Marketing Maniac

Roadblocking advertisement

2012-04-02T14:27:00.000+05:30

According to Wikipedia, a roadblock is a temporary installation set up to control or block traffic along a road.

Roadblock adverisment are of two types or takes place in two ways mainly:

Vertical Roadblock.
Horizontal Rooadblock.

1. Vertical Roadblock:The term is used when an advertiser buys up all the advertising on a channel for a given length of time like a full day

2. Horizontal Roadblock:The term is used when an advertiser buys up all the advertising across a band of channels at a particular time, say an hour, thus preventing any other advertiser from being present at those times.

Employing this method of advertising does 2 things very well:

1. ‘Shock and Awe’ : A perfect example of a shock and awe tactic, it grabs eyeballs like no other.

2. Showcases super-deep pockets: With the kind of expense it carries, you have to have very deep pockets to be able to even afford it, leave alone evaluating whether it is worth.

The first road blocking in Indian Context was done in 1994 when a small fire extinguishing company. The company decided to use 9 different commercials to launch its diversification into keep fresh kitchenware.

Later in the fall of 2007 the concept of roadblock re-appeared with a big bang.Vodafone reportedly spent upwards of Rs 10 crore to announce its name change to the world, using a range of short and long commercials exclusively in all breaks, both vertically and horizontally.

On 1st April, 2009 Bingo used road blocking strategy which was a vertical road blocking by combining with MTV to celebrate BAKRA DAY.All commercial breaks were exclusive to Bingo,but beyond that the content itself was recreated to showcase the brand and its ‘no confusion, great combination’ message.

kal ho na ho best scenes

2011-10-28T16:19:00.004+05:30

KBC MAKING THE “MANGO” PEOPLE KHAS

2011-07-27T12:56:00.004+05:30

Turning one’s dream into reality is what KBC has been all about since it started. Based on the power of intellect and knowledge the show has proven itself over and above everything. After creating the thought of “koi bhi sawaal chotta nahi hota” for the 4th season, it strikes back again with a new tagline telling its viewers “koi bhi insaan chotta nahi hota” for the 5th season. The campaign created by leo burnett india has already been on air and is captivating the aam aadmi attention across the nation.
The new tagline “koi bhi insaan chotta nahi hota” is based on a popular belief of the society “that every person has the capability to achieve something big in their life” which conveys a message among the people “do not underestimate anyone”.

The first TVC that went live on youtube on 15th june 2011 shows a person named shuklaji, a government employee, catching his seniors in office while they were taking bribe. Watched and being taken aback by this, he urges his seniors to stop doing the activity or else he will inform people about their malpractices. Instead of getting tensed and fear of losing their jobs, his seniors warn him that he will end up losing his job if he tries to act smart by telling people about it.With the pressure of bank loan on his head,he decides to keep quiet, until he makes it to KBC.Now,here he tells Amitabh Bachchan about his plans of spilling out all the information he had about his seniors of taking bribes in office. The TVC ends with Mr. Bachchan saying, 'Koi Bhi Insaan Chhota Nahi Hota' , proving that Shuklaji, has made it big.
With the Anna hazare style movements buzzing all across the nation, the company strikes the right cord to reach out to the mango people and by creating a campaign that reflects enumerating issues that the common man is facing in this country.

random thought

2011-07-11T17:56:00.000+05:30

Their should be a reason behind everything you do in your life in today's practical world.

PEROID

Google plus or facebook clone??

2011-07-02T19:31:00.001+05:30

After publishing my last post,i was encounterd with this new '+1' tab,which came to me as a surprise.

So to check out i clicked on it n a new window popped out showing some message like "+1 this post to your circle" but since i was not @all aware with this new thing,it built my anxiety to google it.

After googling diz new +1 tab,i got to know that recently google has launched their new social networking site named as "google plus or google+" and is considered to be an answer to facebook.

It includes all d major google services and has also integrated gmail to it so as to keep a track of all the happenings.

Although google has used a simple user interface which certainly adds up to the flavor but will that

lead the new google project to hit a boom into the world.In a few minutes of my tour to google+ i had this feeling that m on my facebook wall...but well m not.The experience is no different except the google circles and the hangout feature.

GOOGLE CIRCLES :

As per my opinion,google circles is one of the smartest idea that is featured into d site.It helps you to seperate ur family,friends,office staff n also allows to make a new circle and add people to it.It also helps you to give different privacy settings to different circle which is not possible in facebook.I mean it sounds stupid to share stuff with family and friends @ the same time.

HANGOUT: The new hangout feature in google plus enables you to do video and voice chat wherein facebook only allows you with a simple text chat.Adding on to it,this feature also allows you to make a group chat which is something you can actually look forward to it.

After all this i will really want to know from you guyz,

how is ur experience with google+ so far..n do u think that you will move from facebook to google+

;) :)

juz like that

2011-06-30T18:32:00.001+05:30

"Facebook" wants to know "whats on my mind".??

"Twitter" wants to know "what I am doing"..??

"Foursquare" wants to know "where I am"..??..

Damn.:@

The INTERNET has turned into an irritating GIRLFRIEND :P

Being single

2011-06-30T12:49:00.003+05:30

Two people can be perfect for each other but if the timing's wrong it's never going to work out. Bad timing is the reason that most normal people end up single.Weirdos and creeps are single cause they are weird and creepy but people like me are single because of bad timing.

potential failure

2011-06-30T10:16:00.003+05:30

frnd: Do u have a girlfriend??

me: nah, i gave that up.

frnd: why???

me: bcoz, i alwayz see d sucees of potential failure :P

Tring tring

2011-06-28T21:49:00.003+05:30

Boy:hey wssp,didnt heard from you like ages??

gal:hmm,was juz busy with job..juz done with ma training..job is a bit hectic diz dayz..
hardly find anytime to come ol n call up people.

...conversation went on frm college fun moments to gossips..whom u r seeing currently...etc etc

boy: but u didnt tell me why der was nt even a reply of my any sms from you..

gal: becoz i dnt want to talk to u..u knw wt der was a point in ma life when i used to like u love u like anything bt at tht time u didnt care for it...i even tried to express ma feeling towards you once but u were like hardly intrested in me...but now m moved on and dnt want to be connected to you becoz it hurts me..

boy: why didnt u lemme knw tht??...newes i totally appreciate ur feelings..n wot else??

gal: nothing life is good..hey g2g have to leave...

boy: yeah yeah sure will cach u later...(hungs up d phone before he says) take care

PERIOD

The social network

2011-06-28T00:44:00.000+05:30

http://www.youtube.com/watch?v=nMeYdSYCC7A&feature=share

nw diz 1 scene frm d movie "The social network" has occupied my mind from a couple of dayz..ummm hmm

Damn!!!

2011-06-28T00:31:00.002+05:30

me: kalyan station??

autowala: nope

me: damn!!

gal to same autowala: kalyan station??

autowala: yes

gal happy,praneet frustrated,autowala (#@%$#^)....

period.