discounts ...

Note: Here is someone who "feels" that daily discounts were successful. There is no description of what they did specifically to bring people back. While 50% are reported as being turned into repeat customers, I am skeptical.

Case Study - Delaware Coffee Shop Sees 50% Return for Daily Deal Customers - Street Fight

http://streetfightmag.com/3h ago

We have not done LivingSocial, but I had a conversation with a colleague of mine today and she told me about Google Offers, which is similar. Social Media for Hyperlocal.

Note: Here is an interview with Living Social on their take on the innovations they are creating. Clearly Living Social is driving traffic but are they driving merchant profits? That remains to be seen.

Studies Reveal Contradictory Info about Daily Deals

"Rice University recently came out with a study that brought up some concerns about the sustainability of daily deals' providers. It indicates that daily deals' providers would have to lower their profit shares in order to succeed and would still fac...

Watch for more on this topic. Your comments and opinions are always invited and respected.

Meet David Ogilvy. You have much to learn from this marketing master

2011-12-28T12:43:00.003-07:00

Reg Gupton, here.

One of the masters of marketing. Most of his time was spent with major brands most of which translates to inform your marketing or it should.

Here is information on a recent book about him.

The King of Madison Avenue: David Ogilvy and the Making of ...

www.doceymedia.com12/27/11

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography ...

Note: This is a 54 minute video interview with David Ogilvy about how he got started in advertising and what he learned. This is great!! Get a cup of your favorite beverage, plug in your ear buds and learn.

A conversation about advertising, with David Ogilvy

David Ogilvy interviewed by John Crichton in 1977. Realized by the American Association of Advertising Agencies AAAA. David is seen as the "pope of advertising". This is the complete interview version. Entrevista realizada por la AAAA al "papa de la ...

Search for the World's Greatet Salesperson - David Ogilvy, Salesman: The Early Years

Note: Here is David Ogilvy on sales. This is great too.

www.youtube.com Our founder, David Ogilvy, started as a cook and then a sales person. Learn lessons he picked up a long the way and the Art of Persuasion. We're looking for the world's greatest sales person. Are you the one? Visit the winner Todd Her...

What is the difference between Marketing and Advertising and why you should care.

2011-12-28T12:36:00.001-07:00

Reg Gupton here: Understanding the difference between Marketing and Advertising is a distinction which will help you grow your business.

This is an important distinction which most business owners don't have a clue about. Having a business with open doors and believing print media advertising is all the marketing you need will not bring you success and might lead you and your family to bankruptcy or worse.

Read this and learn what to do differently.

Marketing vs Advertising | Business on Goldenacts

business.goldenacts.com12/16/11

Understanding what is the difference between marketing and advertising is very important for people in the fields of marketing, advertising and administration.

Note: Here is a classic video from David Ogilvy about direct marketing which is not advertising. Watch and learn from a master.

David Ogilvy: We Sell or Else

Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct marketing.

Note: What is your opinion or research on this topic. Post a comment below so we can all learn together.

Get outside of your own box with Seth Godin's help

2011-12-19T18:48:00.001-07:00

Reg Gupton, here.

I have been a follower of Seth Godin for years. The first book I read was The Purple Cow. I was astounded with the clarity of his thinking and his novel ideas.

I read his blog every day. Without fail. Others not so much. His every day.

What follows is a 3 minute video where he describes his latest book. I just read the first 10 pages and found many things of import. I will be doing a PPT presentation soon about the ground breaking ideas he describes.

Seth Godin on Poke The Box & The Domino Project

Seth Godin describes his new book Poke The Box and The Domino Project

If you wish to purchase the book like I did: you can get it here.