Search Engine Journal brings us a great article on the challenges of enterprise search. Now those of you that think the level of SEO for a small company are the same for a large enterprise structure, read on. I was impressed by the authors descriptions of the enterprise search atmosphere and how all of the pieces of SEO and SEM fit together in large scale application.

http://www.searchenginejournal.com/challenges-of-enterprise-search/37327/

This article goes over all of the information that you need to be aware in the world of Google is a great resource out there in my opinion. Make this one a regular read if you are serious about getting the information you need to be effective in the Search Engine marketing world.

http://www.seroundtable.com/december-2011-google-report-14412.html

Social media is a powerful marketing platform that can explode your traffic and drive more people to become your customers.  You need to perform social media optimization (SMO) if you want your business to maximize the benefits and increase your profitability.

What SMO Is

SMO is a method where you perform a series of activities using the social media to attract traffic to your website.  You see driving traffic is no longer the monopoly of search engines.  Social media is fast demonstrating its ability to drive traffic to your website.  Just as there is a search engine optimisation, you can also optimize your use of the social media for your marketing needs.

While it may be hard to give an exact definition of what social media is, it is described as internet platforms where people nurture relationships as they share their experience, insights, and opinions with one another.  It can assume various forms such as texts, videos, images, audio and has different channels like social networking sites, podcasts, and blogs to mention a few.

How to Do SMO

The goal is to make your website highly visible to social media searches.  Here are some tips and techniques on how to do a social media optimization:

• Upload relevant content to the social media site that will boost link building.  Content should be regularly updated with fresh and useful information relevant to you target audience.  You should also think of creative ways to deliver your content to your audience.
• Maximize the power of sharing made possible by the social media.  Bookmarking is an excellent way to ensure sharing and you should make it a point to make it easy for the social media population to bookmark you on their sites for easy sharing.
• Make your content travel from one site to another.  It helps to create transferable content that you can submit to other social networking sites.  This way you can easily and quickly reach more potential and existing customers as your business gains maximum exposure.
• Provide more value to your content.  Remember that the power of the social media lies in knowing and recognizing that your audience has the greater control over your business.  It helps to think more of your audience and how you can provide them the resources they need in solving their problems- be it a need or a want.
• Reward your loyal connection.  Influence is the key word in social media marketing.  You can rally influential users to your side when you know how to value them and what they can do to your business.  Strengthen their loyalty with corresponding rewards.

These are just some of the social media optimization tips and techniques that you may want to consider in benefitting from social media marketing.  It is to your advantage to get help from social media marketing consultancy to optimize your marketing via the social media.  Not only will you gain from the expertise; you will also be able to propel your business to greater successes and higher margins of profits.

David Skul

This graphic developed by ONWARDsearch shows the markets that offers the highest number of SEO related jobs and their commensurate salary.