Confessional Blog

Pinterest Analytics: The Next Step to Monetization

Tuesday, March 19 2013 - 8:58pm GMT

As an avid pinner, I’ve been silently championing Pinterest’s maturation from a startup social network to one of the most visited sites. In the back of my mind, I always knew the day would come when they’d start down the dreaded road to monetization. I just didn’t know they’d grow up so fast!

Can the Oscars be Saved?!

Tuesday, February 26 2013 - 7:50pm GMT

Creative Director: The Newest Form of Celeb Endorsement

Wednesday, February 13 2013 - 11:37pm GMT

Last week Marc Jacobs was named creative director for Diet Coke. A day later, Justin Timberlake was appointed creative and musical curator for Bud Light Platinum. Other bold-face names in marketing-related roles include Alicia Keys (BlackBerry); Beyonce (Pepsi); Taylor Swift (Diet Coke); Lady Gaga (Polaroid); Gwen Stefani (HP); Victoria Beckham (Land Rover); and Will.i.am (Intel).

So what gives?

Super Bowl XLVII: The Results Post

Friday, February 8 2013 - 10:22pm GMT

Well that was crazy, huh? I want to know who had the prop bet that the lights would go out! Even with all the unexpected twists and turns it is clear our wondrous victory here in Baltimore is the best thing to come out of Sunday’s game. But just for kicks, let’s see how everyone else faired.

What’s at Stake in Super Bowl XLVII

Friday, February 1 2013 - 2:45pm GMT

A lot is riding on this year’s Super Bowl. While most of the pressure is obviously being placed on us avid Baltimore Ravens fans, it seems everyone from the network to the multi-screen viewer has a little skin in the game.

One Love Is What I Love About Advertising

Thursday, September 20 2012 - 5:29pm GMT

Back in high school when I was looking at colleges with good advertising programs, a professor said to me that advertisers are above used car salesmen but below lawyers. Aside from giving my dad, a lawyer, a good laugh, the professor made the point that advertisers have a reputation for being manipulative, deceptive and whatever other negative –ives you can think of.

Well, that professor might’ve had something very different to say if he’d seen Renegade’s “Shatter the Violence” campaign for the One Love Foundation. First, a little background on the organization: the One Love Foundation was created by Sharon and Lexie Love in honor of Yeardley Love, the UVA lacrosse player whose life was cut short by a horrific act of relationship violence.

Pinterest Takes Over

Monday, April 30 2012 - 5:40pm GMT

Rather than digging through your news feed, or searching through Google, it’s all right there. You’re just one click away from finding out where that cute top is from, a new delicious recipe, or another exciting travel adventure. If you’re starting to think this is a great source for advertising, you’re exactly right.

T-Mobile Goes…wait, what did they go?

Friday, April 27 2012 - 8:47pm GMT

All I took away was that T-Mobile had 4G, and that possibly it’s fast, sexy or will create a hydraulic closet in the center of my apartment, which is probably what Doctor Who’s Tardis would look like if it were designed by Apple.

New! Free trial! Joining is easy! Act now to save!

Thursday, April 26 2012 - 8:37pm GMT

You need just need 14 words to tap into your consumer's "lizard brains," or do you?

Super Bowl Commercials Spoiled or Why I’d Rather Watch “The Puppy Bowl”

Monday, February 6 2012 - 4:13pm GMT

As someone who works in advertising, Super Bowl ads should be my highlight of the year. However, when so many of them are available online and have already been talked about to death before kick-off, it’s a bit of a let-down. With a $3.5-million price tag, you’d think advertisers would want viewers to see their ad on the Super Bowl first for maximum impact.

After having a lot of ads ruined for me last year, I tried my best to avoid any information about them this year, so I could actually be pleasantly surprised. I was only partially successful.

Big Brother and Smartphones: How Cameras Everywhere Are Changing Everything

Thursday, January 12 2012 - 10:24pm GMT

Anyone who’s ever watched a crime show knows that there are cameras all over, from ATMs to convenience stores to banks. And while the ability to zoom on these images to see crystal clear details of people’s faces, license plates, and so on is generally a piece of fiction, the cameras around us have many real-life applications.

Seven Days till Facebook Armageddon

Friday, December 16 2011 - 1:05pm GMT

Warning: If you've ever put embarrassing photos or posts on Facebook, you have seven days before FaceBook will feature them front and center as part of its new default profile page.

Intern Sweatshop: Facebook: Awesome or Annoying?

Monday, December 12 2011 - 9:11pm GMT

It is annoying that Facebook is using other social media sites idea, but their privacy setting are my main bugaboo.

The Great White Coke Mistake

Wednesday, December 7 2011 - 5:29pm GMT

Coca cola is red,

Pepsi is blue,

But Diet is gray either way.

The Movember 2011

Wednesday, November 30 2011 - 2:31pm GMT

The fascination with facial hair and the ability to grow/not grow exquisite moustaches (and some beards) and was on the forefront of all Renegade minds coming into November... Or should we say, Mo-vember.

Hey, You Got Your Back To The Future In My Advertising

Thursday, September 8 2011 - 7:57pm GMT

Perhaps in preparation for reaching the year 2015, or better yet just by coincidence, themes and characters from the Back to the Future franchise have started to show up in innocuous places.

Cops Prove They Can Rhyme Again

Thursday, August 25 2011 - 7:38pm GMT

The following stills are either from an upcoming American remake of a Japanease Horror movie "Ghost Cop" or from three tv spots from the National Highway Traffic Safety Administration's Labor Day campaign " Drive Sober or Get Pulled Over."

Is Viral Video the Future of Advertising?

Thursday, July 21 2011 - 5:46pm GMT

Viral video has long been regarded as a crap shoot advertising tactic.

C’mon, Brands!

Thursday, July 14 2011 - 6:33pm GMT

In a world where communications can happen instantly and literally everything you've done online has the potential to live eternally, why are brands/companies not giving their updates a second thought before hitting the post button?

Rally, Fans - Rally!

Thursday, May 26 2011 - 9:51pm GMT

In case you've been living under a rock for the past month, you may have heard about a massive hack perpetrated on Sony and their Qriocity service by a splinter group of the hacker collective, Anonymous.