Reliance Big TV

Discovery Turbo Now on Reliance Digital TV

noreply@blogger.com (Clyde) — Tue, 22 Nov 2011 15:05:00 +0000

Taking advantage of the buzz the F1 race created in India, Reliance Digital Tv has chosen to add the Discovery Turbo channel to their channel list. Discovery turbo, serves content that consists of the A to Z of motoring. It includes shows like American Choppers, Monster Garage, Fifth Gear, Trick My Truck and Wheelers Dealers.

Rahul Johri, senior vp, gm, Discovery India, said, "We have received tremendous response for Discovery Turbo across India, where people watch and connect with our engaging and unmatched content. The availability of Discovery Turbo on Reliance Digital TV expands the reach of the channel, as it continues to offer the best entertainment experience to our viewers."

Sanjay Behl, ceo, Reliance Digital TV, added, "At Reliance Digital TV, we have been constantly engaged with enhancing the entertainment experience for our customers by providing them quality entertainment that spans across a wide spectrum of audience interests. With the addition of Discovery Turbo to our bouquet of over 250 channels, we are sure to delight our customers with the engaging content delivered to them through a superior technology platform ensuring an unmatched viewing experience."

Digital TV to Sell 49% Stake to Foreign Investors

noreply@blogger.com (Bhavika) — Mon, 12 Sep 2011 10:10:00 +0000

Following the imminent hike in foreign direct investment (FDI) cap in DTH to 74 per cent, Reliance Digital TV (formerly known as Big TV) is looking to forge an oversees alliance by selling up to 49 per cent stake in its DTH venture. According to reports, if the deal goes through, it will raise Rs 2,000-2,500 crore.

Prospective buyers include overseas private equity investors, broadcast and cable companies like Comcast Corporation, the largest cable operator, home Internet service provider and the fourth largest home telephone service provider in the US.

Digital TV is the only DTH provider that doesn't have a foreign stake, and is now looking for funds to more than double its subscriber base from around 4 million in the next 12 to 18 months.

Tata Sky has STAR Group and Singapore-based PE firm Temasek as foreign investors. Sun Direct has partnered with Malaysia's Astro while Dish TV and Airtel Digital TV too have overseas partners.

Sanjay Behl, CEO, Reliance DTH and IPTV, said, "DTH is a capital-intensive industry that requires substantial investment. Our four-screen strategy is to dominate mobile, computers, television and cinema, in which we already have significant presence. Reliance Digital TV has among the best ARPU in the industry and higher percentage of active subscriber base which will only become better going forward."

Reliance Digital TV Moves out of the House

noreply@blogger.com (Clyde) — Fri, 09 Sep 2011 14:43:00 +0000

No longer will Reliance Digital TV be only part of your house, soon you may find Big Tv embedded in your train seat or in your SUV.

According to Sanjay Behl, chief executive officer, Reliance DTH & IPTV, said, “Reliance Digital TV has capability to provide services in cars, buses and trains. We are keen to evaluate all tenders in this regard, including that of the Indian Railways.”

The best part is this service is actually free for the railways and the customers, as the service providers will cough up the sum for the cost of development, management and maintenance as well as the provision of audio and video content, Internet surfing and games.

How does the service provider make the money? Advertisements, yes the service provider is allowed to have adverts as 20% of the content. They can also provide value added services such as ticketing and reservations for hotel. Although passengers will have to pay for Value added services.

Although Dish TV has bagged the pilot project on the Kalka Shatabdi, let see what Reliance Digital Tv has up its sleeves.

Reliance Digital TV's Special Offer for Kerala

noreply@blogger.com (Bhavika) — Mon, 29 Aug 2011 03:47:00 +0000

Reliance Digital TV has announced a special offer on the festive season of Onam for its customers in Kerala. Through its 'Moonu Varangal' offer, new subscribers on the lookout for a DTH connection can purchase Reliance Digital TV's special entry pack starting at Rs 1,590 with free installation and 6 months free viewing of Value Sports Pack.

The customers also get free unlimited viewing of Malayalam blockbusters till September 30th, 2011 and earn loyalty points for every rupee spent. Even the existing subscribers of Kerala can avail of the loyalty program.

With this program, subscribers can accumulate points for every rupee spent with Digital TV and redeem their points to choose from a wide range of channel packages and value-added services.

For new TV buyers, Reliance Digital TV has tied up with MIRC Electronics, makers of the Onida consumer durables, to offer a new connection for just Rs 899 with any Onida HD ready LCD TV model with 1 month free viewing of 'Silver Plus' pack.

Customers purchasing any of Onida’s Full HD LCD/LED TV model can now enjoy over 250 High Definition channels with Reliance Digital TV's HD box for Rs 1,199 with free subscription for one month of 'Diamond Pack+2 HD channels'. This special deal is valid only in the state of Kerala till September 15th, 2011.

Digital TV to offer Star India's Asli HD Channels

noreply@blogger.com (Bhavika) — Sat, 18 Jun 2011 01:06:00 +0000

Reliance Digital TV (formerly known as Big TV) has tied up with Star India to show its bouquet of 5 Asli HD channels like Star Plus, Star Movies HD, Movies Now HD, Nat Geo HD and iConcerts HD. This is an addition to its existing bouquet of 250 channels available in full high-definition quality.

The channels will have a resolution of 2 million pixels on each frame (2 megapixels), which is five times clearer than a regular DTH broadcast. Sanjay Behl, CEO, Reliance Digital TV said, "Reliance Digital TV has always been a front-runner in innovation in the DTH industry. It has been our continuous endeavour to enhance our subscribers' viewing experience."

The subscribers can watch the HD channels by taking the ‘Ultra Sharp 2 pack’ at Rs 75 (plus taxes) per month. Alternatively, the channels are available on a-la-carte basis at Rs 30 per month.

Reliance Digital TV adds iKids Interactive Service

noreply@blogger.com (Bhavika) — Mon, 09 May 2011 13:08:00 +0000

Expanding its portfolio of interactive services, Reliance Digital TV (former Big TV) has introduced an educational service for pre-schoolers.

Available to subscribers for Rs 25 per month, its focus will be on developmental games like - Find the Number, Math Tree, Play Ball and Under the Sea. These simple games will help kids to identify numbers, pictures, shapes and alphabets.

Sanjay Behl, CEO, Reliance Digital TV, said, "With the launch of iKids, we are delighted to give our subscribers an 'edutainment' experience that makes learning fun for kids."

Digital TV's other interactive services include iAstro, iCricket, iCare, iConcerts, iNteractive, iMall, iGames and iCooking.

Big TV to Have More HD Content

noreply@blogger.com (Clyde) — Sat, 19 Feb 2011 19:17:00 +0000

Reliance Communications is focusing on Big TV to drive its revenue and plans on focusing on satisfying the end users desire for quality content.

The company plans on give its subscribers a variety of new international HD content. Below are the key highlights from a video interview.

Reliance BIG TV in talks for Rs 150cr HD content acquisition
Big TV to invest an additional Rs 350 crores in the next 4 years in content acquisition
Reliance Digital TV in advanced talks with comedy central, BBC and CNN for non film HD content
The Company expects DTH segment to drive business

You can watch the video below:

Big TV to Offer Live Music Concerts in High Definition

noreply@blogger.com (Bhavika) — Fri, 12 Nov 2010 15:03:00 +0000

Reliance Big TV is set to introduce a new live music service at the click of a button on its Subscriber Video on Demand (SVoD) platform.

The DTH operator in association with Transmedia is bringing iConcerts, featuring over 1000 premium concerts (Santana, Dire Straits, Usher, Lady Gaga etc.) and live performances from variety of genres in standard and high definition format.

This makes Big TV the only operator to introduce this music service in India.

Sanjay Behl, CEO, Reliance Big TV said, "Big TV subscribers will now be able to enjoy high-quality international concerts at the click of a button. Introduction of iConcerts is yet another step in enriching our bouquet of offerings for the Indian market."

Big TV Launches DD Sports HD for CWG

noreply@blogger.com (Clyde) — Tue, 05 Oct 2010 12:12:00 +0000

After recently launching 13 channels during the festive season of Ganesha, Big TV has launched 7 new channels yet again.

This time with the Common Wealth Games on, the company has chosen to launch DD Sports HD ( an HD version of DD Sports), Saakshi TV channel (a Telugu News channel), Subhavartha TV ( a Telugu Religious channel), Aaseervatham TV ( a Malayalam Religious channel), Ruposhi Bangla (a Bangla Entertainment Channel) and DY 365 (a North East News channel). Pushing the total number of channels available to around 240 channels.

But unfortunately unlike other service providers big tv was charging a fee of Rs 28 for the DD Sports HD channel that is a free to air channel. Some complaints have been found on the India Broadband forum about the cost of DD Sports HD. It now seems that the company has decided to air the channel free of cost, further news is awaited.

But in a bid to broaden their subscriber base, Reliance Big TV has reduced its connection cost for a new customer to Rs 990 without a monthly subscription fee, with free installation and a Set Top Box (STB).

Big TV Gears up for Ganesh, Adds 13 New Channels

noreply@blogger.com (Bhavika) — Fri, 03 Sep 2010 07:14:00 +0000

Expanding its offering, Reliance BIG TV has added 13 new channels to its bouquet to take the total number to 245.

Big TV has added channels like Star Plus HD (high definition), NGC Wild, NGC Adventure, NGC Music, UFX, HM TV, Mahaa TV, Day & Night News, ETV Bihar, Polimer TV, Saam TV, Chardikla Time and Nepal One.

Umesh Rao, senior vice-president, Big TV, said, "We have added 13 new channels on the platform and going forward we plan to add significant momentum through relevant and differentiated content on Reliance Big TV."

Big TV is gearing up for Ganesh Chaturthi, starting from September 11, with several promotional activities. Recently the company tied up with Samsung to offer high-definition digital video recorder free on purchase of Samsung LED TV range.

The DTH firm will carry out in-store promotions through 450-plus outlets in Mumbai, Pune, Nagpur, Kolhapur, and places where the festival is celebrated, and Big TV also plans to have kiosks near popular pandals housing idols of Ganesh.

During the campaign the company will offer trade promotion programmes or incentives to distributors and retailers, to boost its retail presence by 20%.

Big TV Offers Free HD DVR with Samsung LED TVs

noreply@blogger.com (Bhavika) — Sun, 29 Aug 2010 10:03:00 +0000

In its bid to promote the new high-definition digital video recorder (HD DVR), Reliance Big TV has joined hands with Samsung India, to provide this new service free on purchase of Samsung LED TV range.

Customers can also avail of two months of free silver pack subscription along with one HD channel without any installation or activation fee. The offer is available across India till September 15, 2010.

While recently Big TV also slashed the price of the HD DVR offering to Rs 4990 from the earlier launch price of Rs 7490 in May.

Speaking on the new offer, Umesh Rao, senior vice president, Reliance BIG TV said, "Our partnership with Samsung will take the television viewing experience to its next level. With HD transmission and digital video recording capability from Reliance BIG TV set top box, Samsung LED TV customers are set for a veritable treat in their living rooms."

Big CBS Networks to Hit India

noreply@blogger.com (Clyde) — Fri, 20 Aug 2010 14:43:00 +0000

Reliance Big Tv and Cbs Networks, have joined hands to provide an equally owned joint venture, christened, Big CBS Networks. Big CSB Network is all set to launch a series of English entertainment channels that are customized for the Indian Audience.

The newly formed venture will launch three new English channels, that will be branded BIG CBS Prime that falls under the premium English general entertainment, while the next BIG CBS Spark, will be the countries first English youth channel and last but not the least BIG CBS Love, India's first English entertainment channel dedicated to the fairer sex.

The channels will begin to premier in the fourth quarter of 2010 with most of the content from the CBS catalogue. The Indian audience can expect to see programs like, Hawaii Five-0, the NCIS franchises, America’s Next Top Model, Survivor, 90210, Star Trek: The Next Generation, Frasier and Entertainment Tonight.

Tarun Katial, chief executive officer, Reliance Broadcast Network, said, "This is truly a landmark moment not just for us but the entire Reliance ADA Group. We are confident that our deep understanding of the Indian consumer's entertainment requirement and advertiser needs, coupled with CBS' reputation for creating superior content, will offer unmatched and pioneering entertainment to audiences in India."

Big TV's New Interactive Services - iMall & iHolidays

noreply@blogger.com (Bhavika) — Tue, 10 Aug 2010 07:31:00 +0000

Big TV has expanded its interactive services portfolio to include 'iHolidays' and 'iMall', both targeted at providing users a complete experience of their DTH service.

iHolidays as the name suggests allows subscribers to search, view and book their dream holiday packages on the travel portal - Ezeego1.com, and also get affordable and discounted deals on international and domestic hotels.

While iMall is a dedicated shopping channel where users can choose from a range of products - jewelery, clothes for all occasions etc. - offered at special prices to BIG TV subscribers.

This service is in association with JPearls, one of the retail brands offering its customers to view and buy gold, diamond and pearl jewellery from the comfort of their homes.

Umesh Rao, senior vice president, Reliance BIG TV, said, "Going forward, we plan to build significant momentum in the VAS (value-added services) space. We are committed to bringing in enriched and differentiated content to delight our subscribers."

Big TV to Show Marathi Plays

noreply@blogger.com (Bhavika) — Sat, 10 Jul 2010 14:08:00 +0000

Tapping newer segments, Big TV will now air successful Marathi plays on its Choice Pay Channel for just Rs 25. The plays will be available to the subscribers all through July till August 10th. 2010.

The show includes works from Marathi Theater such as Purush, Raigada La Jevha Jaag Yete, Mee Nathuram Godse Boltoay, Hasva Fasvi, Ranaangan Tee Phool Rani, and Kusum Manohar Lele and many more.

Umesh Rao, Senior Vice President, Reliance BIG TV said, “This is a small initiative from our side to promote Marathi art and culture. This will surely open the doors for our audience to the wide and wonderful world of Maharashtrian theatre."

Big TV Integrated under New Firm, Reliance Digicom

noreply@blogger.com (Bhavika) — Mon, 05 Jul 2010 08:12:00 +0000

Reliance recently acquired Digicable, the cable television service provider, in an all stock deal, to form a new firm - Reliance Digicom. Big TV, IPTV and Reliance broadband services will be merged with Digicable.

The new entity, claimed to be the world's fifth largest cable television operator, will start with a subscriber base of 11 million homes.

Speaking on this occasion, Anil Ambani, Reliance Communications, chairman said, "The Digital TV and broadband space is poised for similar explosive growth in the years ahead. With this game-changing move, we hope to lead the next revolution in digital home entertainment in India by offering a world-class TV experience and ultra high-speed broadband capability to a billion people."

This acquisition will offer a wider reach to Big TV that is aiming to add five million new customers every year, along with access to ground digital cable distribution network to compliment Big TV's satellite distribution.

LG TVs Bundled with Free Big TV Connection

noreply@blogger.com (Bhavika) — Sat, 05 Jun 2010 07:35:00 +0000

Reliance Big TV has inked a deal with LG Electronics to provide customers with Big TV connection bundled with a 1-month free silver pack on purchase of select LG colour televisions.

However, the customers will have to pay Rs 399 as installation charges. This offer is launched across Karnataka, Rajasthan, Punjab, Bihar, Jammu and Kashmir, Tamil Nadu, Gujarat, Uttar Pradesh, Uttaranchal, Himachal Pradesh, Chhattisgarh and Haryana, and is valid till June 30, 2010.

Umesh Rao, senior vice president, Reliance BIG TV, said, "We are excited about this partnership that brings in a dramatic scaling of reach and unprecedented value proposition for LG customers. We will aggressively pursue cross-category alliances to reach out to a broader spectrum of end users."

Also in line with the launch of its high-definition set-top box (STB) with digital video recorder (DVR), Big TV is conducting in-shop display campaign in retail outlets across 100 cities. This includes demonstration units, array of merchandising aids and trained in-shop promoters who will communicate the features and benefits of its high-definition STB and DVR.

Big TV Launches High Definition STB with DVR

noreply@blogger.com (Bhavika) — Thu, 13 May 2010 04:56:00 +0000

The wait is finally over. Reliance Big TV has introduced its high-definition set-top box (STB) integrated with digital live TV recording feature, across 100 cities in the country.

Priced at Rs 7490 and Rs 7990, this HD DVR set-top box offers five times clearer and sharper image quality with two million pixel resolution and digital surround sound effect.

The digital video recording includes features like pause, play, rewind Live TV, record a program while watching another channel, capability to record up to 200 hours of video programming, 3-in-1 universal remote to give its subscribers the advantage of using single remote to control three devices like the TV, set-top box and any other music player system.

Sanjay Behl, CEO, Reliance Big TV, explains, "This is India's first product with a dual benefit of High Definition viewing and Digital Video Recorder in a single Set Top Box. Further, Reliance BIG TV is the only service provider to offer recording capability upwards of 200 hours and a universal remote control which can manage up to 3 devices."

The pricing differs region wise, in the Southern market the entry offer is priced at Rs 7790 bundled with five months of value pack with a full bouquet of sports channels. While in other regions, Big TV is launching the entry offer at a higher price of Rs 7990. Under this offer, subscribers get three months of Diamond Pack bundled with HD National Geographic and 152 channels. The existing Big TV customers will benefit with an upgrade option from standard definition (SD) to HD DVR at the cost of Rs 5990, discount of Rs 1500.

To further extend its offering, Big TV is planning to introduce two new transponders in the next three months that will enable them to broadcast another 60 channels, including Big TV's HD movie and entertainment channels. BIG TV has also signed a HD content deal with National Geographic to telecast their programs in India, and is also in talks with various global HD content providers like CBS, ESPN, FOX News and Discovery.

Apart from this, Big TV plans to launch six new interactive services by this year. Its also open to diluting up to 20% stake to a strategic partner. Behl said, "We are open to diluting our stake up to 20 per cent to a strategic partner. In that case there would be possibilities of Foreign Institutional Investors (FIIs) as well as other investors showing interest."

Big TV Partners with HomeShop18

noreply@blogger.com (Bhavika) — Mon, 03 May 2010 10:28:00 +0000

Aiming to widen its reach, Reliance Big TV has added another channel in its package -Homeshop 18, India's 24-hour shopping channel. With this partnership, subscribers can shop from home, get different brands to choose from, free home delivery, and 15 day money back guarantee.

This adds up to the number of interactive features available on Big TV like - iStock, iCooking, iNews etc. Umesh Rao, chief marketing officer, Reliance BIG TV, said, "I am sure our viewers will benefit from their strong brand associations and it would be an added advantage to have them on our platform. Services like these will provide the right impetus for differentiation for us in the category."

These features will be offered on a high-defition (HD) platform soon, as Big Tv is planning to introduce an in-built Digital Video Recorder (DVR) with its HD set-top boxes. The company expects to add 10 to 15% of its 1.5 million subscribers in the HD segment by this year.

Rao further explained, "What is unique about our HD set-top box is that it will enable the subscriber to receive HD feed and record content from a single set-top box. The pricing will not be off the line with what other players are currently offering."

Big TV is not the only DTH provider that will be offering this service, others like Dish TV, Airtel are soon going to launch HD TV, while Sun Direct is the only operator at present that caters in this segment.

Big TV is also in talks with consumer durable companies to offer their product with HD LCD television sets.

Big TV Joins Hands with Ezeego1 to Offer Travel Discounts

noreply@blogger.com (Bhavika) — Tue, 02 Mar 2010 10:20:00 +0000

In its bid to gain visibility, Big TV is targeting newer markets with its aggressive approach. The company tied up with Ezeego1.com to offer its customers discounts on holiday packages, international air tickets and DTH connections.

Big TV subscribers will get an additional 10% discount on domestic and international hotels and holiday packages from Ezeego1. Similarly, travelers booking an international or domestic package on the travel portal get Rs 1000 off on BIG TV connection or if they book an international air ticket they can avail a discount of Rs 600 on the same.

In addition to these discounts BIG TV is also offering a three months silver pack subscription free. This offer is valid up till March 20th, 2010.

Apart from the travel segment, Big TV is also targeting regional content viewers in Maharashtra. Recently Big TV announced a new Marathi package consisting four Marathi channels - ETV Marathi, Zee Marathi, Star Pravah and Zee Talkies - for a monthly subscription of Rs 5 only if selected as a first language. Also added to the base packs are host of Marathi channels like IBN Lokmat, Star Majha, DD Sahayadri and Mi Marathi.

Big TV has bagged rights of late Marathi playwright, Pu la Deshpande’s stage plays, and also acquired rights of Marathi films such as Samantar, Paandhar, Housefull, Zapatlela, Aaplee Mansaa. The films will be priced at Rs 50 for a 24-hour view pass.

The company is investing nearly Rs 5 crore in its Marathi content showcase, considering that Maharashtra comprises nearly 20% of its overall customer base.

Big TV, Indiagames Tie-up Launches iGames

noreply@blogger.com (Bhavika) — Thu, 28 Jan 2010 11:07:00 +0000

Taking a step ahead on the DTH platform, Reliance Big TV has tied up with Indiagames, a subsidiary of UTV, to provide popular games available on PC, web and other gaming platforms to its DTH subscribers.

Most of the games will be provided by Indiagames' partner, Oberon Media, US-based casual games specialist. Branded 'iGames', this interactive gaming series will include Galapago, Solitaire (with 4 different versions including Classic, FreeCell, Pyramid and Towers), MOODiES, Space MOODiES, Air Hockey, Darts and various licensed third-party games.

Sanjay Behl, CEO, Reliance Big TV said, "Our strategic tie-up with Indiagames signifies our focus to further enhance and monetize our VAS (value-added services) capabilities towards a profitable growth in the DTH business."

Currently, Big TV has range of free interactive services like iCooking, iAstro, iStock, iCricket, iNews and the introduction of iGames will further boost their VAS offerings. There are also plans to introduce local games like T20 cricket and Bollywood games like Chance Pe Dance, Kaminey, Jodhaa Akbar etc.

Big TV generates less than 5% of its overall revenue from VAS, and with iGames it aims to double the VAS contribution to 10%. According to company it will contribute over Rs 1 billion in the next 5 years.

Apart from this, Big TV has also joined hands with real estate developers to market its service in residential building projects. The company has signed multi-dwelling units (MDU) agreement worth Rs 20 crore with developers like Kalpataru, Super Tech Limited, Arihant Builders and Elysium Builders. This will expand Big TV's reach to commercial areas, new townships and residential complexes where a single antenna will provide connection to multiple households.

Reliance Big TV's Pongal Offer

noreply@blogger.com (Clyde) — Mon, 11 Jan 2010 16:04:00 +0000

To expand its grasp in southern India, Big TV has launched a festive offer to attract more clientèle on the occasion of Pongal.

The offer that is valid only in Tamil Nadu features a 12 month subscription at a cost of Rs 2190 and the company claims to be handing out assured gifts with the connection as well.

This scheme comes with the bronze pack that includes 17 Tamil channels and a total of 118 channels.

Speaking about the offer, Nagarajan Kanthan, regional head - south, Reliance BIG TV said, “This offer is to spread festive cheer during Pongal. This offering signifies the companies constant endeavor to offer great value to its customers across Tamil Nadu.”

This offer is valid till the 15th of January 2010.

Big TV to Monetise its Interactive Services

noreply@blogger.com (Bhavika) — Tue, 29 Dec 2009 06:34:00 +0000

Reliance Big TV has partnered with NetworkPlay.in, multi-genre brand ad networks, to monetise all their interactive and video channel offerings. Big TV offers 23 pay-per view movie channels and a range of interactive zones like IAstro, IStock, ICooking, and ICare.

According to the company, advertisers will be roped in for video on-demand, electronic program guide (EPG) and interactive offerings of Big TV. Video on demand service will be monetised through TV commercials, similar to a commercial break on TV channels.

Sanjay Behl, CEO, Reliance Big TV, said, "With the robust technological back end of Reliance ADAG and measurable digital TV viewing experience in over two million homes, Reliance BIG TV now has a platform for advertisers to latch onto, especially when they are looking for their brand communication to reach the right audience in the most cost-effective manner."

While for the interactive services, there are plans to offer advertising spots including static and dynamic banner ads, branded skins and sponsorships of entire interactive sections or channels.

The deal further implies that Networkplay will also create landing pages for the ads, so if a user clicks on a banner ad by pressing a red button available on the remote control, it will redirect users to a landing page, where more information about the advertised brand will be offered.

With competition increasing among DTH operators, each one is opting for new technology and ways to monetise its offerings. Many DTH players are also studying viewing habits of subscribers and they may ask for a higher premium from advertisers to share that information.

Audience Measurement and Analytics (aMap), a ratings agency, is close to inking a deal with Big TV. aMap will employ a proprietary format independent content identification technology which measures all types of interaction of a DTH subscriber with the television, be it digital broadcast, use of interactive service or time-shifted viewing.

Big TV Announces Year End Dhamaka

noreply@blogger.com (Bhavika) — Sun, 20 Dec 2009 13:37:00 +0000

With the festive season around the corner, Reliance BIG TV has announced the year-end dhamaka for its customers. The scratch and win offer gives an opportunity to subscribers to win gifts like a free Big TV connection and discounts on installation of BIG TV. The offer is valid till December 31st, 2009.

Apart from this a major development that can give a boost to BIG TV's popularity was the strategic marketing alliance with Fox Star Studios for the India release of James Cameron’s Avatar. The tie-up allows Big TV to showcase exclusive interviews with Cameron and the stars of Avatar as well as videos of behind the scenes of the film.

Speaking on the launch of this offer and the recent development, Umesh Rao, senior vice-president, BIG TV said, "This limited period offer is to spread the festive cheer during Christmas and New Year. We plan to introduce a host of new content, offerings during this season and the tie-up with Avatar is one of our larger initiatives towards our goal."

This marketing alliance also provides a scratch card opportunity where customers can win a visit to the movie sets in New Zealand, trips to Malaysia, Goa and Avatar merchandise. Currently Big TV is running a 30-sec commercial promoting the film across leading channels.

Big TV Aims 3 Million, DTH Sector to Rise

noreply@blogger.com (Bhavika) — Fri, 04 Dec 2009 12:19:00 +0000

With the DTH subscribers in India expected to more than double from the current 16 million to over 32 million in two years, Reliance Big TV has set its sights firm on capturing a bigger share of the growth.

Big TV's major marketing initiative with allocation of over Rs 100 crore to improve brand visibility, special incentive programmes for the retail channel partners and improved ARPU (average revenue per user) is aimed at crossing three million subscribers by March 2010 from the current two million.

Umesh Rao, senior vice-president, Reliance BIG TV, said, "We are focusing on competitive advantages in sales and marketing campaigns and we aim to target profitable growth in the DTH business."

BIG TV currently showcases 237 national and regional channels, of which 21 are dedicated to movie on demand content. The company has also witnessed a surge in demand on the PPV platform, and that has prompted to tap non-movie content and new releases, with focus on sports, international and national music content.

The tremendous growth in the DTH industry by 2011 will be driven by increase in number of LCD and LED TV sets in households as the prices are expected to drop. With cable operator services still being largely analog-based, consumers will shift to DTH services offering better viewing experience and a variety of content options.

Big TV's Joy of Ownership Campaign

noreply@blogger.com (Bhavika) — Wed, 21 Oct 2009 13:53:00 +0000

To solidify its foothold in the Indian market, Reliance Big TV recently unveiled its brand campaign based on the concept of 'Joy of Ownership'.

The Rs 50 crore campaign focuses on customer testimonials, where users speak about their viewing experience, freedom from the cable operators, wider choice of channels and upgrading their standard of living.

The 360 degree campaign will spread across, print, radio, online, Out-of-Home, television and BTL. More than 100 publications, 50 radio stations and 1000 websites are being targeted for the campaign.

You can watch one of the commercial of Big TV's new campaign in the video below.

While other DTH players have been using celebrities to endorse their product, Big TV has resorted to a different route to woo consumers. Umesh Rao, senior vice-president, Reliance Big TV, said, "Keeping up with the trend of not involving a celeb brand ambassador, the new TV commercial is structured on customer advocacy designed to promote a sense of 'joy of ownership'."

Reaching out to online audiences, BIG TV has planned a day-long online roadblock for websites such as Yahoo!, Rediff, MSN and Sify. On those days only the campaigns of BIG TV will run across these sites.