Rejoiner

iOS 15 Email Privacy: What’s Going to Happen to Your Email Channel

Mike Arsenault — Thu, 09 Sep 2021 12:48:15 +0000

iOS 15 is set for release this September. And, based on data from the iOS 14 update, it will take about six weeks to achieve widespread adoption. Given that Apple Mail owns over 50% of the email market share, this […]

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How to Use Gmail Annotations and Make Your Promotional Emails More Enticing

Mike Arsenault — Thu, 03 Dec 2020 15:26:23 +0000

The Gmail promotions tab used to be the dreaded back row of the inbox. Now, there are ways to improve your chances of getting your emails into the primary inbox. However, Gmail has added another way for you to take […]

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Email Preference Centers: How to Keep Subscribers (and Improve Your Email Marketing ROI)

Mike Arsenault — Fri, 13 Nov 2020 19:14:26 +0000

Think about this: not every person who unsubscribes from your email list actually wants to unsubscribe. Some of them simply want fewer emails from you. But, without a subscriber preference center, subscribers are presented with the painful dilemma of choosing […]

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Brand Indicators for Message Identification (BIMI): What, Why, and How to Use It

Mike Arsenault — Tue, 20 Oct 2020 17:18:38 +0000

Email authentication can be a pretty dry subject. So here’s the juicy bit that makes BIMI email authentication exciting: BIMI email authentication threatens to turn email authentication into a useful tool for email marketers. That’s right. With BIMI, email authentication […]

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The Ultimate Email Production Workflow (That We’ve Used to Execute Over 5,000 Campaigns)

Mike Arsenault — Wed, 30 Sep 2020 21:49:17 +0000

Consistency is key in email production. When an email goes out with mistakes or rendering issues, it’s usually because there was some gap or missed step in the email production process. Those gaps and missed steps happen if you don’t […]

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Gmail Promotions Tab: Why It’s not so Bad (and How to Escape It)

Mike Arsenault — Fri, 04 Sep 2020 15:13:31 +0000

When Gmail introduced tabs in 2013, many marketers were horrified. Gmail tabs meant that incoming marketing emails would get sorted into the Gmail promotions tab, rather than the standard inbox pane. The Gmail promotions tab sounded like marketing purgatory. So, […]

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You’ve Grown Your Email List With a Contest. Now What?

Mike Arsenault — Thu, 14 May 2020 21:55:14 +0000

Contests and giveaways are good ways to grow your email list. Contests incentivize a lot of customers to subscribe to your email list for the cost of a few prizes. And you can run contests in conjunction with other brands. […]

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How to Manage Your Email Channel During a Global Crisis

Mike Arsenault — Wed, 18 Mar 2020 20:38:47 +0000

When is the last time you honestly stopped to consider your subscriber’s frame of reference before sending a marketing email? I mean, really thought about it? We all have numbers to hit and promotions to ship. But during a crisis, […]

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Email Deliverability: Best Practices For Having Your Emails Actually End Up In The Inbox

Mike Arsenault — Tue, 10 Mar 2020 08:28:00 +0000

Email is the biggest driver of customer retention and acquisition, and 36% of organizations say that email is their most important channel of communication. However, 78% of companies also have email deliverability issues. And 21% of opt in emails never […]

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How to Check and Improve Your Domain Reputation

Mike Arsenault — Thu, 27 Feb 2020 17:58:06 +0000

Your domain reputation has a big impact on your email marketing performance. Email service providers use your domain reputation to determine how trustworthy your emails are. So, a poor domain reputation can cause your emails to end up in the […]

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